Top 10 extreme social media promotion tips

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promotion hacks
top 10 extreme social media

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Friday, October 30, 2009
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www.thesocialmediaworkshop.com
www.thesocialmediaworkshop.com
there is no narrative
in this presentation
before we get started
we’ll have a story in
another presentation
Friday, October 30, 2009
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www.thesocialmediaworkshop.com
www.thesocialmediaworkshop.com
you’ve been warned
we’ll be
drinking from
a firehose
this afternoon
Friday, October 30, 2009
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www.thesocialmediaworkshop.com
www.thesocialmediaworkshop.com
fasten your seat belts
We’ll be
flying at
30,000 feet
Friday, October 30, 2009
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www.thesocialmediaworkshop.com
www.thesocialmediaworkshop.com
the weak will be
left behind
Our goal: one slide
every minute
Friday, October 30, 2009
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www.thesocialmediaworkshop.com
www.thesocialmediaworkshop.com
set a schedule
15 minutes 3 times a day
1
yes, there’s too
much information
out there. Waah.
Get busy.
Friday, October 30, 2009
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7
www.thesocialmediaworkshop.com
www.thesocialmediaworkshop.com
+
=
blue hat
black hat
white hat
you can’t break the rules if you don’t know them
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8
www.thesocialmediaworkshop.com
www.thesocialmediaworkshop.com
get off the napkin
speaking of rules
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9
www.thesocialmediaworkshop.com
www.thesocialmediaworkshop.com
We measure different things in Social Media
than we do in other kinds of marketing.
Friday, October 30, 2009
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10
this isn’t only about connecting with your audience

Inherently, we have to deal with fuzzy or “pr” math here
we don’t *sell*, we influence
let’s reset expectations
we make ripples in the social media ecosystem
www.thesocialmediaworkshop.com
www.thesocialmediaworkshop.com
Friday, October 30, 2009
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we need to talk about a few seo basics first
click thrus | humans
keywords & phrases | humans
backlinks | search engines
anchor text | search engines
know your audience
www.thesocialmediaworkshop.com
www.thesocialmediaworkshop.com
Friday, October 30, 2009
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12
marketing & social media deal in the same currency
social capital = reputation = access to resources / access
to more connections = reciprocity (favors added up) =
public accomplishments = increased levels of trust =
reputation = more social capital: wash, rinse, repeat
build your social capital
www.thesocialmediaworkshop.com
*there’s nothing here about selling

www.thesocialmediaworkshop.com
Friday, October 30, 2009
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Reach – how far does it travel?
Relevance – does it support your intended direction?
Influence – who shares and passes along with whom?
Authority – how trusted is the source?
Engagement – how involved do they get?
www.thesocialmediaworkshop.com
www.thesocialmediaworkshop.com
know what you’re measuring
Friday, October 30, 2009
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take chances
34% of
attendees to
this screening
brought in this
pass.
More verifiable
direct response
than anything else
the agency did.
Goals: increase
twitter followers and
get butts in seats
Friday, October 30, 2009
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know what results look like
www.thesocialmediaworkshop.com
www.thesocialmediaworkshop.com
cnn
techcrunch
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embrace new media personalities
www.thesocialmediaworkshop.com
www.thesocialmediaworkshop.com
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give new media some respect
www.thesocialmediaworkshop.com
www.thesocialmediaworkshop.com
2.5 ijustine - the internet - over 2,500,000
Friday, October 30, 2009
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get a clue - merge offline with online - take
advantage of opportunities
“I don’t care about your stupid product” _ Chris Brogan, May 27, 2009
www.thesocialmediaworkshop.com
www.thesocialmediaworkshop.com
“Think about the opportunity” _
Norm Cox, May 30, 2009
Friday, October 30, 2009

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DoN/t PanIC! when things don’t work out at first
www.thesocialmediaworkshop.com
www.thesocialmediaworkshop.com
Be Flexible
2 weeks
7,000 hits/week
1200 signups
8 entries
Friday, October 30, 2009
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keyword research
focus on the words your audience
uses, not the words you use
internally
extreme social media
www.thesocialmediaworkshop.com
Know Your SEO
Friday, October 30, 2009
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facebook
all listings are chronological
you cannot list the same posting
multiple times in a two week
period or in multiple locations
how to take advantage
www.thesocialmediaworkshop.com

Staying at the top of Craig’s List
Staying at the top of Craig’s List
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linking strategies
focus on a few of the main
sites don’t get yourself
overwhelmed
use those keywords!
dirty tricks: optimize for your
competition and point to links to
unfavorable sites about them
extreme social media
www.thesocialmediaworkshop.com
low hanging links
Friday, October 30, 2009
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mixx and sphinn
deliver consistent traffic
www.thesocialmediaworkshop.com
get on the homepage of the sites you can
Friday, October 30, 2009
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Using more that one ip address
guess what - the social networks
don’t like you having more than
one account or being *too* active

hide my ip
www.thesocialmediaworkshop.com
wink, wink, nudge, nudge
Friday, October 30, 2009
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hardware
spend just enough to get the job done
www.thesocialmediaworkshop.com
know where to be cheap
Friday, October 30, 2009