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Design for the Wisdom of Crowds
Derek Powazek, SXSW Interactive, 15 March 2009
James Surowiecki is a genius.
wikipedia.org/wiki/Francis_Galton
Change Jar
Most Emailed Stories
P2P File Sharing
Stock Market
Thanks toothpastefordinner.com
Thanks xkcd.com
Elements of Wise Crowds (Surowiecki)
Diversity
Independence
Decentralization
Aggregation
Bringing WOC Online
Small Simple Tasks
Large Diverse Groups
Design for Selfishness
Result Aggregation
Small Simple Tasks
hotornot.com
threadless.com/submission/197749
newsassignment.net
Large Diverse Groups
Design for Selfishness
threadless.com/submit
google.com/search?q=apple
flickr.com/photos/tags/apple/clusters
Result Aggregation