Fundamental of marketing final exam

FOREIGN TRADE UNIVERSITY
VJCC Institute
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FINAL EXAM PAPER
Fundamentals of Marketing (MKT302E)
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Phase : 2 Semester : 2

Academic year: 2020 - 2021

Full time

Intake : 59

Date: August 14th, 2021

Time: 09.00 ~

Duration:

For the topic of your choice, draft a 4,000 word, well structured and argumented
assignment to address the following issues:
Question 1 (2 points):
Major changes/trends in the industry and the Key Success Factors in the new/next
normal.
Question 2 (2 points):
Adaptability/innovations proceeded by the company/the brand
Question 3 (3 points):
Market Offerings, Value Proposition, Customer Profile/Persona, Positioning and

Competitive advantage(s) of the company/the brand.
Question 4 (3 points):
Marketing-Mix proposal with a focus on specific element(s)/component(s) for the
industry/category.
--------------------------------------End of test-------------------------------------Note: - This paper contains four (04) questions
- Group composition as per defined/ agreed by Lecturer
- Group topic as per validated by Lecturer
- Invigilators will not provide further explanation.

(signature, full name)

LECTURER

APPROVED BY
HEAD OF DEPARTMENT (or DEAN/VICE DEAN)
(signature, full name)

MSc. Nguyen Huyen Minh

Assoc.Prof.Dr. Nguyen Thi Hien