Tài liệu tiếng anh (cao học) Viral Marketing Strategies and Advertising Strategies for social networks

Viral Marketing and
Advertising Strategies
For Social Networks
Buddy Media helps companies
build, promote and monetize social
media applications that engage
and entertain users

Social Media: What is Everyone doing?
The Social Web is About Life Experiences

Brands are using applications to engage their audience

They are using applications to entertain

They are not banner ads

They are not groups

They are the new Ad Unit

They are used to connect and drive interest

Social Media is now a major component of the Digital
Buy
Brands are Going Where Consumers Play
FedEx Launch a Package
FedEx Launch A Package Application
InStyle Hollywood Hair Makeover
Target Audience Women 18-40
Connecting with the Right Audience


250,000 installs over the course of the campaign

Average time on app: 5 minutes and 30 seconds

Average user tries on four different hairstyles per visit

54,000 makeovers have been posted on the InStyle Wall of
Fame
Every Application should have a Clear Landing Page:


Provide clear branding

Easy-to-understand
instructions about how to
use the application or play
the game

A summary or analysis area
that lets the user see their
history with the application
Create a Unique Application Title

Pick something descriptive and unique. A good

deal of users may decide to use your application
based only on the title.

Using the Facebook API in Newsfeeds\Mini-
Feeds

The Facebook API allows you
to get more users for your
application

For Newsfeeds, decide the
events or actions that
generate the newsfeed item.
Identify actions that are
interesting.

Finalize the Newsfeed title,
body and images.
Requests/Invitations

Requests and invitations are generated by the users

Each user is limited to 20 requests/invitations per
application per 24 hour period.

When developed well, can accelerate the word of mouth
marketing component.

This is a good time to tie in a loyalty or
engagement program.

Friends For Sale

Buy Friends, Make them your pets

Hot-or-Not with a market economy. True Viral

Nearly 600,000 active users.

300 million page views a month.

300% monthly growth rate

2.1 million unique visitors in the past month
Splash Blast with AceBucks
Loyalty Programs = Consumer Engagement
Need 1 Volunteer
Loyalty Marketing = Virility
Email and Notifications

Accelerate the viral
nature of the
application. Spend
time on the copy

Keep it compelling

Sending a weekly
email to users with
updates


Sending an email on
specific events or
holidays