How Websites work: Getting more from your Internet Presence

HOW WEBSITES WORK
GETTING MORE FROM YOUR INTERNET PRESENCE
BOOSTING YOUR BOTTOM LINE 2010
Marc Terrien @thinairmarc
Alowetta Terrien @alowetta
THIN AIR
SAAS SOFTWARE
WEBSITE CLIENTS
MARKETING STRATEGIES
PHOTOGRAPHY
THIN AIR
SAAS SOFTWARE
WEBSITE CLIENTS
MARKETING STRATEGIES
PHOTOGRAPHY
THIN AIR
SAAS SOFTWARE
WEBSITE CLIENTS
MARKETING STRATEGIES
PHOTOGRAPHY
THIN AIR
SAAS SOFTWARE
WEBSITE CLIENTS
MARKETING STRATEGIES
PHOTOGRAPHY
OBJECTIVE
WEBSITES
OBJECTIVE
SEO
THE STATS
•

An estimated 2 billion websites on the internet; some say there is no way to
determine the exact amount
•
In the hour we are here together, there are about 20,000 websites being created
•
Almost 228 million internet users in the United States, nearly 75% of the total
population
•
37,500 blogs are created every hour
•
Specific, over 80% of individuals will find their next home or their next realtor on
the internet
THREE MAJOR FOCUSES
VISUAL IMPACT
QUALITY CONTENT
EASE OF USE
THREE MAJOR FOCUSES
VISUAL IMPACT
QUALITY CONTENT
EASE OF USE
THREE MAJOR FOCUSES
VISUAL IMPACT
QUALITY CONTENT
EASE OF USE
CONTROL

Content Management System (CMS)
Frequent Updates
Encourage Return Visits & Customer Retention
http://www.flickr.com/photos/heavylift/
TOP SIX (FREE) SEO TIPS YOU CAN DO TODAY
QUALITY DOMAIN
PAGE TITLES
PAGE CONTENT
LINKS / ANCHOR TEXT
PAGE DESCRIPTIONS & KEYWORDS
SITE MAP
TOP SIX (FREE) SEO TIPS YOU CAN DO TODAY
QUALITY DOMAIN
PAGE TITLES
PAGE CONTENT
LINKS / ANCHOR TEXT
PAGE DESCRIPTIONS & KEYWORDS
SITE MAP
UNTITLED
ABOUT MONTROSE COUNTY
TOP SIX (FREE) SEO TIPS YOU CAN DO TODAY
QUALITY DOMAIN
PAGE TITLES
PAGE CONTENT
LINKS / ANCHOR TEXT
PAGE DESCRIPTIONS & KEYWORDS
SITE MAP
Title
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Sub Title
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GOOD YOUR USERS HATE YOU
TOP SIX (FREE) SEO TIPS YOU CAN DO TODAY
QUALITY DOMAIN
PAGE TITLES
PAGE CONTENT
LINKS / ANCHOR TEXT
PAGE DESCRIPTIONS & KEYWORDS
SITE MAP
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