Free Range Content: Brief Social media guide

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Iowa is a conservative heartland state, but is surprisingly progressive in many ways.
control
control =
obligation
Having control over farm animals has its benefits, but it them obligates you to provide food
healthcare, waste management, and more for those animals. That’s time consuming, and can
a!ect your bottom line.
But the obligation required to care for these guys can’t be avoided if
we want to continue eating fried chicken. And, I sure as hell do!
The obligation problem exists wit our websites. We have to cultivate new, quality content to
entice new users, and keep existing users engaged. My poor blog is sorely neglected because
I have so little time to produce new content, but also because me desire to communicate has
been satiated by Twitter.
Uh, dude. Maybe
you should write
something?
The obligation problem exists wit our websites. We have to cultivate new, quality content to
entice new users, and keep existing users engaged. My poor blog is sorely neglected because
I have so little time to produce new content, but also because me desire to communicate has
been satiated by Twitter.
It’s easy to produce and consume content on Twitter, because it takes so little time. I seem to

get me scratch to produce content itched by tweeting, which leaves me with little gumption
to blog.
content =
obligation
Obligation to produce content
Obligation to promote
produce
Producing content is time consuming.
promote
And once you produce your content, it can be just as time consuming to promote it so your
audience will discover it.
?
So how do we make life easier for ourselves?
the old model
Here’s how we’ve done things in the past. The traditional model is to produce content on
your site, then push it out to search engines
you are
not here
Your website is not the center of the universe. THERE IS NO CENTER. Ptolmeic geo-centric
model of the universe at the center of which is the Earth.
Your website is an *outpost* for your brand, but it is not the center of your brand.
there is no center
Your website is an *outpost* for your brand, but it is not the center of your brand.