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require low and moderately skilled workers are being
computerized, tomorrow it will be jobs performed by
highlyskilledandeducatedworkers.Indeed,thisisalready
happening among information technology professionals,
where jobs that once requiredcollege degreesare simply
vanishingintothecomputernetwork.
Greenspan’ssuggestedsolutionisthatwedramatical-
ly improve our elementary and secondary education sys-
tems.WhilethatisagoalthatIcertainlysupport,theidea
thatitwillsolvetheproblemissimplynotarealisticex-
pectation.Even ifwe couldwavea magicwandand im-
prove educationin theUnited States overnight,it would
obviouslybeyearsbeforethosechildrenenterthework-
force.Inthemeantime,computertechnologywillcontin-
ueitsrelentlessadvance.ThesubtitleofChairmanGreen-
span’sbookis“AdventuresinaNewWorld.”However,it
appearsthat,likemosteconomists,hehasfailedtoperce-
ivejusthownewthatworldreallyis.
The reality is that the Luddite fallacy amounts to
nothing more than a historical observation. Since things
haveworkedoutsofar,economistsassumethattheywill
always work out. For centuries, machines have conti-
nuously become more sophisticated, and as a result, the
productivity—and therefore the wages—of the average
worker have increased. It stands to reason that if this
processcontinuesindefinitely,atsomepointthemachines
willbecomeautonomous, and the worker willno longer
addvalue.Longbeforethatextremityisreached,however,
theremustcomeatippingpointatwhichjoblossesfrom
automation begin to overwhelm any positive impact on
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employment from lower prices and increased consumer
demand. (For more on this, please see pages 131-138 in
Chapter 3). In light of unprecedented, geometrically ad-
vancingcomputertechnology, theLuddite“fallacy” does
notreallylookallthatfallacious.
A More Ambitious View of Future Technologi-
cal Progress: The Singularity
Inthis book, I have been quite conservativeintermsof
projectingwheretechnologymaytakeus.Ihavespokenof
robotsthatmayeventuallymanagetostockstoreshelves
and of other robots that might be remotely controlled
fromlowwagecountries.Ihavenotspokenofarmiesof
marauding, humanoid robots, orofintelligentcomputers
taking control of nuclear weapons. Partly, the reason is
thatIwanttocomeacrossasverydowntoearth.Iwant
you to take this book seriously. A second reason is that
none of thosescience fiction-like scenarios areatall ne-
cessary. Technology—if we do not prepare for it—does
not need to directly or physically attack us to cause us
greatharm.Theonlythingitneedstodoistakeourjobs.
Nonetheless,IwouldberemissifIdidn’tincludethe
fact that many extremely well regarded individuals with
deepexperienceinscienceandtechnologyhaveafarmore
ambitious view of what is ultimately possible. World-
renowned cosmologist and author of the book, A Brief
History of Time, Stephen Hawking, has said, “Computers
arelikelytoovertakehumansinintelligenceatsomepoint
in the next hundred years.”
35
Inventor and author Ray
Kurzweil,whoreceivedtheNationalMedalofTechnology
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fromPresidentClintonin1999,isfarmoreoptimisticand
predicts that machines will achieve true intelligence by
2029.
Kurzweilisalsooneoftheleadingproponentsofthe
technologicalsingularity,whichheexpectstooccurbytheyear
2045.
36
This concept, which was originally introduced by
the mathematician and author Vernor Vinge,
37
suggests
that at some point in the future, technological progress
willsimplyexplodeincomprehensibly.Basically,thingswill
justgetawayfromus.Ifyoulookatthenowfamiliarchart
that follows, thetechnological singularity would occurat
somepointclosetowherethelinebecomesnearlyvertical.
Beyondthispoint,itisjuststraightup.
The Technological Singularity
Manypeoplehavepostulatedthatthesingularitywill
bebroughtonwhenmachinesfinallybecomesmarterthan
us, andthen applythathigher intelligence to thetask of
Technology
Time
Singularity
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designing even better versions of themselves. After that,
humanbeingswouldnolongerbeabletounderstandthe
progresstakingplace.
It seems obvious that if the singularity does indeed
takeplace,nearlyallofuscouldpotentiallybeoutofajob.
People with PhDs from top universities could well find
themselves in the same boat as autoworkers in Detroit.
Howcouldtheaveragepeoplewhomakeupthebulkof
ourpopulationearnalivinginaworldinwhichmachines
weresmarterandmorecapablethaneventhemostintelli-
genthumans?
Aside from the issue of providing essential support
forthepopulation,thesingularityintroducesamorebasic
economicparadox.Inafree marketeconomy,nothingis
producedunlessthereisdemand—and“demand”ineco-
nomic terms means desire combined with the ability to
pay.Thereisnoincentivetoproduceproductsifthereare
noconsumerswithsufficientdiscretionaryincometopur-
chase those products. This istrueevenif intelligent ma-
chinessomedaybecomesuper-efficientproducers.Ifaver-
age—or even exceptional—human beings are unable to
find employment within their capabilities, then how will
they acquire the income necessary to create the demand
thatinturndrivesproduction?Ifweconsiderthesingular-
ityinthiscontext,thenisitreallysomethingthatwillnec-
essarilypushusforwardexponentially?Orcoulditinac-
tualityleadtorapideconomicdecline?
*
*
Thetechnologistswhospeculateaboutthesingularitydon’tseemtoo
concerned about this problem. Perhaps they assume that the super-
intelligentmachinesofthefuturewillfigureallthisoutforus.How-
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Inthisbook,wewon’tagainstrayintothismorespe-
culativearena(exceptinthelastsectionsoftheAppendix).
Theideaspresentedinthisbookdonotdependontheoc-
currenceofthetechnologicalsingularity.Thestandardwe
have set is much lower: we areconcerned only withthe
possibilitythatmachineswillbecomecapableofperform-
ingmostaverage,routinejobs.Thesingularityrepresentsa
far more extreme case. It’s fair to say, however, that if
something along the lines ofthetechnologicalsingularity
istooccur,wemayfirstneedaparadigmshiftintheway
oureconomyworks—oratleastsomechangesinoureco-
nomic architecture. Otherwise, we will be in for quite a
shock.
A War on Technology
Inthischapterwehaveseenthatcomputersareincreasing
in both power and number at a simply astonishing rate.
We’velookedatclearevidencethatshowswehaveessen-
tiallyhittheceilingintermsofwhatwecanexpectfrom
futureincreasesinthecapabilityofaveragehumanbeings.
We’ve also looked at a variety of specific job types and
technologiesandshownhowautomationislikelytohavea
much broader impact than many of us might imagine—
andalsohowthejobsofmanyhighlypaidandhighlyedu-
ever, if something other than consumer demand drives production,
then we no longer have a market economy; we will then have a
plannedeconomy.TheSovietUnion,ofcourse,didn’thaveintelligent
machines—but they did have lots ofvery intelligent mathematicians
staffinganagencycalledGosplan,whichattemptedtofigurethingsout.
Let’shopethemachineswilldoabetterjob.(Pleasesee“TheTech-
nologyParadox”intheAppendixformoreonthis.)
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cated workers may be among the most vulnerable. Let’s
lookagainattheassumptionwesetouttotestatthebe-
ginningofthischapter:
Technologywillnotadvancetothepointwherethebulkofjobsper-
formed by typical people will be automated before the year 2089.
Priortothatyear,theeconomywillalwayscreatejobsthatarewithin
thecapabilitiesofthevastmajorityofthehumanpopulation.
Atthispoint,itseemsverydifficulttosupportthisas-
sumption. Most of the trends we have reviewed in this
chapter are likelyto come into play long before ourcutoff
dateof2089.Itisverypossiblethatevenadvancednano-
technologywouldbeavailablewithinthattimeframe.We
therefore cannot escapethe conclusion that we will very
likelyhavetodealwiththeimpactofacross-the-boardau-
tomationinour lifetimes, orat theveryleast, within the
lifetimesofourchildren.
Ifwedonothaveastrategy—andspecificpolicies—
in place to deal with this issue before its full impact ar-
rives,theoutcomewillbedecidedlynegative.Asthetrend
towardsystemicjoblossincreases,itisquiteeasytofore-
see a number of possible ramifications. I have already
mentionedthelikelihood ofadropincollegeenrollment
and a migration toward safer trade jobs. Another trend
thatwillsurelyoccurasrecognitionsetsinwillbeagener-
al“warontechnology.”Workersinvirtuallyeveryoccupa-
tion—evenmanyofthosewhothemselvesworkintech-
nical fields—will desperately, and quite understandably,
attempttoprotecttheirlivelihoods.
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Wecanexpectsubstantialpressureongovernmentto
somehowrestricttechnologicalprogressandjobautoma-
tion.Itispossiblethattherewillbeasignificant,last-ditch
resurgence in the power of organized labor. Workers in
jobs and industries that are not now organized will very
possiblyturntounionsinanattempttoexertsomepower
overtheirownfutures.Theresultislikelytobesomewhat
slowedtechnicalprogress,workstoppages,andsignificant
economicandsocialdisruptions.
The economists who believe in the premise of the
Ludditefallacyarenotwrongaboutonething:technologi-
cal advancement is the only thing thatcan, over the long
term,driveustowardcontinuingeconomicgrowth.Con-
tinuingtechnicalprogressisouronlyhopeforawealthier
societyinthefuture.
We know that in the coming decades, we will face
enormousnewchallenges.Mostnotablewillbetherelated
issuesofincreasingenergyscarcityandclimatechange.We
arelikelytofaceawide-rangingimpactonclimate,agricul-
tureandevengeography—includingthepossibilityofris-
ingoceanlevelsthatcouldresultinhumanitariandisasters
ofunimaginableproportions.Asweareallaware,current-
lytheeffortstomitigateglobalwarmingandtheotherim-
portant environmental impacts from burning fossil fuels
areenjoying verylimitedsuccess.Theunfortunatereality
isthatwemayultimatelybeforcedtoacceptthefactthat
wewillfail—atleasttosomedegree—inourquesttostop
climate change. But the costs associated with somehow
adapting to those changes will be astronomical. At the
same time, reservesofoil,natural gas, and in the longer
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runevencoal,aregoingtobedepleted.Howcanwehope
toface thesechallengesifoureconomyisindecline and
the bulk of our population is focused almost exclusively
onthecontinuityofindividualincomes?
Asimilarpointcanbemaderegardingtheglobalwar
onpoverty.Howcanwehopetowinthiswar,ifweour-
selvesarenotprosperous?Weknowthatpovertyisoneof
the primary drivers of war, conflict and terrorism. In a
long-term stagnant or declining economic environment,
theseproblemswillonlygrow.
Theanswercannotbetoattempttohalttechnological
progress. The problem is not with technology; it is with
our economic system, and it lies specifically in that sys-
tem’sinabilitytocontinuethrivinginthenewrealitythatis
being created. It will be extraordinarily difficult to make
materialchangestothatsystembecauseithasservedusso
well,forsolong.Nonetheless,inthefinalchaptersofthis
book,IwillsuggestsomechangesthatIbelievewillallow
us to move from fearing technology to leveraging it as
neverbeforeandthendeployingitagainstthechallenges
wewill face. Before then, however,we must move from
ourtunnelsimulationback intotherealworld.Therewe
willseethatthesituationisprobablyfarmoredangerous
andperhapsmoreimmediatethanwehaveyetimagined.
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Chapter 3
DANGER
In the first chapter of this book, our tunnel simulation
showedthat,aslargenumbersofworkerswereautomated
out of their jobs, theeconomy would eventuallygo into
declinebecauseeachworkerisalsoaconsumer(andmay
supportotherconsumers)inthemassmarket.Inthereal
world, it seems very likely that the automation process
wouldbea fairlygradualone.Can weassume,therefore,
thattheeconomicimpactofthistransitionwouldalsobe
gradual in nature and might not be apparent until some
pointinthedistantfuture?Toanswerthisquestion,let’s
lookathowmarketsworkintherealworld.
The Predictive Nature of Markets
Oneofthemoreinterestingdevelopmentstoariseoutof
theInternethasbeentheappearanceofonlineprediction
markets. A predictionmarket is really just another name
forabettingmarket,anditoperatesinasimilarfashionto
thefuturesmarketsthatallowtraderstoplacebetsonthe
futuredirectionofthingslikeoilpricesandstockmarket
indexes.Prediction markets, such as theIowa Electronic
Markets(IEM) andIntrade,allowparticipantstobetreal
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money on things like elections, economic developments
(suchasrecessions),orspecificeventsin thebusinessor
entertainmentworlds.
While prediction markets are specifically set up to
predict future events, we know that we can expand this
ideaandsaythatallfreemarketsare,inessence,prediction
markets.Ifyoubuyaparticularcompany’sstock,thenyou
areplacingabetthat,inthefuture,thatstockwilltradeat
ahighervalue.Collectively,themillionsofparticipantsin
theworld’sstockmarketsoftenactasasortofpredictive
barometer for the economy as a whole. Historically, the
U.S.stockmarkethasoftenanticipatedrecessions bysix
monthsorso.Likewise,recoveryfromarecessionisvery
oftenprecededbyariseinthestockmarket.
This predictive feature also applies to all the other
various markets with which we interact, including the
housingmarket,thejobmarket,andthemassmarketfor
goods and services. The reason is quite obvious. People
arerational beingsand every individual, to some degree,
incorporateshisorherexpectationsforthefutureintohis
orhercurrentactions.Ifyouexpectthatyouwillreceivea
largesumofmoneyatsomepointinthenearfuture,you
areverylikelytobeginspendingsomeofthatmoneyeven
beforeyouactuallyreceiveit.
Nowwecanbegintoseeapotentialproblem.Asau-
tomationbeginstoeliminatejobsinanincreasinglywide
rangeofindustriesandoccupations,itsimpactsareclearly
notgoingtobekeptasecret.Peoplewillbecomeawareof
what is happening—even ifit is notofficially recognized
bygovernments—andtheywillbegintomodifytheircur-
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rentbehavioraccordingly.Asagrowingpercentageofthe
population is exposed to direct evidence of ongoing job
losses, many people will begin to experience a greatly
heightenedlevelofstressandworry.Facingthis,individu-
alswilltaketheobviousaction:theywillcutbackoncon-
sumption,perhapsquitedramatically,andtrytosavemore
inanticipationofaveryuncertainfuture.
Itisimportanttonotethatwhatwearetalkingabout
hereisreallynotthe same aswhatoccurs in thenormal
businesscycle.Inatypicalrecession,manyconsumerswill
alsocutbackonspendingastheyworryaboutlosingtheir
jobs,andthiswilltendtodeepenthedownturn.However,
thisworryispredominantlyashort-termconcernbecause
people realize that, in the long run, when the economy
recovers,businesseswillhavetoagainbeginhiring.
But what if, at some point in the coming decades,
there is a general coalescence of belief that suggests the
basic character of the economy has changed to such an
extentthatjobs may notbe available—or at least will be
veryhardtoobtain—inthefuture?Ifthisweretooccurin
a critical mass of the consumers who participate in the
market,intheabsenceofaneffectivegovernmentpolicy,
we could clearlybe thrust into a very dark scenario. An
individual faced with possible long-term or even perma-
nent unemploymentatsomepointinthe foreseeablefu-
tureisinessencelookingataninvoluntary,earlyandun-
predictableretirement.Seeingthis,consumersmightbegin
to adjust their current consumption in light of such ex-
treme uncertainty. If thiswere to occur, a dramatic eco-
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nomicdownwardspiralwouldalmostcertainlybeprecipi-
tated.
Ifsuchadisastrouseventweretooccur,thestandard
responses employed by governments, such as stimulus
spending, would probably be largely ineffective. This is
becausestimulusspending(ortaxcuts)wouldnotaddress
people’slong-termconcernabouttheirincomes;itseems
verylikelythatanyadditionalincomereceivedbyconsum-
erswouldimmediatelybesaved.Itis,infact,verydifficult
toimagineagovernmentpolicyshortofsomehowguaran-
teeingindividuals’continuityofincomethatwouldbeef-
fective in such a scenario. And undertaking such an in-
comeguaranteepolicyinthemidstofsuchasevereeco-
nomic downturn would be extraordinarily difficult and
expensive.Inshort,the consequencesofsuch a scenario
arereallynotsomethingwewouldwanttocontemplate.
The 2008-2009 Recession
Obviously, our current economy remains highly depen-
dentontheeffortsofhumanworkers.Wecanprobably,
therefore, assume that the dangerous scenario described
aboveliesinthefairlydistantfuture—perhapsevendec-
adesfromnow.Nonetheless,Ithinkwecanexpectthat,
longbeforewereachsuchanextremepoint,theeconomy
willbegintodisplayevidenceoftheoverallimpactofau-
tomation.Isit possiblethat, at least tosomeextent, this
hasbeenafactorinthecurrentcrisis?Asweallknow,the
2008-9recessionbeganwiththe2007subprimemeltdown
thatthenevolvedintothecreditcrunchandglobalfinan-
cialcrisis.AsIpointedoutinChapter2,advancingcom-
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puter technologycertainly played an enabling role in the
severityandglobalnatureofthecurrentsituation.Beyond
this,thereareanumberofotherfactorsthatshouldcon-
cernusaswelookforwardto recoveryfromthecurrent
recession.
The freeze-up of credit in 2008 struck an especially
hard blow at consumer demand because, over the last
eightyears orso,realwagesformostaverageAmericans
have been stagnant or even declining while health care
costs have been exploding. Faced with this, many con-
sumers turned to home equity loans and credit cards in
ordertomaintaintheirstandardofliving.Thecollapseof
thesecreditlinesin2008,togetherwithrapidlyrisingun-
employment, forced consumers to cut back in a fairly
dramatic way. Automation, offshore factory relocations
and,toalesserextentservicejoboffshoring,havecertain-
lyplayedanimportantroleinthistrendtowarddeclining
orstagnantwages.
Globalization, and in particular theneed for Ameri-
canmanufacturerstocompeteagainstlowcostproducers
inChina,hasforcedjobcutsandacceleratedthedriveto-
wardautomation.Thishasbeenreflectedinthesubstantial
productivityincreasesoftheU.S.economyinrecentyears.
While the impact of globalizationon the job markethas
received most of the attention, I think most economists
wouldbelikelytoagreethatadvancingtechnologyandjob
automationhaveplayedafarmoresignificantrole.
Althoughfactorssuchasstagnatingwagesforaverage
workers would seem to provide support for the theory
thatautomationisbeginningtohaveasignificantimpact
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ontheeconomy’sabilitytocreatejobs,itisimportantto
notethattherearealsosignalswhichtendcontradictthis
conclusion:beforetheadventofthecurrentcrisis,unem-
ploymentasmeasuredbythegovernment,remainedvery
low.However,thereisalsoevidencethatunderemployment,
especiallycaseswhereworkershavebeenforcedtosettle
foroneormoreparttimejobsratherthanafulltimeposi-
tion,hasbeenasignificantissueforsometime.Inshort,
theevidenceisnotconclusive;butIthinktheremaywell
bereasonablecauseforconcern.
I don’t think it would be unreasonable to say that
among many average workers, there is now a sense that
goodjobsaremoredifficulttofindandkeepthaninthe
past.Theterm“joblessrecovery”isnowroutinelyapplied
to nearly every post-recession economic recovery, and
thereisnoreasontoexpectthatthecurrentcasewillbean
exception.Onereasonislikelythat,whenbottomlinesare
pressured during a downturn, businesses have an even
biggerincentive toturntowardjobeliminating technolo-
gies. In many cases, as efficiency continues to increase
evenduringadownturn,businessesfindthattheyareable
toavoidrehiringdisplacedworkersoncearecoverydevel-
ops.
If,infact,automationisbeginningtohaveanincrea-
singly significantimpact,Ithink there is a veryreal con-
cern that, even with theunprecedented level of stimulus
spendingthathasbeenpursued,thenumberofjobsulti-
matelycreatedmayturnouttobedisappointing.Without
specificpoliciesandincentivesinplacetohelpensurejob
creation,muchofthestimulusmayleakaway—muchlike
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heatescapingfromapoorlyinsulatedhouse.Inparticular,
agreatdealoftheindirecteconomicstimuluscreatedby
government spending is likely to end up being directed
overseasandtocapitalratherthantolabor.Laterinthis
chapterIwillproposesomespecificpolicyinitiativesthatI
feelwouldgreatlyassistinjobcreation.
Offshoring and Factory Migration
InChapter2wesawthatoffshoringisoftenreallyjustthe
leading edge of automation. When a job is offshored, a
newconsumeriscreatedinadevelopingnation—atleast
temporarily.However,fromthepointofviewofconsum-
ers in the United States or Western Europe, offshoring
looks exactly the same as automation. The same can be
said of relocating a factory to a developing country like
China;toworkersintheU.S.itlooksexactlythesameas
simplybuildingafullyautomatedfactory.Inotherwords,
service offshoring and factory relocations accelerate the
job loss as well as the psychological impact on workers
(consumers)andmakeitlikelythatthedangerousscenario
describedabovecouldoccurevenearlierinthedeveloped
nations.Anditisthesedevelopedeconomiesthatremain
theprimaryconsumptiondriversoftheworldeconomyas
awhole.
In essence, we have succeeded in globalizing labor
andcapital,butwehavereallynotglobalizedconsumption.
Toalargeextent,workersinlowwagecountriesarenot
capable of purchasing the goods they are producing. Or
eveniftheycanaffordtobuythoseproducts,theyareun-
likelytodo sobecausetheyaremuchmoreinterestedin
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saving. Consumers in the United States are expected to
continuepoweringthefactoriesinChinaandotherdevel-
opingnationsevenasthejobsfromwhichthoseconsum-
ers derive their income evaporate.
*
This is clearlyunsus-
tainable.
Thisdanger—togetherwiththefactthatthebenefits
from offshoring in the third world are likely to be only
transitory since automation will follow—really calls into
questionthe overallwisdomofthispractice.This istrue
evenforthedevelopingnationsthatarecurrentlybenefit-
ingfromoffshoringbecause,aswewillseelater,thecon-
sequences of such a severe and long lasting economic
downturnintheWestwouldalmostcertainlywipeoutand
reverseanytemporarygainsthesecountriesmayhaveob-
tainedfromoffshoring.
Ofcourse,theoverallwisdomofapracticelikeoff-
shoringhasabsolutelynobearing ontheactions ofindi-
vidual businesses. Businessesact according to short-term
incentives and the competition that they face. Even a
CEOwhodislikesoffshoringwillhavelittlechoicebutto
pursuethepracticeifhisorhercompetitorschoosetodo
so.Onlygovernmentshavetheabilitytocreateincentives
and policies that can potentially turn things around and
avoidthedisastrouseconomicspiralthatmightoccurifa
*
Manyeconomistswouldarguethat thisisnotamajorconcernbe-
cause the U.S. economy will evolve so that most consumers derive
theirincome from jobs in the service sector,and thattheseservices
willbeprovidedlocally.However,aswehaveseeninthisbook,many
local services will also ultimately be subject to both offshoring and
automation.
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criticalmassofconsumerssomedayloseconfidenceinthe
futurejobmarket.
Reconsidering Conventional Views about the
Future
Pick up any recently published book which attempts to
forecastthemajortrendslikelytodevelopinthecoming
decades,andyouwillquicklycometotheconclusionthat
thereisaveryconventionalsetofviewsonwhereweare
headed.Manyofthesewidelyheldbeliefsaboutthefuture
arebasedonsimple,andinescapable,demographicanaly-
sis—and, in particular, on counting workers. What will be
mostimportantinthefuture?Theconventionalansweris:
first,thenumberofworkersascomparedwiththenumber
ofretiredpersonsinmostcountries,andsecondthenum-
berofworkers(andthewagestheyarewillingtoaccept)in
developingnationslikeChinaascomparedwiththenum-
berofworkersinadvancedcountries.
Twoofthemostnotablebooksthathavefleshedout
these commonly held viewsare The Worldis Flat:ABrief
HistoryoftheTwenty-first CenturybyThomasFriedmanand
Futurecast: how superpowers, populations, and globalization will
changethewayyouliveandworkbyRobertJ.Shapiro.Inhis
book,Shapirogives averyinsightfulanalysisofthecon-
ventional view.
38
He identifies three basic forces that he
feelswillshapethecomingdecades:(1)Thedemographic
crisis—or“babyboom”problem—thatwillresultinmost
countrieshavinganunprecedentednumberofelderlyper-
sons relative to the number of workers in their popula-
tions.(2)Globalization,whichallowslaborandcapital,as
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well as products and many services to move effortlessly
acrossborders,and(3) The fall ofSoviet-stylecommun-
ism and the adoption of market-based economies
throughout the world. This has resulted in hundreds of
millions of workers who were previously locked away in
centrallyplanned economies now being freeto enter the
globalworkforce.
Thefirstthingyoumightnoticeisthattheissue we
havebeenfocusingoninthisbook—technologicalaccele-
ration—does not appear in the list at all. In fact, in the
conventional view of the future, technology is primarily
seenasanenablerofglobalization.Ithasbeenrelegatedto
a secondary, supporting role. Somehow, technology has
faded into the background. Nearly everyone agrees that
technologyhasplayedanimportantroleinmakinggloba-
lizationpossible,andthatglobalizationiscertainlyahighly
disruptive force,but now everyone seems to expect that
technology will be put back into its box. It will behave.
Technology’srolewillbetocontinuepushingtheexisting
trendsforwardsothattheprojectionlinesalltheanalysts
havedrawnwillremainniceandstraight.
Friedman’sbook,TheWorldisFlat,offersalongerlist
oftenforcesthathave“flattened”theworld,andhedoes
includesomefacetsoftechnologyinthatlist.
39
However,
the focus is almost entirely on specific technologies that
enableglobalcompetitionandcollaboration.Noattention
isgivento the overall impact of accelerating technology,
andinparticular,subjectssuchasartificialintelligenceand
roboticsgovirtuallyunmentioned.Isuspectthatthiswill
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provetobearemarkableoversightinabookthatissub-
titled“ABriefHistoryoftheTwenty-firstCentury.”
Shapiro correctly notes that there is an increasing
trend toward breaking jobs up into pieces and then off-
shoringtheseindividualtasksandthatthistrendhasbeen
enabled by the availability of new productivity software
thatmakesitpossibleforworkersindevelopingcountries
toperformincreasinglycomplextasks.Allthisisundoub-
tedlytrue. However,the real questionis this: ifsoftware
canbedevelopedthatenableslowwageworkerstodoall
thesethings,thenwhywouldthistechnologyjustarbitrari-
ly stop there? Clearly, it would not. It will continue ad-
vancingtothepointwherenopersonatallisrequired—andit
maywelldosoinfarlesstimethanwemightexpect.
The reality is that nearly everyone who attempts to
forecast thecomingdecades seemstoidentify thewrong
trend.Thosewhosubscribetotheconventionalviewfail
toseethatuntoldmillionsofcompetingandcollaborating
globalworkersareultimatelylikelytobeflattenedbythe
majorforcethatwilltrulyshapethenewcentury.Globali-
zation is certainly significant, but it is really a mere off-
shootoftheprimaryforcedrivingustowardchange,and
thatforcecontinuestobetechnology.
The China Fallacy
Noconventionalviewismorewidelyheldthanthebelief
that the future is likely to belong to China. Once again,
thisprojectionisbasedprimarilyondemographics.Ihave
seenstudieswhereresearchersprojectasfaroutas2050—
more than 40 years into the future. To do this, analysts
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takeaper-capitaincomethatissomewhatcomparableto
that of developed nations and then multiply it by some
hugefractionoftheChinesepopulation.In otherwords,
theyassume that a very significant percentageofthe 1.3
billion people in China aregoing to be dragged into the
middleclass.And,theprimaryforcethatwilldothatdrag-
ging is going to be the ever-expanding employment of
hundredsofmillionsofworkersinChina’smanufacturing
sector.
Currently,alargepercentageofChinesemanufactur-
ingisfocusedonsimple,verylowvalueproducts.Plastic
ornamentsandtoysforChristmasandHalloweencometo
mind. Increasingly, however, Chinese manufacturing is
expected to creep up the value chain. More complex
products will be produced. It’s generally assumed that
Chinesecompanieswill becomea disruptiveforce in the
globalautomotivemarketatsomepointinthenottoodis-
tantfuture.
Forallthis,automationwillbeessential.Thelargein-
dustrial corporations in the United States, Germany and
Japanthatprovidethisautomationtechnologyarecertain-
lysalivatingattheprospectofthefuturemarketthatChi-
na will provide. The Chinese government, meanwhile, is
focused on insuring that as much of this technology as
possiblegetstransferredtonativebusinesses.Automation
isnotjustaboutsavingmoneybyeliminatingjobs.Auto-
mation conveys benefits far beyond that: it makes more
preciseandreliablemanufacturingpossible.
*
Machinescan
*
Thosewhodisagreewithmyargumentherewilllikelyciteanecdotal
evidenceofChinesecompaniesthathavesofarsucceededbysubsti-
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simply do things better, faster and with more precision
thancananyhumanworker—regardlessoftheprevailing
wagelevel.Inthefuture,massmarketproductsarelikely
tobecomemoresophisticated,andinmanycasesphysical-
lysmaller.Toleranceswillbetighterandtheneedforpre-
cisiongreater.AutomationisgoingtofallheavilyonChi-
na’smanufacturingsectorand,inthelongrun,theimpact
onemploymentislikelytobedramatic.
AnotherpotentialproblemthatChinaseemslikelyto
faceisstagnantordecliningdemandforitsexportsinthe
United States and other developed nations. As we have
seen,asjobsarelostintheWesterncountriesandfearof
structuralunemploymentthere grows,consumerdemand
willfall. The reality isthatChina doesnot have aninte-
grated,self-sustaining economy. A substantialfractionof
itsfactoriesaregearedtowardexports,andtheseexports
are largely responsible for the phenomenal economic
growththatChinahasenjoyedinrecentyears.
Evidenceofthisisclearlyseeninthestallinggrowth
that is resulting from the 2008-9 recession. As of early
2009,thousandsofChinesefactorieshaveshutdownand
millionsofworkershavelosttheirjobs.TheXinhuanews
tutinglowcostlaborforautomation.BYD,amanufacturerofbatte-
ries and automobiles is one example. The question is whether that
business model is sustainable. I would argue that, especially in the
automotive market, the company will ultimately have to introduce
more automation to meet the quality standards required in export
markets. It’s also worth noting thatsucha business modelcould be
sustainedinthelongrunonlyifwagesinChinaremainextremelylow
indefinitely.Ifthatisthecase,howwillChinasucceedindrivingdo-
mesticconsumptionandachievingamorebalancedeconomywhichis
lessdependentonexports?
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agencyreportedthatinJanuary2009thatChinesePremier
WenJiabaotoldthestatecouncilthat2009wouldbethe
“mostdifficultyearforChina’seconomicdevelopmentso
far this century.” Aside from exports, the major factor
propping up the Chinese economy is the continuing
enormous investment in infrastructure. Clearly however,
thislevelofspendingisnotsustainableindefinitely.
Many analysts have called for China to stimulate its
domesticdemandinordertohelpmakeupforthisdecline
indemandforexports.Inreality,thiswillbeverydifficult.
ThemajorityoftheproductsproducedinChinese facto-
ries are either not affordable to Chinese consumers, or
they are of no interest. Chinese people are not going to
buythoseHalloweentrinkets.Evenifproductioncouldbe
redirectedtodomesticneeds,demandwouldstillnotma-
terialize because of China’s extraordinarily high savings
rate.
ThepercentageofincomesavedbyworkersinChina
hasbeenestimatedtobeashighas30percent.Thiscom-
pareswithasavingrateintheUnitedStatesthat—atleast
upuntilthestartofthecurrenteconomiccrisis—hasbeen
essentiallyzero.Severalreasonscanbegivenforthishigh
savings rate. A number of economists point to the fact
that China has no social safety nets such as retirement
pensions, unemployment insurance or health care insur-
anceforthevastmajorityofitspopulation.Others
40
argue
thatthehighsavingrateisduetointentionalgovernment
policies that repress consumer spending. It is very likely
that both of these factors play a significant role, butmy
personalopinionisthattheimportanceofsavingforthe
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future is simply integrated deeply into Chinese culture.
Obviously,somethinglikethatisveryhardtoturnaround.
Itseemsextraordinarilyunlikelythatanygovernmentpoli-
cywouldsucceedinsubstantiallyincreasingChinesecon-
sumerspending—especiallyinatimeofgeneraleconomic
distress.
Evenifweputasidetheissueofautomation,theim-
mense size of China’s population relative to the global
economyrepresentsasignificantchallengetoitslong-term
development. As smaller countries such as Japan and
South Korea industrialized, wages in those countries in-
evitably rose, and their populations were largely elevated
intoaconsumerclass.China,however,issolargethatthe
numberofavailableworkersisseeminglylimitless.
Inaddition,thegovernmentactivelyenforcesdiscrim-
inationthattendstodrivewagesevenlower.Muchofthe
workinChina’sfactoriesisperformedbymigrantworkers
who officially live in the countryside but are allowed to
cometocitiesorindustrialregionstowork.Theseworkers
typically live in factory dormitories and do not have the
right to bring their families to the cities or to genuinely
assimilate into an urban middle class. Wages for these
workers are far lower than for urban dwellers, and the
moneythattheydoearnisforthemostparteithersaved
orsenthometohelpsupporttheirfamilies.Theseworkers
arenotinapositiontobecomemajordriversoflocalcon-
sumptionanytimesoon.
MyownopiniononthefutureofChinamaywellbe
dismissed as being too pessimistic. I do not believe that
Chinacanfullyindustrializealongthesamepathfollowed
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intheWest.Chinaistoolate—andsimplytoobig.China’s
economic development, for all of its phenomenal
progress,isinaracewithtechnology,andthatisaraceit
cannotwin.
IfIamevenpartlycorrectinthisprojection,thenthe
ramificationsfortherest ofthe worldwillbe enormous.
IntheWest,welooktotheimpendingeconomicmightof
Chinawithmixedemotions.Ontheonehand,weworry
about all that power residing in a country that may well
continuetobeessentiallyundemocraticfortheforeseeable
future.Ontheotherhand,manyofourhopesforthefu-
ture are tied directly to the assumption that unfettered
economicgrowthwillcontinueinChina.Welookforward
toenormousnewmarketsforourproductsandservices,
andwehave evengone sofarastopinourhopesfora
resolutiontosomeofourowndemographicproblemsto
ourexpectationsforChina.
Mostpeopleareawarethatasthepopulationagesin
Westerncountries,atremendousamountofpressurewill
be put on pension programs like Social Security in the
UnitedStatesandonretireehealthprograms.Whatisless
often discussed is that there is also a potential problem
withthegeneralvalueofassets.Aspeopleworkthrough-
outtheircareerstheysaveforretirement.Themajorityof
this goes into stocks and bonds, often via 401(k) plans.
Whenthesepeoplethenreachretirementage,theybegin
tosellthoseassetsinordertomaintaintheirstandardof
living.
Theproblemisthat,forthefirsttime,wewillhavea
very largenumber of older people actively selling assets,
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while at the same time, a relatively smaller number of
youngerworkerswillbeavailabletobuythoseassets.The
obvious result is that asset values of nearly all types are
likelytofallundertheduressofthislopsidedsellingpres-
sure.Anumberofpeople—includingAlanGreenspanin
his book The Age of Turbulence—have suggested that the
solutiontothisproblem is goingtobehugenumbersof
newlywealthyyoungworkersfromChina,Indiaandother
developing nationswhowill step forward tobuyouras-
sets.Aswehaveseen,thatmightnotbesuchagoodbet.
The reality is that the idea of this tremendous new
marketresultingfromanexplodingChinesemiddleclassis
somethingofamirage.TheChinesemiddleclassisnotan
independentmarket.Thesepeopleareessentiallystanding
onthe shouldersofAmericanandEuropeanconsumers.
Andaswehavenotedagainandagaininthisbook,those
Westernconsumersalldependonjobs.Ifautomationbe-
ginstodramaticallyimpactemploymentinChina,whileat
thesametimedemanddwindlesintheWest—andcertain-
lyifthecatastrophiceventdescribed atthe beginning of
thischapteroccurs—thenthiseconomicperpetualmotion
machineisgoingtocollapse.
Givenallthis,whatcanwereallysayaboutthefuture
ofChina?Nearlyafourthoftheworld’spopulationlives
inChina;therefore,thereisnodoubtthatthiscountrywill
continuetohavesignificant,andperhapsincreasing,influ-
enceinthedecadestocome.However,simplyextrapolat-
ingcurrenttrendsisveryunlikelytogiveanaccuratepro-
jection.Chinaisgoingtobeheavilyimpactedbyaccelerat-
ing technology, and its future—along with the future of