flower official
PROJECT
www.flowerneclace.com
REASON
Unique Design: create a distinctiveness compared to
products that follow mass production lines.
Small and Flexible Business: can begin with a small
capital and can be managed flexibly from home.
flower official
OPPORTUNITY
1. Growing Market: The market for handmade and artisanal products is on the rise, and
consumers are showing increasing interest in them. This is creating business opportunities
and expanding potential customer bases .
2. Customization and Tailored Orders: When you create handmade products, you have
the freedom to be creative and personalize your products both for yourself and your
customers. You can craft unique designs based on each customer's specific needs, from
colors to sizes. This allows you to showcase distinctiveness and a unique style for your
brand.
3. High-Quality Products: With a handmade production process, you can meticulously
control the quality of your products. This helps you focus on creating the best possible
products, ensuring that your products achieve a high level of quality. This will leave a
positive impression on customers using your products.
our product
Brand image :
Daisies are often symbolic of purity, innocence,
and beauty. When combined with bracelets, they
can convey a positive message of purity and the
wearer's beauty.
Feminine and Elegant Style: Daisies are typically
seen as symbols of femininity and delicacy. Daisythemed bracelets often bring a soft and alluring
beauty, suitable for various fashion styles.
The image of a daisy can create a strong and
memorable impression, especially when used
creatively and uniquely. It can be easily
recognized and remembered, helping the brand
stand out in the minds of customers.
Signature service
-Our brand focuses on personalization, meaning here we allow customers to
create their own jewelry according to their own style.
- Choose the type of necklace or bracelet base: Fchoose the type of bracelet
base you want to use, which can be elastic, nylon, or leather, depending on the
individual base.
- Choose the style or charm: choose the style or charm want to add to
bracelet. Charms can be symbols, symbols or images of flowers that you love
or that have special meaning to you.
- Bracelet color and size selection: choose a charming color and size that suits
bracelet.
- Pairing and finishing: The service will automatically pair the charms and
form bracelet and the finished product.
www.reallygreatsite.com
Target market
·- In the online market, we
primarily focus on two main
social media channels,
Instagram and TikTok.
·- We specifically target young
individuals aged 18-26 years
old.
On the TikTok platform, we
·
create intriguing short videos
to capture the audience's
attention.
We utilize TikTok videos to
·
introduce our products and
brand story to viewers.
E
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TARGET
CUSTOMER
·
We have identified two main psychographic segments:
1.
Segment of customers with medium to high income: desire
to express their personal style and are willing to invest in jewelry to
enhance their beauty and boost their confidence. They have the
financial capacity to spend on jewelry with the goal of enhancing
their appearance and self-esteem.
2.
Segment of Gift Shoppers: customers who regularly purchase
jewelry to gift to their loved ones on special occasions such as
birthdays, anniversaries, and holidays. They seek products with
symbolic value and aim to express their emotions through the act
of gifting.
CHALLENGES
Time Management: figure out effective time management to meet
your customers' demands adequately.
Distribution and Delivery: can be challenging, how to organize and
manage this aspect to avoid customer dissatisfaction.
Local and Online Competition: The handmade jewelry industry has
numerous competitors, especially on online platforms like Etsy or
Instagram. produce unique products and find ways to stand out
from the competition.
HIGH QUALITY
GLASS
CLEAR NYLON
BRACELET NAME
LOBSTER CLASP
Durability and Beauty: Clear nylon cord is
5. Preserve brand value: Using high-
4. Safe and easy to use: The lobster
Sparkling and Dazzling: High-quality
an excellent choice for bracelets because
quality ingredients helps build and
clasp is a safe and easy to use
glass crystal beads often have excellent
it's durable, resistant to tearing, and can
maintain your brand value. Customers
brightness and sparkle. They create a
jewelry clasp. This makes it easy for
withstand wear and tear. Additionally, the
are often willing to pay higher prices
radiant
and
light-attracting
effect,
making your bracelets stand out and
alluring.
transparent cord also helps highlight the
beads and jewelry accessories.
for products that use quality materials
and accessories
the wearer to put on and take off
the bracelet without needing help.
TOOLS
BUSINESS PLAN
Make sure you have enough
Must have a detailed business
tools like pliers, scissors, and
plan,
cutting
strategy,
tools
bracelet
to
make
accurately
the
and
including
pricing
advertising,
and
business management
beautifully.
WROKING PLACE
Need
a
clean
and
organized
workspace to create and store
products.
KNOWLEDGE AND
SKILLS:
Learn how to make bracelets
and develop essential craft
skills. This may require time
and patience to master the
technique.