Smart internet marketing strategies in 2019: Part 1

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c5fe8 3a106 f37 c8 f17fc4e 1e5c0e1 f29b0942 c58 c5 f6a131 7d6 c681 0a7be 6667

SEO2019
LearnSearchEngineOptimization
WithSmartInternetMarketingStrategies
Expanded&Updated
AdamClarke


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70b476 6952 4967 472eb 9b1 1d0 d9534 8e65 b6fb150 e08e9 6375 cf24e2ffb d904 5
91b408 5421 d8efc3 c2b046fda430 d2c2a5da 83725 0e70 db16 8c7 71cd59a6 9aae
c5fe8 3a106 f37 c8 f17fc4e 1e5c0e1 f29b0942 c58 c5 f6a131 7d6 c681 0a7be 6667

SimpleEffectivenessPublishing,Publisher.
CoverDesign:SimpleEffectivenessPublishing.
ProductionandComposition:SimpleEffectivenessPublishing.
SEO2019:Learnsearchengineoptimizationwithsmartinternetmarketingstrategies.Copyright©Adam
Clarke.Allrightsreserved.
Thistitle,itscontents,coverdesign,likenessandassociatedmarketingmaterialsaretheintellectual
propertyofitscopyrightholder;theauthorandpublishingcompany.Copyrightinfringement,reproductions
ortranslationsofanypartofthisworkwithoutpermissionofthecopyrightownerisunlawful,in
accordancewithSection107and108ofthe1976UnitedStatesCopyrightAct.
AdamClarkehascompletedacertificateintheGoogleAnalyticsandGoogleAdsQualificationprograms.
SEO2019:Learnsearchengineoptimizationwithsmartinternetmarketingstrategies.
AdamClarke
KindleASINB00NH0XZR0
ISBN:9781730775758


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Tableofcontents.
Introductiontotheupdatededition.
1.IntroductiontohowGoogleworks.
-Old-schoolmethodsthatnolongerwork.
-Googleupdatesandhowtosurvivethem.
-Authority,Trust&Relevance.ThethreepowerfulSEOstrategiesexplained.
-HowGooglerankssitesnow—Google’stop10rankingfactorsrevealed.
-HowtostayaheadofGoogle’supdates.
2.Keywordresearch.ThemostimportantstepofSEO.
-Whyiskeywordresearchsoimportant?
-Whatisakeyword,exactly?
-Howtogenerateamassivelistofkeywords.
-Howtofindkeywordsthatwillsendtraffictoyoursite.
-Howtofindkeywordsforeasyrankings.
3.On-pageSEO.HowtoletGoogleknowwhatyourpageisabout.
-HowtostructureyoursiteforeasyandautomaticSEO.
-HowtomakeGooglepickupthekeywordsyouwant.
-HowtogetmorepeopleclickingonyourrankingsinGoogle.
-Siteloadspeed—Googlemagicdust.
-Theusualsuspects—sitemaps.xmlandrobots.txt.
-Duplicatecontent—canonicaltagsandotherfun.

-Usability—thenewSEOexplained.
-Mobilesupport—importantSEOexplainedinsimpleterms.
-Google ’ ssearchqualityguidelines—andhowtousethemtoyouradvantage.
-Readability—SEOforthefuture.
-Howtoacceleratetrafficandrankingswithcontentmarketing.
-HowtotargetFeaturedSnippetrankingsinGoogle’ssearchresults.
4.Linkbuilding.HowtorankextremelyhighonGoogle.
-Whyislinkbuildingsoimportant?
-Thedirtylittlesecretnoonewantstotellyouaboutlinkbuilding.
-Howtoacquirelinksandwhattoavoidinlinkbuilding.
-Anchortext.What'sallthefuss?
-Simpletoadvancedlinkbuildingstrategies.
-Linkoutreach—scalinguphighqualitylinkbuildingcampaigns.
-Additionallinkbuildingstrategies.
5.Socialmedia&SEO.
-IssocialmediaimportantforSEO?
-Facebook&SEO.
-Twitter&SEO.


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0700b7a c6a4 5f9a c00a 0780 4c0e 4706 f58e f34 f4e 1d01 beb f4d539ab2fe7 2f5 b
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1b9c74ab4a 2c2 99439 d6db85 3d45 2d8 bb4 b5db54f2dce47 c50e d23a3 56d7 c33 4
f8580 5c0 59f50a73 09dc4e33 c49 80aa85 b19 d0761 7ec0544aa4 2f0 632d8493 f2
b9a21a9 fc3a 5b6 b2908 cc6e38 f2b920 fc5 dbba 12c04c4ee52 b94b5fe7 353d7a7

d51760 f2 f3 c4b2 5b45 12c999b7db65c158dcba b7d2e5e8 8914a d13 f4f82856 55
70b476 6952 4967 472eb 9b1 1d0 d9534 8e65 b6fb150 e08e9 6375 cf24e2ffb d904 5
91b408 5421 d8efc3 c2b046fda430 d2c2a5da 83725 0e70 db16 8c7 71cd59a6 9aae
c5fe8 3a106 f37 c8 f17fc4e 1e5c0e1 f29b0942 c58 c5 f6a131 7d6 c681 0a7be 6667

-Othersocialnetworks.
-Socialmediaanalytics.
6.Webanalyticsinanutshell.Howtomeasureyoursuccess.
-WhyuseGoogleAnalytics?
-HowtouseGoogleAnalytics.
-Acquisition.
-OrganicSearchreport.
-Segments.
-Commonwebanalyticstermsexplained.
-Calltracking—powerfulanalyticsforeverybusiness.
-Otherwebanalyticstools.
7.TroubleshootingcommonSEOproblems&howtofixthem.
-WhattodowhenyoursiteisnotlistedinGoogleatall.
-Whattodowhenyourbusinessisnotrankingforyourownbusinessname.
-Whattodowhenyourrankingshavedroppedoff.
-Howtoseekprofessionalhelpforfree.
8.LocalSEO.SEOforlocalbusinesses.
-WhyuselocalSEO?
-HowtorankhighwithlocalSEO.
-Localsearchrankingfactors.
-GettingstartedwithlocalSEO.
-Buildingcitations.
-Buildingreviews.
-SupercharginglocalSEOwithphotosandvideos.
-LocalSEOrankingchecklist&essentialresources.

9.TheNewMeta:JSON-LD,Microdata,Schema.org&FacebookOpenGraph.
-JSON-LD,RDFa,Microdata&Schema.org.Wheretostart?
-WhyuseSchema.org&JSON-LD?
-HowtouseSchema.org.
-FacebookOpenGraph.
10.PowerfulSEOtools.
-Researchtools.
-Optimizationtools.
-Linkbuildingtools.
-Webanalyticstools.
Bonuschapter1:Google’salgorithmupdates.
-HTTPSupdate&HTTPSupgradechecklist.
-Google’sRankBrain&machinelearningannouncement.
-HTTP/2—thenewtechnologythatcandoubleyourloadspeed.
-Google’sInterstitialupdate—A.K.A.“Deathtomobilepopups"
-AcceleratedMobilePages—A.K.A.Mobilewebbrowsingonsteroids.
-Google'sFREDandPandaupdate—diagnosisandrecovery.
-Google'sLocalSEOHawk&Possumupdates.
-GooglebecomingApple'sdefaultsearchproviderforSiri,iOsandSpotlightonMacOS.


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c5fe8 3a106 f37 c8 f17fc4e 1e5c0e1 f29b0942 c58 c5 f6a131 7d6 c681 0a7be 6667

-Google’sgame-changingMobileFirstIndex.
-Google'sMobile"SpeedUpdate."
-TheriseofvoicesearchSEOandGoogle'snewSpeakablemarkup.
-Google’s"MedicUpdate"—A.K.A"YourMoneyorYourLife."
-KeepinguptodatewithGoogle'supdates.
-Google’s2019updates—what’sonthehorizon?
Bonuschapter2:Thequickanddirtyguidetopay-per-clickadvertisingwithGoogleAds.
-Whybotherwithpay-per-clickadvertising?
-WhichisthebestPPCprovidertostartwith?
-Ensuringsuccesswithresearchandaplan.
-Howtochoosetherightkindofkeywords.
-Howmuchtopayforkeywords.
-GoogleAdssettingsforgettingstarted.
-Optimizationtipsfortweakingyourcampaignforbetterprofit.
-UsingAcceleratedMobilePagesinGoogleAdscampaignstoaccelerateyoursales.
-FurtherGoogleAdsresources.
Bonus:50pointSEOChecklistPDFDownloadInstructions.
Finalthoughts&tips.


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dd0 f7f2e735 dbb70b67e24 f8d49d37ef9b07 65fa4 2fc4a398 3b9 2f5 56098 3a26
77b722 c4 fae8b59b5 9d83 9de6 b1b2ffcf49e1 b8e68 7ef1 868 cb81 fa6 f59b8dc7
e0139ad11e2 f920 9375e 71ad4ec2 2d1 c08a6 0e5b9b10 bb1 f83 e3659 d02 06359 d

b20c9a7bb9bfe635 b043 55e4 cc6 72273 d1d79b7276 bbf45a67 0bc6d24a 4c7 755
15e7a2 f607a4 f08 57e99 957e 98995fb 6a2727 f5a c8e5 8f9 1e92b4444 8e711 ec2
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1b9c74ab4a 2c2 99439 d6db85 3d45 2d8 bb4 b5db54f2dce47 c50e d23a3 56d7 c33 4
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b9a21a9 fc3a 5b6 b2908 cc6e38 f2b920 fc5 dbba 12c04c4ee52 b94b5fe7 353d7a7
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70b476 6952 4967 472eb 9b1 1d0 d9534 8e65 b6fb150 e08e9 6375 cf24e2ffb d904 5
91b408 5421 d8efc3 c2b046fda430 d2c2a5da 83725 0e70 db16 8c7 71cd59a6 9aae
c5fe8 3a106 f37 c8 f17fc4e 1e5c0e1 f29b0942 c58 c5 f6a131 7d6 c681 0a7be 6667

FreeSEOchecklistPDFavailableattheendofthis
book.

Thefree50-pointSEO2019-SEOChecklistPDF,coveringexactstepsto
improveyourwebsite’srankinginGoogle,isavailableforreadersattheendof
thisbook.InstructionsondownloadingtheSEOchecklistPDFareattheendof
thebook.


9a3f31 93f39f8323 b7c7bda 5203 f0b7cfc8a c3 f0f81bf915 5a0f4ac5 d8ccf40c
9ad4424 f89 c65 43b7d34 d53 b38a2a3 9fe6 b66 c26 c305 fca4 9a3c4eb5 1abf55f8
0700b7a c6a4 5f9a c00a 0780 4c0e 4706 f58e f34 f4e 1d01 beb f4d539ab2fe7 2f5 b
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c5fe8 3a106 f37 c8 f17fc4e 1e5c0e1 f29b0942 c58 c5 f6a131 7d6 c681 0a7be 6667

Introductiontotheupdatededition.
So,you'vepickedupSEO2019anddecidedtolearnsearchengineoptimization.
Congratulations!SEOmarketinghaschangedmylifeanditcanchangeyours.
Over10yearsago,IachievedmyfirstnumberonerankinginGoogleformy
family'shomebusiness.Thephonestartedringingwithnewcustomerseveryday
andIwashooked.
Sincethen,Ihaveusedsearchengineoptimizationtogrowhotelchains,large
internationalfashionbrands,andsmallfamily-ownedbusinesses.Onething
neverceasestoamazeme—thepowerofSEOasanInternetmarketingtoolfor
growinganybusiness.Ihavegrownsmallbusinessesintogiantcompaniesin
justoneortwoyears—simplyfromworkingthesiteuptothetoppositionin
Google.
Unfortunately,learningSEOisdifficult,sometimesimpossible,formany
businessowners,Internetmarketersandeventech-heads.
Ihaveatheoryonwhythisisso...
SiftingthroughtheinformationfloodingtheInternetaboutSEOis
overwhelming.Inmanycases,theadvicepublishedisoutdatedormisleading.
AndtheconstantupdatesbyGooglemakeithardforSEObeginnersandgurus
aliketokeepupwithwhatworks.
SEOcanbesimpleandusedbyanyonetorankatthetopofGoogle,growtheir
businessandmakemoneyonline.It'ssimplyamatterofhavingup-to-date
informationonhowGoogleworks,usingeffectivetechniquesandtakingaction.
ThisbookhasbeenexpandedandupdatedtocoverhowSEOworksnowand
likelyinthenearfuture.Alloftheresourcesandtoolshavebeenupdatedand
maderelevantfor2019.Itincludesbroadercoverageofthebasics,andfilled

withmoretechniquesforadvancedusers.Andduetorequestsbyreaders,ithas
beenloadedwithmoretoolsandresourcestosavetimeandgetbiggerresults.
Ifyouareabeginner,thereisasmallamountoftechnicalinformationincluded
inthisbook.Ifyoureallywanttolearnsearchengineoptimizationthiscan'tbe
avoided.We'vemadetheseareasassimpleaspossible,whileproviding


9a3f31 93f39f8323 b7c7bda 5203 f0b7cfc8a c3 f0f81bf915 5a0f4ac5 d8ccf40c
9ad4424 f89 c65 43b7d34 d53 b38a2a3 9fe6 b66 c26 c305 fca4 9a3c4eb5 1abf55f8
0700b7a c6a4 5f9a c00a 0780 4c0e 4706 f58e f34 f4e 1d01 beb f4d539ab2fe7 2f5 b
fb5225288a 8a06 f7fda9338 0380 3efb56b3d3a d4680 f23 e90abcc8a38 c23fcd2
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5eb1ed 75b67ec4b3 b724ea 3df9a79ee fed 76173 5a128 1900e 0583 282baa 080ae
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4eaf5 c63b2742 99306 4530 f7d12e f440 d783a0 6390 b97e c6 cc7 2bf3e9df7 f50 c
c9a261 d2d34b1 efbbfb7384 77f7a47 c4a6a6 b238 d80 d82 c788 c191 9164 f6aa3 9
4f93 cd1 7a6554 3d1 803b33cb1b0aaac28 737ff67 eeb6 d176 38e03 7bfa 2d26 7d6
9bc7 1d71 3c1 5f4 b0e2e 94a1a2 6b9 c145 69b1 b468 87d5d0 c3ae4 db99 e612 dbf4e
60b7d9e7b725dd9 f50 c9d7 492d37c83dfeef4c1 3a54 c46ab8b8 b76d37b5 ba073
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48d75e 1a7b3 d5e3 d2e3 e3b9a d7e5a 4a3208ff 6a14 f2e1 cde7 6ae8ab3eb4e f91 5
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5c1b3da8 b4d1 3cb1d8 42b0 31b0 c1 d4866 f33 06e49a 758 c5e1 f6d9b6 bcb0ab0 b7
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60fc9a3568 5c2 f07a d8ae cc5 c6 c0b053 f5e51 0c5 2d72fb b8f78a8fc6 f6bb5a50
dd0 f7f2e735 dbb70b67e24 f8d49d37ef9b07 65fa4 2fc4a398 3b9 2f5 56098 3a26
77b722 c4 fae8b59b5 9d83 9de6 b1b2ffcf49e1 b8e68 7ef1 868 cb81 fa6 f59b8dc7
e0139ad11e2 f920 9375e 71ad4ec2 2d1 c08a6 0e5b9b10 bb1 f83 e3659 d02 06359 d
b20c9a7bb9bfe635 b043 55e4 cc6 72273 d1d79b7276 bbf45a67 0bc6d24a 4c7 755
15e7a2 f607a4 f08 57e99 957e 98995fb 6a2727 f5a c8e5 8f9 1e92b4444 8e711 ec2
79b746 615a7 5776a7 2a0e7aa 3ff897afe 5a8c580 c38a7 69f8dd1 e477 0e2d52a4
1b9c74ab4a 2c2 99439 d6db85 3d45 2d8 bb4 b5db54f2dce47 c50e d23a3 56d7 c33 4
f8580 5c0 59f50a73 09dc4e33 c49 80aa85 b19 d0761 7ec0544aa4 2f0 632d8493 f2
b9a21a9 fc3a 5b6 b2908 cc6e38 f2b920 fc5 dbba 12c04c4ee52 b94b5fe7 353d7a7
d51760 f2 f3 c4b2 5b45 12c999b7db65c158dcba b7d2e5e8 8914a d13 f4f82856 55
70b476 6952 4967 472eb 9b1 1d0 d9534 8e65 b6fb150 e08e9 6375 cf24e2ffb d904 5
91b408 5421 d8efc3 c2b046fda430 d2c2a5da 83725 0e70 db16 8c7 71cd59a6 9aae
c5fe8 3a106 f37 c8 f17fc4e 1e5c0e1 f29b0942 c58 c5 f6a131 7d6 c681 0a7be 6667

additionalresources,includinganSEOchecklist,thatwillspeedupyourjourney
toSEOmastery.
IfyouareanadvancedSEOoptimizationprofessional,thisSEObookcovers
Google'slatestupdates,newSEOmarketingbestpracticestorefreshyour
memory,solutionsforcommontechnicalproblems,andnewtoolsandresources
tosharpenyourskillset—allwritteninaneasy-to-readformat,sorefreshingyour
knowledgedoesn'tfeellikeachore.
Whetheryou'reacompleteSEObeginnerorwell-versedInternetmarketing

veteran,SEO2019coverstheseareasandmakesitassimpleaspossibleto
achieverankings,trafficandsales.
Enjoy.


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9ad4424 f89 c65 43b7d34 d53 b38a2a3 9fe6 b66 c26 c305 fca4 9a3c4eb5 1abf55f8
0700b7a c6a4 5f9a c00a 0780 4c0e 4706 f58e f34 f4e 1d01 beb f4d539ab2fe7 2f5 b
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c9a261 d2d34b1 efbbfb7384 77f7a47 c4a6a6 b238 d80 d82 c788 c191 9164 f6aa3 9
4f93 cd1 7a6554 3d1 803b33cb1b0aaac28 737ff67 eeb6 d176 38e03 7bfa 2d26 7d6
9bc7 1d71 3c1 5f4 b0e2e 94a1a2 6b9 c145 69b1 b468 87d5d0 c3ae4 db99 e612 dbf4e
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c0436 79c9eb0 35f44646 e76db058 e3ab1 69e0 8b8 f6a7 f4f7a709 9cbf7e4 d9d18
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e96c2 6ff6cf34 bb20 f31 2b5aa7 d385 b70e 5dc1dc9c7598 53e1a5 687a7 b87d7c7
e3e5c3 fe58 b4bb6fb04 0e9e1 7c5e 6d8 f65 d4d0a 892e cad7 550bb49 f5d5b15 853
fcb8 3a671 1d63 8f3 f9ee 7a6ce801 da406 40601 63f4cf649 89d3 f70 06a71 19c1e
60fc9a3568 5c2 f07a d8ae cc5 c6 c0b053 f5e51 0c5 2d72fb b8f78a8fc6 f6bb5a50
dd0 f7f2e735 dbb70b67e24 f8d49d37ef9b07 65fa4 2fc4a398 3b9 2f5 56098 3a26
77b722 c4 fae8b59b5 9d83 9de6 b1b2ffcf49e1 b8e68 7ef1 868 cb81 fa6 f59b8dc7
e0139ad11e2 f920 9375e 71ad4ec2 2d1 c08a6 0e5b9b10 bb1 f83 e3659 d02 06359 d
b20c9a7bb9bfe635 b043 55e4 cc6 72273 d1d79b7276 bbf45a67 0bc6d24a 4c7 755
15e7a2 f607a4 f08 57e99 957e 98995fb 6a2727 f5a c8e5 8f9 1e92b4444 8e711 ec2
79b746 615a7 5776a7 2a0e7aa 3ff897afe 5a8c580 c38a7 69f8dd1 e477 0e2d52a4
1b9c74ab4a 2c2 99439 d6db85 3d45 2d8 bb4 b5db54f2dce47 c50e d23a3 56d7 c33 4
f8580 5c0 59f50a73 09dc4e33 c49 80aa85 b19 d0761 7ec0544aa4 2f0 632d8493 f2
b9a21a9 fc3a 5b6 b2908 cc6e38 f2b920 fc5 dbba 12c04c4ee52 b94b5fe7 353d7a7
d51760 f2 f3 c4b2 5b45 12c999b7db65c158dcba b7d2e5e8 8914a d13 f4f82856 55
70b476 6952 4967 472eb 9b1 1d0 d9534 8e65 b6fb150 e08e9 6375 cf24e2ffb d904 5
91b408 5421 d8efc3 c2b046fda430 d2c2a5da 83725 0e70 db16 8c7 71cd59a6 9aae
c5fe8 3a106 f37 c8 f17fc4e 1e5c0e1 f29b0942 c58 c5 f6a131 7d6 c681 0a7be 6667

IntroductiontohowGoogleworks.
YoucanfeellikeadogchasingitsowntailtryingtofigureouthowGoogle
works.
Therearethousandsofbloggersandjournalistsspreadingvolumesof
informationthatsimplyisn'ttrue.IfyoufollowedalltheadviceaboutSEO
writtenonblogs,it'sunlikelyyouwouldreceivetoplistingsinGoogle,and
there’sariskyoucoulddamageyoursiteperformanceandmakeitdifficultto
rankatall.
Letmetellyouasecretaboutbloggers…
ArticlesaboutthelatestSEOupdates,techniquesortipsareoftenwrittenby

interns,assistantsorevenghostwriters.Theirjobistowritearticles.The
majorityofblogpostsaboutSEOarerarelywrittenbyexpertsorprofessionals
withtheday-to-dayresponsibilityofgrowingsitetrafficandachievingtop
rankingsinsearchengines.
Canyoulearnfromsomeonewhodoesn'tevenknowhowtodoitthemselves?
Youcan't.Thisiswhyyouhavetotaketheadvicespreadbyblogpostswitha
grainofsalt.
Don'tgetmewrong.Ilovebloggers.Therearebloggersouttherewhopractice
andblogaboutSEO,anddoitwell.Butithasbecomeincreasinglydifficultto
sortthewheatfromthechaff.
Fearnot.ThischapterwilldispersecommonmisconceptionsaboutSEO,show
youhowtoavoidfallingintoGoogle'sbadbooksandrevealhowtostayup-todatewithhowGooglerankssites.
Butfirst,tounderstandhowGoogleworkstoday,wemustunderstandalittlebit
aboutGoogle'shistory.

Old-schoolmethodsthatnolongerwork.


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83b3df3 b9c9b0a b9a32e 9c3 1d17 42070 6f9 c33 be4 fc1ae 74a0 c925a c2abfb d9c

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ff88a1cbdbcf9 e618 9f8 f6d2ceae 7271 0729 fae7 c225a c51 b4b0 8a6b1 d8d1a0f
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e96c2 6ff6cf34 bb20 f31 2b5aa7 d385 b70e 5dc1dc9c7598 53e1a5 687a7 b87d7c7
e3e5c3 fe58 b4bb6fb04 0e9e1 7c5e 6d8 f65 d4d0a 892e cad7 550bb49 f5d5b15 853
fcb8 3a671 1d63 8f3 f9ee 7a6ce801 da406 40601 63f4cf649 89d3 f70 06a71 19c1e
60fc9a3568 5c2 f07a d8ae cc5 c6 c0b053 f5e51 0c5 2d72fb b8f78a8fc6 f6bb5a50
dd0 f7f2e735 dbb70b67e24 f8d49d37ef9b07 65fa4 2fc4a398 3b9 2f5 56098 3a26
77b722 c4 fae8b59b5 9d83 9de6 b1b2ffcf49e1 b8e68 7ef1 868 cb81 fa6 f59b8dc7
e0139ad11e2 f920 9375e 71ad4ec2 2d1 c08a6 0e5b9b10 bb1 f83 e3659 d02 06359 d
b20c9a7bb9bfe635 b043 55e4 cc6 72273 d1d79b7276 bbf45a67 0bc6d24a 4c7 755
15e7a2 f607a4 f08 57e99 957e 98995fb 6a2727 f5a c8e5 8f9 1e92b4444 8e711 ec2
79b746 615a7 5776a7 2a0e7aa 3ff897afe 5a8c580 c38a7 69f8dd1 e477 0e2d52a4
1b9c74ab4a 2c2 99439 d6db85 3d45 2d8 bb4 b5db54f2dce47 c50e d23a3 56d7 c33 4
f8580 5c0 59f50a73 09dc4e33 c49 80aa85 b19 d0761 7ec0544aa4 2f0 632d8493 f2
b9a21a9 fc3a 5b6 b2908 cc6e38 f2b920 fc5 dbba 12c04c4ee52 b94b5fe7 353d7a7
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70b476 6952 4967 472eb 9b1 1d0 d9534 8e65 b6fb150 e08e9 6375 cf24e2ffb d904 5

91b408 5421 d8efc3 c2b046fda430 d2c2a5da 83725 0e70 db16 8c7 71cd59a6 9aae
c5fe8 3a106 f37 c8 f17fc4e 1e5c0e1 f29b0942 c58 c5 f6a131 7d6 c681 0a7be 6667

IntheearlydaysofGoogle—over15yearsago—Googlestartedasmarter
searchengineandabetterexperiencefornavigatingtheWorldWideWeb.
Googledeliveredonthispromisebydeliveringrelevantsearchengineresults.
Internetusersdiscoveredtheycouldsimplytypewhattheywerelookingforinto
Google—andBINGO—userswouldfindwhattheyneededinthetopresults,
insteadofhavingtodigthroughhundredsofpages.Google'suserbasegrewfast.
Itdidn'ttakelongforsmartandentrepreneuriallymindedwebmasterstocatch
ontosneakylittlehacksforrankinghighinGoogle.
Webmastersdiscoveredbycrammingmanykeywordsintothepage,theycould
gettheirsiterankinghighforalmostanywordorphrase.Itquicklyspiraledinto
acompetitionofwhocouldjamthemostkeywordsintothepage.Thepagewith
themostrepeatedkeywordswon,androseswiftlytothetopofthesearch
results.
Naturally,moreandmorespammerscaughtonandGoogle'spromiseasthe
“mostrelevantsearchengine”waschallenged.Webmastersandspammers
becamemoresophisticatedandfoundtrickywaysofrepeatinghundredsof
keywordsonthepageandcompletelyhidingthemfromhumaneyes.
Allofasudden,theunsuspectingInternetuserlookingfor“holidaysinFlorida”
wouldfindthemselvessuddenlyarrivingatawebsiteaboutViagraViagra
Viagra!
HowcouldGooglekeepitsstatusasthemostrelevantsearchengineifpeople


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c9a261 d2d34b1 efbbfb7384 77f7a47 c4a6a6 b238 d80 d82 c788 c191 9164 f6aa3 9
4f93 cd1 7a6554 3d1 803b33cb1b0aaac28 737ff67 eeb6 d176 38e03 7bfa 2d26 7d6
9bc7 1d71 3c1 5f4 b0e2e 94a1a2 6b9 c145 69b1 b468 87d5d0 c3ae4 db99 e612 dbf4e
60b7d9e7b725dd9 f50 c9d7 492d37c83dfeef4c1 3a54 c46ab8b8 b76d37b5 ba073
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b9a21a9 fc3a 5b6 b2908 cc6e38 f2b920 fc5 dbba 12c04c4ee52 b94b5fe7 353d7a7
d51760 f2 f3 c4b2 5b45 12c999b7db65c158dcba b7d2e5e8 8914a d13 f4f82856 55
70b476 6952 4967 472eb 9b1 1d0 d9534 8e65 b6fb150 e08e9 6375 cf24e2ffb d904 5
91b408 5421 d8efc3 c2b046fda430 d2c2a5da 83725 0e70 db16 8c7 71cd59a6 9aae
c5fe8 3a106 f37 c8 f17fc4e 1e5c0e1 f29b0942 c58 c5 f6a131 7d6 c681 0a7be 6667

keptonspammingtheresultswithgazillionsofspammypages,buryingthe
relevantresultsatthebottom?
EnterthefirstGoogleupdate.GooglereleasedawidespreadupdateinNovember
2003codenamedFlorida,effectivelystoppingspammersintheirtracks.This
updateleveledtheplayingfieldbyrenderingkeywordstuffingcompletely
uselessandrestoredbalancetotheforce.
AndsobeganthelonghistoryofGoogleupdates—makingithardforspammers
togamethesystemandmakingrankinginGooglealittlemorecomplicatedfor
everyone.

Googleupdatesandhowtosurvivethem.
Fastforward15yearsandrankinginGooglehasbecomeextremelycompetitive
andconsiderablymorecomplex.
Simplyput,everybodywantstobeinGoogle.Googleisfightingtokeepits
searchenginerelevantandmustconstantlyevolvetocontinuedelivering
relevantresultstousers.
Thishasn'tbeenwithoutitschallenges.Justlikekeywordstuffing,webmasters
eventuallycluedontoanotherwayofgamingthesystembyhavingthemost
anchortextpointingtothepage.

Ifyouarenotfamiliarwiththisterm,anchortextisthetextcontainedinexternal
linkspointingtoapage.
Thiscreatedanotherloopholeexploitedbyspammers.Inmanycases,wellmeaningmarketersandbusinessownersusedthistactictoachievehighrankings
inthesearchresults.
AlongcameanewGoogleupdatein2012,thistimecalledPenguin.Google's
Penguinupdatepunishedsiteswithsuspiciousamountsoflinkswiththesame
anchortextpointingtoapage,bycompletelydelistingsitesfromthesearch
results.Manybusinessesthatreliedonsearchenginetrafficlostalloftheirsales
literallyovernight,justbecauseGooglebelievedsiteswithhundredsoflinks
containingjustonephrasedidn'tacquirethoselinksnaturally.Googlebelieved
thiswasasolidindicatorthesiteownercouldbegamingthesystem.
Ifyoufindthesechangesalarming,don't.Howtorecoverfromthesechanges,or
topreventbeingpenalizedbynewupdates,iscoveredinlaterchapters.Inthe


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c0436 79c9eb0 35f44646 e76db058 e3ab1 69e0 8b8 f6a7 f4f7a709 9cbf7e4 d9d18
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651275 5a4512 dbfeaa8e0 c007 31b7 93c9fb06e3 bbf5451 b51 754a04 4cc62ae2 3
ff88a1cbdbcf9 e618 9f8 f6d2ceae 7271 0729 fae7 c225a c51 b4b0 8a6b1 d8d1a0f
5c1b3da8 b4d1 3cb1d8 42b0 31b0 c1 d4866 f33 06e49a 758 c5e1 f6d9b6 bcb0ab0 b7
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e3e5c3 fe58 b4bb6fb04 0e9e1 7c5e 6d8 f65 d4d0a 892e cad7 550bb49 f5d5b15 853
fcb8 3a671 1d63 8f3 f9ee 7a6ce801 da406 40601 63f4cf649 89d3 f70 06a71 19c1e
60fc9a3568 5c2 f07a d8ae cc5 c6 c0b053 f5e51 0c5 2d72fb b8f78a8fc6 f6bb5a50
dd0 f7f2e735 dbb70b67e24 f8d49d37ef9b07 65fa4 2fc4a398 3b9 2f5 56098 3a26
77b722 c4 fae8b59b5 9d83 9de6 b1b2ffcf49e1 b8e68 7ef1 868 cb81 fa6 f59b8dc7
e0139ad11e2 f920 9375e 71ad4ec2 2d1 c08a6 0e5b9b10 bb1 f83 e3659 d02 06359 d
b20c9a7bb9bfe635 b043 55e4 cc6 72273 d1d79b7276 bbf45a67 0bc6d24a 4c7 755
15e7a2 f607a4 f08 57e99 957e 98995fb 6a2727 f5a c8e5 8f9 1e92b4444 8e711 ec2
79b746 615a7 5776a7 2a0e7aa 3ff897afe 5a8c580 c38a7 69f8dd1 e477 0e2d52a4
1b9c74ab4a 2c2 99439 d6db85 3d45 2d8 bb4 b5db54f2dce47 c50e d23a3 56d7 c33 4
f8580 5c0 59f50a73 09dc4e33 c49 80aa85 b19 d0761 7ec0544aa4 2f0 632d8493 f2
b9a21a9 fc3a 5b6 b2908 cc6e38 f2b920 fc5 dbba 12c04c4ee52 b94b5fe7 353d7a7
d51760 f2 f3 c4b2 5b45 12c999b7db65c158dcba b7d2e5e8 8914a d13 f4f82856 55
70b476 6952 4967 472eb 9b1 1d0 d9534 8e65 b6fb150 e08e9 6375 cf24e2ffb d904 5
91b408 5421 d8efc3 c2b046fda430 d2c2a5da 83725 0e70 db16 8c7 71cd59a6 9aae
c5fe8 3a106 f37 c8 f17fc4e 1e5c0e1 f29b0942 c58 c5 f6a131 7d6 c681 0a7be 6667

shorthistoryofGoogle'smajorupdates,wecandiscovertwopowerfullessons
forachievingtoprankingsinGoogle.
1.IfyouwanttostayatthetopofGoogle,neverrelyononetactic.
2.AlwaysensureyoursearchenginestrategiesrelyonSEObestpractices.

Authority,trust&relevance.ThreepowerfulSEO
strategiesexplained.
Googlehasevolvedconsiderablyfromitshumbleoriginsin1993.
EricSchmidt,formerCEOofGoogle,oncereportedthatGoogleconsidered
over200factorstodeterminewhichsitesrankhigherintheresults.
Today,Googlehaswellover200factors.Googleassesseshowmanylinksare
pointingtoyoursite,howtrustworthytheselinkingsitesare,howmanysocial
mentionsyourbrandhas,howrelevantyourpageis,howoldyoursiteis,how
fastyoursiteloads…andthelistgoeson.
Doesthismeanit'simpossibleordifficulttogettoprankingsinGoogle?
Nope.Infact,youcanhavetheadvantage.
Google’salgorithmiscomplex,butyoudon’thavetobearocketscientistto
understandhowitworks.Infact,itcanberidiculouslysimpleifyouremember
justthreeprinciples.Withthesethreeprinciples,youcandeterminewhyonesite
rankshigherthananother,ordiscoverwhatyouhavetodotopushyoursite
higherthanacompetitor.ThesethreeprinciplessummarizewhatGoogleare
focusingonintheiralgorithmnow,andarethemostpowerfulstrategiesSEO
professionalsareusingtotheiradvantagetogainrankings.
Thethreekeyprinciplesare:Trust,AuthorityandRelevance.
1.Trust.
TrustisattheverycoreofGoogle’smajorchangesandupdatesthepastseveral
years.Googlewantstokeeppoor-quality,untrustworthysitesoutofthesearch
results,andkeephigh-quality,legitsitesatthetop.Ifyoursitehashigh-quality
contentandbacklinksfromreputablesources,yoursiteismorelikelytobe
consideredatrustworthysource,andmorelikelytorankhigherinthesearch

results.


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0700b7a c6a4 5f9a c00a 0780 4c0e 4706 f58e f34 f4e 1d01 beb f4d539ab2fe7 2f5 b
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6e21c6e5ac96df3e c0e4 ba33 d28bbd1a 77d5 c8a2 275a70 1b94 bfae 8f4 720ff3 f
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4ae631e b7f0c1 86eaad2 c0e 6da48 ec1 0486 d93aa2 b8ee3 f47 e8aa258 5cf946 46
4eaf5 c63b2742 99306 4530 f7d12e f440 d783a0 6390 b97e c6 cc7 2bf3e9df7 f50 c
c9a261 d2d34b1 efbbfb7384 77f7a47 c4a6a6 b238 d80 d82 c788 c191 9164 f6aa3 9
4f93 cd1 7a6554 3d1 803b33cb1b0aaac28 737ff67 eeb6 d176 38e03 7bfa 2d26 7d6
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9b50b3a4b1 3035a 2090 fe268 5c6 f34 e2c6 8c7 22b2f8 1e8e30 3a5a41e e60e6 c3 d
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c0436 79c9eb0 35f44646 e76db058 e3ab1 69e0 8b8 f6a7 f4f7a709 9cbf7e4 d9d18
48d75e 1a7b3 d5e3 d2e3 e3b9a d7e5a 4a3208ff 6a14 f2e1 cde7 6ae8ab3eb4e f91 5
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ff88a1cbdbcf9 e618 9f8 f6d2ceae 7271 0729 fae7 c225a c51 b4b0 8a6b1 d8d1a0f
5c1b3da8 b4d1 3cb1d8 42b0 31b0 c1 d4866 f33 06e49a 758 c5e1 f6d9b6 bcb0ab0 b7

e96c2 6ff6cf34 bb20 f31 2b5aa7 d385 b70e 5dc1dc9c7598 53e1a5 687a7 b87d7c7
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fcb8 3a671 1d63 8f3 f9ee 7a6ce801 da406 40601 63f4cf649 89d3 f70 06a71 19c1e
60fc9a3568 5c2 f07a d8ae cc5 c6 c0b053 f5e51 0c5 2d72fb b8f78a8fc6 f6bb5a50
dd0 f7f2e735 dbb70b67e24 f8d49d37ef9b07 65fa4 2fc4a398 3b9 2f5 56098 3a26
77b722 c4 fae8b59b5 9d83 9de6 b1b2ffcf49e1 b8e68 7ef1 868 cb81 fa6 f59b8dc7
e0139ad11e2 f920 9375e 71ad4ec2 2d1 c08a6 0e5b9b10 bb1 f83 e3659 d02 06359 d
b20c9a7bb9bfe635 b043 55e4 cc6 72273 d1d79b7276 bbf45a67 0bc6d24a 4c7 755
15e7a2 f607a4 f08 57e99 957e 98995fb 6a2727 f5a c8e5 8f9 1e92b4444 8e711 ec2
79b746 615a7 5776a7 2a0e7aa 3ff897afe 5a8c580 c38a7 69f8dd1 e477 0e2d52a4
1b9c74ab4a 2c2 99439 d6db85 3d45 2d8 bb4 b5db54f2dce47 c50e d23a3 56d7 c33 4
f8580 5c0 59f50a73 09dc4e33 c49 80aa85 b19 d0761 7ec0544aa4 2f0 632d8493 f2
b9a21a9 fc3a 5b6 b2908 cc6e38 f2b920 fc5 dbba 12c04c4ee52 b94b5fe7 353d7a7
d51760 f2 f3 c4b2 5b45 12c999b7db65c158dcba b7d2e5e8 8914a d13 f4f82856 55
70b476 6952 4967 472eb 9b1 1d0 d9534 8e65 b6fb150 e08e9 6375 cf24e2ffb d904 5
91b408 5421 d8efc3 c2b046fda430 d2c2a5da 83725 0e70 db16 8c7 71cd59a6 9aae
c5fe8 3a106 f37 c8 f17fc4e 1e5c0e1 f29b0942 c58 c5 f6a131 7d6 c681 0a7be 6667

2.Authority
PreviouslythemostpopularSEOstrategy,authorityisstillpowerful,butnow
bestusedintandemwiththeothertwoprinciples.Authorityisyoursite’soverall
strengthinyourmarket.Authorityisalmostanumbersgame,forexample:if
yoursitehasonethousandsocialmediafollowersandbacklinks,andyour
competitorsonlyhavefiftysocialmediafollowersandbacklinks,you’re
probablygoingtorankhigher.
3.Relevance.
Googlelooksatthecontextualrelevanceofasiteandrewardsrelevantsiteswith
higherrankings.Thislevelstheplayingfieldabit,andmightexplainwhya
nichesiteorlocalbusinesscanoftenrankhigherthanaWikipediaarticle.You
canusethistoyouradvantagebybulkingoutthecontentofyoursitewith

relevantcontent,andusetheon-pageSEOtechniquesdescribedinlaterchapters
togiveGoogleanudgetoseethatyoursiteisrelevanttoyourmarket.Youcan
rankhigherwithlesslinksbyfocusingonbuildinglinksfromrelevantsites.
Increasingrelevancelikethisisapowerfulstrategyandcanleadtohigh
rankingsincompetitiveareas.

HowGooglerankssitesnow—Google’stop10
rankingfactorsrevealed.
YoumayhavewonderedifyoucanfindouttheexactfactorsGoogleusesin
theiralgorithm.
Fortunately,thereareahandfulofindustryleaderswhohavefigureditout,and
regularlypublishtheirfindingsontheInternet.Withthesepublications,youcan
getaworkingknowledgeofwhatfactorsGoogleusestoranksites.These
surveysaretypicallyupdatedeverysecondyear,butthesefactorsdon’tchange
often,soyoucanusethemtoyouradvantagebyknowingwhichareastofocus
on.
Here ’ sashortlistofsomeofthestrongestfactorsfoundinsitesrankinginthe
top10searchresults,inthemostrecentstudybySearchMetrics:
-Overallcontentrelevance.
-Click-through-rate.
-Time-on-site.
-Bouncerate(lowbounceratesarebetter).


9a3f31 93f39f8323 b7c7bda 5203 f0b7cfc8a c3 f0f81bf915 5a0f4ac5 d8ccf40c
9ad4424 f89 c65 43b7d34 d53 b38a2a3 9fe6 b66 c26 c305 fca4 9a3c4eb5 1abf55f8
0700b7a c6a4 5f9a c00a 0780 4c0e 4706 f58e f34 f4e 1d01 beb f4d539ab2fe7 2f5 b
fb5225288a 8a06 f7fda9338 0380 3efb56b3d3a d4680 f23 e90abcc8a38 c23fcd2
51a0663 7b4 c4a20 104dc58 ee9e c3358 fa7d28b0 be58 c90a 6d7 d8a86 b865 52a6d
6e21c6e5ac96df3e c0e4 ba33 d28bbd1a 77d5 c8a2 275a70 1b94 bfae 8f4 720ff3 f

83ff16454 d0ff6fcfdbe1 f08 e06e5a 6cd3b1 d29 b9dca760 db7 f556 09c19b6825
5eb1ed 75b67ec4b3 b724ea 3df9a79ee fed 76173 5a128 1900e 0583 282baa 080ae
f63 cf3 5b45 14a0 c2044 2ad20 8079 6f6 21eb 87ff30d3dbd7 f42b05b2 2642 df6a5
1542c8c8 9b7 d27 cd5 c6e4 6a36f0d7 fde f4a69a 3f4 f9e8 4338 c49 d5bb12 f0d7 2e
1dbd4e07a9 1c7 7d20 1f6 7f1 65a7 f0c61ad6 df3847e 1ccdb5b90 e55d132e2 0091
83b3df3 b9c9b0a b9a32e 9c3 1d17 42070 6f9 c33 be4 fc1ae 74a0 c925a c2abfb d9c
b7f2 6ed3 145d0590e e1b3 7b30 baa4 f57b256 ce438 96e0 c368 7e01 f543 f03 e2b7
37e1d7 8ef3 d65a 0d2 dfe5 d520 d3a7 c33e4 8616 1c1 b19 c079aa f860 76df75 8aaf
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4eaf5 c63b2742 99306 4530 f7d12e f440 d783a0 6390 b97e c6 cc7 2bf3e9df7 f50 c
c9a261 d2d34b1 efbbfb7384 77f7a47 c4a6a6 b238 d80 d82 c788 c191 9164 f6aa3 9
4f93 cd1 7a6554 3d1 803b33cb1b0aaac28 737ff67 eeb6 d176 38e03 7bfa 2d26 7d6
9bc7 1d71 3c1 5f4 b0e2e 94a1a2 6b9 c145 69b1 b468 87d5d0 c3ae4 db99 e612 dbf4e
60b7d9e7b725dd9 f50 c9d7 492d37c83dfeef4c1 3a54 c46ab8b8 b76d37b5 ba073
9b50b3a4b1 3035a 2090 fe268 5c6 f34 e2c6 8c7 22b2f8 1e8e30 3a5a41e e60e6 c3 d
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c0436 79c9eb0 35f44646 e76db058 e3ab1 69e0 8b8 f6a7 f4f7a709 9cbf7e4 d9d18
48d75e 1a7b3 d5e3 d2e3 e3b9a d7e5a 4a3208ff 6a14 f2e1 cde7 6ae8ab3eb4e f91 5
651275 5a4512 dbfeaa8e0 c007 31b7 93c9fb06e3 bbf5451 b51 754a04 4cc62ae2 3
ff88a1cbdbcf9 e618 9f8 f6d2ceae 7271 0729 fae7 c225a c51 b4b0 8a6b1 d8d1a0f
5c1b3da8 b4d1 3cb1d8 42b0 31b0 c1 d4866 f33 06e49a 758 c5e1 f6d9b6 bcb0ab0 b7
e96c2 6ff6cf34 bb20 f31 2b5aa7 d385 b70e 5dc1dc9c7598 53e1a5 687a7 b87d7c7
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dd0 f7f2e735 dbb70b67e24 f8d49d37ef9b07 65fa4 2fc4a398 3b9 2f5 56098 3a26
77b722 c4 fae8b59b5 9d83 9de6 b1b2ffcf49e1 b8e68 7ef1 868 cb81 fa6 f59b8dc7
e0139ad11e2 f920 9375e 71ad4ec2 2d1 c08a6 0e5b9b10 bb1 f83 e3659 d02 06359 d
b20c9a7bb9bfe635 b043 55e4 cc6 72273 d1d79b7276 bbf45a67 0bc6d24a 4c7 755
15e7a2 f607a4 f08 57e99 957e 98995fb 6a2727 f5a c8e5 8f9 1e92b4444 8e711 ec2

79b746 615a7 5776a7 2a0e7aa 3ff897afe 5a8c580 c38a7 69f8dd1 e477 0e2d52a4
1b9c74ab4a 2c2 99439 d6db85 3d45 2d8 bb4 b5db54f2dce47 c50e d23a3 56d7 c33 4
f8580 5c0 59f50a73 09dc4e33 c49 80aa85 b19 d0761 7ec0544aa4 2f0 632d8493 f2
b9a21a9 fc3a 5b6 b2908 cc6e38 f2b920 fc5 dbba 12c04c4ee52 b94b5fe7 353d7a7
d51760 f2 f3 c4b2 5b45 12c999b7db65c158dcba b7d2e5e8 8914a d13 f4f82856 55
70b476 6952 4967 472eb 9b1 1d0 d9534 8e65 b6fb150 e08e9 6375 cf24e2ffb d904 5
91b408 5421 d8efc3 c2b046fda430 d2c2a5da 83725 0e70 db16 8c7 71cd59a6 9aae
c5fe8 3a106 f37 c8 f17fc4e 1e5c0e1 f29b0942 c58 c5 f6a131 7d6 c681 0a7be 6667

-HTTPS—securitycertificateinstalledonsite.
-Fontsizeinmaincontentarea(presumablypeoplefindlargerfontsmore
readableandleadstohigherengagement).
-Numberofimages.
-Numberofinternallinks.
-Totalsocialmediaactivity.
-Numberofbacklinks.
Ifyourcompetitorshavemoreoftheabovefeaturesthanyours,thenit’slikely
theywillrankhigherthanyou.Ifyouhavemoreoftheabovefeaturesthan
competitors,thenitislikelyyouwillrankhigher.
CombinethisknowledgewithanunderstandingoftheGoogleupdatescovered
inlaterchapters,andyouwillknowwhatittakestoachievetoprankings.
TheabovefactorsarefromtheSearchMetricsGoogleRankingFactorsstudy
releasedin2016.Regrettably,afterreleasingthestudy,SearchMetricssaidthey
wouldstoppublishingtheirsearchrankingswhitepapersinthefuture,butyou
canbesurecontentrelevance,userengagement,socialactivity,links,site
security(HTTPS),andmostlikelymobilesupport,areamongcurrentranking
factors.Ifyouwantadeeperlookintothestudy,youcanbrowsethefullreport
byvisitingthelinkbelow.Icovermorerecentupdatestothealgorithminthe
GoogleAlgorithmupdateschapterlaterinthisbook.
SearchMetrics:GoogleRankingFactorsUS

/>Anotherwell-knownauthorityontheSEOindustry,calledMoz(previously
SEOmoz),releasesarankingsstudyeveryseveralyears.Mozalsopublishthis
informationforfree,andavailableatthefollowingpage.
MozRankingFactorsSurvey
/>
HowtostayaheadofGoogle’supdates.
Everynowandthen,Googlereleasesasignificantupdatetotheiralgorithm,
whichcanhaveamassiveimpactonbusinessesfromanyindustry.Tohoneyour
SEOchopsandmakesureyoursitedoesn'tfallintoGoogle'sbadbooks,it's
importanttostayinformedofGoogle’supdatesastheyarereleased.
Fortunately,almosteverytimeamajorupdateisreleased,thoseupdatesare


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c9a261 d2d34b1 efbbfb7384 77f7a47 c4a6a6 b238 d80 d82 c788 c191 9164 f6aa3 9

4f93 cd1 7a6554 3d1 803b33cb1b0aaac28 737ff67 eeb6 d176 38e03 7bfa 2d26 7d6
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9b50b3a4b1 3035a 2090 fe268 5c6 f34 e2c6 8c7 22b2f8 1e8e30 3a5a41e e60e6 c3 d
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5c1b3da8 b4d1 3cb1d8 42b0 31b0 c1 d4866 f33 06e49a 758 c5e1 f6d9b6 bcb0ab0 b7
e96c2 6ff6cf34 bb20 f31 2b5aa7 d385 b70e 5dc1dc9c7598 53e1a5 687a7 b87d7c7
e3e5c3 fe58 b4bb6fb04 0e9e1 7c5e 6d8 f65 d4d0a 892e cad7 550bb49 f5d5b15 853
fcb8 3a671 1d63 8f3 f9ee 7a6ce801 da406 40601 63f4cf649 89d3 f70 06a71 19c1e
60fc9a3568 5c2 f07a d8ae cc5 c6 c0b053 f5e51 0c5 2d72fb b8f78a8fc6 f6bb5a50
dd0 f7f2e735 dbb70b67e24 f8d49d37ef9b07 65fa4 2fc4a398 3b9 2f5 56098 3a26
77b722 c4 fae8b59b5 9d83 9de6 b1b2ffcf49e1 b8e68 7ef1 868 cb81 fa6 f59b8dc7
e0139ad11e2 f920 9375e 71ad4ec2 2d1 c08a6 0e5b9b10 bb1 f83 e3659 d02 06359 d
b20c9a7bb9bfe635 b043 55e4 cc6 72273 d1d79b7276 bbf45a67 0bc6d24a 4c7 755
15e7a2 f607a4 f08 57e99 957e 98995fb 6a2727 f5a c8e5 8f9 1e92b4444 8e711 ec2
79b746 615a7 5776a7 2a0e7aa 3ff897afe 5a8c580 c38a7 69f8dd1 e477 0e2d52a4
1b9c74ab4a 2c2 99439 d6db85 3d45 2d8 bb4 b5db54f2dce47 c50e d23a3 56d7 c33 4
f8580 5c0 59f50a73 09dc4e33 c49 80aa85 b19 d0761 7ec0544aa4 2f0 632d8493 f2
b9a21a9 fc3a 5b6 b2908 cc6e38 f2b920 fc5 dbba 12c04c4ee52 b94b5fe7 353d7a7
d51760 f2 f3 c4b2 5b45 12c999b7db65c158dcba b7d2e5e8 8914a d13 f4f82856 55
70b476 6952 4967 472eb 9b1 1d0 d9534 8e65 b6fb150 e08e9 6375 cf24e2ffb d904 5
91b408 5421 d8efc3 c2b046fda430 d2c2a5da 83725 0e70 db16 8c7 71cd59a6 9aae
c5fe8 3a106 f37 c8 f17fc4e 1e5c0e1 f29b0942 c58 c5 f6a131 7d6 c681 0a7be 6667

reportedonbytheentireSEOcommunityandsometimespubliclydiscussedand
confirmedbyGooglestaff.

Along-extendedhistoryofGoogle’supdateswouldfillthisentirebook,butwith
theresourcesbelow,youcanstayabreastofnewGoogleupdatesastheyare
rolledout.ThisisessentialknowledgeforanyonepracticingSEO,atabeginner
oranadvancedlevel.
Youcanevenkeepyoureartothegroundwiththesesourcesandoftenbe
forewarnedoffutureupdates.
GoogleUpdatesbySearchEngineRoundTable
/>SearchEngineRoundTableisoneoftheindustry’sleadingblogsonSEO.At
thepageabove,youcanbrowseallofthelatestarticlesonGoogleupdatesbya
leadingauthorityonthetopic.
SearchEngineJournal
/>SearchEngineJournalisanotherauthoritative,relevantandfrequentlyupdated
publicationabouteverythingSEO.Anindispensableresourceforkeeping
abreastofindustryeventsastheyhappen.
MozBlog
/>

9a3f31 93f39f8323 b7c7bda 5203 f0b7cfc8a c3 f0f81bf915 5a0f4ac5 d8ccf40c
9ad4424 f89 c65 43b7d34 d53 b38a2a3 9fe6 b66 c26 c305 fca4 9a3c4eb5 1abf55f8
0700b7a c6a4 5f9a c00a 0780 4c0e 4706 f58e f34 f4e 1d01 beb f4d539ab2fe7 2f5 b
fb5225288a 8a06 f7fda9338 0380 3efb56b3d3a d4680 f23 e90abcc8a38 c23fcd2
51a0663 7b4 c4a20 104dc58 ee9e c3358 fa7d28b0 be58 c90a 6d7 d8a86 b865 52a6d
6e21c6e5ac96df3e c0e4 ba33 d28bbd1a 77d5 c8a2 275a70 1b94 bfae 8f4 720ff3 f
83ff16454 d0ff6fcfdbe1 f08 e06e5a 6cd3b1 d29 b9dca760 db7 f556 09c19b6825
5eb1ed 75b67ec4b3 b724ea 3df9a79ee fed 76173 5a128 1900e 0583 282baa 080ae
f63 cf3 5b45 14a0 c2044 2ad20 8079 6f6 21eb 87ff30d3dbd7 f42b05b2 2642 df6a5
1542c8c8 9b7 d27 cd5 c6e4 6a36f0d7 fde f4a69a 3f4 f9e8 4338 c49 d5bb12 f0d7 2e
1dbd4e07a9 1c7 7d20 1f6 7f1 65a7 f0c61ad6 df3847e 1ccdb5b90 e55d132e2 0091
83b3df3 b9c9b0a b9a32e 9c3 1d17 42070 6f9 c33 be4 fc1ae 74a0 c925a c2abfb d9c
b7f2 6ed3 145d0590e e1b3 7b30 baa4 f57b256 ce438 96e0 c368 7e01 f543 f03 e2b7

37e1d7 8ef3 d65a 0d2 dfe5 d520 d3a7 c33e4 8616 1c1 b19 c079aa f860 76df75 8aaf
4ae631e b7f0c1 86eaad2 c0e 6da48 ec1 0486 d93aa2 b8ee3 f47 e8aa258 5cf946 46
4eaf5 c63b2742 99306 4530 f7d12e f440 d783a0 6390 b97e c6 cc7 2bf3e9df7 f50 c
c9a261 d2d34b1 efbbfb7384 77f7a47 c4a6a6 b238 d80 d82 c788 c191 9164 f6aa3 9
4f93 cd1 7a6554 3d1 803b33cb1b0aaac28 737ff67 eeb6 d176 38e03 7bfa 2d26 7d6
9bc7 1d71 3c1 5f4 b0e2e 94a1a2 6b9 c145 69b1 b468 87d5d0 c3ae4 db99 e612 dbf4e
60b7d9e7b725dd9 f50 c9d7 492d37c83dfeef4c1 3a54 c46ab8b8 b76d37b5 ba073
9b50b3a4b1 3035a 2090 fe268 5c6 f34 e2c6 8c7 22b2f8 1e8e30 3a5a41e e60e6 c3 d
3c4e9 c15 4862 b190e 839a2 4b65 f52 c9 c748 2d8b0cde295 0f8 cd2344a b0d0 1a3e
c0436 79c9eb0 35f44646 e76db058 e3ab1 69e0 8b8 f6a7 f4f7a709 9cbf7e4 d9d18
48d75e 1a7b3 d5e3 d2e3 e3b9a d7e5a 4a3208ff 6a14 f2e1 cde7 6ae8ab3eb4e f91 5
651275 5a4512 dbfeaa8e0 c007 31b7 93c9fb06e3 bbf5451 b51 754a04 4cc62ae2 3
ff88a1cbdbcf9 e618 9f8 f6d2ceae 7271 0729 fae7 c225a c51 b4b0 8a6b1 d8d1a0f
5c1b3da8 b4d1 3cb1d8 42b0 31b0 c1 d4866 f33 06e49a 758 c5e1 f6d9b6 bcb0ab0 b7
e96c2 6ff6cf34 bb20 f31 2b5aa7 d385 b70e 5dc1dc9c7598 53e1a5 687a7 b87d7c7
e3e5c3 fe58 b4bb6fb04 0e9e1 7c5e 6d8 f65 d4d0a 892e cad7 550bb49 f5d5b15 853
fcb8 3a671 1d63 8f3 f9ee 7a6ce801 da406 40601 63f4cf649 89d3 f70 06a71 19c1e
60fc9a3568 5c2 f07a d8ae cc5 c6 c0b053 f5e51 0c5 2d72fb b8f78a8fc6 f6bb5a50
dd0 f7f2e735 dbb70b67e24 f8d49d37ef9b07 65fa4 2fc4a398 3b9 2f5 56098 3a26
77b722 c4 fae8b59b5 9d83 9de6 b1b2ffcf49e1 b8e68 7ef1 868 cb81 fa6 f59b8dc7
e0139ad11e2 f920 9375e 71ad4ec2 2d1 c08a6 0e5b9b10 bb1 f83 e3659 d02 06359 d
b20c9a7bb9bfe635 b043 55e4 cc6 72273 d1d79b7276 bbf45a67 0bc6d24a 4c7 755
15e7a2 f607a4 f08 57e99 957e 98995fb 6a2727 f5a c8e5 8f9 1e92b4444 8e711 ec2
79b746 615a7 5776a7 2a0e7aa 3ff897afe 5a8c580 c38a7 69f8dd1 e477 0e2d52a4
1b9c74ab4a 2c2 99439 d6db85 3d45 2d8 bb4 b5db54f2dce47 c50e d23a3 56d7 c33 4
f8580 5c0 59f50a73 09dc4e33 c49 80aa85 b19 d0761 7ec0544aa4 2f0 632d8493 f2
b9a21a9 fc3a 5b6 b2908 cc6e38 f2b920 fc5 dbba 12c04c4ee52 b94b5fe7 353d7a7
d51760 f2 f3 c4b2 5b45 12c999b7db65c158dcba b7d2e5e8 8914a d13 f4f82856 55
70b476 6952 4967 472eb 9b1 1d0 d9534 8e65 b6fb150 e08e9 6375 cf24e2ffb d904 5
91b408 5421 d8efc3 c2b046fda430 d2c2a5da 83725 0e70 db16 8c7 71cd59a6 9aae

c5fe8 3a106 f37 c8 f17fc4e 1e5c0e1 f29b0942 c58 c5 f6a131 7d6 c681 0a7be 6667

Keywordresearch.Themost
importantstepofSEO.
Whyiskeywordresearchsoimportant?
KeywordresearchisthemostimportantstepofeverySEOprojectfortwo
reasons:
1.Ifyourankyoursitehighlyforthewrongkeywords,youcanendupspending
lotsoftimeandeffort,onlytodiscoverthekeywordsyouhavetargeteddoesn't
receiveanytraffic.
2.Ifyouhaven'tinvestigatedthecompetitivenessofyourkeywords,youcanend
upinvestinglotsoftimeandeffortintoaparticularkeyword,onlytofinditisfar
toocompetitivetorank,evenonthefirstpage.
ThesetwopitfallsareoftentheultimatedecideronhowsuccessfulanySEO
projectis.
Thischapterwillcoverhowtoavoidthesepitfallsandhowtofindthebest
keywords.First,wemustdefinewhatakeywordis.

Whatexactlyisakeyword?
IfyouareanSEOnewbie,youmaybewondering—whatisakeyword?
AkeywordisanyphraseyouwouldlikeyoursitetorankforinGoogle'ssearch
results.Akeywordcanbeasingleword,orakeywordcanalsobeacombination
ofwords.Ifyouaretryingtotargetasingleword,lookout!Youwillhaveyour
workcutoutforyou.Singlewordkeywordsareextremelycompetitive,and
difficulttorankhighlyforinthesearchresults.
Here’ssomedifferentkindsofkeywords:
Head-termkeywords:keywordswithonetotwowords,i.e.classicmovies.
Long-tailkeywords:keywordswiththreeormorephrases,i.e.classicAkira
Kurosawamovies.

9a3f31 93f39f8323 b7c7bda 5203 f0b7cfc8a c3 f0f81bf915 5a0f4ac5 d8ccf40c
9ad4424 f89 c65 43b7d34 d53 b38a2a3 9fe6 b66 c26 c305 fca4 9a3c4eb5 1abf55f8
0700b7a c6a4 5f9a c00a 0780 4c0e 4706 f58e f34 f4e 1d01 beb f4d539ab2fe7 2f5 b
fb5225288a 8a06 f7fda9338 0380 3efb56b3d3a d4680 f23 e90abcc8a38 c23fcd2
51a0663 7b4 c4a20 104dc58 ee9e c3358 fa7d28b0 be58 c90a 6d7 d8a86 b865 52a6d
6e21c6e5ac96df3e c0e4 ba33 d28bbd1a 77d5 c8a2 275a70 1b94 bfae 8f4 720ff3 f
83ff16454 d0ff6fcfdbe1 f08 e06e5a 6cd3b1 d29 b9dca760 db7 f556 09c19b6825
5eb1ed 75b67ec4b3 b724ea 3df9a79ee fed 76173 5a128 1900e 0583 282baa 080ae
f63 cf3 5b45 14a0 c2044 2ad20 8079 6f6 21eb 87ff30d3dbd7 f42b05b2 2642 df6a5
1542c8c8 9b7 d27 cd5 c6e4 6a36f0d7 fde f4a69a 3f4 f9e8 4338 c49 d5bb12 f0d7 2e
1dbd4e07a9 1c7 7d20 1f6 7f1 65a7 f0c61ad6 df3847e 1ccdb5b90 e55d132e2 0091
83b3df3 b9c9b0a b9a32e 9c3 1d17 42070 6f9 c33 be4 fc1ae 74a0 c925a c2abfb d9c
b7f2 6ed3 145d0590e e1b3 7b30 baa4 f57b256 ce438 96e0 c368 7e01 f543 f03 e2b7
37e1d7 8ef3 d65a 0d2 dfe5 d520 d3a7 c33e4 8616 1c1 b19 c079aa f860 76df75 8aaf
4ae631e b7f0c1 86eaad2 c0e 6da48 ec1 0486 d93aa2 b8ee3 f47 e8aa258 5cf946 46
4eaf5 c63b2742 99306 4530 f7d12e f440 d783a0 6390 b97e c6 cc7 2bf3e9df7 f50 c
c9a261 d2d34b1 efbbfb7384 77f7a47 c4a6a6 b238 d80 d82 c788 c191 9164 f6aa3 9
4f93 cd1 7a6554 3d1 803b33cb1b0aaac28 737ff67 eeb6 d176 38e03 7bfa 2d26 7d6
9bc7 1d71 3c1 5f4 b0e2e 94a1a2 6b9 c145 69b1 b468 87d5d0 c3ae4 db99 e612 dbf4e
60b7d9e7b725dd9 f50 c9d7 492d37c83dfeef4c1 3a54 c46ab8b8 b76d37b5 ba073
9b50b3a4b1 3035a 2090 fe268 5c6 f34 e2c6 8c7 22b2f8 1e8e30 3a5a41e e60e6 c3 d
3c4e9 c15 4862 b190e 839a2 4b65 f52 c9 c748 2d8b0cde295 0f8 cd2344a b0d0 1a3e
c0436 79c9eb0 35f44646 e76db058 e3ab1 69e0 8b8 f6a7 f4f7a709 9cbf7e4 d9d18
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651275 5a4512 dbfeaa8e0 c007 31b7 93c9fb06e3 bbf5451 b51 754a04 4cc62ae2 3
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e3e5c3 fe58 b4bb6fb04 0e9e1 7c5e 6d8 f65 d4d0a 892e cad7 550bb49 f5d5b15 853

fcb8 3a671 1d63 8f3 f9ee 7a6ce801 da406 40601 63f4cf649 89d3 f70 06a71 19c1e
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77b722 c4 fae8b59b5 9d83 9de6 b1b2ffcf49e1 b8e68 7ef1 868 cb81 fa6 f59b8dc7
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b20c9a7bb9bfe635 b043 55e4 cc6 72273 d1d79b7276 bbf45a67 0bc6d24a 4c7 755
15e7a2 f607a4 f08 57e99 957e 98995fb 6a2727 f5a c8e5 8f9 1e92b4444 8e711 ec2
79b746 615a7 5776a7 2a0e7aa 3ff897afe 5a8c580 c38a7 69f8dd1 e477 0e2d52a4
1b9c74ab4a 2c2 99439 d6db85 3d45 2d8 bb4 b5db54f2dce47 c50e d23a3 56d7 c33 4
f8580 5c0 59f50a73 09dc4e33 c49 80aa85 b19 d0761 7ec0544aa4 2f0 632d8493 f2
b9a21a9 fc3a 5b6 b2908 cc6e38 f2b920 fc5 dbba 12c04c4ee52 b94b5fe7 353d7a7
d51760 f2 f3 c4b2 5b45 12c999b7db65c158dcba b7d2e5e8 8914a d13 f4f82856 55
70b476 6952 4967 472eb 9b1 1d0 d9534 8e65 b6fb150 e08e9 6375 cf24e2ffb d904 5
91b408 5421 d8efc3 c2b046fda430 d2c2a5da 83725 0e70 db16 8c7 71cd59a6 9aae
c5fe8 3a106 f37 c8 f17fc4e 1e5c0e1 f29b0942 c58 c5 f6a131 7d6 c681 0a7be 6667

Navigationalkeywords:keywordsusedtolocateaparticularbrandorwebsite.
ExampleswouldbeFacebook,YouTubeorGmail.
Informationalkeywords:keywordsusedtodiscoveronaparticulartopic.This
includeskeywordsbeginningwith“howto…”or“whatarethebest...”
Transactionalkeywords:keywordsenteredintoGooglebycustomerswantingto
completeacommercialaction,i.e.buyjacketsonline.
Inmostcases,targetinghead-termornavigationalkeywordsforotherbrandsis
competitiveandnotworththetimeoreffort.Despitetheirhightrafficnumbers,
theywillgenerallynotleadtoanysales.Ontheotherhand,long-tail,
informationalandtransactionalkeywordsaregoodkeywordsformostSEO
projects.Theywillleadtomorecustomers.

Howtogenerateamassivelistofkeywords.
Therearemanywaystoskinacat.Thesameistrueforfindingtheright

keywords.
BeforeyoucanfindkeywordswithloadsoftrafficinGoogle,youmustfirst
developalistofpotentialkeywordsrelevanttoyourbusiness.
Relevanceisvital.
Ifyouspendyourtimetryingtocasttoowideanet,youcanenduptargeting
keywordsirrelevanttoyouraudience.
Forexample,ifyouareanonlinefootballjacketretailerintheUnitedStates,
examplesofrelevantkeywordsmightbe:
Buyfootballjackets
Buyfootballjacketsonline
OnlinefootballjacketsstoreUSA
Irrelevantkeywordsmightbe:
Footballjacketphotos
Howtomakeyourownfootballjacket
Footballjacketmanufacturers
Howtodesignafootballjacket
Youcanseehowthefirstpoolofkeywordsaremorerelevanttothetarget


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9ad4424 f89 c65 43b7d34 d53 b38a2a3 9fe6 b66 c26 c305 fca4 9a3c4eb5 1abf55f8
0700b7a c6a4 5f9a c00a 0780 4c0e 4706 f58e f34 f4e 1d01 beb f4d539ab2fe7 2f5 b
fb5225288a 8a06 f7fda9338 0380 3efb56b3d3a d4680 f23 e90abcc8a38 c23fcd2
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1542c8c8 9b7 d27 cd5 c6e4 6a36f0d7 fde f4a69a 3f4 f9e8 4338 c49 d5bb12 f0d7 2e
1dbd4e07a9 1c7 7d20 1f6 7f1 65a7 f0c61ad6 df3847e 1ccdb5b90 e55d132e2 0091

83b3df3 b9c9b0a b9a32e 9c3 1d17 42070 6f9 c33 be4 fc1ae 74a0 c925a c2abfb d9c
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37e1d7 8ef3 d65a 0d2 dfe5 d520 d3a7 c33e4 8616 1c1 b19 c079aa f860 76df75 8aaf
4ae631e b7f0c1 86eaad2 c0e 6da48 ec1 0486 d93aa2 b8ee3 f47 e8aa258 5cf946 46
4eaf5 c63b2742 99306 4530 f7d12e f440 d783a0 6390 b97e c6 cc7 2bf3e9df7 f50 c
c9a261 d2d34b1 efbbfb7384 77f7a47 c4a6a6 b238 d80 d82 c788 c191 9164 f6aa3 9
4f93 cd1 7a6554 3d1 803b33cb1b0aaac28 737ff67 eeb6 d176 38e03 7bfa 2d26 7d6
9bc7 1d71 3c1 5f4 b0e2e 94a1a2 6b9 c145 69b1 b468 87d5d0 c3ae4 db99 e612 dbf4e
60b7d9e7b725dd9 f50 c9d7 492d37c83dfeef4c1 3a54 c46ab8b8 b76d37b5 ba073
9b50b3a4b1 3035a 2090 fe268 5c6 f34 e2c6 8c7 22b2f8 1e8e30 3a5a41e e60e6 c3 d
3c4e9 c15 4862 b190e 839a2 4b65 f52 c9 c748 2d8b0cde295 0f8 cd2344a b0d0 1a3e
c0436 79c9eb0 35f44646 e76db058 e3ab1 69e0 8b8 f6a7 f4f7a709 9cbf7e4 d9d18
48d75e 1a7b3 d5e3 d2e3 e3b9a d7e5a 4a3208ff 6a14 f2e1 cde7 6ae8ab3eb4e f91 5
651275 5a4512 dbfeaa8e0 c007 31b7 93c9fb06e3 bbf5451 b51 754a04 4cc62ae2 3
ff88a1cbdbcf9 e618 9f8 f6d2ceae 7271 0729 fae7 c225a c51 b4b0 8a6b1 d8d1a0f
5c1b3da8 b4d1 3cb1d8 42b0 31b0 c1 d4866 f33 06e49a 758 c5e1 f6d9b6 bcb0ab0 b7
e96c2 6ff6cf34 bb20 f31 2b5aa7 d385 b70e 5dc1dc9c7598 53e1a5 687a7 b87d7c7
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60fc9a3568 5c2 f07a d8ae cc5 c6 c0b053 f5e51 0c5 2d72fb b8f78a8fc6 f6bb5a50
dd0 f7f2e735 dbb70b67e24 f8d49d37ef9b07 65fa4 2fc4a398 3b9 2f5 56098 3a26
77b722 c4 fae8b59b5 9d83 9de6 b1b2ffcf49e1 b8e68 7ef1 868 cb81 fa6 f59b8dc7
e0139ad11e2 f920 9375e 71ad4ec2 2d1 c08a6 0e5b9b10 bb1 f83 e3659 d02 06359 d
b20c9a7bb9bfe635 b043 55e4 cc6 72273 d1d79b7276 bbf45a67 0bc6d24a 4c7 755
15e7a2 f607a4 f08 57e99 957e 98995fb 6a2727 f5a c8e5 8f9 1e92b4444 8e711 ec2
79b746 615a7 5776a7 2a0e7aa 3ff897afe 5a8c580 c38a7 69f8dd1 e477 0e2d52a4
1b9c74ab4a 2c2 99439 d6db85 3d45 2d8 bb4 b5db54f2dce47 c50e d23a3 56d7 c33 4
f8580 5c0 59f50a73 09dc4e33 c49 80aa85 b19 d0761 7ec0544aa4 2f0 632d8493 f2
b9a21a9 fc3a 5b6 b2908 cc6e38 f2b920 fc5 dbba 12c04c4ee52 b94b5fe7 353d7a7
d51760 f2 f3 c4b2 5b45 12c999b7db65c158dcba b7d2e5e8 8914a d13 f4f82856 55

70b476 6952 4967 472eb 9b1 1d0 d9534 8e65 b6fb150 e08e9 6375 cf24e2ffb d904 5
91b408 5421 d8efc3 c2b046fda430 d2c2a5da 83725 0e70 db16 8c7 71cd59a6 9aae
c5fe8 3a106 f37 c8 f17fc4e 1e5c0e1 f29b0942 c58 c5 f6a131 7d6 c681 0a7be 6667

audienceoffootballjacketretailers,andthesecondpoolofkeywordsarerelated
butunlikelytoleadtocustomers.
Keepingrelevanceinmind,youmustdevelopalistofpotentialkeyword
combinationstouseasaresource,soyoucanthengoanduncoverthebest
keywordswithadecentamountoftrafficeachmonthinGoogle.
Followingaresomepowerfulstrategiesyoucanusetohelpwithgeneratingthis
list.
1.Stealkeywordsfromcompetitors.
Ifyou'refeelingsneaky,youcanletyourcompetitorsdotheheavyliftingfor
youandsnatchupkeywordsfromtheirsites.
Therearemanytoolsouttherecreatedforthissolepurpose.Asimpleandfree
toolistheKeywordDensityChecker.Ifyouenterapageintothistoolwithin
secondsitwillscrapealistofthekeywordsyourcompetitorhasoptimizedinto
theirpage.Youcanthenusethistobulkoutyourkeywordlist.
KeywordDensityChecker–SEOReviewTools
/>WhiletheKeywordDensityCheckerisagreat,simpletoolforrevealingthe
keywordsyourcompetitorshaveoptimizedintothepage,anotherpowerfultool
isAhrefsOrganicKeywordsreport.Thistoolestimatesthekeywordsthatare
sendingthelargestamountoftraffictoyourcompetitors’websites.The
estimatesarereasonablyaccurateandcanbeavaluableresourceforbulkingout
yourkeywordlists.
WhileAhrefsreportsarepowerful,theydocomeatacost.Youcanpreviewthe
first20-keywordsforfree,butifyouwantmoredata,theycurrentlyoffera7daytrialfor$7,andafteraninitialtrial,monthlybillingstartsat$99permonth.
Ahrefs– CompetitorResearchTools&BacklinkChecker

2.Brainstormyourownmasterlist.

Assumingcompetitorshavebeenthoroughwiththeirresearchisn'talwaysthe
beststrategy.Bybrainstormingcombinationsofkeywords,youcangeneratea
giantlistofpotentialkeywords.


9a3f31 93f39f8323 b7c7bda 5203 f0b7cfc8a c3 f0f81bf915 5a0f4ac5 d8ccf40c
9ad4424 f89 c65 43b7d34 d53 b38a2a3 9fe6 b66 c26 c305 fca4 9a3c4eb5 1abf55f8
0700b7a c6a4 5f9a c00a 0780 4c0e 4706 f58e f34 f4e 1d01 beb f4d539ab2fe7 2f5 b
fb5225288a 8a06 f7fda9338 0380 3efb56b3d3a d4680 f23 e90abcc8a38 c23fcd2
51a0663 7b4 c4a20 104dc58 ee9e c3358 fa7d28b0 be58 c90a 6d7 d8a86 b865 52a6d
6e21c6e5ac96df3e c0e4 ba33 d28bbd1a 77d5 c8a2 275a70 1b94 bfae 8f4 720ff3 f
83ff16454 d0ff6fcfdbe1 f08 e06e5a 6cd3b1 d29 b9dca760 db7 f556 09c19b6825
5eb1ed 75b67ec4b3 b724ea 3df9a79ee fed 76173 5a128 1900e 0583 282baa 080ae
f63 cf3 5b45 14a0 c2044 2ad20 8079 6f6 21eb 87ff30d3dbd7 f42b05b2 2642 df6a5
1542c8c8 9b7 d27 cd5 c6e4 6a36f0d7 fde f4a69a 3f4 f9e8 4338 c49 d5bb12 f0d7 2e
1dbd4e07a9 1c7 7d20 1f6 7f1 65a7 f0c61ad6 df3847e 1ccdb5b90 e55d132e2 0091
83b3df3 b9c9b0a b9a32e 9c3 1d17 42070 6f9 c33 be4 fc1ae 74a0 c925a c2abfb d9c
b7f2 6ed3 145d0590e e1b3 7b30 baa4 f57b256 ce438 96e0 c368 7e01 f543 f03 e2b7
37e1d7 8ef3 d65a 0d2 dfe5 d520 d3a7 c33e4 8616 1c1 b19 c079aa f860 76df75 8aaf
4ae631e b7f0c1 86eaad2 c0e 6da48 ec1 0486 d93aa2 b8ee3 f47 e8aa258 5cf946 46
4eaf5 c63b2742 99306 4530 f7d12e f440 d783a0 6390 b97e c6 cc7 2bf3e9df7 f50 c
c9a261 d2d34b1 efbbfb7384 77f7a47 c4a6a6 b238 d80 d82 c788 c191 9164 f6aa3 9
4f93 cd1 7a6554 3d1 803b33cb1b0aaac28 737ff67 eeb6 d176 38e03 7bfa 2d26 7d6
9bc7 1d71 3c1 5f4 b0e2e 94a1a2 6b9 c145 69b1 b468 87d5d0 c3ae4 db99 e612 dbf4e
60b7d9e7b725dd9 f50 c9d7 492d37c83dfeef4c1 3a54 c46ab8b8 b76d37b5 ba073
9b50b3a4b1 3035a 2090 fe268 5c6 f34 e2c6 8c7 22b2f8 1e8e30 3a5a41e e60e6 c3 d
3c4e9 c15 4862 b190e 839a2 4b65 f52 c9 c748 2d8b0cde295 0f8 cd2344a b0d0 1a3e
c0436 79c9eb0 35f44646 e76db058 e3ab1 69e0 8b8 f6a7 f4f7a709 9cbf7e4 d9d18
48d75e 1a7b3 d5e3 d2e3 e3b9a d7e5a 4a3208ff 6a14 f2e1 cde7 6ae8ab3eb4e f91 5
651275 5a4512 dbfeaa8e0 c007 31b7 93c9fb06e3 bbf5451 b51 754a04 4cc62ae2 3

ff88a1cbdbcf9 e618 9f8 f6d2ceae 7271 0729 fae7 c225a c51 b4b0 8a6b1 d8d1a0f
5c1b3da8 b4d1 3cb1d8 42b0 31b0 c1 d4866 f33 06e49a 758 c5e1 f6d9b6 bcb0ab0 b7
e96c2 6ff6cf34 bb20 f31 2b5aa7 d385 b70e 5dc1dc9c7598 53e1a5 687a7 b87d7c7
e3e5c3 fe58 b4bb6fb04 0e9e1 7c5e 6d8 f65 d4d0a 892e cad7 550bb49 f5d5b15 853
fcb8 3a671 1d63 8f3 f9ee 7a6ce801 da406 40601 63f4cf649 89d3 f70 06a71 19c1e
60fc9a3568 5c2 f07a d8ae cc5 c6 c0b053 f5e51 0c5 2d72fb b8f78a8fc6 f6bb5a50
dd0 f7f2e735 dbb70b67e24 f8d49d37ef9b07 65fa4 2fc4a398 3b9 2f5 56098 3a26
77b722 c4 fae8b59b5 9d83 9de6 b1b2ffcf49e1 b8e68 7ef1 868 cb81 fa6 f59b8dc7
e0139ad11e2 f920 9375e 71ad4ec2 2d1 c08a6 0e5b9b10 bb1 f83 e3659 d02 06359 d
b20c9a7bb9bfe635 b043 55e4 cc6 72273 d1d79b7276 bbf45a67 0bc6d24a 4c7 755
15e7a2 f607a4 f08 57e99 957e 98995fb 6a2727 f5a c8e5 8f9 1e92b4444 8e711 ec2
79b746 615a7 5776a7 2a0e7aa 3ff897afe 5a8c580 c38a7 69f8dd1 e477 0e2d52a4
1b9c74ab4a 2c2 99439 d6db85 3d45 2d8 bb4 b5db54f2dce47 c50e d23a3 56d7 c33 4
f8580 5c0 59f50a73 09dc4e33 c49 80aa85 b19 d0761 7ec0544aa4 2f0 632d8493 f2
b9a21a9 fc3a 5b6 b2908 cc6e38 f2b920 fc5 dbba 12c04c4ee52 b94b5fe7 353d7a7
d51760 f2 f3 c4b2 5b45 12c999b7db65c158dcba b7d2e5e8 8914a d13 f4f82856 55
70b476 6952 4967 472eb 9b1 1d0 d9534 8e65 b6fb150 e08e9 6375 cf24e2ffb d904 5
91b408 5421 d8efc3 c2b046fda430 d2c2a5da 83725 0e70 db16 8c7 71cd59a6 9aae
c5fe8 3a106 f37 c8 f17fc4e 1e5c0e1 f29b0942 c58 c5 f6a131 7d6 c681 0a7be 6667

Todothis,sketchoutagridofwordsyourtargetcustomermightuse.Splitthe
wordsintodifferentprefixesandsuffixes.Nextup,combinethemintoonegiant
listusingthefreeMergewordstool.Withthisstrategy,youcanquicklyand
easilybuildupamassivelistofrelevantkeywords.
Mergewords
/>Prefix
-buy
-wheredoIbuy
Middleword
-NFLjerseys

-NFLuniforms
-NFLjackets
Suffixes
-online
Combinedkeywords
-NFLjerseys
-NFLjerseysonline
-NFLuniforms
-NFLuniformsonline
-NFLjackets
-NFLjacketsonline
-buyNFLjerseys
-buyNFLjerseysonline
-buyNFLuniforms
-buyNFLuniformsonline
-buyNFLjackets
-buyNFLjacketsonline
-wheredoIbuyNFLjerseys
-wheredoIbuyNFLjerseysonline
-wheredoIbuyNFLuniforms
-wheredoIbuyNFLuniformsonline
-wheredoIbuyNFLjackets
-wheredoIbuyNFLjacketsonline
-NFLjerseys
-NFLjerseysonline


9a3f31 93f39f8323 b7c7bda 5203 f0b7cfc8a c3 f0f81bf915 5a0f4ac5 d8ccf40c
9ad4424 f89 c65 43b7d34 d53 b38a2a3 9fe6 b66 c26 c305 fca4 9a3c4eb5 1abf55f8
0700b7a c6a4 5f9a c00a 0780 4c0e 4706 f58e f34 f4e 1d01 beb f4d539ab2fe7 2f5 b

fb5225288a 8a06 f7fda9338 0380 3efb56b3d3a d4680 f23 e90abcc8a38 c23fcd2
51a0663 7b4 c4a20 104dc58 ee9e c3358 fa7d28b0 be58 c90a 6d7 d8a86 b865 52a6d
6e21c6e5ac96df3e c0e4 ba33 d28bbd1a 77d5 c8a2 275a70 1b94 bfae 8f4 720ff3 f
83ff16454 d0ff6fcfdbe1 f08 e06e5a 6cd3b1 d29 b9dca760 db7 f556 09c19b6825
5eb1ed 75b67ec4b3 b724ea 3df9a79ee fed 76173 5a128 1900e 0583 282baa 080ae
f63 cf3 5b45 14a0 c2044 2ad20 8079 6f6 21eb 87ff30d3dbd7 f42b05b2 2642 df6a5
1542c8c8 9b7 d27 cd5 c6e4 6a36f0d7 fde f4a69a 3f4 f9e8 4338 c49 d5bb12 f0d7 2e
1dbd4e07a9 1c7 7d20 1f6 7f1 65a7 f0c61ad6 df3847e 1ccdb5b90 e55d132e2 0091
83b3df3 b9c9b0a b9a32e 9c3 1d17 42070 6f9 c33 be4 fc1ae 74a0 c925a c2abfb d9c
b7f2 6ed3 145d0590e e1b3 7b30 baa4 f57b256 ce438 96e0 c368 7e01 f543 f03 e2b7
37e1d7 8ef3 d65a 0d2 dfe5 d520 d3a7 c33e4 8616 1c1 b19 c079aa f860 76df75 8aaf
4ae631e b7f0c1 86eaad2 c0e 6da48 ec1 0486 d93aa2 b8ee3 f47 e8aa258 5cf946 46
4eaf5 c63b2742 99306 4530 f7d12e f440 d783a0 6390 b97e c6 cc7 2bf3e9df7 f50 c
c9a261 d2d34b1 efbbfb7384 77f7a47 c4a6a6 b238 d80 d82 c788 c191 9164 f6aa3 9
4f93 cd1 7a6554 3d1 803b33cb1b0aaac28 737ff67 eeb6 d176 38e03 7bfa 2d26 7d6
9bc7 1d71 3c1 5f4 b0e2e 94a1a2 6b9 c145 69b1 b468 87d5d0 c3ae4 db99 e612 dbf4e
60b7d9e7b725dd9 f50 c9d7 492d37c83dfeef4c1 3a54 c46ab8b8 b76d37b5 ba073
9b50b3a4b1 3035a 2090 fe268 5c6 f34 e2c6 8c7 22b2f8 1e8e30 3a5a41e e60e6 c3 d
3c4e9 c15 4862 b190e 839a2 4b65 f52 c9 c748 2d8b0cde295 0f8 cd2344a b0d0 1a3e
c0436 79c9eb0 35f44646 e76db058 e3ab1 69e0 8b8 f6a7 f4f7a709 9cbf7e4 d9d18
48d75e 1a7b3 d5e3 d2e3 e3b9a d7e5a 4a3208ff 6a14 f2e1 cde7 6ae8ab3eb4e f91 5
651275 5a4512 dbfeaa8e0 c007 31b7 93c9fb06e3 bbf5451 b51 754a04 4cc62ae2 3
ff88a1cbdbcf9 e618 9f8 f6d2ceae 7271 0729 fae7 c225a c51 b4b0 8a6b1 d8d1a0f
5c1b3da8 b4d1 3cb1d8 42b0 31b0 c1 d4866 f33 06e49a 758 c5e1 f6d9b6 bcb0ab0 b7
e96c2 6ff6cf34 bb20 f31 2b5aa7 d385 b70e 5dc1dc9c7598 53e1a5 687a7 b87d7c7
e3e5c3 fe58 b4bb6fb04 0e9e1 7c5e 6d8 f65 d4d0a 892e cad7 550bb49 f5d5b15 853
fcb8 3a671 1d63 8f3 f9ee 7a6ce801 da406 40601 63f4cf649 89d3 f70 06a71 19c1e
60fc9a3568 5c2 f07a d8ae cc5 c6 c0b053 f5e51 0c5 2d72fb b8f78a8fc6 f6bb5a50
dd0 f7f2e735 dbb70b67e24 f8d49d37ef9b07 65fa4 2fc4a398 3b9 2f5 56098 3a26
77b722 c4 fae8b59b5 9d83 9de6 b1b2ffcf49e1 b8e68 7ef1 868 cb81 fa6 f59b8dc7

e0139ad11e2 f920 9375e 71ad4ec2 2d1 c08a6 0e5b9b10 bb1 f83 e3659 d02 06359 d
b20c9a7bb9bfe635 b043 55e4 cc6 72273 d1d79b7276 bbf45a67 0bc6d24a 4c7 755
15e7a2 f607a4 f08 57e99 957e 98995fb 6a2727 f5a c8e5 8f9 1e92b4444 8e711 ec2
79b746 615a7 5776a7 2a0e7aa 3ff897afe 5a8c580 c38a7 69f8dd1 e477 0e2d52a4
1b9c74ab4a 2c2 99439 d6db85 3d45 2d8 bb4 b5db54f2dce47 c50e d23a3 56d7 c33 4
f8580 5c0 59f50a73 09dc4e33 c49 80aa85 b19 d0761 7ec0544aa4 2f0 632d8493 f2
b9a21a9 fc3a 5b6 b2908 cc6e38 f2b920 fc5 dbba 12c04c4ee52 b94b5fe7 353d7a7
d51760 f2 f3 c4b2 5b45 12c999b7db65c158dcba b7d2e5e8 8914a d13 f4f82856 55
70b476 6952 4967 472eb 9b1 1d0 d9534 8e65 b6fb150 e08e9 6375 cf24e2ffb d904 5
91b408 5421 d8efc3 c2b046fda430 d2c2a5da 83725 0e70 db16 8c7 71cd59a6 9aae
c5fe8 3a106 f37 c8 f17fc4e 1e5c0e1 f29b0942 c58 c5 f6a131 7d6 c681 0a7be 6667

-NFLuniforms
-NFLuniformsonline
-NFLjackets
-NFLjacketsonline

Howtofindkeywordsthatwillsendtraffictoyour
site.
Nowyouhavealistofkeywords,youneedtounderstandhowmuchtrafficthese
keywordsreceiveinGoogle.Withoutsearchtrafficdata,youcouldendup
targetingkeywordswithzerosearches.Armedwiththerightknowledge,you
cantargetkeywordswithhundredsoreventhousandsofpotentialvisitorsevery
month.
Unfortunately,inrecentyearsGooglehasrestrictedaccesstothedatabehind
Google'ssearchbox,leavinguswithtwooptionsforfindingkeywordtraffic
data.
Firstly,ifyouhaveaGoogleAdscampaignrunningwithGoogleandarealready
spendingamodestamount,thenyou’reintheclear,youcanaccessthisinfofor
freeintheirKeywordPlannertool.Ifthisisn’tyou,theotheroptionistousea

paidkeywordresearchtoolforasmallmonthlyfee,suchaskeywordtool.io.Asa
resultofGooglemakingsearchdataunavailabletofreeusers,freekeywordtools
disappearedfromthemarket,makingpaidresearchtoolstheonlyviableoption
forfindingtrafficdataforkeywordsthesedays.
Ifyou'reonatightbudget,thenyoucansignupforapaidplanwithoneofthe
manypaidkeywordresearchtoolsonthemarketthenaskforarefundafter
doingyourresearch.It'snotnice,butit'sanoption—eitherway,youneedthe
trafficdatabehindyourkeywordsotherwiseyouarerunningblind.
1.EstimatingkeywordtrafficdatawithGoogle’sKeywordPlanner.
GoogleAdsKeywordPlanner
/
Asmentioned,toaccessallthejuicytrafficdataprovidedbytheGoogleAds
KeywordPlannertool,youneedanactiveGoogleAdscampaignrunning,and
mustbespendingatleastamodestamountofmoneyregularly.Ifthisisyou,
signin,clickonToolsinthetop-menu,clickon“KeywordPlanner”thenclick
on“Getsearchvolumedataandtrends”,copyandpasteyourkeywordsintothe


9a3f31 93f39f8323 b7c7bda 5203 f0b7cfc8a c3 f0f81bf915 5a0f4ac5 d8ccf40c
9ad4424 f89 c65 43b7d34 d53 b38a2a3 9fe6 b66 c26 c305 fca4 9a3c4eb5 1abf55f8
0700b7a c6a4 5f9a c00a 0780 4c0e 4706 f58e f34 f4e 1d01 beb f4d539ab2fe7 2f5 b
fb5225288a 8a06 f7fda9338 0380 3efb56b3d3a d4680 f23 e90abcc8a38 c23fcd2
51a0663 7b4 c4a20 104dc58 ee9e c3358 fa7d28b0 be58 c90a 6d7 d8a86 b865 52a6d
6e21c6e5ac96df3e c0e4 ba33 d28bbd1a 77d5 c8a2 275a70 1b94 bfae 8f4 720ff3 f
83ff16454 d0ff6fcfdbe1 f08 e06e5a 6cd3b1 d29 b9dca760 db7 f556 09c19b6825
5eb1ed 75b67ec4b3 b724ea 3df9a79ee fed 76173 5a128 1900e 0583 282baa 080ae
f63 cf3 5b45 14a0 c2044 2ad20 8079 6f6 21eb 87ff30d3dbd7 f42b05b2 2642 df6a5
1542c8c8 9b7 d27 cd5 c6e4 6a36f0d7 fde f4a69a 3f4 f9e8 4338 c49 d5bb12 f0d7 2e
1dbd4e07a9 1c7 7d20 1f6 7f1 65a7 f0c61ad6 df3847e 1ccdb5b90 e55d132e2 0091
83b3df3 b9c9b0a b9a32e 9c3 1d17 42070 6f9 c33 be4 fc1ae 74a0 c925a c2abfb d9c

b7f2 6ed3 145d0590e e1b3 7b30 baa4 f57b256 ce438 96e0 c368 7e01 f543 f03 e2b7
37e1d7 8ef3 d65a 0d2 dfe5 d520 d3a7 c33e4 8616 1c1 b19 c079aa f860 76df75 8aaf
4ae631e b7f0c1 86eaad2 c0e 6da48 ec1 0486 d93aa2 b8ee3 f47 e8aa258 5cf946 46
4eaf5 c63b2742 99306 4530 f7d12e f440 d783a0 6390 b97e c6 cc7 2bf3e9df7 f50 c
c9a261 d2d34b1 efbbfb7384 77f7a47 c4a6a6 b238 d80 d82 c788 c191 9164 f6aa3 9
4f93 cd1 7a6554 3d1 803b33cb1b0aaac28 737ff67 eeb6 d176 38e03 7bfa 2d26 7d6
9bc7 1d71 3c1 5f4 b0e2e 94a1a2 6b9 c145 69b1 b468 87d5d0 c3ae4 db99 e612 dbf4e
60b7d9e7b725dd9 f50 c9d7 492d37c83dfeef4c1 3a54 c46ab8b8 b76d37b5 ba073
9b50b3a4b1 3035a 2090 fe268 5c6 f34 e2c6 8c7 22b2f8 1e8e30 3a5a41e e60e6 c3 d
3c4e9 c15 4862 b190e 839a2 4b65 f52 c9 c748 2d8b0cde295 0f8 cd2344a b0d0 1a3e
c0436 79c9eb0 35f44646 e76db058 e3ab1 69e0 8b8 f6a7 f4f7a709 9cbf7e4 d9d18
48d75e 1a7b3 d5e3 d2e3 e3b9a d7e5a 4a3208ff 6a14 f2e1 cde7 6ae8ab3eb4e f91 5
651275 5a4512 dbfeaa8e0 c007 31b7 93c9fb06e3 bbf5451 b51 754a04 4cc62ae2 3
ff88a1cbdbcf9 e618 9f8 f6d2ceae 7271 0729 fae7 c225a c51 b4b0 8a6b1 d8d1a0f
5c1b3da8 b4d1 3cb1d8 42b0 31b0 c1 d4866 f33 06e49a 758 c5e1 f6d9b6 bcb0ab0 b7
e96c2 6ff6cf34 bb20 f31 2b5aa7 d385 b70e 5dc1dc9c7598 53e1a5 687a7 b87d7c7
e3e5c3 fe58 b4bb6fb04 0e9e1 7c5e 6d8 f65 d4d0a 892e cad7 550bb49 f5d5b15 853
fcb8 3a671 1d63 8f3 f9ee 7a6ce801 da406 40601 63f4cf649 89d3 f70 06a71 19c1e
60fc9a3568 5c2 f07a d8ae cc5 c6 c0b053 f5e51 0c5 2d72fb b8f78a8fc6 f6bb5a50
dd0 f7f2e735 dbb70b67e24 f8d49d37ef9b07 65fa4 2fc4a398 3b9 2f5 56098 3a26
77b722 c4 fae8b59b5 9d83 9de6 b1b2ffcf49e1 b8e68 7ef1 868 cb81 fa6 f59b8dc7
e0139ad11e2 f920 9375e 71ad4ec2 2d1 c08a6 0e5b9b10 bb1 f83 e3659 d02 06359 d
b20c9a7bb9bfe635 b043 55e4 cc6 72273 d1d79b7276 bbf45a67 0bc6d24a 4c7 755
15e7a2 f607a4 f08 57e99 957e 98995fb 6a2727 f5a c8e5 8f9 1e92b4444 8e711 ec2
79b746 615a7 5776a7 2a0e7aa 3ff897afe 5a8c580 c38a7 69f8dd1 e477 0e2d52a4
1b9c74ab4a 2c2 99439 d6db85 3d45 2d8 bb4 b5db54f2dce47 c50e d23a3 56d7 c33 4
f8580 5c0 59f50a73 09dc4e33 c49 80aa85 b19 d0761 7ec0544aa4 2f0 632d8493 f2
b9a21a9 fc3a 5b6 b2908 cc6e38 f2b920 fc5 dbba 12c04c4ee52 b94b5fe7 353d7a7
d51760 f2 f3 c4b2 5b45 12c999b7db65c158dcba b7d2e5e8 8914a d13 f4f82856 55
70b476 6952 4967 472eb 9b1 1d0 d9534 8e65 b6fb150 e08e9 6375 cf24e2ffb d904 5

91b408 5421 d8efc3 c2b046fda430 d2c2a5da 83725 0e70 db16 8c7 71cd59a6 9aae
c5fe8 3a106 f37 c8 f17fc4e 1e5c0e1 f29b0942 c58 c5 f6a131 7d6 c681 0a7be 6667

box.Selectyourcountry,andthenclicktheblue“Getsearchvolume”button.
Whenfinished,youwillhavetheexactamountoftimeseachkeywordwas
searchedforinGoogle.
Mmm.Freshdata.Thisisjustthekindofdataweneed.
Nowweknowwhichkeywordsreceivemoresearchesthanothers,andmore
importantly,weknowwhichkeywordsreceivenosearchesatall.

2.EstimatingkeywordtrafficdatawithapaidtoollikeKWFinder.


9a3f31 93f39f8323 b7c7bda 5203 f0b7cfc8a c3 f0f81bf915 5a0f4ac5 d8ccf40c
9ad4424 f89 c65 43b7d34 d53 b38a2a3 9fe6 b66 c26 c305 fca4 9a3c4eb5 1abf55f8
0700b7a c6a4 5f9a c00a 0780 4c0e 4706 f58e f34 f4e 1d01 beb f4d539ab2fe7 2f5 b
fb5225288a 8a06 f7fda9338 0380 3efb56b3d3a d4680 f23 e90abcc8a38 c23fcd2
51a0663 7b4 c4a20 104dc58 ee9e c3358 fa7d28b0 be58 c90a 6d7 d8a86 b865 52a6d
6e21c6e5ac96df3e c0e4 ba33 d28bbd1a 77d5 c8a2 275a70 1b94 bfae 8f4 720ff3 f
83ff16454 d0ff6fcfdbe1 f08 e06e5a 6cd3b1 d29 b9dca760 db7 f556 09c19b6825
5eb1ed 75b67ec4b3 b724ea 3df9a79ee fed 76173 5a128 1900e 0583 282baa 080ae
f63 cf3 5b45 14a0 c2044 2ad20 8079 6f6 21eb 87ff30d3dbd7 f42b05b2 2642 df6a5
1542c8c8 9b7 d27 cd5 c6e4 6a36f0d7 fde f4a69a 3f4 f9e8 4338 c49 d5bb12 f0d7 2e
1dbd4e07a9 1c7 7d20 1f6 7f1 65a7 f0c61ad6 df3847e 1ccdb5b90 e55d132e2 0091
83b3df3 b9c9b0a b9a32e 9c3 1d17 42070 6f9 c33 be4 fc1ae 74a0 c925a c2abfb d9c
b7f2 6ed3 145d0590e e1b3 7b30 baa4 f57b256 ce438 96e0 c368 7e01 f543 f03 e2b7
37e1d7 8ef3 d65a 0d2 dfe5 d520 d3a7 c33e4 8616 1c1 b19 c079aa f860 76df75 8aaf
4ae631e b7f0c1 86eaad2 c0e 6da48 ec1 0486 d93aa2 b8ee3 f47 e8aa258 5cf946 46
4eaf5 c63b2742 99306 4530 f7d12e f440 d783a0 6390 b97e c6 cc7 2bf3e9df7 f50 c
c9a261 d2d34b1 efbbfb7384 77f7a47 c4a6a6 b238 d80 d82 c788 c191 9164 f6aa3 9

4f93 cd1 7a6554 3d1 803b33cb1b0aaac28 737ff67 eeb6 d176 38e03 7bfa 2d26 7d6
9bc7 1d71 3c1 5f4 b0e2e 94a1a2 6b9 c145 69b1 b468 87d5d0 c3ae4 db99 e612 dbf4e
60b7d9e7b725dd9 f50 c9d7 492d37c83dfeef4c1 3a54 c46ab8b8 b76d37b5 ba073
9b50b3a4b1 3035a 2090 fe268 5c6 f34 e2c6 8c7 22b2f8 1e8e30 3a5a41e e60e6 c3 d
3c4e9 c15 4862 b190e 839a2 4b65 f52 c9 c748 2d8b0cde295 0f8 cd2344a b0d0 1a3e
c0436 79c9eb0 35f44646 e76db058 e3ab1 69e0 8b8 f6a7 f4f7a709 9cbf7e4 d9d18
48d75e 1a7b3 d5e3 d2e3 e3b9a d7e5a 4a3208ff 6a14 f2e1 cde7 6ae8ab3eb4e f91 5
651275 5a4512 dbfeaa8e0 c007 31b7 93c9fb06e3 bbf5451 b51 754a04 4cc62ae2 3
ff88a1cbdbcf9 e618 9f8 f6d2ceae 7271 0729 fae7 c225a c51 b4b0 8a6b1 d8d1a0f
5c1b3da8 b4d1 3cb1d8 42b0 31b0 c1 d4866 f33 06e49a 758 c5e1 f6d9b6 bcb0ab0 b7
e96c2 6ff6cf34 bb20 f31 2b5aa7 d385 b70e 5dc1dc9c7598 53e1a5 687a7 b87d7c7
e3e5c3 fe58 b4bb6fb04 0e9e1 7c5e 6d8 f65 d4d0a 892e cad7 550bb49 f5d5b15 853
fcb8 3a671 1d63 8f3 f9ee 7a6ce801 da406 40601 63f4cf649 89d3 f70 06a71 19c1e
60fc9a3568 5c2 f07a d8ae cc5 c6 c0b053 f5e51 0c5 2d72fb b8f78a8fc6 f6bb5a50
dd0 f7f2e735 dbb70b67e24 f8d49d37ef9b07 65fa4 2fc4a398 3b9 2f5 56098 3a26
77b722 c4 fae8b59b5 9d83 9de6 b1b2ffcf49e1 b8e68 7ef1 868 cb81 fa6 f59b8dc7
e0139ad11e2 f920 9375e 71ad4ec2 2d1 c08a6 0e5b9b10 bb1 f83 e3659 d02 06359 d
b20c9a7bb9bfe635 b043 55e4 cc6 72273 d1d79b7276 bbf45a67 0bc6d24a 4c7 755
15e7a2 f607a4 f08 57e99 957e 98995fb 6a2727 f5a c8e5 8f9 1e92b4444 8e711 ec2
79b746 615a7 5776a7 2a0e7aa 3ff897afe 5a8c580 c38a7 69f8dd1 e477 0e2d52a4
1b9c74ab4a 2c2 99439 d6db85 3d45 2d8 bb4 b5db54f2dce47 c50e d23a3 56d7 c33 4
f8580 5c0 59f50a73 09dc4e33 c49 80aa85 b19 d0761 7ec0544aa4 2f0 632d8493 f2
b9a21a9 fc3a 5b6 b2908 cc6e38 f2b920 fc5 dbba 12c04c4ee52 b94b5fe7 353d7a7
d51760 f2 f3 c4b2 5b45 12c999b7db65c158dcba b7d2e5e8 8914a d13 f4f82856 55
70b476 6952 4967 472eb 9b1 1d0 d9534 8e65 b6fb150 e08e9 6375 cf24e2ffb d904 5
91b408 5421 d8efc3 c2b046fda430 d2c2a5da 83725 0e70 db16 8c7 71cd59a6 9aae
c5fe8 3a106 f37 c8 f17fc4e 1e5c0e1 f29b0942 c58 c5 f6a131 7d6 c681 0a7be 6667

KWFinder
/>IfyouwantaresearchtoolwithastrongerSEOfocus,thenyoucanuseapaid

toolsuchasKWFinder.IlikeKWFinderforitseaseofuse,relevantkeyword
suggestions,andcompetitivedata,butyou'renotlimitedtothistool—there’s
manyalternativesfloatingaroundyoucanfindwithacoupleofGooglesearches
.
UsingKWFinderasanexample,aftercreatinganaccount,simplylogin,select
thelocalareayouaretargeting(i.e.LosAngeles,California,ifthatisyour
customerfocus),enteryourkeywordideasanddownloadthejuicydata.Now
youcanensureyouspendtimefocusingonkeywordswithtrafficpotential,as
opposedtochasingafterkeywordswithnotrafficandlittleopportunityfor
growingyourbusiness.

Howtofindkeywordsforeasyrankings.
Nowyouneedtofindouthowcompetitiveyourdesiredkeywordsare.Armed
withanunderstandingofthecompetitivenessofyourkeywords,youcan
discoverkeywordsyoucanrealisticallyrankforinGoogle.
Let’ssayyouareasecond-handbooksellerandyouwanttotarget“bookstore
online”.It'sunlikelyyouaregoingtobeatAmazonandBarnesandNoble.
But,maybethere’sagemhidinginyourkeywordlistfewpeoplearetargeting—
maybesomethinglike“antiquebookstoresonline”.
Youhavetheadvantageifyourcompetitorshaven'tthoughtoftargetingyour
keyword.YousimplyhavetodobetterSEOthantheyaredoingandyouhavea
reallygoodchanceatbeatingtheirrankings.Partofthisincludeshavingalarge
keywordlistforyourresearch.
Next,youneedtowashthislistandseparatetheridiculouslycompetitive
keywordsfromtheeasykeywordsnooneareaggressivelytargeting.
Therearemanyschoolsofthoughtonhowtofindthecompetitivenessofyour
keywords.Themostpopularpracticesarelistedbelow,withmythoughtson
each.
1.Manuallygoingthroughthelist,lookingattherankings,andcheckingif
low-qualitypagesareappearinginthetopresults.

9a3f31 93f39f8323 b7c7bda 5203 f0b7cfc8a c3 f0f81bf915 5a0f4ac5 d8ccf40c
9ad4424 f89 c65 43b7d34 d53 b38a2a3 9fe6 b66 c26 c305 fca4 9a3c4eb5 1abf55f8
0700b7a c6a4 5f9a c00a 0780 4c0e 4706 f58e f34 f4e 1d01 beb f4d539ab2fe7 2f5 b
fb5225288a 8a06 f7fda9338 0380 3efb56b3d3a d4680 f23 e90abcc8a38 c23fcd2
51a0663 7b4 c4a20 104dc58 ee9e c3358 fa7d28b0 be58 c90a 6d7 d8a86 b865 52a6d
6e21c6e5ac96df3e c0e4 ba33 d28bbd1a 77d5 c8a2 275a70 1b94 bfae 8f4 720ff3 f
83ff16454 d0ff6fcfdbe1 f08 e06e5a 6cd3b1 d29 b9dca760 db7 f556 09c19b6825
5eb1ed 75b67ec4b3 b724ea 3df9a79ee fed 76173 5a128 1900e 0583 282baa 080ae
f63 cf3 5b45 14a0 c2044 2ad20 8079 6f6 21eb 87ff30d3dbd7 f42b05b2 2642 df6a5
1542c8c8 9b7 d27 cd5 c6e4 6a36f0d7 fde f4a69a 3f4 f9e8 4338 c49 d5bb12 f0d7 2e
1dbd4e07a9 1c7 7d20 1f6 7f1 65a7 f0c61ad6 df3847e 1ccdb5b90 e55d132e2 0091
83b3df3 b9c9b0a b9a32e 9c3 1d17 42070 6f9 c33 be4 fc1ae 74a0 c925a c2abfb d9c
b7f2 6ed3 145d0590e e1b3 7b30 baa4 f57b256 ce438 96e0 c368 7e01 f543 f03 e2b7
37e1d7 8ef3 d65a 0d2 dfe5 d520 d3a7 c33e4 8616 1c1 b19 c079aa f860 76df75 8aaf
4ae631e b7f0c1 86eaad2 c0e 6da48 ec1 0486 d93aa2 b8ee3 f47 e8aa258 5cf946 46
4eaf5 c63b2742 99306 4530 f7d12e f440 d783a0 6390 b97e c6 cc7 2bf3e9df7 f50 c
c9a261 d2d34b1 efbbfb7384 77f7a47 c4a6a6 b238 d80 d82 c788 c191 9164 f6aa3 9
4f93 cd1 7a6554 3d1 803b33cb1b0aaac28 737ff67 eeb6 d176 38e03 7bfa 2d26 7d6
9bc7 1d71 3c1 5f4 b0e2e 94a1a2 6b9 c145 69b1 b468 87d5d0 c3ae4 db99 e612 dbf4e
60b7d9e7b725dd9 f50 c9d7 492d37c83dfeef4c1 3a54 c46ab8b8 b76d37b5 ba073
9b50b3a4b1 3035a 2090 fe268 5c6 f34 e2c6 8c7 22b2f8 1e8e30 3a5a41e e60e6 c3 d
3c4e9 c15 4862 b190e 839a2 4b65 f52 c9 c748 2d8b0cde295 0f8 cd2344a b0d0 1a3e
c0436 79c9eb0 35f44646 e76db058 e3ab1 69e0 8b8 f6a7 f4f7a709 9cbf7e4 d9d18
48d75e 1a7b3 d5e3 d2e3 e3b9a d7e5a 4a3208ff 6a14 f2e1 cde7 6ae8ab3eb4e f91 5
651275 5a4512 dbfeaa8e0 c007 31b7 93c9fb06e3 bbf5451 b51 754a04 4cc62ae2 3
ff88a1cbdbcf9 e618 9f8 f6d2ceae 7271 0729 fae7 c225a c51 b4b0 8a6b1 d8d1a0f
5c1b3da8 b4d1 3cb1d8 42b0 31b0 c1 d4866 f33 06e49a 758 c5e1 f6d9b6 bcb0ab0 b7
e96c2 6ff6cf34 bb20 f31 2b5aa7 d385 b70e 5dc1dc9c7598 53e1a5 687a7 b87d7c7

e3e5c3 fe58 b4bb6fb04 0e9e1 7c5e 6d8 f65 d4d0a 892e cad7 550bb49 f5d5b15 853
fcb8 3a671 1d63 8f3 f9ee 7a6ce801 da406 40601 63f4cf649 89d3 f70 06a71 19c1e
60fc9a3568 5c2 f07a d8ae cc5 c6 c0b053 f5e51 0c5 2d72fb b8f78a8fc6 f6bb5a50
dd0 f7f2e735 dbb70b67e24 f8d49d37ef9b07 65fa4 2fc4a398 3b9 2f5 56098 3a26
77b722 c4 fae8b59b5 9d83 9de6 b1b2ffcf49e1 b8e68 7ef1 868 cb81 fa6 f59b8dc7
e0139ad11e2 f920 9375e 71ad4ec2 2d1 c08a6 0e5b9b10 bb1 f83 e3659 d02 06359 d
b20c9a7bb9bfe635 b043 55e4 cc6 72273 d1d79b7276 bbf45a67 0bc6d24a 4c7 755
15e7a2 f607a4 f08 57e99 957e 98995fb 6a2727 f5a c8e5 8f9 1e92b4444 8e711 ec2
79b746 615a7 5776a7 2a0e7aa 3ff897afe 5a8c580 c38a7 69f8dd1 e477 0e2d52a4
1b9c74ab4a 2c2 99439 d6db85 3d45 2d8 bb4 b5db54f2dce47 c50e d23a3 56d7 c33 4
f8580 5c0 59f50a73 09dc4e33 c49 80aa85 b19 d0761 7ec0544aa4 2f0 632d8493 f2
b9a21a9 fc3a 5b6 b2908 cc6e38 f2b920 fc5 dbba 12c04c4ee52 b94b5fe7 353d7a7
d51760 f2 f3 c4b2 5b45 12c999b7db65c158dcba b7d2e5e8 8914a d13 f4f82856 55
70b476 6952 4967 472eb 9b1 1d0 d9534 8e65 b6fb150 e08e9 6375 cf24e2ffb d904 5
91b408 5421 d8efc3 c2b046fda430 d2c2a5da 83725 0e70 db16 8c7 71cd59a6 9aae
c5fe8 3a106 f37 c8 f17fc4e 1e5c0e1 f29b0942 c58 c5 f6a131 7d6 c681 0a7be 6667

Thisisgoodforaquickglancetoseehowcompetitiveamarketis.However,
unreliableandyouneedrealdatatorelyon.
2.LookathowmanysearchengineresultsarecomingupinGooglefor
yourkeyword.

Theamountofresultsislistedjustbelowthesearchboxafteryoutypeinyour
keyword.ThistacticiscommoninoutdatedcoursesteachingSEO,but
completelyunreliable.
Thereason?Theremaybeaverylownumberofcompetingpagesfora
particularkeyword,butthesitesrankedatthetopoftheresultscouldbe
unbeatable.
3.UsingthecompetitionscorefromtheGoogleAdsKeywordPlannertool.
Don'tbetempted.Thisisacommonbeginnersmistake,andsometimes

recommendedasaneasywaytojudgeSEOcompetitivenessforkeywordson
someblogs,anditjustsimplydoesn'twork!
ThecompetitionscoreincludedintheGoogleAdsKeywordResearchtoolis
intendedforGoogleAdsadvertisingcampaignsonly.Itisanindicationofhow
manyadvertisersarecompetingfortheparticularkeywordthroughpaid
advertising.CompletelyirrelevantforSEO.
4.Usingacompetitiveanalysistool,suchasKWFinder ’ sSEODifficulty
report.
Togetarealisticideaofyourchancesforrankinghighforaparticularkeyword,