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Lecture Communication research: Asking questions, finding answers (4e) Chapter 3: Research ethics

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Chapter 3

RESEARCH ETHICS
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Education. All rights reserved. No
reproduction or distribution without
the prior written consent of
McGraw-Hill Education.




All researchers, even students, have a
responsibility to conduct ethical research



Participants in research studies should know
and understand their rights and responsibilities



Ethical considerations are part of the design of
the research project

Copyright © 2015 McGraw-Hill
Education. All rights reserved. No
reproduction or distribution without
the prior written consent of
McGraw-Hill Education.



ETHICAL QUESTIONS IN PLANNING RESEARCH


Researcher has two broad ethical
responsibilities
1.

Scientific responsibility for following established
guidelines and conducting research that will yield
knowledge worth knowing

2.

The researcher’s relationship to participants as it
affects collection, interpretation, and reporting of
data
Copyright © 2015 McGraw-Hill
Education. All rights reserved. No
reproduction or distribution without
the prior written consent of
McGraw-Hill Education.


SPECIFICALLY -

How will the consent of participants be gained?




How will confidentiality/anonymity be handled?



Are the participants appropriate for the study?



Are there potential physical or psychological harms



How will the researcher’s role affect the study?



Is the research design valid, credible?



Is researcher capable of conducting the study?
Copyright © 2015 McGraw-Hill
Education. All rights reserved. No
reproduction or distribution without
the prior written consent of
McGraw-Hill Education.


THE BELMONT REPORT



Three ethical principles






Beneficence
Respect for persons
Justice

Must design research to
uphold these principles to
the fullest degree possible

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Education. All rights reserved. No
reproduction or distribution without
the prior written consent of
McGraw-Hill Education.


BENEFICENCE


The well-being of participants is protected




Participants protected from harm



Researcher must maximize possible benefits



Benefits to participants must outweigh risks
Benefits
Risks

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Education. All rights reserved. No
reproduction or distribution without
the prior written consent of
McGraw-Hill Education.


RESPECT FOR PERSONS


Treat individuals as capable of making
decisions
 Refrain

from making choices for participants

 Participants




must feel free to volunteer; no coercion

Protecting those not capable of making their
own decisions

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Education. All rights reserved. No
reproduction or distribution without
the prior written consent of
McGraw-Hill Education.


JUSTICE


Issues of fairness



All participants treated equally



Selection of participants
 Am

I systematically selecting one group of participants
because they are

 Easily
 In

available?

a position making it difficult to say no?

 In

a position in which they can be manipulated into
participating?
Copyright © 2015 McGraw-Hill
Education. All rights reserved. No
reproduction or distribution without
the prior written consent of
McGraw-Hill Education.


INSTITUTIONAL REVIEW BOARD


University Institutional Review Board


Also called IRB or Human Subjects Review



Considers soundness and reasonableness of research
proposals




Determines if rights and welfare of research
participants are adequately protected in research
design
Submit proposal before any data are collected
Copyright © 2015 McGraw-Hill
Education. All rights reserved. No
reproduction or distribution without
the prior written consent of
McGraw-Hill Education.


IRB PROPOSALS


Research questions or
hypotheses



Research methods



How benefits are
maximized, risks
minimized




Brief review of literature

ã

Description of how
participants are
recruited/selected

ã

Anonymity &
confidentiality

Informed consent

ã

Investigators
background

ã

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Education.All rights reserved. No
reproduction or distribution without
the prior written consent of
McGraw-Hill Education.



INFORMED CONSENT


Information must be given to participants any
time data are collected from them



Creates obligations and responsibilities for the
researcher



Participant consent must be given voluntarily



Written in a manner participants can
understand – clear and accurate
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Education. All rights reserved. No
reproduction or distribution without
the prior written consent of
McGraw-Hill Education.


ELEMENTS OF INFORMED CONSENT
Identification of researcher
and organization




Any physical or psychological
harms



Purpose of study



If deception is used



Features of research
process



To whom follow-up questions
can be directed



Expected duration




Participation is voluntary



Possible risks and benefits





How confidentiality and
anonymity assured

Can discontinue or refuse to
participate without penalty



Indication that participant
should have copy of form



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Education. All rights reserved. No
reproduction or distribution without
the prior written consent of
McGraw-Hill Education.



FOR QUANTITATIVE RESEARCH


Traditionally applied to all quantitative projects



Describes the exact procedures



Indicates if participants will be exposed to any
materials that may be threatening or distasteful



May require participant to sign and return a
copy of the form

Copyright © 2015 McGraw-Hill
Education. All rights reserved. No
reproduction or distribution without
the prior written consent of
McGraw-Hill Education.


FOR QUALITATIVE RESEARCH


IRB will decide if informed consent is needed

based on
 Is

interaction occurring naturally in a public setting?

 Will

researcher’s interaction with participants in
that setting create negative consequences for any
of the participants?



Always check with your IRB to see if consent is
required
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Education. All rights reserved. No
reproduction or distribution without
the prior written consent of
McGraw-Hill Education.


ETHICAL ISSUES IN CONDUCTING RESEARCH


Intentional deception



Use of confederates




Physical and psychological harm



Upholding anonymity and confidentiality



Videotaping and audiotaping participants



Debriefing participants
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Education. All rights reserved. No
reproduction or distribution without
the prior written consent of
McGraw-Hill Education.


ETHICAL ISSUES IN REPORTING RESEARCH


Ensuring accuracy
 Researcher

is always responsible for accuracy

regardless of who helps



Avoiding plagiarism by
 Using

direct quotes with proper citations

 Using

summaries or paraphrases

 Acknowledge



ideas or contributions

Protecting identities of participants
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Education. All rights reserved. No
reproduction or distribution without
the prior written consent of
McGraw-Hill Education.



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