A survey of sustainability in the wine import market industry from vietnam list of activities, recommendations and future development of business models at go supermarket danang, vietnam

DUY TAN UNIVERSITY
FACULTY OF FINANCE AND ECONOMICS


PROJECT REPORT LOGISTICS – SUPPLY CHAIN
MANAGEMENT A SURVEY OF SUSTAINABILITY IN THE WINE
IMPORT MARKET INDUSTRY FROM VIETNAM LIST OF ACTIVITIES,
RECOMMENDATIONS AND FUTURE DEVELOPMENT OF BUSINESS
MODELS AT GO SUPERMARKET DANANG, VIETNAM

Full name :                           
Student ID:

25202107933

Class:                                    
Advisor :       

PHAN NGUYEN TU UYEN

K25QLC2

                    DR. LUIS ALFARO

Da Nang, April, 2023


Graduation Thesis

Advisor: Dr. Luis Alfaro

PROLOGUE
To complete the internship with this report, I would like to
sincerely thank all the staff and leaders of Central Retail Group has
created the most favorable conditions, enthusiastically instructed
and helped me during the internship process at the enterprise.
I would like to express my deep thanks to Mr. Phong, Ms. Anh, Mr.
Tuan, Mr. Quan and other brothers and sisters, during the
internship process for being attentive and dedicated, shared
experiences to help me gain practical experience with jobs,
understanding of the process,  how it works in GO! Supermarket
Logistics Warehouse department and different aspects of the work
at the Warehouse department.
Next, I would like to thank DTU and the teachers of the Faculty of
Finance and Accounting for giving me the opportunity to
experience and interact with businesses while still in school,
helping me gain valuable experience for future work and have a
better overview of logistics – supply chain management that I'm
studying.
In particular, I would like to sincerely thanks Mr. Luis M. Alfaro and
Mr. Bui Duc Anh for their dedicated  guidance and help throughout
the project implementation process, helping me to add my
professional knowledge and experience to best complete my
report.
In the process of practicing and making this report, there will be
inevitable shortcomings and negligence, hoping that teachers and
siblings at the company understand, give suggestions and advice
to help me gain more experience for the future working process.

Phan Nguyen Tu Uyen

Finally, I would like to wish teachers good health and success in
the teaching path. Wishing all employees of the company good
health and success at work. GO! Da Nang supermarket will be
more successful and grow stronger in the future. Thanks!


Graduation Thesis

Advisor: Dr. Luis Alfaro

DECLARATION
I hereby declare that the thesis entitled “A survey on the
sustainability of the wine import industry in Vietnam. List of
activities,

recommendations

and

future

business

model

development of Go Supermarket! Da Nang, Vietnam” is my
personal research work in recent years. All data used for analysis
in the thesis and research results are my own research and
analysis, objectively, honestly, with clear origin and have not been

published in any form. I take full responsibility for any dishonesty
in the information used in this research.
Da Nang, May 20, 2023
Student
Phan Nguyen Tu Uyen

Phan Nguyen Tu Uyen


TABLE OF CONTENTS
CHAPTER I.......................................................................................4
1.1

Research Background............................................................................4

1.2

Research Objectives..............................................................................6

1.2.1

General Objective............................................................................6

1.2.2

Specific Objectives..........................................................................6

1.3

Overview of Go! Danang Supermarket..................................................6

1.3.1

Contact Information Go! Danang Supermarket...............................7

1.3.2

Vision............................................................................................... 8

1.3.3

Mission............................................................................................ 8

1.3.4

Business Field.................................................................................. 8

1.3.5

Organizational Structure.................................................................9

1.4

Describe the Problem Specific to Go! Danang Supermarket................15

1.5

Purpose of the Thesis Work.................................................................15

1.6

SWOT Analysis..................................................................................... 16

1.7

Scope & Limitations............................................................................. 16

1.8

Working Model..................................................................................... 17

CHAPTER II....................................................................................18
2.1.

Introduction......................................................................................... 18

2.2.

An Overview on Sustainability in the Wine Production Chain..............18

2.3.

Overview on Sustainability in the Wine Production Chain....................20

2.4. Environmental Practices in the Wine Industry: an Overview of the
Italian Market................................................................................................ 21
CHAPTER III...................................................................................23
3.1.

Overview.............................................................................................. 23

3.1.1.

Supply Chain of Enterprises..........................................................23

3.1.2.

Components in the Chain..............................................................24

3.1.3.

Information Flow............................................................................25

3.1.4.

Cash Flow...................................................................................... 26

3.2.

Wine  Import Process at GO! Danang Supermarket.............................26

3.2.1.

Contents........................................................................................ 26

3.2.2.

Process Flowchart..........................................................................26

3.2.3.

Process Description.......................................................................28

3.3.

Subject and Scope of Research...........................................................38

3.3.1.

Process.......................................................................................... 38

3.3.2.

Data Analysis.................................................................................39

3.3.3.

Model............................................................................................. 40


Graduation Thesis
3.4.

Advisor: Dr. Luis Alfaro

Method For Collecting Data.................................................................41

3.4.1.

Primary Data.................................................................................41

3.4.2.

Secondary Data............................................................................. 42

3.4.3.

Performance..................................................................................43

3.4.4.

Confirmation of the Model.............................................................43

3.5.

Reliability & Validity.............................................................................45

3.5.1.

Validity.......................................................................................... 45

3.5.2.

Reliability....................................................................................... 47

3.6.

Summary and Contribution..................................................................47

Phan Nguyen Tu Uyen

LIST OF TABLE
Table

Description of the table

Page No.

No.
Table 1 Organizational

structure

of

GO!

Danang

9

Supermarket.
Table 2 SWOT analysis

16

Table 3 Supply chain overview diagram

23

Table 4 The process of importing goods at the supermarket

27

Table 5 Data science workflow

41

Table 6 Summary of survey results

47

LIST OF FUGURES
Figure

Description of the Figure

Page No.

No.
Figure 1 Logo Go! Supermarket

8

Figure 2 The order is packed and fully signed

28

Figure 3 Information written to the registry

30

Figure 4 Documents and documents required upon delivery

31

Figure 5 Products are boxed upon delivery to the warehouse

32

Figure 6 Products as required

33

Figure 7 Products as required

34

Figure 8 Minutes for surplus goods compared to purchase

35

orders
Figure 9 GOLD software interface

36


Graduation Thesis

Advisor: Dr. Luis Alfaro

Figure 10Order selection interface

37

Figure 11Import number of rows of GOLD software

37

Phan Nguyen Tu Uyen


CHAPTER I.
INTRODUCTION
This chapter presents (1.1) Research background of the topic: Vietnam's economy is
developing day by day, people gradually have the habit of drinking luxury wine
instead of traditional wine. That's why there are more and more wine businesses in
the market and that includes Go! Supermarket (1.2) Research Objectives: Analyze
sustainability in the wine import market in Vietnam, thereby offering solutions for
Go Supermarket! Danang (1.3) Overview of Go! Da Nang (1.4) Describe the
specific problem of Go! Da Nang (1.5) Purpose of Thesis Work (1.6) SWOT
Analysis (1.7) Scope and Limits (1.8) Working Model.
1.1

Research Background

After the constant fluctuations of the global economy, our
country's economy is now showing signs of growth. In recent

years, economic indicators show that business markets are
gradually warming up, consumers have also gradually abandoned
the habit of tightening spending in consumption. This is a good
opportunity for all businesses doing business in the Vietnamese
market. With a young economy like Vietnam, it becomes
extremely urgent to take a shortcut. In addition, the trend of
international trade gradually becomes inevitable for the economy
to create an abundance of goods to serve domestic needs and
production

through

imports

and

foreign

currency collection

through exports. TPP integration makes Vietnam's economy face
many opportunities in international trade in the future. Products
imported to Vietnam are extremely diverse, but including the wine
industry, which has developed rapidly in recent years. Due to the
improved

life,

Vietnamese

people

have

become

more

sophisticated from the need to "Eat well, dress well" to "Eat well,
dress well". In the middle class, there is a luxurious habit of


Graduation Thesis

Advisor: Dr. Luis Alfaro

drinking wine instead of traditional wine products not only during
holidays but even in daily family activities. And that is why
importers trade wine in the market more and more. Including Go!
Da Nang supermarket.
During my internship at the supermarket, I had the opportunity to
access the supermarket's wine import activity and realized that
this is not a new business, but recently it has just begun to trend
and more and more businesses are participating. Although it is
said to bring profits to the business, there are also many
limitations. The intensity of competition among alcohol importers
and retail supermarkets is very high. With stiff competition holding
businesses and retail supermarkets, finding new business markets
for wine businesses is still quite difficult.
Supermarket Go! Da Nang is a still fledgling service in wine

imports. The wine market in Da Nang City is increasing, while the
market also has more and more wine distribution companies. The
increasingly

competitive

nature

of

the

market

makes

supermarkets have to take new directions to help supermarkets
both assert their position and develop further. An urgent problem
for supermarkets is how to develop  their market and affirm their
position and build the image of the supermarket with customers
about the wine industry. Realizing that the company's market
development strategies still have some shortcomings, I decided to
choose the topic: "An overview on sustainability in the wine import
market industry from Vietnam. List of activities, recommendations
and future development of business models at Go! Danang
Supermarket, Vietnam”as his graduation thesis.

Phan Nguyen Tu Uyen

1.2

Research Objectives

1.2.1

General Objective

Analyze the sustainability in the wine import market from Vietnam
and influencing factors.
1.2.2

Specific Objectives

a. Suggest

recommendations

and

future

development

directions of the business model at Go! Supermarket in Da
Nang, Vietnam.
b. Offer the general overview and theoretical bases to
improve 

the

wine

import

activities

of

supermarkets

constraints.
c.Evaluate the effectiveness of solutions to improve the wine
import activities of Go! Supermarket in Da Nang
d. Design a series of potential alternatives of strategies to
improve the supermarket's wine import activities at Go!
Supermarket in Da Nang.
1.3

Overview of Go! Danang Supermarket

The first Big C Supermarket (short for Big Central) was established
in 1993 with the first name at WongSawang intersection, Bangkok,
Thailand, by Central Group. In 1998, Big C supermarket officially
appeared in Vietnam, with the head office located in Ho Chi Minh
City.
As of 9/2015, there are 697 Big C Supermarkets nationwide in
Thailand. Currently, this supermarket chain is present in 3
countries, namely Thailand, Vietnam and Laos. In particular, in

Graduation Thesis

Advisor: Dr. Luis Alfaro

Vietnam, there are 21 Big C Supermarkets across the country with
more than 8,000 employees (Go! Da Nang has 255 employees),
providing customers with more than 50,000 different products.
By the end of 2020, Big C Hypermarket system reposition the
brand as GO! Hypermarket, with many improvements in shopping
space, product quality, service and customer experience. The logo
is designed with the main color of red, to show youthfulness,
enthusiasm and modernity. The circles on the logo represent the
operating criteria of the supermarket chain, always putting
customers at the center to bring the best products and services .1
1.3.1

Contact Information Go! Danang Supermarket

The supermarket is located at Vinh Trung Commercial Area, 255257 Hung Vuong, Thanh Khe, Da Nang City and the business
phone number from Da Nang is 0236 36 66 085 used for the main
communication

channels.

To

display

products/services,

the

business website includes a Vietnamese domain name while the company is responsible for the tax license
as a registered business by number: 0105696842.
Business lines of the enterprise: Distribution, production and
retail. 
Type of business: Joint venture. 
Current

investment

capital:

250

million

USD

(all

member

enterprises).2
With the hypermarket model, GO! offers variety as consumers can
find the same wide range of items as in a traditional market, but
displayed in a modern shopping environment. Goods are arranged
and arranged scientifically, which will create convenience and
ease for customers in moving as well as finding products .3

Phan Nguyen Tu Uyen


1

vistyle, TopOnMedia, Updated June 27, 2022

2

Go! Vietnam

3

Mr. Laurent Piazza, General Director of Go!


Graduation Thesis

Advisor: Dr. Luis Alfaro

Logo Supermarket

Figure 1. Logo Go! Supermarket
Source: Self research on Internet
1.3.2

Vision

We are committed to contributing to the prosperity of Vietnam and

improving the quality of life of Vietnamese people.
1.3.3

Mission

We make our customers' lives easier thanks to our enthusiastic,
empowered, effective interactions on the basis of collaboration
and entrepreneurial thinking.
1.3.4

Business Field

Products sold at Go! Supermarkets can be divided into 5 main
disciplines:

4

 Fresh food: meat, seafood, fruits and vegetables, processed

foods, frozen foods, dairy foods, bread.
 Dry food: Spices, soft drinks, soft drinks, wine, snack cakes,

chemicals, cosmetics, pet food and accessories.
 Garments and accessories: men's, women's, children's and

infant fashion, shoes and handbags.

4

Internal documentation Go! Danang

Phan Nguyen Tu Uyen


 Household electrical goods: a variety of household electrical

products including kitchen appliances, home entertainment
equipment, computers, tools and computer equipment.
 Interior decoration items: tables and chairs, kitchen utensils,

plastic

items,

household

appliances,

decorative

items,

upgrades, maintenance and repair items, mobile accessories,
motorcycles, sportswear and toys.
1.3.5

Organizational Structure

1.3.5.1. Organization Chart
Board of

Directors

Secretary
Scaning

Sales Department

Logistics
Warehouse
Department
Cashier Department
Human Resources
Department

Hard
line
Pars

Home
line
Pars

Soft
line
Parts

Dry
food
Parts

Fresh
food
Parts

Audit – Accounting
Department
Security Department
Technical Department
Stall Decoration Department
Customer Service
Department
Quality Sanitation
Supervision Department
OMNI channel and online
sales & B2B

Trade Corridor Division


Graduation Thesis

Advisor: Dr. Luis Alfaro

Table 1: Organizational structure of GO! Danang Supermarket.
Source. Internal documentation Go! Danang
1.3.5.2.

Basic

Functions

and

Tasks

of

Management Departments
 Board of Directors    


Has the function of directly managing all production
and

business

activities,

financial

and

accounting

activities, organizing human resources, deciding on all
investment and development plans. The board of
directors is directly responsible for its management.
Currently, the board of directors of the company
consists of the director and department heads.

 Scanning Department


 This

department

is

responsible

for

ensuring

the

harmony between the operations of the ordering
department - data support, receiving goods to support
the sales department of the store to best perform to
achieve sales targets, ensuring sufficient supply of
customer demand and timely information to avoid the
shortage of goods on the shelves of the stalls, the
actual amount of inventory according to the periodic
inventory plan.


The Head of Scanning must ensure the support of his
team with the stalls, optimize inventory and perform
the task of supporting information for the stalls.

Responsible for confidentiality with all information you
hold.

Phan Nguyen Tu Uyen




Check the inventory on GOLD software every day to
know the inventory in stock and off the counter, based
on it to promptly conduct orders with suppliers.

 Logistics Warehouse Department


Receiving goods, tallying goods from suppliers.



Processing and returning goods for missing/excess or
damaged orders, without quality assurance.



Support and report to the Scanning department about
defective orders, not delivered on time so that this
department can promptly have orders with other
suppliers to avoid shortages of goods.



Sort goods by area and transport them to warehouses.



Commodity data management.

 Human Resource Management Department


Carry

out

the

recruitment

of

quality

assurance

personnel according to the requirements and strategies
of the company.


Organize and coordinate with other units to perform
personnel management, training and retraining.



Organize the management of personnel throughout the
company.



Develop salary and bonus regulations, measures to
encourage employees to work, and implement regimes
for employees.



Comply with and organize the implementation of
guidelines, regulations and directives of the board of
directors.



Research, draft and approve the regulations applicable
in the company, build the organizational structure of


Graduation Thesis

the

Advisor: Dr. Luis Alfaro

company-departments

and

implementation

organizations.

 Finance and Audit Department


Conduct

an

analysis

of

the

company's

financial

situation to plan the company's financial strategy to
find the most optimal financial option.


Prepare financial statements, management reports,

financial disclosure reports in accordance with the
current regime and regularly report to the board of
directors.



Directly responsible to the company for financial and
accounting

work,

including

accounting

tasks:

accounting records, financial statements in a complete
and

timely

accurate

manner,

organizing

the

management and use of assets and capital sources
with the highest efficiency.


Find and promote all sources of capital, control the
application of capital and funds of the company to best
serve the management and production of the company.



Organize

and

carry

accordance

with

documents,

update

out

state

statistical

accounting

in

record

full

reflect

the

regulations,

accounting

books,

company's activities honestly and objectively.


Cooperate with departments in the company to master
the progress and volume of construction works, monitor
depreciation of construction machinery and equipment,
decisively invest, plan to fulfill state budget obligations,
health insurance, social insurance with employees
according to state regulations.

Phan Nguyen Tu Uyen

 Security Department


Popular, applying security regulations to stalls.



Inform local authorities of all store security policies.



Notify local authorities of all accidents occurring in the
supermarket area and notify the human resources
department of employee accidents.



Ensure security and order for commercial corridors,
parking lots or areas of supermarket premises.



Resolve customer complaints to ensure the credibility
of the supermarket.



Check the import and export of goods. Control and
prevent losses at the cashier and inside the store.

 Technical Department


Maintenance and repair of technical networks.



Replacing advertising signs, technical equipment for
counters.



General supervision for tasks: cleaning, efficiency and
results of maintenance, security network.

 Stall Decoration Department


Setting up and decorating commercial signage.



Supermarket decoration.

 Quality Hygiene Monitoring Department


Perform testing for food products according to the
schedule of the Hygiene Quality department.



Carry out product quality disclosure when necessary.



Inspect and report to directors technical incidents that
may affect worker safety.


Graduation Thesis

Advisor: Dr. Luis Alfaro

 Department in Charge of Commercial Corridors


Manage the leasing area to achieve the set goals,
revenue targets and the implementation of the leasing
process.



Selection of retailers, formation of a list of potential
tenants.



Supervise landlords in accordance with procedural

conditions, manage the process of re-signing lease
contracts.



Check the employer's business license, the owner's
employees working at the booth, copyright and check
food safety and hygiene standards.



Control of documents such as contracts, rental booth
appendices and landlord reports.

 Counter Leaders: The head of the counter works under the
responsibility of the head of the sales department. Lead the
counter and ensure the daily business of the stall to achieve
the set revenue level of the counter. The head of the counter
is responsible for:


Develop a counter operation implementation plan.



Counter HR Management.



Manage counter revenue and costs.



Training and evaluation of counter personnel.



Periodic reports on counter sales and expenses, advice
and recommendations in promoting sales, reducing
counter inventory.



Manage the destruction of expired and damaged items.

 OMNI Channel and Online & B2B Sales

Phan Nguyen Tu Uyen