Final report topic research on distribution channels of one one joint stock company

HCM CITY UNIVERSITY OF ECONOMICS AND FINANCE
KHOA MARKETING

FINAL REPORT
TOPIC: RESEARCH ON DISTRIBUTION CHANNELS OF ONE ONE

JOINT STOCK COMPANY
Subject: Distribution Channel Management
Lecturer: Luu Thanh Thuy
Grade: B06E
Presentation: Group 1

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MEMBERS

Name Student code
Nguyen Thi Hong Phuong 215048173
215017262
Le Minh Thu 215014643
Tran Thi Thuy Ngan 215047852
205220800
Nguyen Yen Nhi

Mai Nguyen Yen Vy

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ACKNOWLEDGMENTS

 To complete this essay, I would like to sincerely thank the School Board, faculties,

departments and teachers of the University of Economics and Finance who have
wholeheartedly helped and facilitated me in the learning process. In particular, I would
like to express my deep gratitude to Ms. Luu Thanh Thuy who directly taught and
guided me to make this essay with all enthusiasm and deep interest.

 In the process of writing this essay, due to limited understanding, it is difficult to avoid
shortcomings. I look forward to receiving your comments to make the essay more and
more complete. Thank you very much!

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CONTENTS

1. COMPANY INTRODUCTION
2. PRODUCTS/ SERVICES
3. CUSTOMER SEGMENTATION
4. CURENT CHANEL STRATEGIES
5. RECOMMENDATION/ SUGGESTION TO DEVELOP/ IMPROVE THE
CHANEL STRATEGY
6. REFERENCES LIST
7. MEMBER’S TASK LIST & EVALUATION

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1 COMPANY

INTRODUCTION

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1. INTRODUCTION

One-One Vietnam Joint Stock Company was established in 2007. Over 16 years of establishment and development, One-One

Vietnam has become one of the strong food businesses in the Vietnamese market with industries such as rice cakes, agricultural
products,...

Business name One-One Central Joint Stock Company

International names CENTRAL ONE-ONE JOINT STOCK COMPANY

Initials CENTRAL ONE-ONE., JSC

Headquarters Kinh Te Chan May- Lang Co, Loc Tien, Phu Loc District, Thua Thien Hue Province,
Việt Nam

Telephone number (84-254) 3684674 – fax: (84-254) 3684674

Email

Website

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Eyesight Mission

One-One Joint Stock Company will create “Healthy food, good body”
and serve all Vietnamese consumers With long experience in the rice cake
products to meet your needs and address
your health, food hygiene and financial industry, combining the most advanced

concerns. technology of Japan where the main origin
of the rice cake industry is. Origin of the
Meeting the maximum satisfaction of main raw materials from Vietnamese
the increasing needs of consumers is the nature, enthusiasm and creativity, skill
goal for the sustainable development of experience, desire to work and serve of the
the company. company's staff. Committed to quality
assurance, consumer health protection and
environmental protection.

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Achievements:
Government Merits
Vietnam Standards Committee
Hanoi Party Committee
High quality Vietnamese goods
ISO 9001-2000 Certificate
The rice cake brand chosen by consumers to buy No. 1 in Vietnam

In 2013, One-One was proud of the strategic cooperation between Japan's No. 1 rice cake company -
Kamede Seika Co., LTD and Thien Ha Joint Stock Company (manufacturing, distributing and owning
One-One rice cake brand)

The Golden Rule:
Commitment to consumer health is the strong development of the company
Fragrant rice is selected from the plains of Vietnam

Strict processing process:
+ No colorants, so the cake is usually whiter than other cakes on the market, keeping the essence of rice.
+ No frying through oil, no cholesterol, helping to prevent pathogens for users

+ No preservatives, helping to preserve fresh taste and natural freshness from rice grains

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Field of activity

Domestic market:
+ One-One rice cake products can be seen anywhere from small grocery stores to convenience stores,
mini supermarkets or even large shopping centers with One-One Company products.
+ Rice cake products have been present at over 85,000 points of sale nationwide. There are some big
brands such as Vinmart, Vin+, Bach Hoa Xanh supermarket chain, Co.op mart, BigC, Aeon Mall ,...

Oversea markets:
+ In addition to supplying rice cake products mainly in the domestic market, One-One is also exported
to serve the international market.
+ By 2020, One-One rice cake products have been exported to 12 countries such as Korea, China, New
Zealand, Hong Kong, Taiwan, US, Janpan, Singapore, Bahrain, Macau, Guam, Bhutan,...

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The company has long experience in rice cake processing The product promotion strategy is weak
industry
The company uses Japan's most advanced technology W Not yet diversified products
Origin of main raw materials from nature, quality assurance

Sand protection of consumers' health

Extensive product distribution system

The rice cake market in Vietnam is growing Compete with other food businesses

O strongly. T is competitive The rice cake market in Vietnam

It is possible to expand export markets

to countries in Southeast Asia.

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COMPETITORS

Table 1: Competitors

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2 PRODUCTS/ SERVICES

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PRODUCTS

One One rice cake One One rice cake One One Corn One One rice cake One One Rice
with grilled octopus flavored with corn Rice Cake flavored with Cake Sweet Taste
cheese 23.500đ ( 104g) grilled shrimp
24.000đ (104g) 23.500đ ( 230g)
35.000đ (118g) 30.500đ (150g)

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SERVICES

1. Spatial convenience
One One rice cakes appear in almost all areas from direct purchases to online
purchase.
GT: One One rice cakes are always available in grocery stores, market stalls.
MT: Oneone rice cakes are always available at convenience stores such as CK,
GS25, FamilyMart,.. And in big supermarkets like BigC, LotteMart,
Co.opMart,...

A. E-Commerce: On e-commerce platforms such as Shopee, Lazada, Tiktok,
customers can easily find oneone rice cakes with many different flavors such
as traditional, cheese, grilled beef ,..

Figure 1: One One product on the market

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2. Waiting time The company distributes products nationwide, so it is easy to see that the
3. Product variety and assortment products are available in all parts of Vietnam, so customers are also easy to
4. Information sharing access and buy goods and do not need to wait too long and products can be
delivered immediately if buying directly at GT channels, MT

About variety: One one rice cake with a variety of designs, packaging as
well as flavors of products and a choice of sizes for customers.

One One Corporation has its own website about the company and has a
separate section to introduce the company and their products fully and
publicly.

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5. Customer service
They provide customers with return policies, customer help centers, buying guides, delivery, ... with the desire to bring
customers the best experience. (provided by the company through the official website of One One.

Especially, One One has a delivery policy:

Table 2: Delivery fee service table

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There is also SHIP 2H only applicable to orders in HCM 1 and HCM 2 areas of 25,000đ and 30,000đ respectively
Orders weighing more than 10kg will have additional fees, One One will notify the cost again when the customer confirms
the order( > 10.000đ)
Delivery costs in other regions:

Table 3: Delivery fee service table

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3 CUSTOMER

SEGMENTATION

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A. Demographics
Ages 3-70 years old
Gender: All genders
Occupation: Homemaker, student, student, bartender, baker, Kols, Kocs, worker, ...

Education level: Kindergarten, primary school, high school, University/College, postgraduate, working and working ...

The main focus is on housewives, youth, children, the elderly and low- and high-income families.
B. Income level:
Financial autonomy: Low – middle – decent income

Some customer groups depend on families such as children, students, ...

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C. Psychology:
Lifestyle: Taking care of health
Attitude: Positive, caring about your family and health, loving natural products, caring about price, organic
products, ...
For children (1-14 years old): Need some food to provide nutrition for study, sports activities, still depend on
parents but young children can affect which products the family should buy.

For Adults: Need high-quality, reasonably priced products that provide nutrition for their children. They often
care about the quality and origin of the product, often focusing more on organic product lines (less price
sensitive).

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