Ps5005Mkt career preparation cw1 tri 3 2023 ft

PSB Academy Coursework Number:
Full Time
CW1
Module Title: Career Preparation
Module Code: PS5005MKT Hand-in date and time:
24/01/2024
Assignment Brief 23:59
Individual assignment
Coursework Title: This assignment counts
Career Portfolio for 100% of Module
Module Leader: Victor Ong Mark/Credit value of the
Email: module marks
Mark and Feedback date by
Word Count: 2000 words
February 2024
Online submission arrangement via
Blackboard

Task/Question

Career Portfolio

Task 1: You should, depending on your own skills and experience, identify a suitable graduate
position, or a placement with a chosen company. You then need to analyse the external/internal
environment for your chosen industry, company and produce a professionally presented targeted
CV.

You need to include the following items in your portfolio:

1) A brief external analysis of the labour market of industry/sector for your chosen position
with appropriate referencing (700 words)

2) A brief SWOT analysis of the chosen company(s) (this should align with the Job
advertisement with appropriate referencing) (600 words)

3) Actual detailed advertised job description and/or person specification for your chosen
job/placement within the chosen company (screen shot of job description)

4) Targeted Curriculum Vitae (CV) / Resumé (Maximum two pages) (Attached as an
Appendix)

Task 2: Mock Interview

For your chosen graduate career/placement that you researched, you will also take part in a
mock interview at a time agreed with your tutor. After the interview you are expected to reflect on
your own strengths and weaknesses and suggest action points for your own development. (See
Appendix A and B for guidelines). You will be graded according to your performance in the

interview with your tutor. After the interview has taken place, refer to the tutor feedback form
given and reflect on your own performance following the guide provided by the tutor.

You need to include the following items in your portfolio that must be submitted to Turnitin.

1) Personal interview feedback form from the tutor outlining interview grade. (Attached as an
Appendix)

2) Personal interview reflection (700 words) outlining strengths and weakness and actions
for improvement.

3) *A recorded video answering a set of questions shall be uploaded in place of the mock
interview should the class sizes be large. The video content should align with the job

advertisement and promote the applicant’s candidacy.

If there is anything that you do not understand about this assignment brief once you have
read it fully, or you have any concerns about it, please contact the Module Leader
immediately. Their name and contact details are at the top of this brief.

Additional Information

In conclusion, your submission should consist of the following in a single document submitted to
Turnitin.

1) Task 1
a. External analysis of the labour market of industry/sector
b. SWOT analysis of chosen company
c. Actual screenshot of the details of job specification

2) Task 2
a. Personal Interview Reflection

3) Appendices
a. CV/Resume Design
b. Tutor Interview Feedback Form
c. Working URL link to recorded video (uploaded onto Youtube) if required by tutor*

Module Learning Outcomes Assessed in this
assignment?
LO1: Prepare a targeted Curriculum Vitae
LO2 Yes
Perform an analysis of the marketing and advertising Yes
graduate labour market.

LO3 Develop and reflect upon employability skills, such as CV Yes

writing, interview skills, matching own application to the job

description/person specification.

You will find full details of how these Learning Outcomes will be assessed by this assignment in
the marking rubric at the end of this brief. You should read this as it explains how submitted work
achieves certain grades. It will be useful in preparing your assignment as well as in
understanding your feedback.

Marking Process and Feedback

The lead lecturer will mark and then provide a sample for internal moderation to the
ML; an external examiner will also review the marking process to ensure fairness
and parity. After internal moderation you will receive feedback and your mark.

Ethics

The ethical issues associated with this assignment brief will be covered during the module
teaching and are overseen by the module staff team. The work that you will carry out on this
module does not require you to obtain individual ethical clearance for your individual
project. However, during discussion with your module tutor, if it is felt that individual ethical
authorization is needed, you will be advised of the process and the deadline for obtaining it.

If ethical authorization is not obtained by the deadline, you will not be able to proceed with
the project. If you do so without clearance, the project will not be accepted for submission,
will not be marked and you may face disciplinary penalties.
For full details of the University’s policy on ethics, please click here.

The CU Ethics portal can be found here.

Extensions and Mitigating Circumstances

We want you to do your best in each assessment. However, we know that sometimes
events happen that are either beyond your control or not easy to predict and which mean
that you will not be able to submit your coursework by the deadline. If this happens, you can
apply for an extension to your deadline according to our regulations. If you need longer
than the extension window, you can apply for a deferral, which takes you to the next
assessment period. You must apply for an extension or a deferral before the assignment
deadline.
Please note: under no circumstances are module staff allowed to give unofficial
extensions.

Late or non-submission

You must make every effort to submit the best work possible prior to the deadline. If your
assignment is submitted online please do not leave it until the last minute to submit. Aim to
several hours prior the deadline, or earlier, in case you have any problems submitting.

If you fail to submit work for the module or submit an assessed piece of work late without an
agreed extension, you will receive a mark of 0% for that piece of work, even if it is only a

few minutes late. You will however be eligible for a re-sit attempt at the next available
assessment opportunity where, if you pass, your mark will be capped at 40%.
If you fail the resit assignment, or do not hand in any submission, you one further resit
attempt at the assignment. After a second failed/non-submitted resit attempt you will have
failed the module. This may have an impact on your ability to progress on your course
and/or on your final marks for your degree.
If you fail this assignment on the first submission, the resit brief for the module can be found

on the module’s Moodle space. Read this brief carefully and book a tutorial with the Module
Leader to ensure that you are clear about what you need to do to pass the module at the
next resit opportunity.

Academic Misconduct

We expect all students to act with academic integrity, which means that they will study and
produce work in an open, honest and responsible manner.

Academic misconduct covers any action by a student to gain unfair advantage (e.g. extra
marks) for her/himself, or for another student, in their assessed work. It not only damages
your personal reputation, but also the reputation of the entire university, and it will not be
tolerated at Coventry University. There are severe penalties for students who are found
guilty of academic misconduct ranging from obtaining a mark of 0% for the piece of work
concerned, through to exclusion from the University.

Many modules require you to demonstrate knowledge and understanding of the work of
others (artists, makers, practitioners, academics, designers, performers, etc.). It is vital that
you make it absolutely clear when you are using work from other sources, and that you
reference it clearly and correctly. If you are unsure how to reference, please refer to the CU
Harvard Referencing Guide here or the PSB Academic Honesty and Referencing
Guidelines here and speak to a tutor on the module immediately. Support for correct
referencing can also be found though the Centre for Academic Writing (CAW).

For full details of what constitutes academic dishonesty and how to avoid it, please see the
section in the Faculty Student Handbook, available on Blackboard.

Assessment Criteria

There are standard University Assessment criteria that you can use to assist with

understanding the mark you receive for this assignment.

The criteria that are specific to this assignment are as follows:

Appendix A:

After Interview Checklist: How well did you do?

1) Researched location, arranged transport, arrived on time
2) Dressed appropriately
3) Kept good posture
4) Avoided nervous mannerisms
5) Answered questions fully
6) Didn't undersell myself
7) Described my qualifications
8) Described my previous experience
9) Described my personal interests
10) Pointed out my special strengths
11) Stressed why I was suited to this job
12) Looked at interviewer whilst talking
13) Smiled occasionally
14) Concluded interview positively and confidently
15) Questions needing review or practice of answers

Appendix B: Students should emphasise what can offer
the company – not vice versa.
Some questions that may be asked. Summary of how skills, interests and
1: Why do you want to work for the motivation connects with the their
company? company. Students should have
researched the company. Evidence of one

2: How have you prepared for this or two facts about the company.
interview?
Students should mention the sources you
consulted before the interview students
could mention one or two specific facts
learned about the organisation at this point
to demonstrate this.

3: Give us a past example of when you Evidence of your originality and problem
were creative or did something that was solving ability. It can be something quite
new or different. simple, but made a difference to self,
organisation or to others.
4: Why should we give you the job?
Genuine interest and enthusiasm to work
5: What motivates you? for their chosen company. Skills needed by
the company and how the student will work
hard for the company.
Students should connect values and the
things that drive them and target ambitions
with the job. However, enjoying a
challenge, working as a team, not ducking
away from problems would be positive
characteristics for any type of work.

Marking Rubric – A marking sheet will specify clearly the relevant marked items for you as part of your review

GRADE ANALYSIS OF GRADUATE LABOUR ANALYSIS OF CHOSEN COMPANY CURRICULUM VITAE PREPARATION MOCK INTERVIEW REFLECTION
First MARKET
≥70 Content is organised, appropriate, Essential information provided. Content is organised, appropriate,
Content is organised, appropriate, coherent and flow of information is sound. Personal Information well prepared and coherent and the flow of information is

Upper Second coherent and the flow of information is sound. Evaluation and critical analysis of,
60-69 sound. Evaluation and critical analysis of, Appropriateness of chosen company presented according to good layout synthesis of ideas/concepts, appropriate
synthesis of ideas/concepts, appropriate supported by relevant facts and planning, presentation creativity, and
Lower Second conclusions, justified. Provided extensive conclusions, justified from the tutor
50-59 information. Clear SWOT analysis. relevance. Content contains clear feedback.
references. (APA) Referencing is evident (APA style) direction according to chosen job
Third Job description (screenshot accepted) Content is organised, appropriate,
40-49 Content is organised, appropriate, application. coherent and the flow of information is
coherent and the flow of information is provided.
Fail Content is organised, appropriate, Essential information provided. sound. Some evaluation and critical
<40 sound. Some evaluation and critical coherent and flow of information is sound. Personal Information well prepared and analysis of, synthesis of ideas/concepts,
analysis of, synthesis of ideas/concepts, Appropriateness of chosen company appropriate conclusions, justified from the
appropriate conclusions, justified. Some presented according to good layout
supported by relevant facts and planning, presentation creativity, and tutor feedback.
references provided. (APA) information. Clear SWOT analysis. Some relevance. Content contains some clear
Content is organised, appropriate,
Content is organised, appropriate, referencing is evident (APA style) direction according to chosen job coherent and the flow of information is
coherent and the flow of information is Job description (screenshot accepted) application. sound. Not much evaluation and critical
sound. Not much evaluation and critical analysis of, synthesis of ideas/concepts,
analysis of, synthesis of ideas/concepts, provided. Some essential information provided. appropriate conclusions, justified from the
appropriate conclusions, justified. Some Content is somewhat organised, Personal Information prepared and
appropriate, coherent and flow of presented according to decent layout tutor feedback.
references provided. (APA)
information is sound. planning, some presentation creativity, Content is somewhat organised,
Content is somewhat organised, Some appropriateness of chosen and relevance. Content contains some appropriate, coherent and the flow of
appropriate, coherent and the flow of company supported by relevant facts and information is sound. No evaluation and
information is sound. No evaluation and information. Somewhat clear SWOT direction according to chosen job
analysis. Some referencing is evident application. critical analysis of, synthesis of
critical analysis of, synthesis of ideas/concepts, appropriate conclusions,
ideas/concepts, appropriate conclusions, (APA style) Some essential information provided.

Job description (screenshot accepted) Personal Information prepared and justified from the tutor feedback.
justified. No extensive references. presented according to some layout
provided. Content is not organised, appropriate,
Content is not organised, appropriate, Content is somewhat organised, planning, not much presentation creativity, coherent and the flow of information is
coherent and the flow of information is appropriate, coherent and flow of and relevance. Content contains no sound. No evaluation and critical analysis
sound. No evaluation and critical analysis direction according to chosen job
information is sound. application.
Some appropriateness of chosen
company supported by relevant facts and Limited essential information provided.
information. Some SWOT analysis. Some Personal Information not prepared and
referencing is evident (APA style) presented according to layout planning,
Job description (screenshot accepted)

provided.
Content is not organised, appropriate,
coherent and flow of information is sound.

of, synthesis of ideas/concepts, No appropriateness of chosen company no presentation creativity, and relevance. of, synthesis of ideas/concepts,
appropriate conclusions, justified. No supported by relevant facts and Content contains no direction according to appropriate conclusions, justified form the

references. information. Unclear SWOT analysis. No chosen job application. tutor feedback.
referencing. (APA style)
Late submission 0 0 0
No Job description (screenshot accepted)
provided.
0