báo cáo thương hiệu Cỏ mềm homelab

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<b>VIET NAM MARITIME UNIVERSITYINTERNATIONAL SCHOOL OF EDUCATION</b>

<b> HOW BRAND WORD REPORT</b>

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In the context of Vietnam's growing economy and increasingly deep integration into the world economy, domestic businesses have been given many development

opportunities. But besides that, businesses also encounter many difficulties and challenges that need to be overcome. Competition among domestic businesses is already fierce but is now even more fierce because of the participation of foreign businesses. And one of the factors that can enhance the competitive power of

businesses is brand. Brands today have become more important than ever, given the pace of change, the dynamism of economies and markets, the rapid development of technology and inventions, and the increasingly clear market segmentation. A strong brand will bring business opportunities and leverage for other activities, considered a basic weapon in competition.

To improve competitiveness and stand firm in the market, businesses need to build a sustainable brand in the hearts of consumers. Creating a brand is a process that requires constant effort and appropriate investment from the business. When creating a brand for yourself, you build a mark that creates an impression for the public to look forward to, creating a different brand that is not mixed with other brands. Today's branding orientation is shifting towards focusing more on the relationship between brands and consumers. The truth is further confirmed in the field of natural cosmetics business, typically Co Mem HomeLab - one of the few brands that can do that. A brand that is "LANH & THAT". We have researched and learned more clearly where Co Mem HomeLab has achieved such branding success and effectively implemented such a branding strategy. in Vietnam will be shown through this report.

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During the learning phase, I had the opportunity to learn in-depth knowledge about branding and how to build a strong brand in the market as well as the branding process of personal brand specifically. During the time of completing this report, we were fortunate to receive enthusiastic guidance and support from the subject lecturer, who played an important role in helping me complete this report. I would like to express my deep gratitude to Mr. Huynh Van Khai, my lecturer, who provided valuable knowledge and effective methods throughout the learning and training process and helped my team successfully complete this report.

A special mention goes to my friend and my family whose discussion, support, and exchange of ideas enhanced the quality of this report. Their encouragement and patience were invaluable in completing this report.

While the completion of this report marks the end of a complete research

journey, it also marks the beginning of a deeper appreciation and understanding of how brands work. We hope that this report will serve as an enlightening resource for future students and researchers interested in exploring the world of branding. Although a lot of observations and research have been done during the training process, the report may still have some limitations due to time constraints and our current level of knowledge. Therefore, feedback and comments from teachers are extremely valuable as they have the potential to enhance the completeness of this report.

Thank you again to everyone who contributed to this report. Your efforts played a vital role in its completion and left a lasting impact on our learning and

development.

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<b>CHAPTER 1: INTRODUCTION OF CO MEM HOMELAB...10</b>

<b>1.1. Introduction of Co Mem HomeLab...10</b>

<b>1.2. Development history of Co Men HomeLab...11</b>

<b>1.3. Co mem Key brand...13</b>

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<b>1.5. Co Mem HomeLab SWOT Analysis...32</b>

<b>CHAPTER 2: CURRENT STATUS OF CO MEM HOMELAB</b>

<b>2.6. Co Mem HomeLab Advertising Strategies...41</b>

<i><b>2.6.1. Advertising on social networks...41</b></i>

<i><b>2.6.2.Take advantage of Influencer Marketing...43</b></i>

<b>2.7. Innovation...44</b>

<b>2.8. Community initiatives...46</b>

<i><b>2.8.1. Co Mem Homelab accompanies the Dream School project tolaunch the "#5viectot" campaign...46</b></i>

<i><b>2.8.2. Co Mem Homelab "joined hands" with Hanh Phuc Xanh tocarry out the campaign "Plant forests to preserve water"...48</b></i>

<b>CHAPTER 3: RECOMMENDATION FOR CO MEM HOMELABBRANDING...50CONCLUSION</b>

<b>REFERENCES</b>

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<b>JOB DESCRIPTION AND CONTRIBUTION OF EACH MEMBER</b>

<small>1.4.2. Macro Environment Factor</small>

<small>1.5. Co Mem HomeLab SWOT AnalysisCHAPTER 3 :RECOMMENDATIONFOR CO MEM HOMELAB BRANDING</small>

<b>4</b> Nguyen Phuong Thuy – 86402 2.2. Logo 2.3. Slogan

2.4. Brand reputation 2.7.Innovation

2.6. Co Mem Advertising Strategies

<b>5</b> Trinh Dieu Linh - 87763 2.1. Brand Name 2.5. Packaging

2.8. Community initiatives

Dinh Tien Dat - 88020

<small>1.1. Introduction of Co Mem HomeLab1.2.Development history of Co MenHomeLab.</small>

<b>7</b> Nguyen Thanh Hai - 88552 Presentation

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<b>8</b> Phung Huu Nghia – 87794 Presentation

<b>9</b> Tham My Hanh - 93749 1.3. Co mem Key brand

Making a detail outlines and

separate content for each member.

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<b>LIST OF PICTURES</b>

PICTURES 1: CoMem HomeLab...11

PICTURES 2: Business philosophy of Co Mem...12

PICTURES 3: Co Mem's campaign...13

PICTURES 4: Co Mem’ Unisex Dreamer Perfume...18

PICTURES 5: Charme Angel Perfume...19

PICTURES 6: Morra no 02 lilybell perfume...20

PICTURES 7: "Use friendly packaging"...23

PICTURES 8: “Nude Soap”...24

PICTURES 9: Core value “Lanh & That”...24

PICTURES 10: Positioning graph...28

PICTURES 11: Co Mem Homelab Logo...36

PICTURES 12: Co Mem Homelab slogan...37

PICTURES 13: APEA Asia Inspiration Awards 2021...39

PICTURES 14: Co Mem brand representative received the certificate...39

PICTURES 15 : CoMem HomeLab Packaging...40

PICTURES 16 : CoMem afforestation gift set in collaboration with Green Happiness ...41

PICTURES 17: Co Mem HomeLab Fanpage...42

PICTURES 18 : Co Mem HomeLab website...42

PICTURES 19: Co Mem HomeLab’s MV...43

PICTURES 20: Co Mem lead-free silk lipstick...44

PICTURES 21: Hay Hay Co Mem fast-absorbing natural sunscreen SPF 40, PA ++ 60g

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PICTURES 25: Forest planting campaign...48 PICTURES 26: Afforestation and forest protection campaign...48

<b>LIST OF TABLES</b>

Table 1 : Compare prices of Soft Grass,Cocoon and Thorakao...29

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This report aims to provide a comprehensive view of the brand strategy used by Co Mem HomeLab. The report delves into the fundamentals of effective branding and explores how Co Mem successfully executes its brand strategy. By examining the key elements of the messaging, visual identity, and marketing campaign behind Co Mem HomeLab's success and market positioning.

In addition to analyzing Co Mem HomeLab's brand strategy, this report also examines the importance of branding. By exploring factors such as brand differentiation, emotional connection, and creating customer loyalty. Co Mem HomeLab's effective branding goes beyond mere visual elements like logos and slogans; it includes a strategy that easily attracts and connects impressively with the target audience and contributes to creating a unique identity. Revolving around the soul are core values to create a consistent image and commitment to customers. Core values are the characteristics, the mark that exists consistently in the minds of

customers, creating the deepest impression and making a difference compared to other brands. Once you have found a place for yourself in the minds of customers, brand identity will play a role in retaining customers as well as building their loyalty to the brand. Effective branding is fundamental in creating awareness, recognition, and customer loyalty.

Furthermore, this report will provide recommendations to enhance Co Mem HomeLab's brand strategy. From the collected information combined with

knowledge, we make judgments and propose solutions to create better brands in the future. These recommendations will focus on identifying and capitalizing on existing strengths and new opportunities as well as finding ways to overcome weaknesses and

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implementing these recommendations, which provide a completely new direction, Co Mem HomeLab can continue to strengthen its market position and succeed in the highly competitive cosmetics industry.

<b>CHAPTER 1: INTRODUCTION OF CO MEM HOMELAB</b>

<b>1.1. Introduction of Co Mem HomeLab</b>

Co mem HomeLab is a brand that prioritizes natural and safe ingredients to promote a healthy and beautiful lifestyle. Founded in 2015 by master pharmacist Trinh Dang Thuan Thao, this brand specializes in manufacturing and distributing natural cosmetics for people of all ages, from children to adults.

Their diverse product portfolio includes skin care, hair care, body care, essential oils, perfumes and high-quality makeup, guaranteed to meet your needs and help you take care of your body. and beauty.

With a 9,000m2 cosmetics factory certified to meet CGMP standards, Co mem HomeLab ensures all production processes are strictly controlled. All products are tested in a GLP ISO 17025 laboratory before sale, giving you the assurance that you are only using the best and safest products for your skin and body. .

Co mem HomeLab is supported by a team of highly qualified and dedicated pharmacists who are passionate about promoting safe and healthy living. With 22 stores located in provinces and cities nationwide, Co mem HomeLab is always ready to serve you quickly and conveniently.

If you are looking for a brand you can trust, Co mem HomeLab is the perfect choice for you. Their commitment to natural and safe ingredients, combined with their dedication to promoting a healthy and beautiful lifestyle, has made them one of the most trusted and trusted brands. most respected in the natural cosmetics industry. Try

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Co mem HomeLab products today and experience the natural benefits of their high quality ingredients!

<i>(Source: )</i>

<b>1.2. Development history of Co Men HomeLab.</b>

Co Mem Homelab is a famous and popular brand in the natural cosmetics industry. They have built a reputation for providing customers with pure, clean ingredients that are both safe for the skin and the environment. The brand is becoming increasingly popular as more and more people are concerned about the impact of synthetic chemicals in cosmetics on health and the environment. Customers have reported significant improvements in their skin and hair health after using Co Mem Homelab products, leading more and more people to incorporate them into their daily routine and contribute to their health. healthier lifestyle.

In addition to daily production and commercial activities, Co Mem Homelab also organizes many different contests to increase its appeal to consumers. The famous photo contest of the brand "Pregnant dads love pregnant mothers very much" aims to raise awareness and respect for husbands who accompany their wives during the tiring period of pregnancy. Co Mem Homelab is committed to its mission of bringing health to the community, and they partner with organizations to achieve this goal.

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Recently, at the beginning of 2021, Co Mem Homelab organized a "lucky money" campaign with the seeds "sow green seeds - welcome peace" to help the less fortunate and turn their dreams into reality. They also organize Livestream events with experts to provide and exchange necessary knowledge in daily life to customers. All of these activities have contributed to the prosperity and strong development of Co Mem Homelab and helped build a loyal customer base.

Co Mem Homelab's success can be attributed to its commitment to quality, customer satisfaction and innovation. This brand has developed more than 100 product lines in various basic care industries and reaches more than 4 million customers. Everyone can easily access their products thanks to 31 exclusive stores nationwide. Co Mem Homelab's pure ingredients bring natural and safe benefits to customers, and their effectiveness and value have been satisfied by many customers. When choosing Co Mem Homelab products, customers can trust the brand's commitment to only using pure, clean ingredients that are safe for both the skin and the environment.

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<i><b><small>PICTURES 3</small>: Co Mem's campaign</b></i>

<i>(Source: )</i>

<b>1.3. Co mem Key brand</b>

<i><b>1.3.1. Root Strengths</b></i>

<i>Quality product manufacturing and supportive policy flexibility.</i>

As environmental and health issues are highlighted, sounding the alarm bells for modern man, "sustainable development" is increasingly becoming a strong global trend, and the cosmetics market is no exception. As of 2016, statistics show that 34% of beauty products sold in the Asia Pacific region come with a sustainable, organic message.

This trend of beauty is spreading throughout the world, conquering every believer in Asian beauty. An article in ScienceDirect (2019) even concluded that sustainability is impacting every step of the cosmetics lifecycle.

Accordingly, cosmetic formulators tend to produce products based on sustainable criteria, specifically: long-term use without harm to humans (safe for humans) and without pollution to the environment (healthy for the earth).

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The first important criterion of sustainable development is environmental protection. Specifically, in the production process, the brands prioritize the choice of green ingredients, and the application of green technology, which helps reduce waste, and carbon emissions to the environment as well as limiting water consumption.

The second criterion is safety with people. The selection of raw materials, natural ingredients in the right proportions, free of chemicals, typically preservatives that are harmful to health when used for a long time is also one of the important factors in the new-age cosmetics industry. With this in mind, brands need to do more research to find the optimal preservation strategy, so that these substances don't get oxidized. They even accept that the price may be higher, but more importantly, the product is safer for the health of the consumer.

In Vietnam, some brands recognize the importance of developing products in line with global sustainable trends. Despite facing many challenges such as costs, production, and conservation,... Thanks to capturing the shifting trend of consumers, investing in products, and catching up with the global sustainable development trend by using the best natural and genuine, local, environmentally friendly raw materials, Co Mem HomeLab has succeeded.

Co Mem is an impressive model of success in the Vietnamese cosmetics industry. Understanding that this brand has created beauty products that are all natural, safe for customers to use, safe for their health, and environmentally friendly.

The brand has steadily conquered consumers with true products” Lanh & That”, which are products that are safe for humans with minimal, pure ingredients, focused on the purpose of use:

For example, hair care products focused only on the function of helping skin, hair from the root rather than the fake feel of hand-woven from silicone.

Co Mem products are also transparent in their natural origin: hollow floors, granules, green tea, almonds... (containing 95-100% of the ingredients), do not use harmful ingredients or risk harm to human health, and do not accumulate toxins when used for a long time. In particular, all products are registered and meet quality standards, are tested to meet the criteria, safe for pregnant and lactating mothers.

Founder of Co Mem is also committed to "sustainable development" while adhering to the "healthy for the earth" criteria. Accordingly, Co Mem uses the maximum

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amount of indigenous raw materials, does not emit, and does not produce residues of toxic substances harmful to the environment and flora and fauna.

The brand's products from shampoo, bath leaf, natural soap, and apple balm... all have eco-friendly or recyclable packaging. Capturing the world's trends, investing in products/cosmetics of natural origin healthily and authentically, and going from R&D to production before reaching the consumer, Co Mem has been making steady steps on the journey to success and has the opportunity to go far in the future. Co Mem cosmetics are extracted from nature, with no foaming agents, no preservatives, no toxic flavors, and no silicone to protect the user and the environment.

After 8 years of establishment, Co Mem HomeLab is one of the Vietnamese natural cosmetics brands chosen by many domestic and international business partners, thanks to the perseverance of the goal of creating "Lanh & That"

Every Co Mem product is quality-registered, meets medical standards, is publicly traded, not just sold online, and circulated internally.

Honest People is also a "special property" at Co Mem, where from the youngest to the oldest, we are imbued with the same principle: always be honest with our customers and partners. We're honest about the product, we're honest about the utility, we're honest about the relevance to our customers. Living honestly is the easiest way to live.

At Co Mem, 100% of the products have a quality declaration, which is checked by the inspection agency of the Ministry of Health before being put on the market, so that consumers can be assured of a product line of clear origin, a reputable brand and transparency with the law.

Accordingly, all products are manufactured with the SSIC (Safe and Sustainable Index of Cosmetics) which includes safety criteria such as no harmful ingredients, no accumulated toxins, no dependence on the product, and maximum natural origin. The sustainability criteria include maximum use of indigenous ingredients, no emissions and residues of toxic substances into the environment, use of environmentally friendly or easily recyclable packaging, and no use of ingredients of extinct or rare plant and animal origin.

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To better serve their customers, if they want to go to the place to try the product, Co Mem has launched two stores in Hanoi and a branch in Ho Chi Minh City. To meet the best, limit the products in stock, the expiration of which affects its customers. Co Mem has adopted professional sales management software. Co Mem's website can monitor how much they sell each day, and it adds up-to-the-minute alerts, and sales alerts to get to customers as quickly as possible.

Concerns about harmful chemicals in industrial lipsticks and skin-care products have caused many women to become increasingly interested in safe, naturally sourced lipstick products. Friendly, peaceful, yet deeply human, Co Mem is increasingly gaining the trust of consumers.

<i><b>1.3.2. Competitive environment</b></i>

<b>Direct competitors:</b>

<b>About the Market: In Vietnam, the natural cosmetics market has appeared many</b>

famous foreign brands such as The Body Shop, Innisfree, The Face Shop, The Ordinary... There are also natural cosmetics businesses from Vietnam such as Cocoon, Thorakao, Herbal, Green Garden...

With a large number of natural cosmetics companies, competition is becoming more and more fierce. It can be said that the natural cosmetics market is perfectly competitive. The reason is because in those years people tend to care more about health as well as environmental issues. Organic and natural products fully meet all of the above concerns. Along with the development and influence of animal rights organizations, people are more aware of actions that affect animals, such as the production of animal-based cosmetics or testing on animals. Natural cosmetic brands such as Co Mem HomeLab were born to meet the above trends of customer interest. The increasing number of customers leads to an increase in the number of businesses to meet the needs of each customer segment. Each business will have different goals and development directions to create a difference that makes customers identify the company's brand and products.

Determination criteria: Current competitors of Co Mem HomeLab are businesses with similar production directions (strong in R&D - Research & Development), have their own formulas, self-production and distribution. Based on the target customer and product strategies, The Body Shop and Innisfree can be identified as two direct

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competitors of Co Mem HomeLab. These are also two brands that have been quite successful in the Vietnamese market recently:

<i>● The Body Shop:</i>

Famous British cosmetics brand, specializing in providing products using only natural ingredients.

Providing very diverse product lines suitable for many different customer groups from multi-care and body care products.

The packaging is designed with eye-catching packaging and fresh natural images. Although not sophisticated, it clearly shows images and color samples of the above natural ingredients and products.

The company's product lines are not tested on animals.

The price is quite high because it is a long-standing and reputable product with organic ingredients that help care for and treat skin effectively. However, the price of the product is completely worth the quality of the product.

<i>● Innisfree:</i>

Natural cosmetics brand belonging to the Korean cosmetics group Amore Pacific. Specializing in manufacturing and supplying skin care products for both men and women.

Product ingredients are made from natural ingredients.

The company uses unique packaging that is friendly to adults and ingredients are taken from the beautiful Jeju region of Korea.

Packaging material is made from recycled materials, environmentally friendly. This brand belongs to the affordable price segment in Korea.

Products range in price from over 100k to over 500k depending on the product.

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The Health - Beauty industry is characterized by rapid change, therefore knowledge of this business in general and knowledge of the industry in particular need to be regularly updated. Product R&D speed and capacity must be market-oriented instead of following trends to ensure future development.

<b>About the product: Perfume is a constantly developing product and is useful for</b>

people working in the fashion industry and office in everyday life as it increases self-confidence, hides unpleasant body odor and shows one's personality. The growth of the perfume market is mainly influenced by unpredictable and constantly changing fashion trends. Therefore, the fragrance companies in the market are focusing on developing interesting, unique and new fragrances to appeal to different groups of consumers around the world. The following two perfume brands can be considered worthy competitors to Co Mem's perfume line:

<i>● Charme</i>

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<i><b><small>PICTURES 5</small>: Charme Angel Perfume</b></i>

Charme was born as a highlight on the colorful perfume "picture", giving users more choices. Because of the product quality characteristics that are constantly improved, Charme Perfume has quickly gained trust and become a familiar choice for many customers. Charme Perfume always meets the criteria of ensuring a classy scent, impressive scent retention, and most importantly, an average price, making it easy for customers to own. Charme perfume is the only company produced in Vietnam using a formula completely transferred from Europe with modern conditioning, extraction, and cutting technology.

With all the enthusiasm and desire to breathe a new breeze into the Vietnamese perfume market, contemporary fragrances according to brands around the world, radiate well, and last for an extremely long time at a price that anyone can use. That's why since its launch, Charme has won the hearts of customers and famous actors and

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<i>● Morra</i>

<i><b> <small>PICTURES 6</small>: Morra no 02 lilybell perfume</b></i>

<i>(Source: )</i>

After 3 years of exploration and research, in 2019 Morra was born and is considered one of the places with the mission to bring the true Design Perfume line to Vietnam, awakening the mysterious charm of each person There is no overlap between quality and price that can satisfy any perfume lover.

Morra's special feature is to apply the model SELFFEEL SELFCREATE -PERSONALIZE YOUR IDENTITY, which has attracted hundreds of thousands of customers who want to experience it to create their personality.

<b>Indirect competitors:</b>

It is located in the beauty cosmetics industry group, plus the diversity of the Vietnamese perfume market. Natural perfume products are not only subject to direct competition from other brands but also from alternative products, also known as indirect competitors such as perfumed shower gel, and deodorant roll-on. Perfume, scented body lotion.... products with 2 1 effects but the price is much cheaper than perfumes with only 1 effect but the price is higher.

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<i><b>1.3.3. Target</b></i>

Realizing that competition in the cosmetics market is increasingly fierce, Co Mem HomeLab determines their goals and direction slowly but surely, attach importance to quality and consumer health, say no to counterfeit products, say no to preservatives products, and put the use of the products on the top goal.

The customer base that Co Mem targets is those who prefer healthy natural products that do not harm the skin or health. The target customer segment is identified as women who have healthcare knowledge and care about themselves and their loved ones.

However, currently, Co Mem's products only focus on female customers, so the group plans to expand the brand to products for men, the main products revolving around skin care.

● Brand expansion orientation:

Normally, when talking about beauty, people often think of women and girls who are willing to spend time, effort, and money on maintaining their appearance and nurturing their skin. We always think that only women need to take care of their skin, but the truth is that this is not the case at all. Men also have skin problems, and men's skin also needs to be cared for, maintained, and cherished. However, beauty products for women are not always suitable for men's skin. Because of the need to have skincare products suitable for men's skin, Co Mem HomeLab aims to expand its customer base towards men, promoting the production of products for men.

Brand name: Homelab for men

Main products: revolve around skincare

There are many reasons why men need facial care, first of all, facial care helps reduce the risk of dermatological diseases such as acne, inflammation, or, more seriously, skin cancer. The reason is that men are often exposed to the sun, dust, and environmental pollution more than women, which causes their skin to become dark and exposed to ultraviolet rays, which have a negative effect on the skin. In addition, men's skin is often more oily. If not taken care of, it will cause acne and enlarged

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and more elegant. A man with a good appearance is always attractive and has more chances of success at work. Furthermore, a bright face and beautiful appearance also help men feel more confident in all situations, especially when interacting with partners or friends of the opposite sex.

Products for men such as Facial cleanser, Lotion, Sunscreen, Exfoliators, Toner, Serum, and Facial soap.

Highlights of the product: As a brand line of Co Mem, these products also aim to be "green" cosmetics with the words "Lanh & That”.

These products are all made from herbs, nuts, and 100% natural ingredients, healthy and real, non-irritating, easy to use, effective in improving and beautifying the skin, and treating various diseases. Completely cured skin problems.

Target customers: 18-30 years old.

The group focuses on male consumers between the ages of 18 and 30 because men between the ages of 18 and 30 are already concerned about self-image, have income to spend, and are more likely to be affected. influenced by advertising.

<i><b>1.3.4. Insight</b></i>

Safe for everyone's health and environmental protection. Co Mem is committed to "sustainable development" while adhering to the "healthy for the earth" criteria . Young people love to use green products and build their own image and personality through the characteristic scent produced purely naturally. Co Mem HomeLab will give them confidence with its signature fragrance and distinctive highlights of its natural, safe, and wholesome fragrance. And the cosmetic products are soft, benign, and don't cause too much skin treatment to feel confident using.

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<i><b>1.3.5. Benefits</b></i>

The herbal cosmetics company has attached a "Good and True" message to every product Co Mem creates. HONEST in the materials used and TRUE in the value each product brings.

The products of Co Mem are mostly derived from Vietnamese herbs. Familiar ingredients such as coffee, brown rice, green tea, castor oil, cinnamon, flavorings, scents,... are combined to create a variety of products with a relaxing aroma that is safe for the user, environmentally friendly and enhances the value of Vietnamese herbs.

The Philosophy of “Lanh & That” is not only good for humans but also good for the earth. Co Mem has implemented many environmental protection campaigns such as "Use friendly packaging" or “Nude Soap” - less waste from paper boxes and net bags. These programs are well-received and well-liked by their customers.

<i><b> <small>PICTURES 7</small>: "Use friendly packaging"</b></i>

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<i><b><small> PICTURES 8:</small> “Nude Soap”</b></i>

<i>(Source: )</i>

Media strategies have made Homelab Soft Grass widely known, changing the perceived attitude of customers towards using products from nature. The trend of green beauty is becoming more and more popular, not only for girls but spread to the entire Vietnamese community.

<i><b>1.3.6. Value, Belief and Personality</b></i>

<i><b> <small>PICTURES 9:</small> Core value “Lanh & That”</b></i>

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<i>(Source: )</i>

The core value of Co Mem HomeLab is “Lanh & That '' Safe products, honest people. They want to create high-quality, natural cosmetic products that do not harm the skin.

Co Mem HomeLab aims to provide natural beauty products, using fair organic ingredients and free of harmful chemicals. They want to raise environmental awareness among customers and use sustainable production methods. The ultimate goal of the company may be to help women be confident and shine with natural beauty.

The safety of the product comes from pure nature, safe for health and the environment. All of Co Mem's ingredients are imbued with the unique cultural spirit of Vietnamese ingredients such as rice, cinnamon, cajuput, basil, coriander seeds, green tea,... enhancing the value of Vietnamese herbal sources. The product is guaranteed to contain no toxic chemicals, "bring nature to consumers' health”.

Many products do not use additives or chemicals even though the usage time is short, there is not much inventory, and they are only produced in small batches without increasing costs, providing absolute safety for users.

Besides, the product is constantly improved and refined in accordance with the spirit of the artisan, promoting sophistication and meticulousness in every detail from shaping, cutting, and wrapping paper... The packaging design is artfully crafted by Hang Trong artisan, and has created a unique feature of Vietnamese culture through each product packaging of Co Mem.

<i><b>1.3.7. Reason to believe</b></i>

Co Mem HomeLab is a favorite cosmetics brand in the Vietnamese market. All of Co Mem's cosmetic lines are made with 100% natural ingredients, free of toxic preservatives. As a result, Co Mem’s natural cosmetics have succeeded in reaching consumers' hearts.

With the criteria of “Lanh & That”, CoMem always sends environmental messages on its products. Wanting to create a line of cosmetics that are safe, and wholesome,

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Therefore, customers can be completely assured of the origin of the origin, as well as the quality of the products of HomeLab.

All Co Mem’s natural cosmetic lines are using the most advanced and modern beauty technologies, with CGMP standard cosmetic production lines.

Since its establishment, Co Mem has always prioritized product quality. Therefore, 100% of the products of the soft grass home lab before being launched on the market have to go through four strict quality checks. From the source of the raw materials to the quality of the finished product,... All procedures are carried out strictly in laboratories that meet GLP ISO 17025 standards.

In addition, the products are carefully evaluated and quality-checked by leading experts and doctors in Vietnam.The staff producing at the factory is 100% pharmacist-specialized with an honest commitment to the ingredients published. Co Mem HomeLab is increasingly gaining recognition from a variety of different audiences, not only from the main audience that the brand initially always targeted from women and children, but with the trend of green living, the audience of Homelab soft grass is also gradually expanding, especially young potential customers expressed through the brand is gradually expanding promotion on emerging media platforms.

Therefore, customers can be assured of the quality standards of Co Mem’s products.

<i><b>1.3.8. The Unique Selling Proposition ( USP )</b></i>

Today, most things around us contain at least some harmful chemicals, from plastic bottles to soap, to bath milk, to cosmetics, even to everyday food. Aware of this, Co

<i>Mem has been researching and refining products that are as green as Grass. All of Co</i>

Mem’s cosmetic lines are made from natural and organic ingredients without the use of any toxic preservatives. With a rich variety of varieties, patterns, shapes, sizes, and most importantly, the safety and health of its products, Co Mem is gaining the love and trust of its discerning customers.

Maybe the person who makes the "green" breath of Soft Grass is a lover of beauty and nature. And so these products are all derived from natural herbs: from lipsticks to lip balms “soft as rice”, and durable, unleaded silk lipsticks, to skin care lines like facial powders, toners, serums, hair care, bath products, baby products,...

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