Tải bản đầy đủ (.pdf) (215 trang)

Oracle CRM On Demand Dashboard docx

Bạn đang xem bản rút gọn của tài liệu. Xem và tải ngay bản đầy đủ của tài liệu tại đây (5.01 MB, 215 trang )

Please purchase PDF Split-Merge on www.verypdf.com to remove this watermark.
Simpo PDF Merge and Split Unregistered Version -
Oracle CRM On
Demand Dashboards
Please purchase PDF Split-Merge on www.verypdf.com to remove this watermark.
Simpo PDF Merge and Split Unregistered Version -
About the Author
Michael D. Lairson began his career in 1993 in Charlotte, North Carolina,
as a technical writer after earning a BA in English at the University of North
Carolina, Charlotte. Mike moved into the instructional design field in 1995
and prepared training materials that ranged from manuals to high-end
multimedia applications for many companies. During this time, Mike
returned to UNC Charlotte to earn an M.Ed. in instructional systems
technology. Continuing to broaden his experience and explore professional
interest in evaluation and analysis led Mike to Siebel Systems, where he
worked as a certification exams developer for several years. In this role he
created the certification exams and the study materials for most of the Siebel
Certification exams and performed a large amount of reporting of exam
data. In the process of writing the CRM On Demand exam, Mike began to
take great interest in the application and moved to the training team as part
of the professional services organization. He has since continued to expand
his knowledge of the application and has established himself as an expert
resource for Oracle CRM On Demand—in particular, the reporting tool.
Mike remained with Oracle after the Siebel merger and played a key role in
the development of the Advanced Analytics Workshop training offered by
Oracle, as well as many other CRM On Demand training classes.
In September 2008, Mike’s first book, Oracle CRM On Demand
Reporting (McGraw-Hill, 2008), was published and immediately became
the definitive source of information on developing reports with Answers
On Demand. Currently working for Intelenex, Mike holds the position of
manager of business intelligence services and regularly develops analytic


reports and dashboards for his customers and offers custom training in
Oracle CRM On Demand reporting. When not working, Mike spends time
with his wife and two sons, and is an active member of his church, the
Knights of Columbus, and Boy Scouts of America.
About the Technical Editor
Jeffrey Hunt is a technology executive with 27 years of industry experience in
areas including software development; IT management; customer relationship
management (CRM); enterprise resource planning (ERP); and sales and
consulting across the high tech, manufacturing, consumer-packaged goods,
public sector, financial services, and other industries. He has more than
seven years of hands-on experience with CRM On Demand. He is known
for expanding the limits of CRM On Demand through innovative uses of
HTML/JavaScript in reporting and analytics.
Jeff served Oracle/Siebel for nearly ten years in various positions relating
to database technology, On Premise CRM, and On Demand CRM. Most
recently, he is the senior director of CRM services at Intelenex, a Titan
Award–winning Oracle Implementer/Integrator.
Jeff studied computer science at Brigham Young University in Provo, Utah.
Please purchase PDF Split-Merge on www.verypdf.com to remove this watermark.
Simpo PDF Merge and Split Unregistered Version -
Oracle CRM On
Demand Dashboards
Michael D. Lairson
New York Chicago San Francisco
Lisbon London Madrid Mexico City Milan
New Delhi San Juan Seoul Singapore Sydney Toronto
Please purchase PDF Split-Merge on www.verypdf.com to remove this watermark.
Simpo PDF Merge and Split Unregistered Version -
Copyright © 2011 by The McGraw-Hill Companies, Inc. All rights reserved. Except as permitted under the United States Copyright
Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or

retrieval system, without the prior written permission of the publisher.
ISBN: 978-0-07-174535-2
MHID: 0-07-174535-1
The material in this eBook also appears in the print version of this title: ISBN: 978-0-07-174534-5,
MHID: 0-07-174534-3.
All trademarks are trademarks of their respective owners. Rather than put a trademark symbol after every occurrence of a trade-
marked name, we use names in an editorial fashion only, and to the benefi t of the trademark owner, with no intention of infringement
of the trademark. Where such designations appear in this book, they have been printed with initial caps.
McGraw-Hill eBooks are available at special quantity discounts to use as premiums and sales promotions, or for use in corporate
training programs. To contact a representative please e-mail us at
Information has been obtained by Publisher from sources believed to be reliable. However, because of the possibility of human or
mechanical error by our sources, Publisher, or others, Publisher does not guarantee to the accuracy, adequacy, or completeness of
any information included in this work and is not responsible for any errors or omissions or the results obtained from the use of such
information.
Oracle Corporation does not make any representations or warranties as to the accuracy, adequacy, or completeness of any
information contained in this Work, and is not responsible for any errors or omissions.
TERMS OF USE
This is a copyrighted work and The McGraw-Hill Companies, Inc. (“McGrawHill”) and its licensors reserve all rights in and to
the work. Use of this work is subject to these terms. Except as permitted under the Copyright Act of 1976 and the right to store and
retrieve one copy of the work, you may not decompile, disassemble, reverse engineer, reproduce, modify, create derivative works
based upon, transmit, distribute, disseminate, sell, publish or sublicense the work or any part of it without McGraw-Hill’s prior
consent. You may use the work for your own noncommercial and personal use; any other use of the work is strictly prohibited. Your
right to use the work may be terminated if you fail to comply with these terms.
THE WORK IS PROVIDED “AS IS.” McGRAW-HILL AND ITS LICENSORS MAKE NO GUARANTEES OR WARRAN-
TIES AS TO THE ACCURACY, ADEQUACY OR COMPLETENESS OF OR RESULTS TO BE OBTAINED FROM USING
THE WORK, INCLUDING ANY INFORMATION THAT CAN BE ACCESSED THROUGH THE WORK VIA HYPERLINK
OR OTHERWISE, AND EXPRESSLY DISCLAIM ANY WARRANTY, EXPRESS OR IMPLIED, INCLUDING BUT NOT
LIMITED TO IMPLIED WARRANTIES OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE. McGraw-
Hill and its licensors do not warrant or guarantee that the functions contained in the work will meet your requirements or that its
operation will be uninterrupted or error free. Neither McGraw-Hill nor its licensors shall be liable to you or anyone else for any

inaccuracy, error or omission, regardless of cause, in the work or for any damages resulting therefrom. McGraw-Hill has no respon-
sibility for the content of any information accessed through the work. Under no circumstances shall McGraw-Hill and/or its licen-
sors be liable for any indirect, incidental, special, punitive, consequential or similar damages that result from the use of or inability
to use the work, even if any of them has been advised of the possibility of such damages. This limitation of liability shall apply to
any claim or cause whatsoever whether such claim or cause arises in contract, tort or otherwise.
Please purchase PDF Split-Merge on www.verypdf.com to remove this watermark.
Simpo PDF Merge and Split Unregistered Version -
Oracle CRM On
Demand Dashboards
Please purchase PDF Split-Merge on www.verypdf.com to remove this watermark.
Simpo PDF Merge and Split Unregistered Version -
Please purchase PDF Split-Merge on www.verypdf.com to remove this watermark.
Simpo PDF Merge and Split Unregistered Version -
Please purchase PDF Split-Merge on www.verypdf.com to remove this watermark.
Simpo PDF Merge and Split Unregistered Version -
t 6QUPEBUFJOGPSNBUJPOPO0SBDMF%BUBCBTF0SBDMF"QQMJDBUJPO4FSWFS
8FCEFWFMPQNFOUFOUFSQSJTFHSJEDPNQVUJOHEBUBCBTFUFDIOPMPHZ
BOECVTJOFTTUSFOET
t 5IJSEQBSUZOFXTBOEBOOPVODFNFOUT
t 5FDIOJDBMBSUJDMFTPO0SBDMFBOEQBSUOFSQSPEVDUTUFDIOPMPHJFT
BOEPQFSBUJOHFOWJSPONFOUT
t %FWFMPQNFOUBOEBENJOJTUSBUJPOUJQT
t 3FBMXPSMEDVTUPNFSTUPSJFT
If there are other Oracle users at
your location who would like to
receive their own subscription to
Oracle Magazine, please photo-
copy this form and pass it along.
Three easy ways to subscribe:
Web

7JTJUPVS8FCTJUFBU oracle.com/oraclemagazine
:PVMMGJOEBTVCTDSJQUJPOGPSNUIFSFQMVTNVDINPSF
Fax
$PNQMFUFUIFRVFTUJPOOBJSFPOUIFCBDLPGUIJTDBSE
BOEGBYUIFRVFTUJPOOBJSFTJEFPOMZUP+1.847.763.9638
Mail
$PNQMFUFUIFRVFTUJPOOBJSFPOUIFCBDLPGUIJTDBSE
BOENBJMJUUP P.O. Box 1263, Skokie, IL 60076-8263
1
2
3
FREE SUBSCRIPTION
GET
YOUR
TO ORACLE MAGAZINE
Oracle Magazine is essential gear for today’s information technology professionals.
Stay informed and increase your productivity with every issue of Oracle Magazine.
Inside each free bimonthly issue you’ll get:
Copyright © 2008, Oracle and/or its affiliates. All rights reserved. Oracle is a registered trademark of Oracle Corporation and/or its affiliates. Other names may be trademarks of their respective owners.
Please purchase PDF Split-Merge on www.verypdf.com to remove this watermark.
Simpo PDF Merge and Split Unregistered Version -
Oracle-Regular / Oracle CRM On Demand Dashboards / Michael D. Lairson / 174 534-3
WHAT IS THE PRIMARY BUSINESS ACTIVITY
OF YOUR FIRM AT THIS LOCATION? (check
one only)
o 01 Aerospace and Defense Manufacturing
o 02 Application Service Provider
o 03 Automotive Manufacturing
o 04 Chemicals
o 05 Media and Entertainment

o 06 Construction/Engineering
o 07 Consumer Sector/Consumer Packaged
Goods
o 08 Education
o 09 Financial Services/Insurance
o 10 Health Care
o 11 High Technology Manufacturing, OEM
o 12 Industrial Manufacturing
o 13 Independent Software Vendor
o 14 Life Sciences (biotech, pharmaceuticals)
o 15 Natural Resources
o 16 Oil and Gas
o 17 Professional Services
o 18 Public Sector (government)
o 19 Research
o 20 Retail/Wholesale/Distribution
o 21 Systems Integrator, VAR/VAD
o 22 Telecommunications
o 23 Travel and Transportation
o 24 Utilities (electric, gas, sanitation, water)
o 98 O t h e r B u s i n e s s a n d S e r v i c e s _________
WHICH OF THE FOLLOWING BEST DESCRIBES
YOUR PRIMARY JOB FUNCTION?
(check one only)
CORPORATE MANAGEMENT/STAFF
o 01 Executive Management (President, Chair,
CEO, CFO, Owner, Partner, Principal)
o 02 Finance/Administrative Management
(VP/Director/ Manager/Controller,
Purchasing, Administration)

o 03 Sales/Marketing Management
(VP/Director/Manager)
o 04 Computer Systems/Operations
Management
(CIO/VP/Director/Manager MIS/IS/IT, Ops)
IS/IT STAFF
o 05 Application Development/Programming
Management
o 06 Application Development/Programming
Staff
o 07 Consulting
o 08 DBA/Systems Administrator
o 09 Education/Training
o 10 Technical Support Director/Manager
o 11 Other Technical Management/Staff
o 98 Other
WHAT IS YOUR CURRENT PRIMARY OPERATING
PLATFORM (check all that apply)
o 01 Digital Equipment Corp UNIX/VAX/VMS
o 02 HP UNIX
o 03 IBM AIX
o 04 IBM UNIX
o 05 Linux (Red Hat)
o 06 Linux (SUSE)
o 07 Linux (Oracle Enterprise)
o 08 Linux (other)
o 09 Macintosh
o 10 MVS
o 11 Netware
o 12 Network Computing

o 13 SCO UNIX
o 14 Sun Solaris/SunOS
o 15 Windows
o 16 Other UNIX
o 98 Other
99
o None of the Above
DO YOU EVALUATE, SPECIFY, RECOMMEND,
OR AUTHORIZE THE PURCHASE OF ANY OF
THE FOLLOWING? (check all that apply)
o 01 Hardware
o 02 Business Applications (ERP, CRM, etc.)
o

03 Application Development Tools
o 04 Database Products
o 05 Internet or Intranet Products
o 06 Other Software
o 07 Middleware Products
99
o None of the Above
IN YOUR JOB, DO YOU USE OR PLAN TO PUR-
CHASE ANY OF THE FOLLOWING PRODUCTS?
(check all that apply)
SOFTWARE
o 01 CAD/CAE/CAM
o 02 Collaboration Software
o 03 Communications
o 04 Database Management
o 05 File Management

o 06 Finance
o 07 Java
o 08 Multimedia Authoring
o 09 Networking
o 10 Programming
o 11 Project Management
o 12 Scientific and Engineering
o 13 Systems Management
o 14 Workflow
HARDWARE
o 15 Macintosh
o 16 Mainframe
o 17 Massively Parallel Processing
o 18 Minicomputer
o 19 Intel x86(32)
o 20 Intel x86(64)
o 21 Network Computer
o 22 Symmetric Multiprocessing
o 23 Workstation Services
SERVICES
o 24 Consulting
o 25 Education/Training
o 26 Maintenance
o 27 Online Database
o 28 Support
o 29 Technology-Based Training
o 30 Other
99
o None of the Above
WHAT IS YOUR COMPANY’S SIZE?

(check one only)
o 01 More than 25,000 Employees
o 02 10,001 to 25,000 Employees
o 03 5,001 to 10,000 Employees
o 04 1,001 to 5,000 Employees
o 05 101 to 1,000 Employees
o 06 Fewer than 100 Employees
DURING THE NEXT 12 MONTHS, HOW MUCH
DO YOU ANTICIPATE YOUR ORGANIZATION
WILL SPEND ON COMPUTER HARDWARE,
SOFTWARE, PERIPHERALS, AND SERVICES FOR
YOUR LOCATION? (check one only)
o 01 Less than $10,000
o 02 $10,000 to $49,999
o 03 $50,000 to $99,999
o 04 $100,000 to $499,999
o 05 $500,000 to $999,999
o 06 $1,000,000 and Over
WHAT IS YOUR COMPANY’S YEARLY SALES
REVENUE? (check one only)
o 01 $500, 000, 000 and above
o 02 $100, 000, 000 to $500, 000, 000
o 03 $50, 000, 000 to $100, 000, 000
o 04 $5, 000, 000 to $50, 000, 000
o 05 $1, 000, 000 to $5, 000, 000
WHAT LANGUAGES AND FRAMEWORKS DO
YOU USE? (check all that apply)
o 01 Ajax o 13 Python
o 02 C o 14 Ruby/Rails
o 03 C++ o 15 Spring

o 04 C# o 16 Struts
o 05 Hibernate o 17 SQL
o 06 J++/J# o 18 Visual Basic
o 07 Java o 98 Other
o 08 JSP
o 09 .NET
o 10 Perl
o 11 PHP
o 12 PL/SQL
WHAT ORACLE PRODUCTS ARE IN USE AT YOUR
SITE? (check all that apply)
ORACLE DATABASE
o 01 Oracle Database 11
g
o 02 Oracle Database 10
g
o 03 Oracle9
i
Database
o 04 Oracle Embedded Database
(Oracle Lite, Times Ten, Berkeley DB)
o 05 Other Oracle Database Release
ORACLE FUSION MIDDLEWARE
o 06 Oracle Application Server
o 07 Oracle Portal
o 08 Oracle Enterprise Manager
o 09 Oracle BPEL Process Manager
o 10 Oracle Identity Management
o 11 Oracle SOA Suite
o 12 Oracle Data Hubs

ORACLE DEVELOPMENT TOOLS
o 13 Oracle JDeveloper
o 14 Oracle Forms
o 15 Oracle Reports
o 16 Oracle Designer
o 17 Oracle Discoverer
o 18 Oracle BI Beans
o 19 Oracle Warehouse Builder
o 20 Oracle WebCenter
o 21 Oracle Application Express
ORACLE APPLICATIONS
o 22 Oracle E-Business Suite
o 23 PeopleSoft Enterprise
o 24 JD Edwards EnterpriseOne
o 25 JD Edwards World
o 26 Oracle Fusion
o 27 Hyperion
o 28 Siebel CRM
ORACLE SERVICES
o 28 Oracle E-Business Suite On Demand
o 29 Oracle Technology On Demand
o 30 Siebel CRM On Demand
o 31 Oracle Consulting
o 32 Oracle Education
o 33 Oracle Support
o 98 Other
99
o None of the Above
YOU MUST ANSWER ALL 10 QUESTIONS BELOW.
1

2
3
4
5
6
7
8
9
08014004
signature (required) date
x
From time to time, Oracle Publishing allows our partners
exclusive access to our e-mail addresses for special promo-
tions and announcements. To be included in this program,
please check this circle. If you do not wish to be included, you
will only receive notices about your subscription via e-mail.
Oracle Publishing allows sharing of our postal mailing list with
selected third parties. If you prefer your mailing address not to
be included in this program, please check this circle.
If at any time you would like to be removed from either mailing list, please contact
Customer Service at +1.847.763.9635 or send an e-mail to
If you opt in to the sharing of information, Oracle may also provide you with
e-mail related to Oracle products, services, and events. If you want to completely
unsubscribe from any e-mail communication from Oracle, please send an e-mail to:
with the following in the subject line: REMOVE [your
e-mail address]. For complete information on Oracle Publishing’s privacy practices,
please visit oracle.com/html/privacy/html
name title
company e-mail address
street/p.o. box

city/state/zip or postal code telephone
country fax
Want your own FREE subscription?
Yes, please send me a FREE subscription Oracle Magazine. No.
Would you like to receive your free subscription in digital format instead of print if it becomes available? Yes No
To receive a free subscription to Oracle Magazine, you must fill out the entire card, sign it, and date
it (incomplete cards cannot be processed or acknowledged). You can also fax your application to
+1.847.763.9638. Or subscribe at our Web site at oracle.com/oraclemagazine
10
Please purchase PDF Split-Merge on www.verypdf.com to remove this watermark.
Simpo PDF Merge and Split Unregistered Version -
Thanks to Mom and Dad!
Please purchase PDF Split-Merge on www.verypdf.com to remove this watermark.
Simpo PDF Merge and Split Unregistered Version -
This page intentionally left blank
Please purchase PDF Split-Merge on www.verypdf.com to remove this watermark.
Simpo PDF Merge and Split Unregistered Version -
Contents at a Glance
1 Getting Started                                                  1
2 Dashboard Design 27
3 The Manage Dashboard Screen 37
4 Dashboard Pages and Properties 45
5 Dashboard Objects                                              59
6 Displaying Reports on the Dashboard 89
7 Dashboard Filter Prompts                                        141
8 Deploying Dashboards                                          161
Index 173
Oracle-Regular / Oracle CRM On Demand Dashboards / Michael D. Lairson / 174 534-3
vii
Please purchase PDF Split-Merge on www.verypdf.com to remove this watermark.

Simpo PDF Merge and Split Unregistered Version -
This page intentionally left blank
Please purchase PDF Split-Merge on www.verypdf.com to remove this watermark.
Simpo PDF Merge and Split Unregistered Version -
Contents
ACKNOWLEDGMENTS xiii
INTRODUCTION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . xv
1 Getting Started . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1
About Oracle CRM On Demand . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2
Access Control for Report Developers and Dashboard Developers . . . . . . . 3
Company Profile Setting Affecting Reports and Dashboards . . . . . . . 5
User Profile Settings Affecting Reports and Dashboards 5
Exploring the Default Dashboards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
Overview . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
Pipeline 9
Sales Effectiveness 11
Customer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14
Service . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16
Marketing Effectiveness 19
The Getting Started with Answers Window . . . . . . . . . . . . . . . . . . . . . . . . . 23
Subject Areas . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24
2 Dashboard Design 27
Planning Your Dashboards 28
Why Do You Need a Dashboard? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31
Easing Access to Information with a Dashboard . . . . . . . . . . . . . . . . 31
Using a Dashboard to Cater Information to Users . . . . . . . . . . . . . . . 31
Providing Additional Functionality with a Dashboard 32
How Will the Dashboard Be Used? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32
Physical Dashboard Implications . . . . . . . . . . . . . . . . . . . . . . . . . . . 33
Cognitive Dashboard Implications . . . . . . . . . . . . . . . . . . . . . . . . . . 34

Who Will Use the Dashboard? 35
Oracle-Regular / Oracle CRM On Demand Dashboards / Michael D. Lairson / 174 534-3
ix
Please purchase PDF Split-Merge on www.verypdf.com to remove this watermark.
Simpo PDF Merge and Split Unregistered Version -
Oracle-Regular / Oracle CRM On Demand Dashboards / Michael D. Lairson / 174 534-3
x

Oracle CRM On Demand Dashboards
Oracle-Regular / Oracle CRM On Demand Dashboards / Michael D. Lairson / 174 534-3
Contents

xi
3 The Manage Dashboard Screen  37
The Dashboard Tab 38
Manage Dashboards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39
New Dashboard/Edit Dashboard 40
Delete Dashboard 41
Design Dashboard 41
Dashboard Properties and Page Controls 41
Dashboard Objects 42
Saved Content
43
4 Dashboard Pages and Properties  45
Configuring Dashboard Pages . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46
Multipage Dashboards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46
PDF and Print Controls . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 48
Dashboard Columns and Breaks 54
Setting Dashboard Properties 56
General Properties . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 56

Dashboard Pages . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 56
5 Dashboard Objects                                            59
Dashboard Sections 60
Guided Navigation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 61
Format Section . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 66
Drill In Place 68
Arrange Horizontally 69
Collapsible . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 70
Rename 71
Delete 73
Links and Images 73
Properties . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 73
Rename 77
Delete 77
Text Objects . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 78
Properties . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 78
Rename 80
Delete 80
Folders 80
Properties . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 80
Rename 81
Delete 82
Guided Navigation Links 82
Properties . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 82
Please purchase PDF Split-Merge on www.verypdf.com to remove this watermark.
Simpo PDF Merge and Split Unregistered Version -
Oracle-Regular / Oracle CRM On Demand Dashboards / Michael D. Lairson / 174 534-3
x

Oracle CRM On Demand Dashboards

Oracle-Regular / Oracle CRM On Demand Dashboards / Michael D. Lairson / 174 534-3
Contents

xi
Rename 86
Delete 86
Summary 87
6 Displaying Reports on the Dashboard 89
Adding and Arranging Reports on a Dashboard 90
Display Results 92
Report Links . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 93
Show View . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 95
Modify Request 96
Rename 96
Delete 97
Property Combinations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 97
Designing Reports for Dashboards 97
Adding, Removing, and Reordering Columns . . . . . . . . . . . . . . . . . . 98
Formatting Columns . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 99
Sorting Columns . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 104
Filtering Report Data 104
Report Views 108
Pivot Tables . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 126
Pivot Charts 138
7 Dashboard Filter Prompts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 141
Filter Prompt Basics 142
Building a New Dashboard Filter Prompt . . . . . . . . . . . . . . . . . . . . . 143
Advanced Filter Prompts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 150
Showing SQL Results in Filter Prompt Fields 150
Calculated Defaults 154

Dashboards as Search Tools . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 157
Prescriptive Dashboards 159
“What If” Analyses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 159
Company Active Currency Prompt . . . . . . . . . . . . . . . . . . . . . . . . . . 160
8 Deploying Dashboards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 161
Dashboard Tab . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 162
Embedded Dashboards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 162
Finding the Dashboard URL . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 163
Dashboards in Custom Web Tabs 163
Dashboards in Web Applets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 166
Dashboards in Reports . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 170
Final Thoughts 171
Index 173
Please purchase PDF Split-Merge on www.verypdf.com to remove this watermark.
Simpo PDF Merge and Split Unregistered Version -
This page intentionally left blank
Please purchase PDF Split-Merge on www.verypdf.com to remove this watermark.
Simpo PDF Merge and Split Unregistered Version -
Acknowledgments
here are many people I would like to thank as I sit here after having
just penned the final chapter of this book. I am sure I will miss many
specific people if I tried to list them all, but I am compelled to
mention some specific supporters.
The dedication on this book reads “Thanks to Mom and Dad!” I worded the
dedication in this way because it is thanks to them that I am on this little writing
venture. My father taught me the value of a strong work ethic through his actions
and dedication to his work for our benefit over his own. My mother showed me the
power of setting goals and overcoming adversity through her own efforts to pursue a
career that she was denied in her youth. Even when her health tried to stop her, she
never lost sight and has remained ever-positive. The work ethic and dedication that

I learned from them has served me well, and resulted in another book for my Oracle
CRM On Demand friends.
I would be completely negligent if I did not also thank my wife, Susan, and my
boys, Robbie and David, who graciously gave up time that was due them so I could
work on this book.
Others who have shown me support, encouraged me, or challenged me along
the way—I thank you. Listed in no particular order: Jeff H., Noni, Dave and Kit K.,
Doug C., Erin W., Colleen J., Suzanne L., Jared W., Ray G., Greg T., Connie S.,
James O., Kiran, Madhu Prashant, Elizabeth O., Jayd, Binh, Zephrin, Alex N., Robert
D., Louis P., Leslie P., Steve B., Julie G., Greg B.
There are a number of customers who helped me push the envelope by pushing
me. You know who you are, and there are too many to mention individually, but I did
promise Bill T. a mention.
T
xiii
Please purchase PDF Split-Merge on www.verypdf.com to remove this watermark.
Simpo PDF Merge and Split Unregistered Version -
This page intentionally left blank
Please purchase PDF Split-Merge on www.verypdf.com to remove this watermark.
Simpo PDF Merge and Split Unregistered Version -
Introduction
nalytics (or business intelligence) is one of the hottest topics in
corporate boardrooms around the world. It seems that the ability to
report on business data is a base requirement for many software
purchase decisions, and is a differentiating factor in the hosted CRM
or Software as a Service (SaaS) selection criteria. The ability to build
powerful reports is something that is becoming more common as this trend
continues. The additional ability to deliver these powerful reports to the users of
the systems is a bit more elusive. Well-built, insightful analytic reports are only
useful if the individuals who need that information are able to access and

understand the reports without a great deal of effort.
Software as a Service is quickly becoming a norm, rather than an emerging
trend. The current economy may have driven more companies to this software
model whereby companies pay for licenses to access software on external servers
rather than pay for an installation of the software on their own servers. This is often
a more economical model, as companies do not have the additional cost of
software, hardware, and support personnel.
Oracle CRM On Demand is one such SaaS application, and the topic of this
book. With Oracle CRM On Demand, users have access to a world-class customer
relationship management application that includes an extremely robust business
intelligence tool called Answers On Demand. Answers On Demand is included
with each license, rather than as a separate cost. With the latest version of Oracle
CRM On Demand, users have the ability to create custom dashboards within which
to deliver their reports to the screen.
A
xv
Please purchase PDF Split-Merge on www.verypdf.com to remove this watermark.
Simpo PDF Merge and Split Unregistered Version -
Oracle-Regular / Oracle CRM On Demand Dashboards / Michael D. Lairson / 174 534-3
xvi

Oracle CRM On Demand Dashboards
Oracle-Regular / Oracle CRM On Demand Dashboards / Michael D. Lairson / 174 534-3
Introduction

xvii
About Oracle CRM On Demand
Oracle CRM On Demand’s roots begin with Sales.com. Sales.com was the first
hosted CRM product for Siebel Systems. Siebel Systems was the leader in the CRM
industry at the time, but the world was not yet ready for Sales.com, and that service

shut down in 2001 due to a lack of interest. A mere two years later, in 2003, Siebel
reemerged in the CRM Software as a Service market with Siebel CRM OnDemand.
Shortly thereafter, Siebel Systems acquired UpShot, another trailblazer in the hosted
CRM industry. UpShot’s technology was rolled into Siebel CRM OnDemand. The
next acquisition affecting the hosted CRM product was the purchase of Ineto. Ineto’s
technology added call center hosting to the Siebel CRM OnDemand offering.
Fast-forward to early 2006 and Oracle’s completed acquisition of Siebel
Systems, and we see a leading hosted CRM application suddenly gain the backing
of a huge software empire and the support and research and development that
comes with it. Rather than get lost in the rich mix of Oracle software products, and
a set of products and services already bearing the “On Demand” moniker, Siebel
CRM OnDemand became Oracle CRM On Demand and continued to thrive. Since
that acquisition, Oracle has continued to push out additional versions of the
application with aggressive and impressive enhancements that continue to set the
standard for hosted CRM applications.
Oracle CRM On Demand is a full-service suite of hosted CRM that includes
core service, sales, and marketing components. Hosted call center and e-mail
marketing are two additional options that fully integrate with the application. The
extensive CRM functionality of Oracle CRM On Demand includes marketing
campaign management, lead management, revenue forecasting, sales opportunity
management, account management, contact management, service request and
solution management, and quota management. Offline access and integration with
e-mail applications and mobile devices are also available. Seamless integration
with back-office applications is available using prebuilt integration points (PIPs) or
custom web services.
Most important to the readers of this book, Oracle CRM On Demand includes
the Answers On Demand tool, which offers extensive and powerful embedded
analytics functionality. Reports developed within Answers On Demand may be run
from within Oracle CRM On Demand by clicking a hyperlink on the reports screen,
or as I will describe in this book, embedded into dashboards that present one or

more reports to the user on a single screen.
The functionality of the Oracle CRM On Demand dashboard is the focus of
this text. I believe that you will find this book not only an informative read, but
also an indispensable reference as you expand your own dashboard and report
development skills.
Please purchase PDF Split-Merge on www.verypdf.com to remove this watermark.
Simpo PDF Merge and Split Unregistered Version -
Oracle-Regular / Oracle CRM On Demand Dashboards / Michael D. Lairson / 174 534-3
xvi

Oracle CRM On Demand Dashboards
Oracle-Regular / Oracle CRM On Demand Dashboards / Michael D. Lairson / 174 534-3
Introduction

xvii
About This Book
A couple of years ago, I began keeping notes of tips and tricks and things I learned as I
struggled to develop reports for my customers. That effort led to my first book, Oracle
CRM On Demand Reporting (McGraw-Hill, 2008), as I found myself overwhelmed
with the features and possibilities of analytics in Oracle CRM On Demand and the
functions at my disposal. I wrote that book in order to have a single resource that I
could reference as I built reports. As a nice secondary benefit, I was able to assist
many others with their reports in the form of that reference.
I have continued to teach reporting workshops and keep up with the enhancements
within Oracle CRM On Demand and the ever-expanding demands of the users of
the application. With the introduction of custom dashboards in Release 16 of the
application, it became increasingly obvious to me that there is a demand for more
information on this awesome feature, which brings me here, again developing a
reference for you, and me, so that we can continue to support the needs of our users
and deliver to them the powerful and insightful business intelligence tools that they

demand from us, the faithful report developers. My desire is to continue the earlier
effort to create a comprehensive guide to the features of Answers On Demand
coupled with planning and design strategies that will serve you well as you build
reports and dashboards in Oracle CRM On Demand.
Oracle CRM On Demand dashboard developers, from novices to experts, should
find something in this book that will make the next dashboard a little easier, a little
more useful, and maybe even fun to build. The book begins with a description of
the reporting tools available in Oracle CRM On Demand and the user settings that
are required for access to Answers On Demand and dashboard management. Then
we explore the prebuilt default dashboards in Oracle CRM On Demand. We will
also take a look at the Answers On Demand tool and the subject areas available for
reporting, since we typically include some reports in our dashboards, and you will
need some familiarity with the subject areas and the Answers On Demand tool for
developing dashboard filter prompts.
Of course, you cannot just start building a dashboard without a plan. So the
second chapter helps you understand the importance of knowing why you need
your dashboard, how it will be used, who will use it, and what needs to be in it. Of
course, you will have already done some this planning when you built the reports
for the dashboard, right? We’d better review it anyway.
Next up, we begin with basic dashboard development on the Manage Dashboard
screen with creating, designing, and deleting dashboards. In this chapter you explore
adding elements to your dashboard.
Now that you have a dashboard canvas to work with, in Chapter 4, we will
expand that canvas by adding pages to the dashboard and setting the properties for
the dashboard’s appearance and behavior.
Please purchase PDF Split-Merge on www.verypdf.com to remove this watermark.
Simpo PDF Merge and Split Unregistered Version -
Oracle-Regular / Oracle CRM On Demand Dashboards / Michael D. Lairson / 174 534-3
xviii


Oracle CRM On Demand Dashboards
Chapter 5 is the heart of the book, as it describes in detail each of the available
dashboard objects outside of reports. Here you will learn about each object, how it
is used and configured, and what options are available for each.
The next chapter focuses on the adding and arranging of reports on the dashboard
pages. Here you will explore the various display techniques and properties for reports
embedded onto a dashboard screen. Here also you will find a report development
overview to help build, refresh, or renew your report-building skills as they pertain to
dashboards.
In Chapter 7 we will dive into the more technical topic of developing dashboard
filter prompts. We will return to the Answers On Demand tool to develop prompts
as well as configure our dashboard reports to be prompted. Some advanced topics
such as using SQL and presentation variables are included here.
In the final chapter, we will discuss the different methods of deploying a dashboard
to the users of Oracle CRM On Demand.
How to Use This Book
This book is more than just a detailed explanation of the features of Oracle CRM On
Demand dashboards. As in my first book, which I hope you already have a well-
worn copy of, this book contains valuable experience from hours upon hours of
struggle with the most interesting and challenging reporting and dashboarding
requirements. As with any skill, the best way to develop is through practice, and it is
my hope that you will benefit from the many hours of my own practice. It is not a
replacement for your time and effort, of course, but it certainly is a nice head start.
The strategies for report planning, design, and development, as well as the
abundance of information and examples of the many functions available to you in
your Oracle CRM On Demand reporting tool that are included in Oracle CRM On
Demand Reporting, will serve you well as you expand your abilities into dashboard
development, and I highly recommend that you pick up a copy of that book, if you
have not already. Building on that foundation, this book takes you through the
process of designing your custom dashboards with a detailed explanation of all of

the available features. Examples and sample strategies for successful dashboards are
offered, as well as some deep technical instruction on filtering and prompting the
reports embedded in your dashboards.
Novice or seasoned veteran, whether you read it to learn or use it as a reference
tool, I hope and believe your dashboards, and ultimately your users, will benefit
from the information offered herein.
Please purchase PDF Split-Merge on www.verypdf.com to remove this watermark.
Simpo PDF Merge and Split Unregistered Version -
/ Oracle CRM On Demand Dashboards / Michael D. Lairson / 174 534-3 / Blind folio: 
Chapter
1
Getting Started
1
Please purchase PDF Split-Merge on www.verypdf.com to remove this watermark.
Simpo PDF Merge and Split Unregistered Version -

×