Final test subject business english

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<b>MINISTRY OF EDUCATION AND TRAINING VAN HIEN UNIVERSITY</b>

1. Nguyễn Công Lại - 221A140476 2. Lý Quốc Toàn - 221A140391 3. Lương Gia Khang - 221A140502 4. Nguyễn Ngọc Minh Châu - 221A140632

<i><b>Lecturer: PhD(c). MA. Nguyễn Trường Giang</b></i>

<i><b>HCMC, April 2024</b></i>

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<b>MINISTRY OF EDUCATION AND TRAINING VAN HIEN UNIVERSITY</b>

2. Nguyễn Công Lại - 221A140476 2. Lý Quốc Toàn - 221A140391 3. Lương Gia Khang - 221A140502 4. Nguyễn Ngọc Minh Châu - 221A140632

<i><b>Lecturer: PhD(c). MA. Nguyễn Trường Giang</b></i>

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We would like to show my special thank to Van Hien University for giving us a crucial opportunity to have a special journey in this subject - Business English. Especially, our final essay could not have been completed without the huge contribution of Mr Nguyen Truong Giang, our lecturer, who gave us valuable instructions, ideas, advice, and materials such as how to send a formal email, write a CV or how to create a complete survey for a business,… Therefore, much of my gratitude to Mr. Giang, you have believed in our ability to finish this subject. Furthermore, we could not have completed this subject without the support of our classmates. Also, However, our knowledge and skills in this subject are still limited. Thus, it is difficult for our essay to avoid errors. We hope you will review and give us feedback to help us improve our essay. Finally, we wish all teachers good health and much success in their work.

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<b>I. Chapter 1: INTRODUCTION………II. Chapter 2: TRAVEL TECHNOLOGY COMPANY LIMITED</b>

<b>1. Business philosophy of “Travel Technology Company Limited”</b>

<i><b>1.1. TECHTRAVEL’s Mission and Vision1.2. Strategic orientation of TECHTRAVEL</b></i>

<b>2. Target Products3. Market Segmentation4. Analysis of Competitors</b>

<b>5. Working environment in TECHTRAVEL6. Customer Survey Form</b>

<b>III. Chapter 3: CONCLUSION</b>

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1. “Travel Technology Company Limited” - TECHTRAVEL 2. “Agmented Reality” - AR

3. “Virtual Reality” - VR 4. “Artificial Intelligence” - AI

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Fig. 1 - Logo of “Travel Technology Company Limited”

In the world, the trend of virtual reality tourism has developed strongly, Vietnam has also been in harmony with this technology flow. After a long period of research, statistic and polling opinion of more than 2000 households from online surveys via links, we have been finding that the number of people who do not have much time to travel, who do not dare to set foot in those places for fear that it is not like reality accounts for 70%. That shows that the attractiveness of the virtual reality tourism industry will definitely attract a large number of tourists who want to try a new form of tourism thanks to 4.0 technology.

<b>From here, it opens up opportunities for “Travel Technology Company Limited”.“Travel Technology Company Limited</b>”, abbreviated name is <b>TECHTRAVEL </b>that is the most ideal place to help the customers turn the impossible into possible, that is, they can travel with virtual reality technology using the 3D world in their own homes. The head office is located in 572 Au Co, Ward 10, Tan Binh District, Ho Chi Minh City, Vietnam. <b>TECHTRAVEL</b> was founded by entrepreneur Nguyen Cong Lai in 2022, starting as a small trading company. After more than two years of development,

<b>TECHTRAVEL expands its operations throughout Vietnam, focus on the field of virtual</b>

reality tourism services and providing 4.0 technology equipment.  Hotline: 0369 761 580 – 0367 564 987

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 Email: techtravel2 2 @gmail.com  Website: www.techtravel.vn

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<b>1. Business philosophy of “Travel Technology Company Limited”</b>

In today's dynamic world overflowing with travel possibilities, our technology travel company stands apart with a philosophy that empowers exploration through innovation. We do not believe technology should replace the inherent magic of travel, but rather enhance and personalize the journey for every adventurer. Our core principle revolves around creating seamless experiences that drive your interest in travel.

<i><b>1.1. TECHTRAVEL’s Mission and Vision</b></i>

 Vision : By 2030, TECHTRAVEL will become a leading technology company with a reputation and position specializing in providing technology solutions, and scientific and technical equipment that has pioneered virtual reality applications in the field of tourism in Vietnam, ready for regional integration and access to the world.

 Mission : Promote domestic tourism, bring customers the best quality virtual tourism products, bring Vietnam's tourist destinations around the world for more people to know, bring customers solutions such as virtual reality tourism, equipment, AR technology, VR, 3D simulation technology... help customers improve efficiency and expand business, catch up with the market, especially in the digital age. "For a better life for Vietnamese people".

<i><b>1.2. Strategic orientation of TECHTRAVEL</b></i>

 Effortless Planning : We leverage cutting-edge technology to streamline the travel planning process, offering a user-friendly platform that feels like an extension of your travel desires. Forget the days of endlessly searching through countless websites – our intelligent tools become your travel companions, curating personalized itineraries based on your preferences, interests, and budget. Imagine a platform that understands your penchant for hidden gems and suggests off-the-beaten-path destinations you

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never knew existed, or one that recommends local festivals that perfectly align with your cultural curiosity.

 Hyper-Personalization with AI : We recognize that travel is not a one-size-fits-all experience. Our AI engine goes beyond simple recommendations, taking the time to truly understand your travel style. Whether you crave adrenaline-pumping adventures or immersive cultural experiences, our platform learns your preferences and tailors suggestions to create a trip that feels uniquely yours.

 Bridging the Gap with AR Exploration : We believe in bridging the gap between the digital world and the physical one, and that's where Augmented Reality (AR) comes in. Imagine exploring a bustling city through your phone's lens, where historical landmarks come alive with interactive overlays that paint a picture of their rich past. AR technology allows you to virtually preview potential accommodations before you book, ensuring your chosen haven perfectly matches your vision.

 Sustainable Travel Advocacy : Technology empowers us to make informed decisions, and that's especially true when it comes to travel. Our platform integrates eco-friendly options seamlessly, highlighting sustainable travel practices like carbon offsetting initiatives and locally-owned businesses committed to responsible tourism. We believe in exploring the world while leaving a positive footprint.

 Community Connection : Travel is not just about the destinations, it's about the connections you make along the way. Our platform fosters a thriving community of like-minded adventurers. Share your experiences, discover hidden gems through user-generated content, and connect with travel buddies who share your passions for specific regions or activities.

-> We envision technology as a powerful tool that unlocks the transformative potential of travel. By seamlessly blending innovation with a deep respect for cultural authenticity and environmental responsibility, we aim to guide you on unforgettable journeys that create lasting memories and broaden your horizons. So, pack your bags, embrace the unknown, and let us be your partner in crafting a travel experience that is uniquely yours.

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<b>“TECHTRAVEL” – Virtual reality travel software and services". Visitors can</b>

experience the service right at our company with the address above, we have prepared technology devices to support this trip into the 3D world. For cu0stomers in other provinces and cities who cannot come to the company, you do not need to worry about geographical distance anymore, TECHTRAVEL is confident with the advantage of a dynamic, creative, and non-stop staff, a professional team of transporting VR technology equipment to customers and all devices will be guided in the most detailed way to help you do the impossible is to travel in your room. VR devices are used to create virtual environments that are similar or completely different from the real world and allow users to interact with this environment through senses such as sight, hearing, and even touch. VR technology has significantly developed in the recent decade and is widely applied in many fields such as entertainment, education, healthcare, industry, design, and training. The virtual reality technology products that will accompany you on your tour in this virtual world will be the most modern and advanced equipment such as:

 Virtual Reality Headsets: These are devices worn on the head and experience VR through displaying 3D images directly in front of the user's eyes. The most popular VR headsets include the Oculus Rift, HTC Vive, PlayStation VR, and Oculus Quest.  VR Hand Controllers: These are handheld devices or gloves that allow users to

interact with the virtual environment by controlling hand movements and gestures. They help reproduce the movement of the user's hands into the virtual environment, making the VR experience more realistic.

 Motion Tracking Devices: To track the user's movements in 3D space.

 Room-Scale Tracking Devices: To expand the range of movement and interaction in the user's physical space in a virtual environment.

 Additional input tools: In addition to headsets and hands, other additional equipment such as VR consoles, haptic feedback backpacks, and other devices are also developed to improve the interactivity and realism of the VR experience.

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Fig 2. Products

<b>3. Market Segmentation</b>

Most people’s entire behavior and lifestyles have changed as a consequence of the COVID–19 outbreak. Around the world, companies and industries have been confronted with the possibility of a capital flow recession. Due to this global pandemic, some established enterprises have had to go to bankrupt and farewell to the commercial market in which they had once succeeded. To minimize the spread of illnesses, people are encouraged to stay indoors and avoid traveling and going outside. It is also the right time

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for customers to consider adopting actual travel technology to visit well-known Vietnamese tourist places, therefore <b>TECHTRAVEL</b> is dedicated to providing all clients who approach us for VR reality travel services with the best quality service. However, most of the customers that we aim to serve are married individuals with stable jobs who can afford our services. We also do not forget about the customers who are adventure seekers but find it challenging to travel because of their difficult job schedules. So, the businesses in our group companies have a wide range of objectives aimed at all clients in all locations and lifestyles for those people who want to experience our services:  Urban area tourism : Targeting urban customers, our company will provide VR travel

service experiences of cities and famous locations in cities across Vietnam. All the places that they had never been before to see the beauty of it.

 Rural area tourism : Targeting rural customers, who want to experience rural areas, beautiful natural places that are friendly to the environment. It is also a suitable place for those people who want a quiet place.

 Explore rare places : Target customers with high curiosity who like to explore obscure places, difficult and dangerous without worrying about the risks. Because our safety procedure will do all the work.

 Interest in history and culture : Target customers with a special interest in the history and culture of well-known places such as historical museums, war trophies, and ancient villages. They wanted to learn about the story behind it, to see how their forefathers fought to keep the country in peace.

 Interest in the environment and sustainability : Target customers who care about environmental protection, creating virtual experiences related to sustainable tourism, green technology, and exploring natural areas that are beautiful and do not harm the environment.

<b>4. Analysis of competitors</b>

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In today’s development era, virtual reality tourism is an industry that is gradually becoming popular and has many promises for a development in the future. But like every other industry, V.R tourism also faces with many challenges, competitors in the market, such as competition among companies that are running this V.R tourism industry. The competition between V.R travel companies illustrates the attractiveness of the tourism industry in general and V.R reality tourism in particular. Beside, it also let us knows the fierceness between companies that are striving to create quality products for customers to have a best experience. Up til now, there are only two companies runs the model of virtual reality travel that are said to be powerful and get attention from many customers are: <b>TECHTRAVEL</b> – our company. And on the other side, our main competitor is

<b>VIETTECH. Thus, we have to be wary and compete with that company if we want to be</b>

at the top. The following is a table of the main factors that the two companies are competing with in the field of virtual reality tourism:

Platform q uality ^{Both ensure to provide a smooth, authentic, and engaging user experience, high} resolution, high frame rate, good UI design, and good interoperability.

Price and v alue o ffer Has a "cheaper" price. Has a "higher" cost.

Target audience and m

arket

- Reach out to more customers. - Focus on the target group aged 15-60.

Limit the number of interested people served. Only available to people 20 years of age or older.

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Marketing strategy and distributing

There is a team of professional, dedicated personnel who actively promote online and in person. Create unique, attractive programs.

Marketing and promotion are not outstanding.

There aren't many loyalty programs for customers.

Supporting c ustomers

Quickly solve all questions, and all problems arising during the process of customers using the service.

Judged to solve problems quite slowly and unprofessionally.

<b>5. Working environment in TECHTRAVEL</b>

 Professional working environmen t: We always ensure honesty, confidence, and responsibility and motivate employees to have the opportunity to develop themselves to become better versions day by day as well as their skills in dealing with customers.  Location : Regarding the working environment for employees in the company, our company headquarters is located right in front of 572 Au Co, Ward 10, Tan Binh District, Ho Chi Minh City.

 Place : District where the traffic location is quite stable, convenient, and very easy to get to. Come across our company, there is also a full range of convenient services such as hospitals, restaurants, convenience stores, etc.

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