Social media campaign of my own promoting goods or services
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Social Media Campaign of my own promoting Goods or Services
<b><small>Name: Huynh Thi Anh Trinh</small></b>
<b><small>Email: </small></b><small></small>
<small>Phone number: +84 965 065 297</small>
<small>Kingston International School - Singapore</small>
<b><small>POSTGRADUATE DIPLOMA IN BUSINESS MANAGEMENT</small></b>
</div><span class="text_page_counter">Trang 2</span><div class="page_container" data-page="2">A. What is social media marketing
B. How can promote product in social media C. Advantages of social media marketing
D. How to improve social media marketing E. Product’s banner
</div><span class="text_page_counter">Trang 3</span><div class="page_container" data-page="3">A. What is social media marketing
</div><span class="text_page_counter">Trang 4</span><div class="page_container" data-page="4"><small>- Social media is a form of word of mouth marketing on the Internet.</small>
<small>- One of the digital marketing tools, here includes online media genres, where people can exchange, participate, share, connect with each other…</small>
<small>- User-generated content such as digital text, image or video posts and data generated through online interactions are the main content of social media.</small>
<small>- When it comes to Social Media, it is impossible to ignore some popular social networking sites (Facebook, Tiktok, Instagram, Twitter, ...), blogs, e-newspapers, e-commerce platforms, etc.</small>
A. What is social media marketing
</div><span class="text_page_counter">Trang 5</span><div class="page_container" data-page="5"><b>●Factors Influencing Marketing On Social Media</b>
- Specific audience segments. - Realistic and measurable goals. - Post frequently.
- Post-production quality.
- Allocate resources responsible for your social media marketing strategy and external partners properly.
- Keep interaction with all social network users.
A. What is social media marketing
</div><span class="text_page_counter">Trang 7</span><div class="page_container" data-page="7">● <b>Why should we research target customers?</b>
- Searching for a group of customers whose needs, behaviors, and personalities are consistent with product characteristics and business goals of the enterprise. - Customer needs are increasingly high and ever-changing, personalizing
customer experience will help businesses attract, increase satisfaction and retain customers effectively.
- According to a study by Brain & Company, if you can increase customer retention by 5%, your profits will increase by 25-95%.
B. How can promote product in social media
</div><span class="text_page_counter">Trang 8</span><div class="page_container" data-page="8">B. How can promote product in social media
</div><span class="text_page_counter">Trang 9</span><div class="page_container" data-page="9">B. How can promote product in social media
<b>●Communication Objectives will be based on 5 factors of SMART: </b>
S = Specific : Goal must be specific and unambiguous. M = Measurable : Goal must be quantifiable.
A = Attainable : Goal must be realistically achievable. R = Relevant : Goal must be pertinent and appropriate.
T = Time-bound : The timeline for achieving the goal must be specified.
</div><span class="text_page_counter">Trang 10</span><div class="page_container" data-page="10"><b>●Definition of the budget, channels and time</b>
- Determine which social media channels to focus on.
- Set a reasonable budget (image design costs, keyword bidding research tools, payments to influencers, etc.), based on an assessment of previous marketing's data, make appropriate changes for the upcoming campaign. - The choice of time depends on many factors such as trends, markets,
business situation and major festive seasons of the year.
B. How can promote product in social media
</div><span class="text_page_counter">Trang 11</span><div class="page_container" data-page="11"><b>●Why do we have to monitor and evaluate social media marketing performance?</b>
- To obtain an accurate picture of the effectiveness of campaign recently. - Calculate the revenue was converted from the amount of money spent on advertising.
- It depends on the platform you use for your social media marketing campaign, but typically it includes the following metrics: clicks, likes, shares, comments, traffic data, accessibility index,...)
B. How can promote product in social media
</div><span class="text_page_counter">Trang 12</span><div class="page_container" data-page="12"><b><small>●What is the significance of social media marketing in company or organization?</small></b>
<small>○It's probably the most entertaining method for advertising any companies.○There is no expenditure for business owners to use social media channels.</small>
<small>○Social media platforms attract the greatest number of customers from all over the world.</small>
C. Advantages of social media marketing
</div><span class="text_page_counter">Trang 13</span><div class="page_container" data-page="13">- Build Brand awareness.
- Accurately reach potential customers. - Increase sale volumes.
- Increase website traffic.
- Helping to connect with other businesses.
- Helping brand owner stand out from the competition
C. Advantages of social media marketing
</div><span class="text_page_counter">Trang 14</span><div class="page_container" data-page="14">- Constantly update information about events that have been. Not only aids in organizing the specific event you want, but also increases customer engagement with the event and business.
- Utilizing all available social media channels.
- Combine paid and organic tactics to increase conversions. - Research and optimize key product keywords.
