unit 14 business intelligence 2

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ASSIGNMENT 1 FRONT SHEET

Qualification BTEC Level 5 HND Diploma in Computing

Unit number and title Unit 14: Business Intelligence

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❒ Summative Feedback: ❒ Resubmission Feedback:

IV Signature:

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2.2 Suppor ng Process Flow ... 10

CHAPTER 2: COMPARE TYPE OF SUPPORT FOR DECISION MAKING ... 11

1. Opera onal decision-making ... 12

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2. Unstructured And Semi-Structured Data ...19

CHAPTER 4: BUSINESS INTELLIGENCE FUNCTIONALITY ... 21

1. Data Visualiza on (Tableau) ... 21

2. Predic ve Analy cs ... 25

3. Data Mining ...26

4. OLAP(Online Analy cal Processing) ... 27

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Table of Figures

Figure 1.Top Game sale by Genres ... 5

Figure 2.Top Game sale in 3 most Genres ... 6

Figure 3. Top Area sold game ... 7

Figure 4. Business Process Flow ... 8

Figure 5. Supporting Process Flow ...10

Figure 6 Decision-making levels ... 12

Figure 7: Video Games Sales 2019 Dataset ... 17

Figure 8: Data Visualization ... 22

Figure 9: Data Visualization ... 23

Figure 10: Data Visualization ... 24

Figure 13: Predictive Analytics ... 25

Figure 14: Kaggle ... 26

Figure 15: Topic Kaggle ... 27

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INTRODUCTION

Company: FPT Game Selling

Video games (games) are an entertainment industry that has grown strongly in recent years. According to Statista's report, global revenue from games has reached 180.3 billion USD in 2022 and is expected to continue to increase to 218.9 billion USD in 2024.

In Vietnam, the game market is also increasingly vibrant. According to App Annie's report, Vietnamese users spent more than 1.2 billion USD on games in 2022.

Selling games is a potential business field with many development opportunities. However, to be successful in this field, businesses need to have a deep understanding of the gaming market, the latest trends and player needs.

For the above reasons, we chose selling games as a topic for the company. Digging deeper into what genres players are interested in will be a lever to help the company increase profits in game sales.

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Figure 1.Top Game sale by Genres

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According to chart 1, we can see the game genres most purchased by gamers. Determining this information provides the company with direction to provide game genres suitable to the market. This information helps companies monitor the increasing and decreasing trends of each category and thereby adjust their marketing strategy.

Figure 2.Top Game sale in 3 most Genres

Once it has identified the genres that players are most interested in, the company needs to drill down specifically into the games that players like. For example, we can see in chart number 2 the specific games sold the most in the 3 genres that players love the most. Through the information presented here, the

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g p y g p ,company will have a direction to be able to launch games on the company's platforms.

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Figure 3. Top Area sold game

When determining which games to sell, the company will also need information about the region to adjust its advertising strategy to suit players' tastes. That can help the company increase sales.

CHAPTER 1: BUSINESS PROCESS AND SUPPORTING PROCESS

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1. Business Process

1.1 Definition

A business process is a repeatable, standardized method a company uses to accomplish routine activities and reach a specific target. It is a collection of related, structured activities or tasks performed by people or equipment in which a specific sequence produces a service or product (serves a particular business goal) for a particular customer or customers.

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1.2 Business Process Flow

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Figure 4. Business Process Flow

The business process of a game store begins with attracting customer interest in specific titles or themes. This can happen through many ways, including seeing ads on social media, television, receiving referrals from friends or experiencing demos.

To optimize advertising, game stores use advertising systems to analyze customers' personal interests and create ads based on games that may be relevant to them through trusted sources such as websites. publisher's website, game review site, YouTube video, or article on game-specific websites. Information from purchase history, browsing behavior and account information plays an important

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role in this process. The store will include an introduction to the game store to bring a trustworthy place to buy in the customer's mind.

For game stores, it's important not only to have as many games as possible, but also to have games that are relevant and unique. Grasping trends and integrating catchy titles into product catalogs can be key to attracting your target audience. Cooperating with reputable publishers not only ensures quality but also creates a trustworthy image for the store.

After customers visit the store, through advertising algorithms, customers will be exposed to many games of the same genre as what they are interested in. The decision to buy a game is formed after customers evaluate factors such as price, quality and meeting the customer's personal needs. If customers encounter different problems, the store will be flexible to handle them. For example, if the customer does not have enough money to pay immediately, the store can send the customer a discount code by referring more customers. Or launch discounts to stimulate demand. After that, the customer makes payment to receive the game.

The transaction is complete when the customer receives the game, with common pickup methods being in-store for retail games or via email and online account for digital game s.

It's important that this process is not just about making a sale, but about creating a positive and memorable shopping experience for the customer. From advertising to providing information and after-sales service, every step contributes to building long-term relationships and customer loyalty.

2. Supporting Processes

2.1 Definition

A supporting process is a type of business process that plays a crucial role in facilitating primary

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processes within an organization. While they do not directly contribute to the final product or service, they indirectly add value by enhancing the efficiency and effectiveness of primary processes. Examples of supporting processes include documentation, configuration management, verification, training, and audit processes. These processes help maintain quality standards, improve knowledge sharing, and ensure compliance with regulations, thereby supporting the organization’s overall

operations.

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2.2 Supporting Process Flow

Figure 5. Supporting Process Flow

Our game store support process is detailed and organized. First of all, the employee recruitment process needs to have specific criteria, ensuring candidates have sales experience or have the ability to build an online game sales system. After posting recruitment ads on reputable websites, we screen resumes and organize interviews, selecting potential candidates for probation. If the employee has not met the goals set by the store, the store will organize recruitment again.

To maximize customer satisfaction, our support process focuses on understanding their requirements

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and prioritizing issues. Support staff determine priority based on the severity of the issue and the time needed to resolve it. They then research the problem using information sources such as manuals, common problem lists, and teammates' experiences.

Once a solution is found, support staff will take steps such as providing self-fix instructions, directly resolving the issue, or sending a replacement product. Once processed, they check back to make sure the issue was resolved properly and follow up with customer satisfaction through emails or phone calls.

In short, our support process is built to ensure quality and efficiency, from recruiting experienced staff to quick resolution and comprehensive customer care.

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CHAPTER 2: COMPARE TYPE OF SUPPORT FOR DECISION MAKING

The decision-making process is a valuable tool for managers and business professionals to address problems by carefully considering different options and selecting the most suitable course of action. By following a systematic and step- -step approach, individuals can make well-considered decisions that bypositively influence their organization's short-term and long-term objectives. This approach ensures that decisions are thoughtful and informed, and contribute to the overall success of the organization. The business decision-making process typically consists of eight steps. Although managers often incorporate these steps unconsciously, gaining a clearer understanding of best practices can enhance the effectiveness of decision-making:

- Problem or opportunity identification: The first step is to identify a problem or recognize an opportunity that requires a decision. This could be related to improving performance, addressing a challenge, capitalizing on a market opportunity, or solving a specific issue within the organization. - Information gathering: Once the problem or opportunity is identified, relevant information needs

to be collected. This may involve conducting research, analyzing data, seeking input from stakeholders, or gathering market intelligence. The goal is to gather sufficient and accurate information to support the decision-making process.

- Identify the alternatives: In this step, a range of possible solutions or alternatives is generated. Brainstorming, analyzing past experiences, seeking input from team members, or using problem-solving techniques can help in generating a variety of options.

- Alternative evaluation: The next step involves evaluating the pros and cons of each alternative. This includes assessing the feasibility, potential risks, costs, benefits, and potential outcomes associated with each option. Tools such as cost-benefit analysis, SWOT analysis, or decision matrices can be used to assess and compare the alternatives.

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- Decision selection: After evaluating the alternatives, a decision is made by selecting the option that is deemed most favorable or effective in addressing the problem or leveraging the opportunity. The decision may be made by an individual or a group, depending on the organizational structure and decision-making process.

- Implementation: Once a decision is made, it needs to be translated into action. This involves developing an implementation plan, allocating resources, assigning responsibilities, and setting timelines. Effective communication and coordination are crucial during this phase to ensure smooth execution.

- Monitoring and evaluate: After implementation, the decision and its outcomes should be monitored and evaluated. This allows for assessing the effectiveness of the decision, identifying any deviations or issues, and making necessary adjustments. Key performance indicators (KPIs) and regular progress reports can help in tracking the impact of the decision.

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- Feedback and Continuous Improvement: Feedback loops are important to gather insights and lessons learned from the decision-making process. This feedback can be used to refine future decision-making, improve processes, and enhance organizational learning.

Figure 6 Decision-making levels

Effective decision-making at all levels of the organization promotes alignment, efficiency, and the achievement of organizational goals. It requires a combination of analytical thinking, problem-solving, collaboration, and consideration of internal and external factors influencing the business environment.

1. Operational decision-making

1.1 Introduction

Operational decisions refer to immediate and frequent choices made within a short-term timeframe, such as weekly, daily, or even hourly. They primarily focus on handling operational

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aspects, including resource allocation, inventory management, and optimizing delivery routes to ensure the efficient movement of products along biomass-based production chains. These decisions are prone to frequent adjustments and modifications due to the dynamic nature of supply chains and the surrounding factors impacting related activities.

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1.2 Examples

Order Entry

Effectiveness Evaluation

Good Effectiveness Increasing efficiency and reducing order processing time.

Poor Effectiveness Errors in the order processing may lead to customer loss.

key to ensuring customer satisfaction and maintaining long-term relationships. The company needs to continually improve processes and implement technology for optimal performance.

E cient order entry is pivotal in the gaming industry, impac ng player sa sfac on and overall business success. This process involves making structured decisions on how to process orders from players, in uencing game sales.

Functions:

1. Order Processing: Deciding how to e ciently handle and ful ll player orders.

2. Transaction Accuracy: Ensuring that orders are processed accurately to avoid customer dissa sfac on.

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Challenges:

Poten al errors leading to customer loss.

Staying updated with evolving player preferences and market trends. Technology and Tools:

1. Order Processing Systems: Implemen ng e cient systems to streamline order ful llment. 2. Data Analytics: U lizing analy cs to understand player preferences and market trends.

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2. Tactical decision-making

2.1 Introduction

Tac cal decision-making refers to the process of making decisions at the middle management level, concentra ng on a aining par cular goals and objec ves within a speci ed meframe. These decisions serve as a link between the strategic choices executed by top-level execu ves and the opera onal choices carried out by frontline managers. Tac cal decisions tend to be more extensive and longer-term than opera onal decisions, yet they usually have a more limited scope and shorter me frame than strategic decisions.

The main aim of tac cal decision-making is to convert the strategic goals and plans of the organiza on into prac cal steps that can be executed by di erent departments or teams. These decisions are impacted by internal factors like available resources, capabili es, and organiza onal structure, as well as external factors such as market condi ons, compe on, and customer demands.

2.2 Examples

Inventory Control

demands. Effectiveness

Evaluation ^{Good Effectiveness} ^{Maintaining stable inventory levels to avoid}overstock or shortages. Poor Effectiveness Inefficient inventory management can increase

storage costs.

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p y ginventory control system to ensure a balance between supply and demand, thereby optimizingperformance and costs.

In the vibrant gaming industry, the essence of e ec ve inventory control becomes paramount as we strive to ensure the availability of the right quan ty of games, precisely mee ng the dynamic demands of the market.

Functions:

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1. Inventory Management: Deciding how to e ciently navigate and control the stock of games. 2. Supply and Demand Harmony: Ensuring a uid equilibrium between game supply and market

demand. Challenges:

Mi ga ng the risk of overstock or shortages.

Prudently handling storage costs associated with ine cient inventory management. Technology and Tools:

1. Tailored Inventory Software: Implemen ng advanced so ware customized for accurate tracking and management.

2. Demand Forecasting Solutions: Leveraging tools to predict market demands, facilita ng strategic inventory planning.

3. Strategic Decision Making

3.1 Introduction

Strategic decision-making entails the intricate process of selec ng courses of ac on at the highest echelons of an organiza on, guiding its long-term trajectory and realizing overarching objec ves. Typically orchestrated by top-level execu ves, including the CEO, board of directors, or senior management team, these decisions wield profound in uence over the organiza on in its en rety. Dis nguished by their expansive scope, intricate nature, and enduring consequences, strategic decisions

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