OHIO DOMINICAN UNIVERSITY BRAND GUIDELINES

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Brand

_{STYLE GUIDE}

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<b>Brand Guidelines1 Brand Purpose2 Brand Story3 Brand Voice4 Brand Audiences5 Identity Guidelines</b>

<b>TABLE OF CONTENTS</b>

<b>Brand Elements13 Color Palette14 Typography15 Photography</b>

<b>Brand Usage18 Undergraduate</b>

<b>20 Graduate and Adult & </b>

Continuing Education

<b>21 Alumni22 Academics23 Athletics</b>

GUIDELINES

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BRAND pURPOSE

Brand Guidelines

This guide is designed to provide information about the graphic elements and positioning language that define Ohio Dominican University. The guidelines presented here are intended to help everyone at ODU promote the university clearly and consistently.

As Ohio Dominican develops its brand and solidifies its relationship with key constituencies,<i>it is essential that we adhere to a set of communication standards </i>that best represent ODU’s strengths and differentiators.

On the following pages, you will find clear instruction regarding the university’s marketing position and audiences as well as the use of graphic identity and elements.

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The Ohio Dominican story is clearly reflected in our mission:

bRAND STORY

As a Catholic liberal arts university in the Dominican tradition, Ohio Dominican University is guided in its educational mission by the

<i>with others the fruits of this contemplation.</i>

Ohio Dominican educates individuals committed to intellectual, spiritual and professional growth, who develop into lifelong learners, serving others in a global society. They in turn become ethical and effective leaders grounded in the pursuit of truth, justice and peace.

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Find your focus – and your future.

<i><b>Don’t Use: ODU has academic </b></i>

<i>programs that will help you succeed. </i>

Here, your passions have purpose.

<i><b>Don’t Use: Community service </b></i>

<i>opportu-nities are available at Ohio Dominican. </i>

Get ready to say WOW.

<i><b>Don’t Use: Our orientation program </b></i>

<i>is called Weeks of Welcome. </i>

Make calculus your favorite class.

<i><b>Don’t Use: ARC offers math labs. </b></i>

Connections happen here.

Examples of these standards in action

In most marketing and communications, the

following standards apply:

• Always use straightforward language and a conversational tone.

• Avoid academic jargon and overtly formal language.

• Use an active voice rather than a passive one.

• Write primarily in first- and second-person view.

• Always address your audiences’ needs, goals and priorities.

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BRAND AUDIENCEs

Ohio Dominican communications generally fall within three primary target audiences:

a Traditional Undergraduate Studentsb Graduate Students

c Adult & Continuing Education Students

a Current Studentsb Faculty

c Administration and Staffd Board of Trustees

d Diocese of Columbus

e Columbus Businesses and Local Governmentf Neighbors Surrounding the Main Campus

g Other Colleges and Universities

Internal Communities

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OHIO DOMINICANuniversity logo

The Ohio Dominican University logo is the anchor of its visual identity. It taps into the heritage of the ODU brand and is designed to be reflective of our history.

The colors of ODU are white, black and gold, a union of the colors of the Dominican Order and the Papacy.The flame signifies the light shining for an unbelieving world to see. Just as light enables sight, a liberal arts education enables insight and human development.The shield is two thirds black and one third white, signifying the habit of the Dominicans.

<b>Note: Under no circumstances should the logo </b>

be recreated. The ODU logo should always be reproduced from master artwork supplied.

Heritage Mark

Shield Mark

Flame Mark

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Clear space andMinimum Size

A minimum amount of clear space must surround the logo at all times. The absolute minimum space is equal to the height of the “D” in Dominican, as shown.

It is generally preferred that a larger amount of visually uninterrupted space surround the logo for optimal visibility.

To ensure quality reproduction in print, the logo should not be reproduced below the minimum size indicated.

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logo correctUsage

The Ohio Dominican University logo should be reproduced in full color wherever possible, using the original Pantone spot colors.

The preferred color treatment is gold (PMS 871) and black. Secondary usage may be used as shown.

Primary Usage Two Color-Pantone 871 Gold and Black Two Color-Pantone 871 Gold and Black

Secondary Usage

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Our logo should never be placed ona busy background.

logo IncorrectUsage

These examples demonstrate incorrect usage of the Ohio Dominican University logo – in other words, what not to do.

The following rules apply to all variants of ODU logo artwork.

Identity Guidelines

Our logo should never be condensed. Our logo should never be expanded. Our logo’s color should never be changed.

Our logo should never be altered.

Ohio Dominican

Our logo should never have

elements added to the logo Our logo should never have spacing altered.

The Flame Mark should never beused separately from our logo. (Exceptions with permission only.)

Our logo should never be used without the type.

<b>BRAND GUIDELINES I BRAND ELEMENTS I BRAND USAGE</b>

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ATHLETIC Logos

Ohio Dominican University athletic logos are primarily used by the Department of Athletics. The athletic logotype should never be used to replace the official university logotype.

Choose from the family of Ohio Dominican University athletic logos for all communications relating directly to intercollegiate sports.

A variety of color combinations using black and yellow (PMS 123) are available for use in promoting various sports, teams and events.

<b>Note: The yellow (PMS 123) used for athletics </b>

is different than the gold (PMS 871) used for the university primary logo.

*These logos always need to be accompanied by type stating the name of the university somewhere on the apparel or product. For example, if using the panther head or D-Paw logo then somewhere on the product the type Ohio Dominican or Ohio Dominican University needs to be displayed.

Secondary Logos

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Presidential SEAL

The Ohio Dominican University Presidential Seal should be used only in conjunction with official events and materials that are coordinated with the Office of the President.

The seal should be used as a secondary supporting mark to reinforce the official brand on core materials. It should not be used as a replacement for the Ohio Dominican University logo.

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elementS

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color palette

Color plays a prominent role in all ODU communications and is one of the cornerstones of our visual vocabulary. ODU’s primary color palette is vibrant, unique, youthful and appealing, and provides a flexible range for communications to multiple audiences.

The following color formulas should be used to ensure consistency of color across various platforms. Screens of colors are permitted in certain applications.

Pantone<small>®</small> spot colors and their equivalents for four- color process printing are provided, RGB colors for screen use and hex colors are provided for the web.

Color Guidelines

Primary Colors

<small>Pantone 123C:0 M:22 Y:91 K:0R:255 G:199 B:44FFC72C</small>

<small>Pantone 871C:18 M:30 Y:56 K:0R:211 G:175 B:126D3AF7E</small>

University Logo Colors

<small>Pantone BlackC:75 M:68 Y:67 K:90R:0 G:0 B:0</small>

Accent Colors

<small>Pantone 179C:0 M:87 Y:85 K:0R:224 G:60 B:49E03C31</small>

<small>Pantone 266 C:76 M:90 Y:0 K:0R:117 G:59 B:189753BBD</small>

<small>Pantone 7765 C:14 M:4 Y:100 K:6R:187 G:179 B:35BBB323</small>

<small>Pantone 131C:2 M:39 Y:100 K:10R:204 G:138 B:0CC8A00CMYK</small>

University Colors

<small>Pantone 123C:0 M:22 Y:91 K:0R:255 G:199 B:44FFC72C</small>

<small>Pantone BlackC:30 M:30 Y:30 K:100R:0 G:0 B:0</small>

BRAND GUIDELINES I <b>BRAND ELEMENTS I BRAND USAGE</b>

<small>Pantone BlackC:75 M:68 Y:67 K:90R:0 G:0 B:0</small>

<small>000000</small>

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ohio dominican University

Font: Homestead I Primary Usage: Headlines and sub heads

Font: Homestead Regular

Ohio Dominican University

Font: Garamond I Primary Usage: Headlines I Note: This can also be used as body copy font.

Font: Garamond Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Font: Garamond Italic

Font: Helvetica Neue I Primary Usage: Body copy I Note: This can also be used as an accent headline font.

Font: Helvetica Neue 37 Thin Condensed

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Font: Helvetica Neue 47 Light Condensed

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Consistent typography enhances and clarifies messaging. Not only does it help audiences get a better sense of institutional identity, it also helps them remember and recognize Ohio Dominican communications.

One of the key factors in any identity campaign is the use of a specified type family.

<b>Note: The typefaces displayed should be used at all </b>

times. Contact Monica Martin, Graphic Designer, in the Office of Public Relations and Communications, at 251-4514 or with a specific request regarding alternate typefaces.

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Photography

Photography plays a critical role in developing a vivid and meaningful identity for Ohio Dominican University. ODU’s image style consists of three categories: caught in the moment, portrait and heritage.

A. Caught in the moment

Ohio Dominican’s dominant photography style is meant to convey a candid feel, as though the subjects are unaware of the photographer. In cases where subjects acknowledge the camera, the feel should be

spontaneous – not forced or posed. B. Portrait

Portraiture is used to accompany student / faculty / staff profiles and articles that feature a specific individual or concept. Note the comfortable, relaxed portrait style, whether the subject is facing the camera or not. Both color and black-and-white portraits may be used. C. Heritage

When a sense of Ohio Dominican’s history is to be emphasized, heritage shots may be used. As represented in the heritage photos shown here, the feel is often playful and nostalgic.

Photography Guidelines

graduate and Adult & Continuing Education

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A B A A B

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usage

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<b>Undergraduate – Clubs and Organizations </b>

Vibrant photography, direct call-to-action and bold colors characterize pieces targeted at current students – particularly when promoting campus events and organizations.

<b>Undergraduate – Recruitment</b>

Compelling campus, classroom and experiential photography is layered with additional design elements and snapshots to convey all that happens at ODU every day.

Get a taste of Panther Life!

<small>Saturday, November 91216 Sunbury Road | Columbus, Ohio 43219 | 614.251.4500</small>

<i><small>Founded by the Dominican Sisters of Peace.</small></i>

<small>Be who God meant you to be. Live and learn in Columbus – recently ranked the third-best city in the nation for new college grads*. Ohio Dominican is minutes </small>

<small>away from the heart of Ohio’s capital city, so you’ll find internships, service opportunities and entertainment close by.</small>

<i><small>*SmartAsset, 2019 </small></i>

<b>Apply today at ohiodominican.edu/ApplyNow. </b>

Pursue Your Passion at Columbus’ Catholic University

A place for your passion.

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Collateral _Buttons

BRAND GUIDELINES I BRAND ELEMENTS I <b>BRAND USAGE</b>

Your

passion sets you apart.

<small>1216 Sunbury Road | Columbus, Ohio 43219-2099ohiodominican.edu | | 614.251.4500</small>

<b><small> #OhioDominican</small></b>

It’s all about you:

<small>We’re here for one reason: to serve you. Individually, our students stand out as caring, enthusiastic and accomplished. As a group, they form a Panther movement that brings purpose to the world in an unbelievable way.</small>

<small>students made the </small>

<small>student-athletes </small>

<small>male</small>A foundation

rooted in values:<small>Our Catholic Dominican tradition means we value justice, champion peace, and dig into the truths behind these ideals. We’re also a liberal arts university, so we’re committed to introducing you to a variety of disciplines and teaching you to think critically, ethically and creatively as you develop into a lifelong learner.</small>

What it takes (besides passion) to be a Panther:<small>Here’s a snapshot of our fall 2019 incoming class.</small>

<small>average composite ACT</small>

<small>Catholic university in Central Ohio</small>

<b> i</b>

<b>#iamODU</b>

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Table Top Banner

<b>Graduate and Adult & Continuing Education</b>

Designed for a more mature, goal-driven audience, these materials reflect a more subdued, professional approach.

<small>Our Master of Science in Physician Assistant Studies program will equip you with the knowledge, skills and competencies you need to become a well-qualified physician assistant who is prepared to practice in physician-supervised primary care, and on specialty patient-focused teams. Our program embraces a holistic approach to the pursuit of excellence in academics, research, clinical practice and community service.</small>

Master of Science in

<b>Physician Assistant Studies</b>

<b><small>Graduates are able to:</small></b>

<small>• Meet eligibility requirements for the Physician Assistant National Certifying Examination (PANCE).</small>

<small>• Effectively communicate with patients and their families, and other health care professionals.</small>

<small>• Show entry-level proficiencies necessary to provide high-quality primary care in a rapidly changing health care system.• Demonstrate attitudes and skills that show their commitment to </small>

<small>professional behavior, along with respect for self and others.• Provide quality, compassionate and ethical health care services.• Become a leader through continued knowledge, growth, </small>

<small>research, publication and professional activity.</small>

<b><small>Program features: </small></b>

<small>• Columbus’ first Physician Assistant master’s program.• Accredited by the Accreditation Review Commission on Education </small>

<small>for the Physician Assistant (ARC-PA).</small>

<small>• State-of-the-art facility featuring cadaver and simulation labs.• 15-month didactic phase and 12-month clinical phase.• Partnerships and clinical affiliations with practices and health </small>

<small>care systems throughout Ohio.• Housing available on campus.</small>

<b>27</b>

<b>_month<small>program completion</small></b>

<b><small>PA Program </small></b>

<b><small>in Central Ohio</small></b>

<b>98%</b>

<b><small>first-time pass rate</small></b>

<b><small>on PANCE exam</small></b>

<b><small>Get started today at ohiodominican.edu/PA</small></b>

<small>• MBA</small>

<small>• Physician Assistant Studies• Healthcare Administration• Sport Management• Teaching English to Speakers </small>

<small>of Other Languages</small>

<small>ohiodominican.edu | | 614.251.4615</small>

<i><small>Founded by the Dominican Sisters of Peace.</small></i>

<small>Graduate Certificates & Teaching Endorsements </small>

<small>Also Available</small>

<b>Earn Your Master’s at ODU</b>

<b><small>Get started now at ohiodominican.edu/Grad.</small></b>

<small>• Education – Curriculum & Instruction</small>

<small>• Education – Educational Leadership</small>

<small>• English• Theology</small>

<small>Flexible Online & On-Campus Formats</small>

<small>• Online and on-campus evening options• 16-month completion</small>

<small>• No GMAT required</small>

<small>• Concentrations available in Data Analytics, Accounting, Risk Management, Leadership, </small>

<small>Finance, and Sport Management</small>

<b><small>Classes start soon – Apply today! ohiodominican.edu/MBA</small></b>

<i><small>Founded by the Dominican Sisters of Peace.</small></i>

<b>Our MBA Fits Your Busy Life.</b>

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To create both a sense of nostalgia and to welcome alumni back to a dynamic, engaging campus, a mix of heritage imagery and current photography is used.

Brand Usage

BRAND GUIDELINES I BRAND ELEMENTS I <b>BRAND USAGE</b>

<b>1216</b>

<small>The Magazine of Ohio Dominican University</small>

<b>Sharing the Fruits of Our Contemplation in the Face of a Global Crisis</b>

<i><small>Founded by the Dominican Sisters of Peace.</small></i>

<small>Office of Alumni Relations I 1216 Sunbury Road I Columbus, OH I P 614.253.3502 I F 614.251.4779</small>

<b><small>Alumni Association Council</small></b>

<small>Contact Us</small>

<b><small>Advancement & Alumni Relations</small></b>

<small>Vice President for Advancement & External Relations Mark </small>

<small>Associate Vice President for Advancement, Director of Alumni RelationsChristie Flood Weiner ’ of Annual GivingPatricia </small>

<small>Director of Advancement Services Ann Dysart</small>

<small> Valerie Peters Cardwell ’83, </small>

<i><small> Chair</small></i>

<i><small>Amy Kuhlman ’99, Vice Chair</small></i>

<small>Andie Brown Frisky ’01Jay DeLuca ’96Reta Clemans Holden ’65Ali Clark MacKeown ’12John Mascazine, Ph.D. ’82Kevin McIntyre ’12/’13 (MBA)</small>

<small>Jonathan McKay ’09Cia Delewese McQuaide ’70Martha Johnson Miller ’71Kelly Litt Parrett ’14Terra Smith Purdy ’11 (MSM)Meaghan Torres ’13Eric J. Watts ’11 (MSM)Tony Weaver, Jr. ’99Teresa Kurth Whiteside ’12Mira Wright ’78</small>

<small>Advancement Services Specialist Sara Bates</small>

<small> Administrative AssistantKara Pickler, </small>

<small>stop by to see Us</small>

<small>Hours: Monday–Friday, 8 a.m. to 4:30 p.m.</small>

<i><small>The office of Alumni Relations is located in Erskine Hall, suite 105.</small></i>

<small>Connect with Us@OhioDominicanAlumni</small>

<i><small>Group: Ohio Dominican University Alumni Association & Community</small></i>

Welcome to the Alumni Association

Postcard

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