market in vietnam final report

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<b>FPT UNIVERSITY- CAMPUS QUY NHON=====000=====</b>

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<b>5.2. Evaluate social media results...9</b>

<b>5.3. Mistakes made while working on projects and how to fix them...11</b>

<b>6.Conclusion... 12</b>

<b>7.Reference...12</b>

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<b>1. Introduction</b>

Tiem Ty - Fruit Tea Shop creates drinks with many health benefits by using ingredients suchas fresh fruit. The main task of fruit tea is to supplement vitamins and provide antioxidants. Thisdrink is not only delicious but also has many health benefits such as helping to lose weight,strengthen the digestive system, improve skin tone, and increase energy. This helps the body functionhealthily and become more youthful.

In the context of raising awareness about health and nutrition, the Fruit Tea - Tiem Ty Snacksbusiness project is guaranteed to bring the essence of safe, preservative-free and suitable beveragechoices. Suitable for many people, including those who love sugar and lead a healthy lifestyle. Fruittea not only brings delicious taste but also contains many health benefits and has become a populartrend in the world today, with many people wanting to improve their health and relax after work.tiring work.

<b>2. Background2.1About Us</b>

Tiem Ty was born with the desire to bring customers healthy drinks. The restaurantfocuses on choosing fresh, natural ingredients. Not only providing fresh fruit teas and softpanna cotta cakes, but also maintaining and developing traditional dishes such as: Fish CakeRolled with Laksa Leaves, Squid Riem, Fish Riem to show appreciation, honoring heritage -Quy Nhon culinary products.

Tiem Ty is designed with a cool summer space, giving diners a convenient stop toenjoy unique dishes and fresh fruit tea.

With a rich product portfolio, Tiem Ty offers customers a diverse choice. Fruit tea isthe main highlight of the shop, with cups of tea made from fresh fruits, providing a fresh andnutritious flavor. Customers can enjoy cups of rich and delicious fruit tea, bringingrefreshment and relaxation.

In addition to fruit tea, Tiem Ty also offers a variety of attractive snacks. From savorydishes like cake mixes to dessert cakes like Panna Cotta, from light snacks to creative dishes,customers will discover many delicious and exciting options.

<b>3. Market AnalysisMarket in Vietnam.</b>

The fruit tea and snack business model market in Vietnam is becoming an importantpart of the culinary service industry. With the change in consumer eating habits, the demandfor healthy, delicious and unique drinks and snacks has increased significantly.

In addition, the fruit tea and snack market also benefits from the trend of increasinghealth awareness and healthy diet in the community. Consumers are increasingly interested in

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consuming products that are natural, preservative-free and free of artificial ingredients. Fruittea and snacks in this model often use fresh ingredients, no preservatives and have highnutritional benefits, meeting customer needs.

<b>Market in Quy Nhon.</b>

Quy Nhon has the potential to develop the fruit tea and snack market due to manyfactors. This city is located on the coast with beautiful natural landscapes and a mild climate,creating favorable conditions for growing and producing fresh fruit. Quy Nhon is also knownfor specialty fruits such as green-skinned grapefruit, specialty jackfruit, Cat Truong mangoand Binh Dinh dragon fruit, creating a source of fresh and diverse ingredients for fruit teabusiness models. .

With the tourism advantage and the development of the tourism industry in Quy Nhon,the demand of tourists and locals for fruit tea and snacks has increased. Tourists often lookfor unique experiences and special flavors in tea shops, cafes and snack bars. This createsopportunities for fruit tea and snack business models to serve and meet customer needs.

<b>3.1Competitive AnalysisCompetitors:</b>

Fruit tea shops, milk tea shops, coffee shops, and beverage groups around FPT University inparticular and Quy Nhon in general.

Coffee shops: Coffee shops can also be competitors, especially if they offer similar drinksand have strengths in space, style or service quality.

Online cafes: In today's technology era, online cafes are also a competitor worth watching.These are online platforms that allow customers to order and have products delivered to theirdoorstep. They can take advantage of the convenience and diversity of the online business model toattract customers.

<b>TIEM TY competitive element:</b>

<b>-Pricing: Prices for teas and snacks can be an important competitive factor. The ability to</b>

provide quality products at competitive prices can attract many customers. Pricing strategy isthe way the restaurant prices its products and services. Pricing strategies such as price can beapplied. fixed, time-varying prices, discounts, promotions or discounts for bulk purchases. Asuitable pricing strategy can help the cafe attract customers and compete effectively. At TiemTy, water prices range from 15,000-25,000, the average price for drinks and snacks rangesfrom 15,000 VND. -35,000

<b>-Product quality: Product quality in a Tiem Ty process plays an important role in attracting</b>

and maintaining customers. Quality ingredients: Using high quality ingredients is animportant factor in creating delicious and safe drinking water. Ensure ingredients such aspurified water, fresh fruit, sugar and other ingredients are carefully selected and meet qualitystandards.

<b>-Customer service: Provide excellent customer service, such as fast and friendly service</b>

times. There is free delivery service for customers in Quy Nhon City area.

<b>-Customer Feedback: Evaluating feedback and opinions from customers can help Tiem Ty</b>

adjust its products and services to compete better. Positive feedback from customers can helpbuild credibility and drive business growth.

<b>-Marketing and advertising strategy: Creative and effective marketing and advertising</b>

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and Tiktok to promote products in the closest way to customers.

<b>4. Implementation4.1Idea of the project:</b>

- Tiem Ty wants to bring customers the experience of cheap snacks and fruit tea drinks. Createa variety of snacks suitable for all customers. With a clean supply of ingredients, it ensuresthe health of customers and brings a good experience. Tiem Ty also creates promotions suchas discounts when customers order in large quantities. Promotion for used and returningcustomers. Tiem Ty also focuses on bringing products to customers through Facebook andTiktok channels to attract customers. Tiem Ty wants to achieve revenue and profit after 8weeks of operation.

- Phase 2: The team will promote sales and promote the health benefits of drinking fruit tea.Tiem Ty will post 3 articles/week and have videos about the product making process to bringtrust to customers.

- Phase 3: The team will maintain sales and create promotions to retain customers. Post 3articles/week about promotions and new products.

- Phase 4: The team creates customer appreciation programs for using the product andpromotions to increase product sales. Post 3 articles/week.

<b>5. Results and Evaluation:5.1Revenue results.</b>

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<b>Time period from January 9, 2024 - January 13, 2024:</b>

- Actual revenue and profit did not meet expectations.

- Cause: During the first week of operation, the group encountered difficulties in marketingstrategy as well as unstable product sources. And the first week the group still had noexperience with delivery. So the first week the group stepped up advertising for Tiem Ty.

<b>Time period January 14, 2024 - January 17, 2024:</b>

- Actual revenue and profit exceeded expectations.

- Effective marketing strategy, the team has created interest and preference among customers,leading to significant growth in sales and profits and products that customers like and love themost in the market. At this stage, the dew starlings have seeds.

<b>Time period January 20, 2024 - January 27, 2024:</b>

- Actual revenue achieved was higher than expected.

- The group still maintains marketing strategies for newly launched products.

<b>Time period January 30, 2024 - February 5, 2024:</b>

- Actual revenue and profit are higher than the group's previously set target.

- During this period, the group always updates the "hot trend" items of today's youth, therebycreating increased sales and profits.

<b>Time period February 6, 2024 - February 10, 2024:</b>

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value and led to significant growth in revenue and profits.

<b>Time period February 12, 2024 - February 15, 2024:</b>

- Actual revenue and profit did not meet expectations.- The number of products sold is less than last week.

<b> Time period February 17, 2024 - February 24, 2024:</b>

- Actual revenue and profit remain stable and meet expectations.

- The success of the digital marketing campaign has increased reach to target customers andcreated a significant growth in revenue and profits

<b>Time period February 26, 2024 - March 15, 2024:</b>

- Actual revenue is still much higher than expected. And highest in this period.

- In this final phase, the group is always actively running stronger marketing. Therefore, manycustomers know and support more. During this period, the group is running a promotionprogram on March 8 with a 5% discount for customers, and is better known and served well.Customer care in the most complete way.

<b> </b>

<b>State 1:</b>

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Number of interactions: 534Interaction rate: 17.1%

In the first week, the article achieved a large number of reaches, reaching 3,124. Users have a fairlyhigh level of interaction, with 534 interactions, an interaction rate of 17.1%. This shows that thearticle has attracted attention and positive interaction from users.

<b>Phase 2:</b>

Reach: 2,526

Number of interactions: 338Interaction rate: 13.4%

In the second week, the post's reach dropped to 2,526. The number of interactions also decreasedsignificantly to 338, an interaction rate of 13.4%. Even though reach has decreased, the post stillreceived a significant amount of interaction from users.

<b>Stage 3:</b>

Reach: 2,538

Number of interactions: 421Interaction rate: 16.6%

On the third week, the reach did not change much compared to the previous week, remaining at2,538. However, the number of interactions increased to 421, the interaction rate reached 16.6%.This shows that the article has attracted interest and positive interaction from a number of users.

<b>Stage 4:</b>

Reach: 1,938

Number of interactions: 365Interaction rate: 18.8%

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However, interactions still maintain a remarkable level with 365, an interaction rate of 18.8%. Thisshows that although reach has decreased, the article still attracts positive interactions from users.

<b>Stage 5:</b>

Reach: 2,835

Number of interactions: 397Interaction rate: 14.0%

In the fifth week, reach increased to 2,835, reaching the highest level since week 1. However,engagement decreased to 397, an engagement rate of 14.0%. This shows a decrease in interest fromusers, even though the number of people accessing the article increased.

<b>Stage 6: There were 3,271 visits to the article and 293 interactions. The ratio of interactions to visits</b>

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the target of 69.3% because

- Marketing is not good, but most of the shops are opened offline, so many loyal customerssupport the shop regularly

- Short time: 8 weeks may not be enough to build and develop brand awareness and createfamiliarity with the shop's products for online customers.

<b>5.2. Evaluate social media results</b>

- Our team completed our initial goal of 29 Facebook posts and gained 424 followers (less thanour goal of 170 followers).

- The number of people reached in the past 28 days (from March 15, 2024 to March 13, 2024) has a total of 1212 people reaching (the most reach is more than 200 people) posts, the number of natural viewers is 1187, followers is 417

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times, (from March 15, 2024 to March 13, 2024).

- Women use 43.1%, men use 56.9%. Looking at the chart, we can see that the number ofpeople aged 18-24 is the most users, both men and women have made 20% progress, muchhigher than other age groups

<b>5.3. Mistakes made while working on projects and how to fix them.</b>

- The group failed to maximize revenue by not deducting a portion of revenue for marketingand SEO costs to promote the brand and products.

- The Tiktok channel is performing poorly and has fewer videos and fewer interactions than theFacebook channel.

- Human resources: Lack of staff (only 1-2 people making juice and delivering), too manypeople focusing on communication.

- Ingredients: Do not invest in a good juicer, the cost of fruit ingredients is too high (because itis fruit juice, it is difficult to preserve, so it cannot be imported wholesale).

- The team did not focus on a specific customer or market segment, demographic factors wereignored by the team.

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<b>Best selling items TIEM TYService and product quality</b>

- From the collected data, it can be seen that TIEM TY's popular products include "Mixed ricepaper", "Mango passion fruit tea", "Escort seeds", Milk tea" and "Yoghurt". jelly" all receivedpositive reviews from consumers, of which the majority were positive reviews. Reasonableprices and high satisfaction with product quality. This shows that TIEM Ty has succeeded inproviding Providing the highest quality products to customers. In addition, TIEM TY is alsohighly appreciated by customers for its enthusiastic service and consulting attitude, which cancontribute to customer satisfaction and create a positive purchasing experience.

- Although most people appreciate the products and services of TIEM TY, there are still someconcerns about the prices and competition rates of the products because so many stores havebeen opened before. TIEM TY will review its pricing strategy and improve customer serviceto retain and attract more customers.

<b>6. Conclusion</b>

- Tiem Ty always ensures the freshest product quality to customers, through the selection offresh ingredients every day and the nutritional value of each product.

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calculate the price of raw materials, leading to revenue results that were not as expected.Although the project has not achieved the desired results, these will be lessons andexperiences for future projects.

<b>7. Reference</b>

<b>