Group Presentation Analysis Of The Company's Diversification Strategy Apple.pdf

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a . Innovative product, unique design ... 4

b . Introducing new services ... 4

c . Corporate culture ... 4

d . Excellent technology ... 5

2.What should Apple do to improve its weakness ? ... 6

II. Determine the company's competitive position ... 7

III. Analysis of the company's ... 11

<b>1. Analysis of the company's diversification strategy APPLE. ... 11 </b>

<b>a) More than half of Apple's revenue comes from IPHONE products. ... 12 </b>

b) Computer products (Macbook). ... 13

2. Development situation of APPLE Inc. ... 14

3. Analysis of competitive advantages and industry attractiveness. ... 16

4. Advantages and strengths of Apple Inc. ... 17

IV. ... 18

V. Apple's Next Five-Year Plan. ... 19

<b>C.REFERENCE . ... 24 </b>

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<b>2.Main products .</b>

With the main product lines of Apple, it can be named as: Iphone, Macbook, Airpod, ... Mainly personal computer products , all kinds of software , hardware , and accompanying accessories .

In addition, Apple has also developed more products about Ipad. Also attracting a high level of global users .

<b>B. Detailed analysis .</b>

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<b>I.Company strengths and weaknesses</b> .

Needless to say, Apple's strongest point is iOS and Mac OS. A basic, smooth, saving and effective working framework. The moment point is the plan. Not much to say on this point. The third solid point is notoriety, since the iPhone has made a title insurgency it has cleared out a part of the taste of the pioneer.

<b>battery-Strengths of Apple’s : </b>

<b>a . Innovative product, unique design </b>

The capacity to self-design from equipment to computer programs in items has made a difference. Apple became a driving company in fabricating innovative devices. Every year, their modern items are made strides upon by their forerunners, exemplifying the plan, ease of use to create it as simply as possible with the product. Apple has been reliably within the Best 50 companies of BDG since 2005 much appreciated for their advancement in electronic devices.

It is additionally one of the reasons why their brand still overwhelms the showcase in spite of the higher cost than the competitors.

<b>b . Introducing new services </b>

Much appreciated to the coming of a number of modern innovations in advanced installments and gushing, Apple has succeeded in propelling their possess framework. Apple TV +, Apple Music, iTunes, Apple Card, and Apple Arcade are among the unused administrations that Apple has propelled and persistently improved. Apple's Benefit Portfolio accounted for 17.7% of the company's yearly revenue.

To be able to ceaselessly improve the item portfolio of the undertaking may be a quality. Companies frequently botch little developments for advancement, but innovation is seldom incremental advancement. Advancement could be a much bigger turn.

<b>c . Corporate culture </b>

The capacity to convey high-quality items and reliably rank among the world's driving innovation brands is somewhat due to the company's culture. Applying imaginative thinking, ceaseless inventiveness has made a difference. Each person finds and investigates the finest thoughts, creating a solid inner culture. The two components "imagination - greatness" ended up Apple's rule, making a difference to advance commerce advancement and ceaseless growth.

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In addition, it is taken note that Apple incorporates a or maybe "odd" culture of keeping outright mystery. Apple always keeps all data private to secure its interesting creation. Whereas numerous businesses need to induce closer to clients through distinctive communication channels, from social to offline, Apple minimizes communication with the media, clients and its shareholders.

<b>d . Excellent technology </b>

Compromising with quality is the quickest way to devastate a brand. Apple is working as a driving innovation company, creating items that center on quality which could be a prerequisite for keeping up client dependability to the brand.

Continuous advancement, beat quality but still pointing for straightforwardness have made a difference. Apple remains ahead of its competitors with a brand dependability level of 87%, within the US and other countries alone. European country. Brands frequently erroneously accept that innovative progression and innovative fabulousness as it were to utilize complex specialized components. But Apple goes the inverse way.

This brand continuously makes things as straightforward as conceivable. That's why the working framework of the iPhone or iPad is considered amazingly user-friendly.

<b>Apple's Weakness : </b>

<b>a. Limited distribution network</b>

Apple Inc. has a restricted dissemination arrangement since they offer their own items and have exceptionally few stores scattered around the world. Not at all like other shrewd phone items, clients can effectively purchase items in any phone store within the world, but with Apple, you'll be able to barely do so.

Most buyers do so specifically from their site. The drawback of typically that Apple's market capabilities are restricted.

<b>near-b . Lack of compatinear-bility </b>

Apple items are as it were consistent with Apple occasions. Apple items don't bolster computer programs or other innovations that make us incongruent with other gadgets. This client is required to buy Apple application rights or extras such as disappointment to associate ports to proceed utilizing the item.

<b>c . High price </b>

Apple's cost tag could be a critical concern for numerous individuals. The tall benefit edge is the reason why this item is as it were pointed at a tall course of clients indeed in spite of the fact that their group of onlookers is the common smartphone users.

In India, individuals tend to turn to less temperate choices like Samsung.

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<b>2.What should Apple do to improve its weakness ?</b>

<b>Apple Inc.'s Closed Ecosystem</b>

Numerous faithful Apple clients consider the company, its firmly controlled computer program and administrations to be key to the company, because it permits Apple to control all of their Apple items and administrations. perspectives of the hardware they make. Be that as it may , this puts an additional burden on Apple 's advancement cycle as computer program , security and numerous other subtle elements ended up necessarily . On top of that , Apple is working on permitting access for the deal of its substance , counting iBooks , iTunes , and the App Store . From a administration viewpoint, this makes it still dim approximately what Apple ought to center on. The greatest era of income comes from equipment, but the closed nature of Apple's corporate biological system powers it out in all other businesses.

<b>Innovation Speed</b>

Tall item desires for each modern form or show the Apple company makes can eventually demonstrate to be a major shortcoming. company's best. Apple has created a awesome brand related with items that work flawlessly and are planned in a way that feels both cutting-edge and characteristic. These tall desires cruel that Apple can toss exploratory items or administrations into the showcase without harming their brand. This failure to test makes it troublesome for Apple to improve as rapidly as Google does within the administration's space or as fast as Samsung within the equipment space. So Apple must depend on its authority and representatives to go past the bend where a slower discharge plan still leads to Apple driving the showcase. So distant, Apple's company has been able to keep its advantage in most of its fundamental item lines, but the measure of the driving item is getting littler and littler. At the same time, other innovation producers have caught up and they are moreover rolling out updates and.

<b>The bottom line </b>

There are hundreds of tech companies that would cherish Apple's shortcomings as long as they moreover have qualities to go on. These incorporate a tremendous fight chest , a solid brand title and a huge framework still intaglio from its stellar item line . That said, Apple must get back to the pace of advancement that Steve Jobs had, or the company won't be able to provide the tall desires anticipated from its clients. In case the brand is eroded, Apple's competitors will proceed to shut the crevice between their items and the Apple company and dispose of the premium Apple charges for its products and administrations. Steve Occupations is gone, and Apple must proceed to discover its way without him, something the company has battled with truly.

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<b>II.Determine the company's competitive position</b>

Apple is a giant of the global technology world, always knowing how to create trends for the technology market. Not only technology products, but now Apple has also diversified into many fields such as Apple TV, Apple Music, ... have brought Apple huge revenue. But what makes Apple's name and elevates Apple to a trillion-dollar company is the Apple iPhone product. As proof, Apple's revenue in the first quarter of 2022:

IPhone reached 50.57 billion USD, accounting for 52%.Services: 19.82 billion USD, accounting for 20%.Mac: 10.43 billion USD, accounting for 10.65%.Other products: $8.82 billion, accounting for 9%.IPad: 7.65 billion USD, accounting for 7%.

With the iPhone's huge revenue, what did Apple do to make its phone line so attractive? The answer is that the company followed a product differentiation strategy, making its phone different from the rest of the market. By the way, almost all other phones run Android operating system including Samsung Galaxy series (the biggest rival of iPhone) while Apple's iPhone uses its own operating system developed by the company, iOS. With evidence in 2021, iPhone revenue reaches 196 billion USD, accounting for 44% of the revenue of the global phone market. This is proof that Apple has applied its product differentiation strategy too well.

In terms of market share, the Apple iPhone targets a relatively large market and it's not too difficult to own an iPhone for about $1,000, with a US GDP of $66,144 (2021). In recent years, Apple has also launched iPhone products that range in price from 799 to 1199 USD (13 series). More specifically, since 2019, Apple has segmented users into 2 independent parts, and that is the launch of a Pro line for those with a higher purpose of use than those with a more normal usage level.

Of course, in terms of market segmentation, Apple will actually target high-income users in society, especially when compared to Samsung or Xiaomi. Because these two giants Samsung and Xiaomi have a lot of products for users, with popular lines, the price will only start from 120 USD. As for the flagships of these brands, they all have similarities. Therefore, the market segment of Samsung and Xiaomi is large and the iPhone is small.With the current 4.0 era with the rise of technology, everyone in the world must have a smart electronic device. Because of such large supplies, phone manufacturers will have to compete extremely fiercely in the smartphone world. Here we will only evaluate the two most important criteria of manufacturers, which are Cost and Uniqueness, because these two factors are very important for the competition of technology giants.

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First of all, in terms of Cost, with the current supply of labor as well as the current labor market and material components to produce an iPhone 13 Pro, it will cost Apple about $ 570 and total costs to manufacture and deliver. to consumers, the listed selling price of this product will be 1.9 times higher than the assembly amount. For a more comprehensive view, we will learn about Samsung with the Galaxy S21 Ultra, which costs about 533 USD, which is significantly cheaper than the Apple iPhone, but these two devices are market-oriented. high income and tech-savvy. So the iPhone has no competitive advantage in Cost.

As for Uniqueness, but we all know, with the dizzying development of the technology world 10-15 years ago, gradually smart devices have also gradually been saturated due to too many products and methods. The operation is also similar such as a beautiful camera, wide and sharp screen, and large battery capacity, ... iPhone is no exception to those criteria, but there are many manufacturers with ideas such as pop-up camera, and screen. folding shape, ... but why is the iPhone always the best-selling phone on the market. The answer is the uniqueness of this machine's software. Surely everyone already understands how smooth the operation of the iPhone is over time. As for products running Android operating system, after a while of using the device, it will lag and operate not as smoothly as at first.

Apple always knows how to make their products very special and pleasing to the eyes of the user, everything such as design, interface, camera, ... these details are not too strong or too good but they are. Together, they create a product that everyone wants to own.

<b>Smartphone market share in Vietnam in Q1 2022. </b>

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Oppo is in the 3rd position with 18.7%, surpassing many Chinese phone companies after the volatile period of the mobile industry.

In contrast, despite sales growth over the same period last year, driven by the newly launched iPhone 13 series, Apple only accounted for 11% due to supply constraints related to the epidemic, affecting revenue from 4 billion dollars to 8 billion dollars.

And finally, the strongest decline was recorded with Vivo phone company when they only accounted for 8% of the smartphone market share in Vietnam in the first three months of the year.

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<b>Survey on price on quality and satisfaction level of phone companies:</b>

With Vivo, the phone company was founded the latest but has been highly appreciated and positive from technology followers around the globe. Most users agree that vivo's smartphone lines possess good quality and outstanding advantages from design, camera, durability to configuration, performance and battery capacity.

Affordable price, relative quality is their advantage

Next to Xiaomi, it is considered as the champion phone company in the price / product quality segment. Xiaomi has always stood out from other phone companies thanks to the

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As for Samsung, users are always completely assured of the quality when buying their phones. This phone company always has the world's leading design, eye-catching colors, strong configuration, high durability and extremely luxurious. Price goes hand in hand with quality and is also divided into many segments from mid-range to high-end, making customers extremely secure.

Finally, there is Apple, which focuses on the high-end segment, so the price can be said to be the highest, which means that the quality and satisfaction are at an absolute level. Apple has shown the world what "perfectionism" is like through the products it creates. The iPhone has always been supported for a long time, the interface is simple, easy to get used to, good security, beautiful design, and the ecosystem is connected together extremely convenient, easy to use.

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Up to the present time, Apple has been and continues to be one of the world's giants in the field of technology today.

It is possible to name some typical and outstanding products of APPLE such as: mobile phones (Smartphone - Iphone), tablets, Ipads, Macbook computers, music headphones, Apple watch smart watches, & smart speaker...

With software, Apple offers a variety of operating systems including: MacOS, IOS, IpadOS, WatchOS & tvOS, Safari network browser, and Itunes multimedia player...

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Apple by not having a name in the business world, by its carefully calculated advertising and business strategies. The APPLE body is extremely efficient. Accompanying that uniqueness is a strong research, thorough research on how to design a smart device, which can be considered as a unique breakthrough in product design that they create.

accompanied by the high quality accompanying each product, receiving the approval of users. Since then, APPLE has risen to become one of the most famous brands in the world. With the technology business segments of APPLE company, shown by the following statistics:

<b>a)More than half of Apple's revenue comes from IPHONE products. </b>

Apple Inc , reached more than 250 billion USD , the profit from their business has reached over 55 billion USD . These sales have demonstrated Apple's influence on the worldwide digital technology business, its strong influence, creating a foundation for Apple to continue to develop, boost its business, and increase sales. income , have more competitive advantages with other firms . However , users in Asia still have limited exposure to technology products , and the number of people accessing supply is lower than in Europe and America .

Apple's market share is strong and growing strongly in Europe & America. For Eastern countries, according to the statistics on Apple's homepage, they say that " Sales in Eastern countries are not profitable.

Main profit , accounting for only 30% of revenue " . The number of 30% , may be a small number , but users in these countries also have easy access to Apple products , accompanied by a high quality product experience .

With high revenue from iPhone products, it is impossible not to acknowledge the importance that Iphone brings to Apple Inc.

With iPhone products, because these products were once evaluated as "late birth" products for laptop computer products, along with many other products born before it.

However, with the company's constant efforts, research efforts and thorough research, and the implementation of the business strategy of diversification in many countries, the iPhone product line has gradually affirmed its position. his position.

Accordingly, Apple's market share with iPhone products accounted for over 54% of total revenue of Apple Inc.

Specifically, the typical product that Apple has launched is in 2019, the iPhone XR has become a best-selling phone, and has wide popularity globally, then the Iphone 11, 12 products. 13…. as present .

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