100 years of fashion

© LOO YEARS OF

@ FASHION

A very Brief History

1920'S

EVENTS +1432OS
IF You, WANT

o Post WW1, Paris
Influence

o Women’s Vote

o Prohibition

o Talking Movies

o Increasing Prosperity

o Modern Art, music,
literature

o Birth of Sportswear

PUBLIC REACTIONS — 1920's

o Daring looks and
behavior

o Freedom for the body
o Short hair styles
o Women begin to smoke
o Dancing (Charleston)

FASHION TRENDS — 142O'S

o Chemise Dresses
o Short skirts
o T-strap shoes
© Cloche hats
o Costume looks
o Long strands of beads

DESIGNERS — 142O'S

o Madeleine Vionnet
o Jean Patou

o Coco Channel
o Norman Hartnell
o Jeanne Lanvin
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1930'S

is history. EVENTS — 1930'S

o Depression era

o Unemployment, little $

© Hollywood influence;
stars and designers

© Rayon and acetate fabrics
o Big bands, swing music

PUBLIC REACTIONS —

1930'S

o Frugality, conservatism

0 “The little woman”
o “Make do” attitude

FASHION TRENDS 1930'S

ZW 6 Soft looks, light fabrics
o Long hems, bias cuts
© Big hats, big brims
© Fox fur-collared coats
o Wraps
o Platform shoes
© Broad shouldered jackets

o Madame Gres
o Elsa Schiaparelli
o Vera Maxwell
© Mainbocher

o Jean Dresses

1940'S

y ~~= World War II:
government restrictions
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Shortage of materials

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ee al -ŠÏ.- Emergence of American
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ad od 7 Exit France as fashion

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——— mm | Crooners: Crosby, Sinatra

Radio, records

Dior — 1947 “New Look”

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1940's - PUBLIC

REACTIONS

Women take men’s jobs
Glamour, pinup girls
Strong nationalism

Common cause

philosophy

FASHION TRENDS 1940'S

o Mannish suits, tailored ,
peplum jackets

o Padded shoulders

© Knee-length straight
skirts

o Soft, shoulder-length hair
o % length coats
© Debut of the bikini

144O DESIaNERS

Claire McCardell
Norman Norell
Christian Dior
Cristobal Balenciaga
Bonnie Cashin
Adrian
Pauline Trigere
Nina Ricci

145O°S

Ev ENTS — 1950'S

o Baby boom — population
increasing

© Korean war
© Move to suburbs

o Income rising
© More imports
o Improved transportation,

communications (TV)
© Birth of Rock ‘n’ roll
© More synthetics, finishes

1950'S - PUBLIC

REACTIONS

o Buy new homes,
appliances

o Conformity
© Improved quality of

family life
o Increased leisure time

used for sports &
recreation
o The station wagon

FASHION TRENDS 19SO’S

o Classics — shirtwaist dress
o Sweater sets
o Unisex looks

o Sportswear
o Ivy League look: button-

down shirts, skinny ties,
gray flannel suit

o Car coats

o Capri pants