QUICK FACTS ON CHINA INTERNET DEVELOPMENT 2009 by Hosea Lim pdf

QUICK FACTS ON CHINA INTERNET DEVELOPMENT 2009
by
Hosea Lim
SMASHWORDS EDITION
ISBN: 978-1-4762-3059-7
Copyright © 2012 Hosea Lim
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Table of Contents
About This Book
The Growth of Internet Economy in China
SEO in China
Get Set China For the Affiliate Marketing Race
How to Tackle the Chinese Market
The Chinese SEO in the Internet SEO Formula
Why Baidu Is More Popular Than Google in China
Chinese Internet – Learn The Way To Leverage It To Earn
Advantages of Chinese Search Engines
SEO and SEM in China

Growth of the Mobile Internet in China
Conclusion
About The Author: Hosea Lim
About This Book
This book get you up to date to the current affairs of Chinese internet in China. The contents of
this book give you a quick understanding of China internet so that you can jumpstart your
projects in the Chinese domain. This book is written for busy people that want quick answers to
help them make better informed decision in their endeavors.
The Growth of Internet Economy in China
The development of Chinese internet technology and ecommerce represent the historical, current
and future aspects of the ecommerce industry. In fact, the Chinese internet technology is
changing the face of the ecommerce industry, especially at the global front. Although one cannot
predict the future of ecommerce in the virtual world, but one can certainly draw inferences from
a critical observation of the present scenario in China. Presently, the Chinese internet broadband
users have witnessed a record low in the number of IP addresses and websites that have been
used since the year 2007.
According to a survey, the infrastructure of internet technology in China remained unfazed by
the financial crisis in the United States of America, a large number of Chinese internet users have
been recorded in the first half of the year 2009. Statistics confirm the number of internet users in
China to around 338 million estimates. This indicates a steady increase in the number of internet
users and is around 13.4 percent more than in 2008. China has been revolutionizing the mode of
information technology and industrialization at the state level by inculcating various policies that
are aimed at enhancing the network infrastructure for the country.
The national strategy for information development from 2006 to 2020 has propelled the
manpower force and other resources required for making information platforms in order to
ensure that the internet users have an easy access to the World Wide Web.
The steady increase in the demand for internet access in China can be attributed to the evolution
of sophisticated technology and its applications in mobile phone technology that has made
internet easily accessible to the common man. Moreover, the software and hardware required for
accessing internet has been simplified and the networks are constantly monitoring their products

and services in order to make sure that the users are totally satisfied. The decline in the cost of
broadband internet access, combined with a simultaneous downfall in the cost of user platforms
has been instrumental in bringing internet to the forefront, thus revolutionizing business.
Although many Chinese internet users are vary of giving their personal information on the
internet, they are still contributing to the advancements in ecommerce. In fact, they are indirectly
contributing to the global economy in many ways that are not quantifiable. But, one can
definitely predict the future of ecommerce in the virtual world. The various ecommerce websites
cater to a wide variety of clientele from around the globe and there are no definitive borders. The
internet users in China are strategic in bringing about a revolution in internet access, tools and
appliances that make the internet economy.
SEO in China
China is an important market that developers need to consider when developing a new line of
websites or search engines. Why is China relevant? This is because China contributes to the large
number of prospective users that need to be catered to, and also because there are a significant
number of users contributing to the IT market. China is not only one of the leading edge
countries that ensure their ability to contribute to the market, as well as its ability to contribute to
the market.
China is as important as the United Kingdom and the United States of America, both equally
powerful and dominating when it comes to online services. Not only are most of the products
known to UK and America available online, their number of literate people is commendable-like
in China. Regardless of the difference in population, the literacy rate of China is close to that of
UK and America, which further makes it a contributing factor to the market situation.
It has been seen that search engine optimization derivatives are hard to come by when the scope
is beyond UK and USA due to the exclusive focus on the two. China, along with some other
countries, is being disregarded and if they want to access sites they are to be expected to adjust to
it. However, it is not wise for a search engine developer to wait for its users to adapt to it; it has
to adapt to the needs of its customers. And if the customers need Chinese-based answers, then so
be it. UK and USA have an edge over China because of their widely used language, hence makes
for easier understanding on their part.
Efforts has been made for Chinese search engine to be as engaging as different forms of search,

and encouraging Chinese users to use their search technology comes in the form of offering them
an engine that uses Chinese inputs and displays relevant content. Key phrases and words are used
in search technology, and this is the same with the Chinese search engine. Proper construction of
a database that stores the keywords being searched and crawls through different sites to make
sure that all the entries are connected and tagged appropriately in connection with the search is
embellished.
Experts believe that there is a need to develop a Chinese search engine capable of all the
characteristics being offered in the universal search engine. International Search Reviews have
made it a point to focus on the situation of the market in China, looking deeply into the reasons
why search engines in China are often discussed but are not being developed full blown. It has
been due to the lack of financial motivation coming from Chinese users that motivate the
development of new methods-but this is also due to the lack of good investments.
Get Set China For the Affiliate Marketing Race
With more than 300 million Chinese internet users, China is the country with the largest
population of internet users. The reason why many internet search engine companies wanted to
penetrate the Chinese market is because the sheer size of the Chinese population will earn
millions of dollars in revenue. Imagine surpassing the number of internet users in the
technologically advanced United States? IT should not come as a surprise since the Chinese have
been vying for various top spots in the international race.
Look at how Google is fighting to increase its shares in the internet search engine market. 31.3%
is not bad for a foreign company like Google. Although the leading company, Chinese internet
search engine Baidu, still has the upper hand in this market, foreign companies are confident that
they will be able to get into the market in time. A little more research must be done in order to
fully understand how the new market thinks.
Expansion in China is equated to expanding operations in the country where the world’s largest
internet users can be found. There’s just too much potential that can be generated through doing
business in China. And it will surely generate jobs that will help Chinese people ultimately.
Unfortunately, the strict control of the communist government of China is in conflict with the
freedom that overseas companies would want to implement. The recent bad blood between
Google and the Chinese government proves that there is still a strict and compelling force in this

country that prevents even multinational companies from doing what they want or what they
have to do.
Restraints and censorship on search engine queries and e-mail activities of peace campaigners
are strictly discouraged by the government to the point of hacking Google’s complex algorithms
in order to access these emails purportedly sent by Chinese rebels who want to seek help from
international organizations.
But even though this kind of conflict is currently happening in the country, this must not
discourage internet companies to expand their operations to this highly populated country. The
goal here is to make as much significant business transactions that will benefit both their
company, the people of China and the government of China. By doing so, you are contributing to
their economic growth which is the cornerstone of all countries aiming to become first world
countries.
Beating Baidu is out of the question-competition is good because it improves the quality of
products in the marketplace. As for now, Baidu exists as the hallmark that Google and other
internet companies must surpass. In the mean time, while they are still working on their
strategies to a larger part of the population as clients, they must learn well from how Baidu
provides the information Chinese internet users in China need.
How to Tackle the Chinese Market
It is paramount in the understanding of the Chinese market that their personal preferences need
to be considered. This can be easily expressed through the development of test systems that will
determine how they prefer their websites to appear and how relevant should the search engine
feeds they receive be.
The Chinese search engine is one of those that are still being developed, thus it is still not
capable of a full scale implementation of the universal search technology. Some sites like Google
have started the revolutionary method of allowing for search engines to translate content into a
more understandable paradigm. With this enhancement, many search technologies followed suit
and gave way to the understanding of the need of a new system that allows for this capability in a
full scale implementation.
The Chinese search engine is an effective method that can be used to tackle and understand the
Chinese market. With the preference of vernacular language so that everyone will understand the

contents of the page, the Chinese market is being paved. Whoever comes up with a search
technology that knows how to convert the contents of pages into a more reasonable portfolio will
win the bargain. Consequently, those who are able to develop a search engine that knows where
to locate local entries for the use of Chinese users are encouraged.
If the profile of the country is to be indicative of its importance, the Chinese profile will
definitely make it to the top of the list. Not only is China included in the countries that have been
boosted by Information Technology businesses, it is also one with a high number of internet
users that contribute to its importance. With these many Chinese users to cater to, there is a need
to understand how best to serve them.
It is easy to understand the Chinese market. All one has to do is know the sites that they visit
often and research on why they prefer these sites. It is recommended to start with the social
networking sites Chinese often visit and start from there. Different networks have different
functionalities, and you will know which is preferred by the users in the number of users. Be
adamant in this process, for taking proper measures will ensure that you will succeed in the
Chinese market.
After all the details of what they want included in the Chinese search engine is noted, you can
work on a normal search engine and customize it so that it will be able to give you an edge in the
Chinese market. With proper investment in the crawlers and the search engine to use, you are
guaranteed that the Chinese industry will be yours to conquer in no time.
The Chinese SEO in the Internet SEO Formula
Most ecommerce websites are designed in order to drive the Chinese internet users to the website
thus delivering a good user experience that converts the users into customers. According to a
statistical report on the internet development in China, conducted during the year 2009, the
Chinese SEO of the ecommerce site plays an important role in determining the perception of the
internet users towards internet as an information gateway and its impact on the user’s behavior
and attitude on internet trust.
According to statistics around 84.3% of users turn to the internet as a major source of
information. But when it comes to internet trust, it has been found that although a large number
of people rely on the internet for information, very few trust the internet for any online
transaction as they are not willing to provide true information for online registration.

As stated by Chinese SEO experts, 82.4% of the Chinese internet users are wary of giving out
their personal information on the internet and they have installed security software in order to
safeguard their computers from viruses and many other frauds, including internet account access
and passwords.
In the year 2009, around 195 million internet users had to deal with many problems caused due
to infringement of internet security as viruses and Trojan horses invaded the privacy of personal
computers. One hundred million Chinese internet users’ accounts were hacked and passwords
were stolen. Most websites that aim at the Chinese internet users for doing business often refer to
the Chinese SEO experts, in order to enhance their internet share in the virtual world. Around
78.5% of Chinese internet users state that when ever they find useful information, they pass it on
to the others. This factor is instrumental in enhancing the brand value of the website, thus
increasing the Chinese SEO for the website.
Seventy Six percent of the internet users have been found to pass on information about the
website, if they find it informative and visually appealing. These are the two most important
aspects of Chinese SEO and can be summed up as an ease of navigation combined with aesthetic
appeal that will drive the prospective customer to the website. The statistical survey only
confirms the fact that SEO mainly focuses on the human factor and gives little importance to the
technical search engine, as this will ensure long term benefits for the company.
This approach will make the customers totally satisfied with the internet experience, as they are
getting what they desire on the internet. The success of any online venture indicates that the SEO
formula has been instrumental in propelling the website to the virtual forefront.
Why Baidu Is More Popular Than Google in China
SEO, search engine optimization, is surely dominating the Internet marketing industry. It is one
of the most reliable forms of Internet marketing today and it is preferred by businesses from all
around the globe in their attempt to gain leverage in their respective fields or niches, including
those based in China.
Once called the “Sleeping Giant,” in Central Asia is no longer in deep slumber as far as business
opportunities are concerned. China as a nation is booming, generating billions of dollars a year in
numerous industries, including tourism, entertainment, and information technology, which
involves the use of Chinese search engine.

The Internet is perhaps the greatest contribution of man to today’s modern world. With the World
Wide Web, people have access to practically everything. They can be in touch with their families,
friends, and business contacts. They can have information they need at the click of a mouse. With
laptops being manufactured and sold in bulks, people can now enjoy powers beyond their
comprehension anytime they want.
The Internet, also known as the World Wide Web, no doubt plays an increasingly significant role
for businesses worldwide. This fact rings no truer than in China. In this country, the role of a
company’s website has evolved amazingly from being a simple type of catalogue where products
and services as well as the company’s basic information can be displayed, to an indispensable
marketing tool – the best source for leads and new clients. Having a great degree of online
visibility on a leading Chinese search engine has become the primary goal of companies; online
visibility is a crucial aspect in a company’s success and profitability in China.
And that is why Baidu is more popular than Google in China. Baidu offers their Chinese clients
from big and small companies alike to promote their businesses in a way that appeals to the
Chinese. The SEO rules for the Internet market of China are different than that of another
country, particularly the US. The core difference lies in content.
Baidu is sensitive to content, which suits the Chinese audience perfectly fine. Remember,
although China has awakened, it is still pretty much a conservative nation. Thus, websites that
contain sensitive information are instantly blacklisted or taken off the list.
Unlike the American audience, with which Google succeeds, the Chinese audience is more
careful with their inquiries, taking extra care with spelling and syntax, even when using a
Chinese search engine. It is not as surprising as some people think; the Chinese government has
realized the importance of the English language and has encouraged their people to study it – and
typing in search engines in practice. Baidu has taken these things into consideration, filtering out
blogs and forums accordingly.
Chinese Internet – Learn The Way To Leverage It To Earn
In recent years, the influence of the internet world has reached China. You can easily find that
there are people surfing the internet in China. In the past, there would not be a lot of people using
laptops in China but there are plenty of people using it everywhere in China. Moreover, the use
of mobile phones to surf the internet has encouraged a lot of people to use the Internet as well.

Therefore, a lot of people would like to study Chinese internet market and then create
opportunities for businesses to leverage the characteristics in this market in order to earn. You
can easily find that there are people who are interested in establishing a business in China.
Therefore, it is the key for any parties to understand the characteristics of Chinese internet
market first.
According to some statistical researches, it was found that a large proportion of users of the
internet in China are students and some corporate staff. For students, they may not have a strong
purchasing power but they may have this form of power in the future. Therefore, a lot of
businesses are advised not to use short term strategies to promote the businesses. Instead, they
are advised to spend efforts to build a good relationship with these teenagers and students so that
they would return to buy when they have the purchasing power. Therefore, a possible strategy is
that the businesses can try to use SEO to target the corporate staff and they can also use some
minor keywords of images to target the students.
On the other hand, businesses should be aware of that the average income of citizens in China is
actually around RMB 500 per month. Therefore, the general public would not try to buy a lot of
luxurious products. Businesses should try to use some usual keywords to do SEO for the website
instead of using a lot of keywords like “expensive” or “luxurious” if they want to target the
general public. Otherwise, they would not receive good traffic because the customers actually
would not do this kind of search online.
In recent years, there is an increasing number of accesses of internet from mobile phone.
Therefore, SEO techniques should be integrated to website design to make the website more
convenient for people to surf with mobile phone. In order words, the images or videos used for
SEO should not be bulky or otherwise it would require a long period of time for the devices to
load those images and this would be annoying to the customers.
Advantages of Chinese Search Engines
If there would be no search engine for the web there would be chaos. If you wanted to find
something on the internet you needed to know its exact address. Where would the online
community be without the search technology? Today search engines have become the sole source
of organized information available on the Chinese internet. Chinese users seeking information,
products or services from the popular Chinese search company known as Baidu and expect to

find exactly what they are looking for. There are many search engines that know this and make it
a priority to optimize the search results with the best results for each query.
In the absence of Chinese search technology on the Chinese internet, visitors would be required
to memorize and bookmark the URL’s of the websites they found through printed sources and
other media. Search engines in china exist in order to bring all sorts of information to the users in
China. The main goal of it is to collect pertinent information found on the website, organize it
and make it easily accessible to millions of users in China. The search technology in China use a
system of robots in order to scan entire web pages, including Meta tags and titles because of the
enormous volume of websites in existence today.
The data collected from each web page is used to score, index and rank the websites. The
Chinese search engine finds out about a new website through clicking on a link to it from another
website or when it is submitted to them for approval into their database. The ranking system is
performed with the aid of algorithms, a set of rules that is used by the search engine in order to
evaluate a web site by determining its relevancy to a particular search. Each major search engine
on the Chinese internet uses its own methods and rules to produce search results, although most
of the principles are common. Baidu is practically the most popular Chinese search company
available on the Chinese internet today.
Google is the world’s best search company but there is news that Google just renew its ICP
license and with limited web presence in the Chinese domain. Most web site owners hire SEO
companies in order to improve their listing on the Chinese search ranking, and Baidu is mostly
targeted as it is widely used in China. There are many companies that are trying to empower the
Chinese internet in order to achieve top listings, gain visibility and maintain top listings on the
Chinese internet.
SEO and SEM in China
With the advent of internet, the Chinese people are shopping and learning new ways, thus the
ecommerce sector is evolving at fast pace in order to meet the needs and requirements of the
wide variety of clientele. Today, a large number of Chinese internet users like to shop online but
have very little idea about China SEO strategies involved in the process of internet shopping.
According to a survey conducted on the statistics of internet users in the year 2009, it has been
found that 69.4% of Chinese internet users had used search engines and this has gone up by 1.4%

from the end of 2008. Today, internet has become a major life aid as more and more people are
making use of the internet for doing their work.
In China, China SEO has become the latest buzzword as the Chinese internet users are constantly
making use of the major search engines like Google, Bing, etc in order to find information about
the various products and services that they would other wise have to gather from sales
representative or any other source like the TV Commercials or through spam mail. Therefore, in
order to conform to the standards, the ecommerce industry and China SEO need to work
together, in order to bring about a revolution in marketing on the World Wide Web. Chinese
internet users looking for information about products and services rely on the blogosphere for
referrals, before venturing into online shopping.
Blogosphere has a large amount of information contained in various blogs available with the
website. The China SEO has been evolving at a fast pace and more number of websites involved
in ecommerce are making use of the blogosphere to propel the sales of their products and
services. Social Networking websites are very crucial for gaining informational as well as
shopping for the products and services available on the internet. Today, the social networking
websites have become almost addicting as more number of Chinese users like to stay connected
at all times for social networking and shopping online.
The most popular mode of communication on the internet is email, instant messages and blogs.
In the year 2009, the Chinese users that own a blog have reached 53.8%. There has been a
phenomenal increase in the figures. The rate at which the internet users update their blogs is
35.2%. In fact, today most blogging websites have converted into interactive social websites that
are instrumental in directing the customer to the ecommerce site.
In order to be successful in the online venture, China SEO experts suggest new ways in order to
match the way the internet users are shopping online and work towards creating several leads
that draw the internet users to the website through inbound marketing.
Growth of the Mobile Internet in China
The year 2009 has witnessed major changes in the internet development in China. The Chinese
internet is no longer confined to the computer terminal, especially with the advent of mobile
internet technology. The number of Chinese internet users that make use of mobile phone for
browsing the internet has been growing at a fast pace. According to statistical data, the count of

mobile internet users has touched the 155 million mark and shows a growth rate of 32.1% for the
last six months.
The state council government has passed a resolution in favor of the application of Chinese
internet technology to mobile devices. This has been made possible by issuing 3G Licenses to
mobile phone manufacturers in China. The internet services also reduced cost of internet access
on the mobile gadgets. Therefore, there has been a considerable advancement in mobile phone
technology and this combined with easy access to GPRS, where the Chinese telecom services are
working in favor of advancing the mobile phone technology by reducing the fee for wireless
connectivity.
Other major telecom operators in china have also contributed towards bringing Chinese internet
technology of the mobile phone users in china. The concept of internet on the mobile phones has
been catching up with the Chinese internet users, especially with the younger generation.
The younger generation is very interested in standing out in a crowd with some of the latest
gadgets and high tech accessories. Mobile devices with GPRS are very much in vogue among the
youngsters as they make use of the mobile internet technology as a status symbol. As they say,
with an increase in demand there is a consequent increase in supply, therefore, with the increase
in the usage of mobile phone technology, various internet applications have evolved like the
mobile blog, mobile video and mobile entertainment TV that is very much in demand.
Today, the mobile devices have recorded a penetration of around 60% or more, in some of the
developed countries. Another fact, the mobile and internet have been the driving forces that
created demand for information on the internet that is available anywhere anytime and comes at
a low cost too. In terms of ecommerce, there are many advantages of having an interconnected
population in china, that also presents a vast opportunity for technological as well as ecommerce
advancements, as distance is no longer a barrier.
Mobility of the internet and easy accessibility has given a new face to ecommerce, as it can
provide more meaningful service to the mobile phone users. This has lead to a universal
availability of useful information and adaptation and management that has been critical in the
success of mobile internet in china.
Conclusion
To conclude, Chinese internet market is a unique market and there are a lot of features which are

different from the internet world in other parts of the world. Any businesses which are interested
in this market have to understand the unique culture in order to build a long term relationship
with the clients. Chinese people would like to establish long term relationship with people and
businesses. Therefore, the work to target long term customers would surely pay.
About The Author: Hosea Lim
Hosea at the age of seventeen started to live his dreams and always seeking opportunities to
pursuit his visions. Retired at the age of twenty seven, now a retired workaholic, squandering his
time online. Since his retirement he lives like a nomad, enjoying his humorous lifestyle, roaming
from city to city for the past ten years.
Follow me @hosealim
Add me to your circle on G+
Author website: hosealim.com