1000 Solution key to Marketing Management

Question # 1 of 15 ( Start time: 04:55:23 AM ) Total Marks: 1
Which of the following is included in task environment?
Select correct option:

Economy
Technology
Media
Promotion


Question # 2 of 15 ( Start time: 04:56:56 AM ) Total Marks: 1
Tight cost control is associated with which of the following strategy?
Select correct option:

Market segmentation strategy
Market dominance strategy
Differentiation strategy
Cost leadership strategy


Question # 3 of 15 ( Start time: 04:57:57 AM ) Total Marks: 1
Which one of the following tend to market high end goods and services and are able to
use a premium pricing strategy in a specific market segment.
Select correct option:

Followers
Challengers
Leaders
Nichers

Question # 4 of 15 ( Start time: 04:58:46 AM ) Total Marks: 1
Financial summary of a marketing plan includes all EXCEPT:
Select correct option:

Pro-forma income statement
Month-by-month agenda

Breakeven analysis
Assumptions

Question # 5 of 15 ( Start time: 04:59:40 AM ) Total Marks: 1
The loyalty marketing focuses on establishing long term relationship between:
Select correct option:

Company and retailer
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Retailer and customer
Retailer and consumer
Company and customer


Question # 6 of 15 ( Start time: 05:00:23 AM ) Total Marks: 1
Which of the following are called value maximizers?
Select correct option:

Sellers
Customers

Marketers
Manufacturers

Question # 7 of 15 ( Start time: 05:01:20 AM ) Total Marks: 1
Which of the following aggressive strategy is without direction?
Select correct option:

Reactor

Analyzer
Defender
Prospector

Question # 8 of 15 ( Start time: 05:01:59 AM ) Total Marks: 1
The _____ is the central instrument for directing and coordinating the marketing effort.
Select correct option:

Business plan
Production plan
Market plan

Selling plan

Question # 9 of 15 ( Start time: 05:02:31 AM ) Total Marks: 1
Which of the following can be used to improve the customer’s viewpoint about firm’s
products and services?
Select correct option:

Experiential innovation

Customer interface
Experiential world of customers
Building experiential platform

Question # 10 of 15 ( Start time: 05:03:56 AM ) Total Marks: 1
Which of the following is NOT a part of financial summary?
Select correct option:

Financial requirements

Pro-forma income statement
Margin analysis
Break-even analysis

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Question # 11 of 15 ( Start time: 05:04:51 AM ) Total Marks: 1
Which of the following is Not a component of a marketing plan?
Select correct option:

Marketing advantages

Environmental analysis
Executive summary
Marketing implementation

Question # 12 of 15 ( Start time: 05:05:42 AM ) Total Marks: 1
Which of the following market dominance strategy involves less risk of competitive
attacks?

Select correct option:

Challengers
Leaders
Followers

Nichers

Question # 13 of 15 ( Start time: 05:06:45 AM ) Total Marks: 1
Pictures and specification of product are added in which of the following part of the
marketing plan?
Select correct option:

Financial summary
Executive summary
Situation analysis
Appendix


Question # 14 of 15 ( Start time: 05:07:00 AM ) Total Marks: 1
Which of the following is NOT included in product decisions?
Select correct option:

Styling
Brand name
Warehousing

Packaging

Question # 15 of 15 ( Start time: 05:07:51 AM ) Total Marks: 1

Insurance service would BEST be described as which kind of a product?
Select correct option:

Convenience
Unsought

Specialty
Durable




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Which of the following is also known as problem child?
Select correct option:
Dogs
Questions marks
Cash cows
Stars

Advertising slogans are often proved to be the most effective means of _____________
to one or more aspects of a product or products.
Select correct option:
Drawing attention
Marketing communication
Publicity
Sales promotion

Which stage in the PLC normally lasts longer and poses strong challenges to the
marketing managers?
Select correct option:
Introduction
Growth
Maturity
Decline

Which of the following is usually the target of a market challenger?
Select correct option:
Market nicher
Market leader
Market follower
Market segment

Which of the following gives the exact position of a company’s product with respect to
market?
Select correct option:
Market analysis
Consumer analysis
Macro analysis
Micro analysis

Which of the following is NOT a media of advertising?
Select correct option:
Direct selling
Newspaper
Radio
Television

While considering the place for a product which of the following is important for
customer.
Select correct option:
Communication
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Convenience
cost

Which of the following is NOT an external source of idea generation?
Select correct option:
Top management
Competitors
Suppliers
Customers

When any customer does not fully likes the product or talks in favor of the product, it is
known as:
Select correct option:
Bad – mouth
Word of mouth
Bad impression
Unfavorable products

Which of the following is NOT a part of marketing communication mix?
Select correct option:
Telemarketing
Public relations
Sales promotion
Advertising

Which of the following are called value maximizers?
Select correct option:
Sellers
Customers
Marketers
Manufacturers

Which of the following explains the description of the product?
Select correct option:
Brand
Container
Labeling
Packaging

A company is charging different prices to the customers based on the location. It is
known as:
Select correct option:
First degree discrimination
Second degree discrimination
Third degree discrimination
Forth degree discrimination

Charging more for a soft drink in a vending machine than in a supermarket is known as:
Select correct option:
Cost-oriented pricing
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Price differentiation
Penetration pricing

Price discrimination

Which of the following stage in the PLC is characterized by rapid market acceptance,
increasing sales, and increasing profits?
Select correct option:
Introduction
Growth
Maturity
Decline

The consumer products and services with unique characteristics or brand identification
for which a significant group of buyers is willing to make a special purchase effort are
called:
Select correct option:
Industrial products
Specialty products
Unsought products
Shopping products

Retailers are considered under which of the following environment?
Select correct option:
Broad
Weak
Task
Competitive

Which of the following is the task of selecting an overall company strategy for long-run
survival and growth?
Select correct option:
Mid-term planning

Short-term planning
Annual market planning
Strategic market planning


The purchase of which of the following items is least likely to be affected by
demographic factors?
Select correct option:
Car
Furniture
Computer
Sugar

In BCG matrix, products with low market share and low market growth are referred to as:
Select correct option:
Dogs
Question marks
Cash cows
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Stars

Which of the following is NOT a function performed by a public relations department?
Select correct option:
Public regulations
Public affairs
Lobbying
Product publicity

Which of the following is TRUE statement?

Select correct option:
Selling and marketing are interchangeable
Marketing is a narrow concept
Selling is a part of marketing
Marketing is a part of selling

Manufacturers of shampoos often send out free samples of their products with the
magazines. This illustrate the use of which of the following element of promotional mix?
Select correct option:
Personal selling
Sales promotion
Direct mail
Advertising

The loyalty marketing focuses on establishing long term relationship between:
Select correct option:
Company and retailer
Retailer and customer
Retailer and consumer
Company and customer

The price of an executive is:
Select correct option:
Premium
Cost
Salary
Wage

Advertising is used by which of the following?
Select correct option:

Business firms
Nonprofit organizations
Professionals
All of the given options


Pictures and specification of product are added in which of the following part of the
marketing plan?
Select correct option:
Financial summary
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Executive summary
Situation analysis
Appendix

Which of the following is Not a component of a marketing plan?
Select correct option:
Marketing advantages
Environmental analysis
Executive summary
Marketing implementation

Which of the following is a type of price discrimination in which price varies according
to quantity sold?
Select correct option:
Forth degree price discrimination
Third degree price discrimination
Second degree price discrimination
First degree price discrimination

Which of the following type of price discrimination can be seen in any market where
excess capacity needs to be eliminated?
Select correct option:
First degree discrimination
Second degree discrimination
Third degree discrimination
Forth degree discrimination

career in sales may offers:
Select correct option:
Opportunity for advancement
High earnings
Personal satisfaction
All of the given options

Which of the following marketing channel will be best for selling High Tec products?
Select correct option:
Retailer
Mail order
Selling direct
Wholesaler

Which of the following emphasizes on profit margins rather than revenue?
Select correct option:
Market leader
Market challenger
Market nicher
Market follower

A secondary-use package can best be defined as which of the following?
Select correct option:
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Can be used as a promotional tool
Can be reused for purposes other than its initial use
Facilitates transportation, storage, and handling for middlemen
Is recyclable and environmentally safe

In BCG matrix, products with high market share and high market growth are referred to
as:
Select correct option:
Dogs
Question marks
Cash cows
Stars

Billboards are example of which of the following advertising media?
Select correct option:
Television
Radio
Newspaper
Outdoor

Which of the following statement is TRUE about publicity?
Select correct option:
Publicity is a tool of direct selling
Publicity is a tool of public relations
Publicity is a tool of sales promotion
Publicity is a tool of advertising

Which of the following is NOT included in product decisions?
Select correct option:
Styling
Brand name
Warehousing
Packaging

What is an outcome of communication and co-operation between sales personnel?
Select correct option:
Successful selling
Successful team selling
More market growth
More productivity

All are the performance measure for tracking the productivity of sales person EXCEPT:
Select correct option:
Margin by product category
Revenue per territory
Margin and revenue per product
Revenue per sales person

Which of the following is NOT an example of variable cost?
Select correct option:
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Rent of factory
Raw material
Power
Transport

In the _____, the firm faces a trade-off between high market share and high current
profit.
Select correct option:
Introduction stage
Growth stage
Maturity stage
Decline stage

For which of the following price wars are good in the short run?
Select correct option:
Retailers
Competitors
Customers
Companies

Which of the following can be used to improve the customer’s viewpoint about firm’s
products and services?
Select correct option:
Experiential innovation
Customer interface
Experiential world of customers
Building experiential platform

Why companies are moving towards marketing public relations?
Select correct option:
To support production, promotion and image
To promote and support product promotion
To support corporate image and product
To support product promotion and selling

Cash cows are SBU's that typically generate:
Select correct option:
Large amounts of cash
A lot of competition
Large awareness levels but few sales
Problems for product managers

Cost that vary directly with the level of production are referred to as _____.
Select correct option:
Fixed cost
Unit cost
Total cost
Variable cost

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Which of the following involves designing and manufacturing the container or wrapper
for a product?
Select correct option:
Labeling
Branding
Product line
Packaging

Core competency guides a firm recombining its abilities in response to demands from
the:
Select correct option:
Retailer
Wholesaler

Environment
Supplier

While considering the place for a product which of the following is important for
customer.
Select correct option:
Communication
Convenience
Cost
Solution

Which of the following BEST describes the definition of marketing mix?
Select correct option:
The way business distribute the products in the market
The way product are arranged in the stores
The way product is priced
The way business elements are combined to meet the needs of customers

All of the following are the examples of unsought goods EXCEPT:
Select correct option:
Course books
Encyclopedia
Funeral plots
Insurance policy

Which of the following BEST describes the consumer’s preference for products that are
widely available to them?
Select correct option:
Production concept
Marketing concept

Selling concept
Product concept

BATNA stands for what?
Select correct option:
The best available to a new agreement
The best available to a negotiated agreement
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The best alternating to a new agreement
The best alternative to a negotiated agreement

Which of the following relating to price is considered as a key element in the marketing
mix?
Select correct option:
The size of the sales force
The speed of an exchange
Quality and cost controls
The generation of total revenue

Which of the following is NOT a force in the macro environment?
Select correct option:
Cultural
Political
Economic
Supplier

Which of the following is the sale of consumer products or services in a face to face
manner away from a fixed retail location?
Select correct option:

Industrial selling
Indirect selling
Direct selling
Business to business selling

Which type of media has an advantage of “mass coverage” for promotions?
Select correct option:
Television
Radio
Newspaper
Direct mail

Price is the only element in the marketing mix that produces:
Select correct option:
Fixed cost
Expense
Variable cost
Revenue

Which of the following is the basic role of promotion?
Select correct option:
Interpretation
Communication
Manipulation
Information


All of the following are the examples of controllable factorsEXCEPT:
Select correct option:
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Line of business
Corporate culture
Overall objectives of organizations
Competition in the market

Which of the following is NOT a type of vertical integration?
Select correct option:
Unbalanced vertical integration
Balanced vertical integration
Forward vertical integration
Backward vertical integration

All of the following are the advantages of IMC EXCEPT:
Select correct option:
Company will have a success factor
Money will be less spent
Results will be achieved easily
Lack of consistency in the message of company

The highest degree of share of mind is known as:
Select correct option:
Mind response
Mind awareness
Top of mind
Mind share

Which of the following sets floor for the price that company can charge for its product?
Select correct option:
Product

Premium
Promotion
Cost

Identify the type of packaging for ice creams.
Select correct option:
Primary packaging
Secondary packaging
Transport packaging
Decorative packaging

In the product adoption process, the consumer is stimulated to seek information about the
innovation at which of the following stage?
Select correct option:
Interest
Trial
Awareness
Evaluation

Which of the following is an example of indirect selling?
Select correct option:
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B2B selling
Door-to-door selling
Face-to-face selling
Telemarketing

An event designed to attract the public's attention to the promoters is known as:
Select correct option:

Press release
Public relation
Publicity stunt
Publicity

In which of the following the manager attempts to maintain the same margin regardless
of changes in cost?
Select correct option:
Stabilization of margin
Increasing the margin
Decreasing the cost
Increasing the cost

Product planners need to think about products and services on three levels. Each level
adds more customer value. The most basic level is the _____, which addresses the
question, “What is the buyer really buying?”
Select correct option:
Augmented product
Actual product
Core benefit
Specialty product

Which of the following can be used to build up long-term image for a product?
Select correct option:
Free samples
Advertising
Coupons
Price packs

Which of the following is known as a set of marketing tools used by the firms to pursue

its marketing objectives in the target market?
Select correct option:
Marketing mix
Promotion mix
Offering mix
Product mix

Which of the following is a controllable factor for marketers?
Select correct option:
Competition
Technology
Corporate culture
Economy
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Sales decline in the decline stage of the PLC because of technological advances,
increased competition, and _____.
Select correct option:
Shifts in unemployment
Shifts in the economy
Shifts in consumer tastes and preferences
Foreign imports

Which of the following is a major determinant of demand for the product in the market?
Select correct option:
Planning
Promotion
Price
Place

What is the mutual activity of negotiation and decision making?
Select correct option:
Compromise seeking
Common objective
Conflict between parties
Presence of influence

Which of the following is also called an Export market?
Select correct option:
Consumer market
Business market
Global market
Government market

Which pricing strategy involves a company fixing a low price that high-cost competitors
cannot match?
Select correct option:
Skimming
Psychological
Cost-orientated
Penetration

The _____ is the central instrument for directing and coordinating the marketing effort.
Select correct option:
Business plan
Production plan
Market plan
Selling plan

Identify the strategy that deals with the rate of new product development.
Select correct option:
Vertical integration
Horizontal integration
Innovation strategy
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Aggressiveness strategy

Which of the following aggressive strategy is without direction?
Select correct option:
Reactor
Analyzer
Defender
Prospector

Which of the following is NOT a part of consumer adoption process?
Select correct option:
Convenience
Trail
Evaluation
Interest

Which of the following offers an incentive to buy a product?
Select correct option:
Direct mail
Public relations
Sales promotion
Advertising

ABC Company has introduced a new beverage in the market. The company must inform
customers about the availability and the benefits of the beverage. Identify the activitiy of
marketing mix involved.
Select correct option:
Place
Price
Promotion
Product

Which of the following is a strategy of using a successful brand name to launch a new or
modified product in a new category?
Select correct option:
Line extension
Co- branding
Brand extension
Multibranding

How TV commercials can catch the attention of customers?
Select correct option:
Catchy jingles
Humor
Catch-phrases
All of the given options


In which of the following company specifically creates a brand to counter a competitive
threat?
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Select correct option:

Fighting brand
Co-brand
Family brand
Individual brand

Identify which one of the following is a cash cow.
Select correct option:
A product with high growth and high market share
A product with low growth and high market share
A product with low growth and low market share
A product with high growth and low market share

Which of the following is a part of the media that is specially designed to reach a very
large or the whole population of a country?
Select correct option:
Internet
Electronic media
Mass media
Publicity

A shopkeeper is offering 5% discount to senior citizens. The shopkeeper is using which
of the following:
Select correct option:
Forth degree discrimination
Third degree discrimination
Second degree discrimination
First degree discrimination


The label on a soft drink can read "cool and refreshing." For what reason are these words

used?
Select correct option:
To encourage multiple purchases
To provide information
To promote the product
To satisfy legal requirements

Which of the following is a reduced price marked on the label or package by producer?
Select correct option:
Coupon
Price-pack deal
Sample
Cents-off deal


Manufacturers of shampoos often send out free samples of their products with the
magazines. This illustrate the use of which of the following element of promotional mix?
Select correct option:
Personal selling
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Sales promotion
Direct mail
Advertising

The first television commercial aired in:
Select correct option:
1951
1941
1931

1921

Identify the commercialization decision which involves decisions regarding launch of
product in single or multiple localities?
Select correct option:
Why to launch the product?
How to launch the product?
Where to launch the product?
When to launch the product?

Which of the following channel is used for standardized items?
Select correct option:
Selling direct
Mail order
Retailer
Wholesaler

The price of which of the following is lower than the cost and is used to drag customers
into a store.
Select correct option:
Premium product
Discounted product
On-sale item
Loss leader

Which of the following is considered as dead end of distribution?
Select correct option:
Promotion
Warehousing
Wholesaling

Retailing

What will be the average cost per unit if a firm produces 600 units at cost of Rs.120, 000?
Select correct option:
50
100
150
200

Buying and selling of mass consumer goods and services comes under which of the
following markets?
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Select correct option:
Business markets
Global markets
Consumer markets
Government markets

1) Which of the following is a part of the media that is specially designed to
reach a very large or the whole population of a country?
a) Mass media
b) Print media
c) Electronic media
d) Internet

2) Which of the following is NOT the purpose of mass media?
a) Advocacy
b) Journalism
c) Broadcasting

d) Entertainment

3) Which type of media has an advantage of “mass coverage” for promotions?
a) Newspaper
b) Radio
c) Television
d) Outdoor advertising

4) Which of the following is NOT used for commercial advertising?
a) Wall paintings
b) Billboards
c) Bus stop benches
d) Word of mouth

5) For what purpose advertising slogans are used?
a) Drawing attention
b) Marketing communication
c) Sales promotion
d) Publicity

6) In which type of commercial, information is conveyed through television?
a) Broadcasting
b) Information
c) Telecasting
d) Billboard

7) Which of the following is a NOT type of sales?
a) Direct sales
b) Aggressive sales
c) Consultative sales

d) Complex sales

8) Who is much more knowledgeable about their product or service than the
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prospect?
a) Sales person
b) Manager
c) Customer
d) Whole seller

9) Which of the following is NOT the tactics of negotiation?
a) Presenting demands
b) Setting pre-conditions
c) Declining to speak first
d) Presenting product

10) What is the other term used for negotiation?
a) Loss-win
b) Win-win
c) Win-loss
d) Loss-loss

11) How marketing manager can develop strategies for each product using
information from sales force management system?
a) Using communication mix variables
b) Using marketing mix variables
c) Using product mix variables
d) Using promotion mix variables

12) How an increased productivity create competitive advantage?
a) It reduces cost
b) It increases retailers
c) It increases competitors
d) It reduces growth

13) What is an outcome of communication and co-operation between sales
personnel?
a) More productivity
b) Successful selling
c) More market growth
d) Successful team selling

14) Identify the type of promotion in which companies use celebrities for
promotion.
a) Personal selling
b) Sales promotion
c) Publicity
d) Public relation

15) Companies are using public relation to support the sales:
a) In short run only
b) In long run only
c) In short and long run
d) None of the given options
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16) Which of the following is the combination of institutions through which a
seller markets products to the user?

a) Retailer
b) Wholesaler
c) Distribution channel
d) Logistics organization

17) Which of the following is readymade business transferred from one place to
other?
a) Whole selling
b) Retailing
c) Franchising
d) Direct selling

18) What will be the length of distribution channel for perishable goods?
a) Short
b) Long
c) Medium
d) None of the given options

19) What is the intention of vertical marketing for retailers and wholesalers?
a) Reduce cost
b) Reduce channels
c) Reduce control
d) Increase control

20)A vertical marketing system in which independent firms at different levels of
production and distribution join together through contracts to obtain more
economies or sales impact than they could achieve alone is referred as:
a) Corporate VMS
b) Conventional VMS
c) Administered VMS

d) Contractual VMS

Question # 1 of 20 ( Start time: 02:42:31 AM ) Total Marks: 1
The _____ is the central instrument for directing and coordinating the marketing effort.
Select correct option:
• Business plan
• Production plan
• Market plan
• Selling plan
Question # 2 of 20 ( Start time: 02:42:57 AM ) Total Marks: 1
Which of the following type of price discrimination can be seen in any market where
excess capacity
needs to be eliminated?
Select correct option:

• First degree discrimination
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• Second degree discrimination
• Third degree discrimination
• Forth degree discrimination

Question # 4 of 20 ( Start time: 02:44:53 AM ) Total Marks: 1
Which of the following is NOT an example of variable cost?
Select correct option:
• Rent of factory
• Raw material
• Power
• Transport

Question # 5 of 20 ( Start time: 02:45:14 AM ) Total Marks: 1
Which of the following offers an incentive to buy a product?
Select correct option:
• Direct mail
• Public relations
Sales promotion
• Advertising

Question # 6 of 20 ( Start time: 02:45:35 AM ) Total Marks: 1
Warehousing facility to channel members is an example of:
Select correct option:
• Seasonal discount
• Trade discount
• Quantity discount
• Cash discount

Question # 7 of 20 ( Start time: 02:46:09 AM ) Total Marks: 1
Aggressive selling is a characteristic of which of the following concept of marketing?
Select correct option:
• Production concept
• Marketing concept
• Selling concept
• Product concept
Question # 8 of 20 ( Start time: 02:46:29 AM ) Total Marks: 1
Which of the following tells about the details of the plan?
Select correct option:
• Title page
• Market analysis
• Marketing strategy
• Executive summary

Question # 9 of 20 ( Start time: 02:46:44 AM ) Total Marks: 1
In which of the following marketing strategy companies develop the brand name, brand
image
and product portfolio analysis?
Select correct option:
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• Product
• Pricing
• Promotion
• Distribution

Question # 10 of 20 ( Start time: 02:47:08 AM ) Total Marks: 1
Which of the following is the first step in the new product development process?
Select correct option
• Idea generation
• Idea development
• Idea screening
• Idea testing

Question # 11 of 20 ( Start time: 02:47:26 AM ) Total Marks: 1
Which of the following is a type of price discrimination in which price varies according
to quantity sold?
Select correct option:
• Forth degree price discrimination
• Third degree price discrimination
• Second degree price discrimination
• First degree price discrimination

Question # 12 of 20 ( Start time: 02:47:45 AM ) Total Marks: 1
A company is charging different prices to the customers based on the location. It is
known as:
Select correct option:

• First degree discrimination
• Second degree discrimination
• Third degree discrimination
• Forth degree discrimination

Question # 13 of 20 ( Start time: 02:48:08 AM ) Total Marks: 1
Which of the following is also known as problem child?
Select correct option:
• Dogs
• Questions marks
• Cash cows
• Stars

Question # 14 of 20 ( Start time: 02:48:32 AM ) Total Marks: 1
Which of the following relating to price is considered as a key element in the marketing
mix?
Select correct option:
• The size of the sales force
• The speed of an exchange
• Quality and cost controls (Doud)
• The generation of total revenue
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Question # 15 of 20 ( Start time: 02:49:02 AM ) Total Marks: 1

Which of the following is an advantage of sales promotion?
Select correct option:
• Increase sales in long run
• Decreases consumer traffic
• Create awareness about product
• Increase sales in short term

Question # 16 of 20 ( Start time: 02:49:26 AM ) Total Marks: 1
Which of the following is NOT a sales promotion technique?
Select correct option:
• Coupons
• Telephone surveys
• Samples
• Contests

Question # 17 of 20 ( Start time: 02:49:47 AM ) Total Marks: 1
The consumer’s estimate of the product’s overall capacity to satisfy his or her needs is
called:
Select correct option:

• Product Cost
• Product Value
• Product need
• Product Satisfaction

Question # 18 of 20 ( Start time: 02:50:10 AM ) Total Marks: 1
IMC stands for what?
Select correct option:

• Internal marketing communication

• Integrated marketing communication
• Integrated managing company
• Internal marketing communit

Question # 19 of 20 ( Start time: 02:50:47 AM ) Total Marks: 1
The loyalty marketing focuses on establishing long term relationship between:
Select correct option:

• Company and retailer
• Retailer and customer
• Retailer and consumer
• Company and customer

Question # 20 of 20 ( Start time: 02:51:06 AM ) Total Marks: 1
Idea-reducing stage of new product development process is called:
Select correct option:
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• Concept development
• Product concept
• Idea screening
• Idea generation

Question # 1 of 20 ( Start time: 02:53:21 AM ) Total Marks: 1
Which of the following is NOT a purpose of discounts?
Select correct option:

• Increase long term sales
• Reward valuable customers

• Move out-of-date stock
• Increase short-term sales

Question # 2 of 20 ( Start time: 02:53:48 AM ) Total Marks: 1
Which of the following mode of selling is best for Encyclopedia?
Select correct option:

• Electronic sales
• Complex sales
• Direct sales
• Indirect sales

Question # 3 of 20 ( Start time: 02:54:10 AM ) Total Marks: 1
In which of the following marketing strategy companies develop the brand name, brand
image and product portfolio analysis?
Select correct option:

• Product
• Pricing
• Promotion
• Distribution

Question # 4 of 20 ( Start time: 02:54:26 AM ) Total Marks: 1
The consumer products and services with unique characteristics or brand identification
for which
a significant group of buyers is willing to make a special purchase effort are called:
Select correct option:

• Industrial products
• Specialty products

• Unsought products
• Shopping products

Question # 5 of 20 ( Start time: 02:54:53 AM ) Total Marks: 1
Which of the following takes place at retailer’s end?
Select correct option:
Upto 1000 Solved MCQs of MKT501