Sorting Things Out: User experience design lesson

Sort g
Out
Th gs
in
Sort g
Out
Th gs
in
Presented
by
An
Introduction
to
Card
Sorting
Stephen P.
Anderson
TOPIC
SPEAKER
STEPHEN P.
ANDERSON
poetpainter.com
I help businesses with
‘Product Strategy
& Design’ needs
First, Some Context
The User
Experience
Iceberg
The User
Experience

Iceberg
>
>
nomenclature
design
research
wireframes
search log
analysis
site maps
process
flows
prototypes
sketches
Iterative
Testing
content
inventory
usability
evaluation
task based
audience
segmentation

diary
field visit
alignment &
gap analysis
scenarios
concept
models
interaction design
concepts
use
cases
non directed
interview
backcasting
future
scenarios
competitive
matrix
card sorting
personas
business
discovery
storyboards
mental
models
nomenclature
design
research
wireframes
search log

analysis
site maps
process
flows
prototypes
sketches
Iterative
Testing
content
inventory
usability
evaluation
task based
audience
segmentation
diary
field visit
alignment &
gap analysis
scenarios
concept
models
interaction design
concepts
use
cases
non directed
interview
backcasting
future

scenarios
competitive
matrix
personas
business
discovery
storyboards
mental
models
card sorting
“efficient & effective”
WHAT IS IT?
Card sorting is a user-centered design
method for increasing a system’s findability.
The process involves sorting a series of
cards, each labeled with a piece of content or
functionality, into groups that make sense to
users or participants.
How
people
think
Web Site
Structure
>
color?
shape?
height?
Are those people

finding What they
came for? Yes or no?
How do you know?
Why are most people
coming to your
church Web site?
What (or who)
decided?
How can we insure
that different
people find what
they’re looking for?
card sorting
can help
There are
different ways
to sort content.
(And the best way may not be
what you were thinking )