Advanced accouting 4 ppt

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Hean Tat Keh is an Associate Professor of Marketing at the
Guanghua School of Management, Peking University in
Beijing, China. Previously, Dr Keh taught at the National
University of Singapore for five years. A Malaysian of
Chinese ancestry, he obtained his BBA (Hons) from the
University of East Asia, Macau, his MBA from the Hong
Kong University of Science and Technology, and his PhD
from the University of Washington, Seattle.
Xiongwen Lu is Professor of Marketing in the School of
Management at Fudan University and Honorary Professor
at the University of Hong Kong. Recognized as one of the
most distinguished marketing academicians in China, Dr
Lu has been elected a Standing Director of the Chinese
Marketing Association, Vice Chairman of Shanghai
Marketing Association, and Director of the Center for
Chinese Marketing Research (cosponsored by the Chinese
Marketing Association and Fudan University).
ISBN: 0-13-127537-2
2005, Paper, 720 Pages
SERVICES MARKETING IN ASIA
Second Edition
Christopher H Lovelock, Jochen Wirtz, Hean Tat Keh, and
Lu Xiongwen
Services Marketing In Asia, Second Edition, builds on the
excellence of the previous edition, which quickly became
the leading textbook used in services marketing courses
across Asia. It is equally suitable for courses directed at
advanced undergraduates or MBA and EMBA students.
In addition, the book is also recognized as a vital reference
for managers and other professionals working in service

industries.
Responding to the rapid changes in technology and the
business environment in Asia, this new edition has been
significantly revised and restructured to sharpen the focus
on essentials, add in-depth discussion of new concepts
and ideas, extend coverage of service developments in
China and India, and provide numerous new examples
from a broad cross-section of service industries. The book
also features many new cases on firms operating in a
wide variety of Asian environments, including China, Hong
Kong, India, Malaysia, the Philippines, Singapore, and
Taiwan.
About the Authors and Adaptors
Christopher Lovelock is an adjunct professor at the Yale
School of Management, where he teaches an MBA
services marketing course. Dr Lovelock’s distinguished
academic career has included 11 years on the faculty
of the Harvard Business School and two years as a visiting
professor at IMD in Switzerland. He has also held
appointments at Berkeley, Stanford, and the Sloan School
at MIT, as well as visiting professorships at The University of
Queensland in Australia and at both INSEAD and Theseus
Institute in France.
Jochen Wirtz is one of the leading authorities in services
marketing in Asia. He is an Associate Professor at the
National University of Singapore, where he teaches services
marketing courses in executive, Executive MBA, MBA and
undergraduate programs. He is codirector of NUS’s joint
Executive MBA program with UCLA. He received his PhD
in services marketing from the London Business School,

and holds a BA (Hons) in marketing and accounting and
a professional certification in banking from Germany.
For instructors:
Instructor’s Manual
Powerpoint Slides
Video Clips
Companion Website
www.pearsoned-asia.com/lovelock2
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ISBN: 981-244-565-X
2004, Paper, 264 pages
STRATEGIC ASIAN MARKETING
An Essential Guide for Managers
Keh Hean Tat and Chiang Jeongwen
Strategic Asian Marketing promises to be a useful resource
for managers who want to learn about marketing in the
new Asia. This concise volume covers key and recent
marketing topics, focusing on the applications of marketing
in Asia.
It has several distinguishing factors that set it apart from
other marketing books. First, every chapter starts with an
extended example of marketing in action in an Asian
country, with numerous other examples throughout the
entire book. Second, it ends with a quick summary of the
major points covered, serving as a reinforcement of the
lessons learned. Further, it is written in a structured and
succinct style, making it a highly-readable book. Lastly,
this book is written by two Asian authors who are well-
known marketing professors with extensive teaching,
research, and consulting experience in the region.

About the Authors
Hean Tat Keh is an Associate Professor of Marketing at the
Guanghua School of Management, Peking University in
Beijing, China. Previously, Dr Keh taught at the National
University of Singapore for five years. A Malaysian of
Chinese ancestry, he obtained his BBA (Hons) from the
University of East Asia, Macau, his MBA from the Hong
Kong University of Science and Technology, and his PhD
from the University of Washington, Seattle.
Jeongwen Chiang is a Professor of Marketing at NUS
Business School, National University of Singapore (NUS).
Before joining NUS, Prof Chiang was a marketing professor
at the University of Rochester, Washington University in St
Louis, and the Hong Kong University of Science &
Technology. His research interests include competition in
the telecommunications industry, database marketing,
consumer choice, new product/service development,
and customer satisfaction.
For instructors:
Powerpoint Slides
Companion Website
www.pearsoned-asia.com/keh
ISBN: 0-13-067043-X
2004, Paper, 152 Pages
34
THE RISE OF CONSUMER POWER
Adopting the Right Marketing Communication
Strategies
Camille Schuster
At the beginning of the 21st century, the expansion of the

Internet made it possible for consumers to wrestle control
away from both the retailers and manufacturers.
Consumers can obtain information on almost any product
or service, regardless of where it is produced, and can
have it delivered from almost anywhere to a convenient
location at a price. In the Consumer Century (21st century),
consumers are no longer satisfied with mass produced
products or services. Companies that do not adapt to this
new reality or prepare for the changes in this marketplace
are doomed to failure. Business processes in general, and
promotion activities specifically, need to begin with the
consumers – who are they, what they want, how they
want to receive products, when they want to purchase,
and what price are they willing to pay for the value
provided.
Your consumers are your most precious resource. Learn
about them, learn from them, and use that knowledge to
integrate your marketing communication program from
Schuster’s The Rise of Consumer Power.
About the Author
Camille Schuster is a Full Professor of Marketing at Xavier
University, Faculty Associate at Arizona State University,
and President of Global Collaborations. She has presented
keynote presentations, breakout sessions, speeches and
workshops in more than 20 countries around the world.
She has published articles in a number of academic
journals and has co-authored several books that have
been well received by both business and academic
audiences around the world.
ISBN: 981-244-608-7

2004, Paper, ?? pages
35
ISBN: 0-13-066466-9 (Paper)
ISBN: 981-235-932-X (Case)
2002, 424 pages
ASIAN BRANDING
A Great Way to Fly
Ian Batey
Written by Asia’s most respected practitioner in the field, Ian Batey, the creator
of the Singapore Girl, this book is the first definitive guide to building global
power brands in Asia. Batey crusades a massive global marketing war in which
Asian brands rise from nothing to beat Western and Japanese power brands
at their own game. He identifies how a diverse range of products and
commodities in Asia, Australia, and India can become global power brands by
the year 2020. He takes us behind the scenes for a glimpse of Singapore Airlines,
Mercedes-Benz, Shangri-La Hotels, Singapore Tourism Board, Tiger Beer, United
Overseas Bank, and more. Readers can enjoy page after page of practical
and inspiring guidance, spiced with Batey’s often irreverent wit and illuminated
with brand-building ads, unique charts, and diagrams.
ISBN: 0-13-008378-X
2002, Paper, 160 pages
CLUELESS IN ADVERTISING
May Lwin and Jim Aitchison
A basic guide to the advertising industry, answering all the most common
questions, and outlining all the career opportunities in a fresh, user-friendly format.
This book will be the definitive, must-read title for students and new recruits in
the Asia Pacific region.
Also available in this series:
· Clueless in Banking and Finance
· Clueless in Marketing Communications

· Clueless in Public Relations
· Clueless in Starting a Business
ISBN: 974-900-669-2
2002, Paper, 144 pages
ASIA PACIFIC ADVERTISING FESTIVAL
Award Winning Book 2001-2002
This book is the first compendium of the best creative advertising from the Asia
Pacific Advertising Festival. It features award winners from the event and is a
showcase for the diversity of talent in the region. This book will help you in your
aim to become creative leaders in your markets and to serve the Asia Pacific
communities best.
36
ISBN: 983-2639-33-6
2003, Paper, 210 pages
ISBN: 0-13-102841-3
2003, Paper, 160 pages
CLUELESS IN MARKETING COMMUNICATIONS
May Lwin and Jim Aitchison
This book in the Clueless series is a basic guide to working in and understanding
the field of marketing communications. It will answer all the most common
questions and outline all the career opportunities in the industry.
Also available in this series:
· Clueless in Advertising
· Clueless in Banking and Finance
· Clueless in Public Relations
· Clueless in Starting a Business
ISBN: 981-244-506-4
2003, Paper, 174 pages
CLUELESS IN PUBLIC RELATIONS
May Lwin and Jim Aitchison

This book in the Clueless series is a basic guide to working in and understanding
the field of public relations. It will answer all the most common questions and
outline all the career opportunities in the industry.
Also available in this series:
· Clueless in Advertising
· Clueless in Banking and Finance
· Clueless in Marketing Communications
· Clueless in Starting a Business
MARKETING*WISE
An Unconventional Approach to Strategic Marketing for Asia
Sunny T H Goh and Khoo Kheng-Hor
Marketing is one of the only two basic functions of a corporation. The answer
in this book may surprise you with its many thought-provoking points.
37
ISBN: 0-13-046544-5 (Paper)
ISBN: 0-13-102008-0 (Case)
2002, 216 pages
RETHINKING MARKETING
Sustainable Market-ing Enterprise in Asia
Philip Kotler, Hermawan Kartajaya, Hooi Den Huan, and Sandra Liu
This book offers a fresh perspective on understanding how successful business
strategies are crafted. It provides insights into the challenges and opportunities
present in a changing Asian business environment. Concepts are presented
through models and frameworks. These are illustrated by short case studies of
a broad spectrum of Asian businesses, ranging from manufacturing to logistics
planning to retailing and services. Readers will be better able to understand
the problems encountered by Asian companies, and to apply useful conceptual
tools to formulate effective strategies in solving them.
ISBN: 0-201-62857-0
1994, Case, 312 pages

PRACTICAL MARKETING
An Asian Perspective
Wee Chow Hou
The book is written primarily for managers who may not have any marketing
knowledge or experience. For the marketeer, the many concepts and thought-
provoking reminders will prove to be useful for the decision-making process.
Certainly, marketeers will find much food for thought from this book.
ISBN: 0-13-027092-X
2000, Paper, 232 pages
PRINCIPLES OF MARKETING
An Asian Case Book
Ang Swee Hoon et al.
Doing business in Asia can be complex and confusing because of the region’s
cultural diversity. To help firms understand the problems and challenges faced
in doing business in Asia, this book was developed with 37 original cases covering
a wide spectrum of products, topics, and countries. Topics covered include
how foreign businesses operate in Asia and the rapidly growing electronic
commerce industry.
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ISBN 0-13-049931-5
2002, Paper, 240 pages
RETHINKING MARKETING
Sustainable Market-ing Enterprise in Asia: Text and Cases
Philip Kotler, Hermawan Kartajaya, Hooi Den Huan, and Sandra Liu
While its sister book provides powerful concepts through models and frameworks
to explain the key marketing strategies for enterprises in Asia, Text and Cases
provides more in-depth cases to illustrate these concepts. The longer case
studies selected here are drawn from a broad spectrum of Asian businesses,
many of which are Asia’s leading companies. The diversity of industries covered
and the different country environments will help to facilitate in-depth and broad-

based discussions, so that readers will have a greater understanding of the
complexities of running businesses in this region.
ISBN: 0-13-035457-0
2002, Paper, 160 pages
SECRETS OF NETWORK MARKETING WEALTH
Build the Business You Want
John Bremner
This book provides a practical, motivating, and clear guide to network marketing.
It gives firm advice on converting prospects into partners, avoiding the mistakes
that others make, and planning for success. You can also read about dynamite
selling techniques that work like magic. In short, this book teaches you how to
take your business from the doldrums to spectacular success.
For Sale in Asia only
ISBN: 0-13-027601-4
2000, Paper, 416 pages
STRATEGIC MARKETING CASES FOR 21ST CENTURY ASIA
John A Quelch, Leong Siew Meng, Ang Swee Hoon, and Tan Chin Tiong
Towards the end of the 20th century, Asia experienced one of its most tumultuous
economic periods. As regional economies recover, businesses are restructuring
and refocusing themselves. This book of marketing cases incorporates these
developments. The cases from Harvard, INSEAD, and other universities deal with
real contemporary marketing management and strategy problems, and give
added insights into company operations and market response.
39
ISBN: 0-13-795550-2
1999, Paper, 984 pages
THE ASIAN MARKETING CASEBOOK
Noel Capon and Wilfried Vanhonacker
This compilation of 60 case studies, covering 16 Asian countries and the Middle
East, demonstrates the diversity of marketing problems faced by both domestic

Asian and foreign corporations operating in Asia. The Asian countries are
Bangladesh, China, Hong Kong, India, Indonesia, Japan, Kazakstan, Malaysia,
Pakistan, the Philippines, Singapore, South Korea, Sri Lanka, Thailand, and
Vietnam. The cases cover a broad span of marketing issues, including industrial
and consumer marketing, products, services, marketing strategy development,
distribution, promotion, pricing, and intra-country problems. An overview of
each country provides useful background for the cases.
40
THE MISUNDERSTOOD CHINA
Uncovering the Truth Behind the Bamboo Curtain
Chi Lo
Most analyses in the China debate do not yield insights
because what seems obvious is often wrong. In a nutshell,
there is confusion and misunderstanding about the Chinese
economy. By probing conventional wisdom, The
Misunderstood China seeks to uncover the truth behind
China’s economic and financial myths.
In his course to debunk such myths, Chi Lo gives many
counter-intuitive insights to the opening and growth of
China’s economy. Unlike other China discussions which
focus on one side of the China story and often lack
research underpinning, The Misunderstood China uses
macroeconomic concepts to provide a balanced analysis
with rigorous economic logic and facts. Thus, this book
differs significantly from the current China discussions
which focus exclusively on the positive or negative side
of the China story. Accessible and concise, the analysis
will serve as a catalyst for critical thinking about China’s
development. Its practicality and market relevance should
also appeal to the average investor and reader of Asia

business economics and finance. Financial market
practitioners, corporate executives, government advisors,
and students of Asian studies seeking to understand China
and Asia’s economic and financial development should
find this book particularly useful for brainstorming and
development of business strategies and policies.
About the Author
Author of When Asia Meets China in the New Millennium,
Chi Lo was enlisted as a member of the International
Who’s Who Professionals in 2000. He is an economic
strategist based in Hong Kong. He has over 15 years of
international research experience in economics, financial
markets, and public policy & standards development,
covering North American and Asian economies. Before
coming to Asia in 1996, he served as Economic Advisor
at the federal deposit insurance agency under the
Canadian Government Department of Finance in Ottawa,
Canada.
ISBN: 981-244-606-0
2004, Paper, 168 pages
41
ISBN: 0-13-085330-5
1999, Paper, 336 pages
CHINESE BUSINESS NETWORKS
State, Economy and Culture
Edited by Chan Kwok Bun
This book provides an analysis and interpretation of the business conduct of the
ethnic Chinese of Southeast and East Asia. The focus is on the emergence,
utilization, and maintenance of business networks and connections (as processes
and as “things”) among the ethnic Chinese worldwide, often providing cogent

evidence from comparisons of different economies. The book strives toward a
critical rethink on Chinese business networks, through case studies, logical
construction of concepts and, more importantly, state-of-the-art reflective essays.
This collection of essays, taken as a whole, demystifies and debunks the many
stereotypical images of Chinese business conduct constructed by journalists and
academics alike. Academic jargon is avoided in the book. Language intelligible
to both professional social science analysts and intelligent laymen are used
wherever possible.
ISBN: 0-13-008381-X,
2003, Paper, 184 pages
ISBN: 0-13-047488-6,
2003, Paper, 342 pages
CHINA STREETSMART
What You Must Know to Be Effective and
Profitable in China
John L Chan
The entry of China into the World Trade Organization offers foreign businesses
unprecedented opportunities in China. Learning from successful business
leaders, the author, a veteran China executive, lays out a practical approach
to avoiding pitfalls earlier companies have succumbed to. China Streetsmart
is an invaluable book for investors who desire to learn the secrets of award-
winning businesses operating in China today. This book clears up the confusion
and conflicting stories on what it takes to be successful in China by not postulating
theory but rather giving investors practical and proven advice.
BEYOND THE PORT CITY
Development and Identity in
21st Century Singapore
Ooi Giok Ling and Brian Shaw
While many previous books on Singapore have focused on its development as
a modern city-state, highlighting the nation-building process that has sought to

integrate a highly diversified society, this book addresses some relatively neglected
spatial issues, drawing from the past while also looking toward the future. Topics
covered include the continuing role of port and port-related activities within
the nation’s growth economy; the results of 40 years of public housing
development and new town experiments; the continued social and political
stability of an increasingly multi-ethnic nation; the sustainability of the state’s
globalization push given accelerating social polarization; and the prospects for
Singapore’s tourism industry.