The making of a big idea: Short guide to make an Application

the making of a
BIG IDEA
it all starts with a
NEED
we love Twitter & iPhone, so we really love
TWEETIE 2
where’s the Flickr?
WTF
if you like it, then it’s important just
BECAUSE
remember it’s important to be
PASSIONATE
(
+
)
=

when you’re excited, it’s
EXCITING
the next step is to identify an
OPPORTUNITY
there was an opportunity to go
CUSTOM
but
HOW
?
it’s all about a little something they call an
EXECUTION STRATEGY
it’s important to remember to never
RE-INVENT THE WHEEL
but always remember and ask, is there

A BETTER WHEEL
?
start with a little bit of
RESEARCH
next step make a
PLAN
ask yourself
WHAT DO YOU NEED
?
Our To-Do List:
BRANDING & CREATIVE STRATEGY
INFORMATION ARCHITECTURE
VISUAL UI DESIGN
FRONT-END DEVELOPMENT
TECHNICAL RESEARCH & EXPLORATION
BACK-END DEVEBACK-END DEVELOPMENT
INTEGRATION & DEPLOYMENT
and then, think about
WHO DO YOU NEED
?
we can’t always do it
ALONE
Our Team:
Alex
DESIGN GUY
Dan
CLOSET DEVELOPER
Martin
SCOPE CREEPERSCOPE CREEPER
Dave

MONSTER MAKER
Lauren
MARKUP’ER
now it’s time to figure out
HOW LONG
?

ONE WEEK
the most important words ever will be
OPPORTUNITY COST
simply ask yourself
IS IT WORTH IT
?