The Big Story Engine: Future of Social Media

The big story engine
Fabio Sergio
Media Futures 09 | July 2009
© 2009 frog design. confidential & proprietary. July 2009
Media Futures 09!!The big story engine
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my two patron saints
for the next 15 minutes
Guillermo del Toro (right)
Guillermo del Toro, Wired Magazine, 2009
“
In the next 10 years,
we're going to see all the forms
of entertainment melding into
a single-platform ‘story engine’.
The moment you connect
creative output with a public
story engine, a narrative
can continue over a period
of months or years.”
Clay Shirky | www.shirky.com
Clay Shirky, TED, 2009
“
In a world where media is global,
social, ubiquitous and cheap

media is less and less
about crafting a single message
to be consumed by individuals,
and is more and more
a way of creating an
environment for convening
and supporting groups.”
big changes
big stories
big engines
big screens
big changes
printing press
two-way communication
physical encoding of “rich” media
over the air broadcast
Clay Shirky, TED, 2009
“
curious asymmetry.
The media that's good
at creating conversations
it's no good at creating groups,
and the media that's good
at creating groups is no good
at creating conversations.”
printing press
two-way communication
physical encoding of “rich” media
over the air broadcast
internet

big stories
sushi media
in the attention economy
stories are bigger, longer
and stretch across channels
internet
many to many communication
consumers = producers
(digital) media osmosis
media have become places
to have conversations on
big engines
Sony PS3 | www.playstation.com
© 2009 frog design. confidential & proprietary. July 2009
Media Futures 09!!The big story engine
TV BlobBox| www.tvblobbox.com