The Rainbow Theory: At The End of Social Media

the rainbow theory
@The End of Social Media
Picture by Manicho
the rainbow theory
Nick Decrock, @NOCUS
Picture by Manicho
“If you want to spot a
rainbow, you need to know
where it starts or ends.”
Define where you want need to start and
want to achieve in the end.
- Social Media, the Rainbow theory
Of course
you want
this.
Social Media
has as many
myths as
the rainbow
phenomenon.
Where will
you be social
tomorrow ?
Make your own
United
Colors
of Social
Media
The Conversation Prism
by Brain Solis
Building bridges,

starting
conversations
Social media ≠ a hype
EGO
TAKE PART
EXPRESS
CURIOUS
your them
us
@ndecrock
Human drivers for Social Media
print
email web
TV radio
PR event social
mail
Social media ≠ a medium
Social Media
≠ Medium
Social Media is the human
connection between media.
The best investment
in social media is
an investment in marketing.
people / product / price /
promotion /
People want to talk about
your product or brand.

Give them a reason to.
In average, there are almost 25 million
conversations about brands per week.
Look ! A rainbow ! Wow
Make your
own rainbow !
Listen
Learn
Share
Join
Engage
How to
let the
sun
shine
?
How to
get
into
the
cloud
?
How to
look
for that
pot of
gold
?
LISTEN
+ LEARN

PARTICIPATE
+ ENGAGE
LEADS, LOYALTY
+ SALES
✓
knowledge
✓
inspiration
✓
golden network
✓
new products
✓
better marketing
✓
yes money !
“Saying what we think gives us a wider
conversational range than saying what we know”
So what’s @ the end of social media ?
and enjoy the rainbow.
Thank You
Picture by Manicho
Nick Decrock,
NOCUS
www.nocus.eu
@ndecrock on Twitter