Innovation Through Design: Thinking An approach to invent exciting products and identify possible futures

Innovation Through
Design Thinking
An approach to invent exciting products, identify
possible futures, and solve wicked problems.
Sean Rankin
Manager, User Experience Group
Duck Creek Technologies
DESIGN IS
EVERYWHERE
“
7 out of 10 people recalled the last time they saw a product
they just had to have, it was because of the design of the
product.
Kelton Research
Bad design gets noticed.
Sometimes, good design
goes unoticed.*
* Most of the time.
Fix problems, don’t hide them.
Companies that view design as just making
products look slick are missing the point.
The design process can be used
to tackle a whole range of
creative and business problems.
DESIGN THINKING
is a process for practical, creative

resolution of problems or issues
that looks for an improved future
result.
DESIGN
THINKING
CONCEPTS
Design thinking is a process
to manage innovations.
It’s a creative process based
on the building up of ideas.
DESIGN VS
MANUFACTUER
Innovation drives differentiation.