the viet nam company to go oversea, how have they done suggest the company should go oversea

FIND OUT:
_THE VIET NAM COMPANY TO GO OVERSEA,
HOW HAVE THEY DONE
_SUGGEST THE COMPANY SHOULD GO
OVERSEA.
International Marketing Group
WHICH COMPANY WENT TO
OVERSEA ?
Introduction:
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
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 
!"#$%"&'((&)
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*+$%"&'&)
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, /""/

0111"/""/
WHAT VIETTEL HAS DONE TO EXPAND ITS BUSINESS

/,23456
!"

#7,-8'$$
18117,29*
:';'$$<39=:$;'$$<"
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#+,//

3#-2"
Diculty:

>,,1,-8,1,
?58"

8188/
,,/,7
",--,8
/7//+,-1:71
,"
INVESTMENT

The ambition8,
"
@A,,-:-
/117
BB81/+,"
VIETTEL IN CAMBODIA

'$$&-#2,9<?,
27?,8
/87"
@A#?87878
"
VIETTEL IN CAMBODIA

Strengths

,11/

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>,
,1,/"

/8+,"

/5-8/"

Weakness

#,-/+,C7"

8/+,D-"
VIETTEL IN CAMBODIA

Opportunities

#787"

#2,7,8+,"

Threats:

*,1-,/,/"

>'$$E-8
12+,"
ACHIVEMENT
>'$


#7/821'(&"%= ,)&F
,'$$"

6?8+8G'F8G"G'= G("$
= "
WHICH COMPANY SHOULD
GO TO OVERSEA ?
#!#H=>3
TH
Milk
Strengths
Weaknesses
Opportunities
Threatens
STRENGTH
Marketing mix:

60“fresh milk for consumers”

Good product locating in consumers#!7:#!,,7"0
878#!>3+,/
,premium products8"

67#,7#-818I/

6C#!8-DI71,-"#
,8,,8DI71,5-"

6 D87,7#!--#!
"


6#1,,,-#!J
=> Just in 2 years, TH true milk have located in consumers’ thinking with clean fresh, nutritious
product.
WEAKNESS

:6!

:K'$$#!#7,,7
"

:,,/,#!#7L1
-77M1
-M7"
OPPORTUNITIES

*81/,-"

*&$F87I/
#!HC#

N,-

>,17,-8?"

#-18/-@A7
,"

#-87,5-
5/-,"


#+,"
WHAT SHOULD TH TRUE MILK DO WHEN GOING TO
OVERSEA:

H7,,"

?1-1,,-7

07-8#!#7

>,/,8?/-1
,/7,8+78
8-"
REFERENCE

,;;""/;:;:::;!,::

::#-::7::::#!:#:7:5:::,)%)'"

:
,;;""/;:;#:;::#!:#:7:7:::
:/::,$"

:
,;;""/;:;:::;2::!:3:::/:
-::7:::::::#!:7:,$"

:,;;77"/;:/;:::/;::5::7:
;::::7::::791<

#!CNO=P