concepts of quality as seen from

I. Overview
II. Quality perspective
II.1 The marketing manager
II.2 Quality auditors
II.3 The end- user
III. Quality evaluation
III.1 Definition and importance of evaluation
III.2 Process of evaluation
IV Conclution
I.Overview
I.1 QUALITY
What is quality?
.
we can understand commonly that quality is
the standard of as measured against other
things of a similar kind, the degree of
excellence of something.

It is difficult to
define exactly ????
I. Overview
“quality over
quantity”
What does it mean?
I.Overview

With above statement, people want to confirm the
importance of quality:


The first, quality is the best way to increase
competition and attract customer.

Quality product helps to maintain customer satisfaction
and loyalty

Reduce the risk, loss of replacing
faculty goods
I.Overview

Quality influences yours reputation

Quality make the customers continue to buy
from you in the future.

Quality product makes an important
contribution to long-term revenue and
profitability.
I.2 Quality evaluation

Currently, counterfeiting, counterfeit goods, poor
quality goods is one persistent problem of society.

It brings to society many negative consequences: not
as small as affecting health, consumer finance

It is important and necessary to evaluate quality
product
II. Quality perspectives
Quality

perspectives
Marketing
manager
Auditors
Perspective
The end-user
perspective
1. Marketing manager

Is responsible for evaluating consumer research,
market conditions and competitor data

Quality very much in terms of customer expectations
and customer satisfaction

Set up a focus group to observe how and why people
use the products.

Tested out whether various features of the product
2. Auditors perspective about quality

Effective quality is a common problem of the
entire organization

Quality means that recorded procedures are in
place, and being applied and respected
2. Auditors perspective about quality
•
Quality is the correct application of procedures and
standard


Must be done right, done well right from the
beginning

Satisfying the needs of consumers, the society

services in a broad sense

Responsibility for the performance of each
organization belongs.

The cost to satisfy demand-particularly
3. The end-user perspective about quality
•
End- users want something cheap , heavy-
duty, or disposable, they will not buy it in the
first place if it is scratched, cracked or flowed
in any way
•
Quality means that goods are not defective or
damaged.
price
Packaging
Origin
Manufacturer
credibility
logo,
colors
Elements
3. The end-user perspective about quality

II-The definition of quality evaluation
II.1 The definition of quality evaluation

Evaluation is the structured
interpretation and giving of
meaning to predict or
actual impacts of proposals
or results

Evaluation is a
systematic determination of
a subject's merit, worth and
significance, using criteria
governed by a set
of standards
II.2 The roles of evaluation

To determine the quality of a program by
formulating a judgment

Evaluations provide the information on the
improving a product or a process

Can fulfill a variety of roles in the quality
assurance process

Designed to contribute to quality enhancement
procedures

Contribute to the traditional notion of quality as

excellence

Designed to
contribute to quality
enhancement
procedures

Contribute to the
traditional notion of
quality as excellence
The indication of product quality evaluation

Features of the product effect

The mechanical properties, physical,
chemical properties such as size, structure,
composition

The aesthetic criteria of the product.

The longevity of the products.
The indication of product quality evaluation

The reliability.

The safety of the
products.

The impact on the
environment.


Ease of use

Ease of transport and
storage.

Easy distribution.

Ease repair.

Saving fuel
consumption, energy.

Costs and prices.
The indication of product quality evaluation

Features of the products
function

Each product has different
the feature of the product
function

Create outstanding function
to compete with the same
kind of products in the
market

Customers always look for
products which have

various functions to satisfy
their demand

Costs and prices

Customers want to pay
small or suitable money

Find out the cheapest or the
most suitable price

Company wants to survive
in the competitive market,
they must have suitable cost
and price campaign