Rebranding Teachers: A Short Case Study Overview

Studio 360
Re-branding teachers
Education is the key to human progress,
therefore teaching is among the most
important professions for humanity.
page 2
The Premise
Teachers are currently represented by
uninspiring, childish visual imagery that
neither reveres the profession of teaching
nor does justice to the intellectual and
creative development they help guide in
students of all ages.
page 3
The Problem
page 4
Current Visual Language
Create a sophisticated visual vocabulary
that reflects the multidimensional role of
the teacher.
This new vocabulary should:
• Capture the excitement and magic of activating the potential
that is innate in every student.
• Celebrate the process of developing ideas.
• Reflect the collaborative nature of teaching.
• Pay homage to existing visual tools used in teaching.
page 5
The Goal
The art of teaching is the art of
assisting discovery.

– Mark Van Doren
page 6
The Brief
Creative Exploration
Idea 1: Guide Idea 2: Connect the Dots
Compass
Navigate
Elevate
Paths
Relationships
Process
page 8
Guide the way.
Teach
Guide the way.
Teach
Guide the way.
Teach
Guide the way.
Teach
Guide the way.
Teach
Guide the way.
Teach
Guide the way.
Teach
Guide the way.
Teach
Guide the way.
Teach

TEACH
TEACH
TEACH
Idea 1: Guide (Discarded Work)
page 9
page 10
Brainstorm ideas
Reveal relationships
Explain processes
Tell stories
Encourage organic growth
Identify parts of a whole
Create structures
Emphasize importance
Discover patterns
Visualize timelines
Describe space
Show trajectory
Idea 2: Connect the Dots
Visual maps, like teachers,
help learners:
The Existing Visual Language of Connected Dots
FlightFood
Liberty Health
page 11
Color Choice: Warm Yellow
page 12
Chevin
medium 10 pt
Good teaching is more a giving of right questions

than a giving of right answers. Education is not the
filling of a pail but the lighting of a fire. A truly
special teacher is very wise, and sees tomorrow
in every child’s eyes. Teachers touch the future.
medium 14 pt
Good teaching is more a giving of
right questions than a giving of right
answers. Education is not the filling
of a pail but the lighting of a fire.
A truly special teacher is very wise,
and sees tomorrow in every child’s
eyes. Teachers touch the future.
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ABCDEFGHIJKLMNOPQRSTUVWXYZ
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medium 30 pt
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
thin 30 pt
Font Choice
Language
NYC
Seattle
US
Science
The Arts
Math
San Francisco

page 14
The Brand
Language
NYC
Seattle
US
Science
The Arts
Math
San Francisco
Language
NYC
Seattle
US
Science
The Arts
Math
San Francisco
page 15
Brand Architecture: Content Areas
Brand Architecture: Content Area Application
Language
NYC
Seattle
US
Science
The Arts
Math
San Francisco
page 17

Brand Architecture: Recruitment Campaign
page 18
Brand Architecture: Recruitment Campaign Application
page 19
Ads
HELP POTENTIAL
BLOSSOM.
BROADEN
HORIZONS.
NURTURE
BRILLIANCE.
CHANGE
THE WORLD.
A TEACHER AFFECTS ETERNITY:
HE CAN NEVER TELL WHERE
HIS INFLUENCE STOPS.
– Henry Adams
HELP POTENTIAL
BLOSSOM.
BROADEN
HORIZONS.
NURTURE
BRILLIANCE.
CHANGE
THE WORLD.
A TEACHER AFFECTS ETERNITY:
HE CAN NEVER TELL WHERE
HIS INFLUENCE STOPS.
– Henry Adams

page 21
Ads
HELP POTENTIAL
BLOSSOM.
BROADEN
HORIZONS.
NURTURE
BRILLIANCE.
CHANGE
THE WORLD.
A TEACHER AFFECTS ETERNITY:
HE CAN NEVER TELL WHERE
HIS INFLUENCE STOPS.
– Henry Adams
HELP POTENTIAL
BLOSSOM.
BROADEN
HORIZONS.
NURTURE
BRILLIANCE.
CHANGE
THE WORLD.
A TEACHER AFFECTS ETERNITY:
HE CAN NEVER TELL WHERE
HIS INFLUENCE STOPS.
– Henry Adams
REVEAL THE BEAUTY
OF DISCOVERY.
CULTIVATE
KNOWLEDGE.

EXPAND SOMEONE’S
UNIVERSE.
REVEAL THE BEAUTY
OF DISCOVERY.
CULTIVATE
KNOWLEDGE.
EXPAND SOMEONE’S
UNIVERSE.
REVEAL THE BEAUTY
OF DISCOVERY.
CULTIVATE
KNOWLEDGE.
EXPAND SOMEONE’S
UNIVERSE.
Ads
page 22
LOGIC
CURIOSITY
LOGIC
CURIOSITY
Signage