Infographics Made Easy: The Power Of Story

MADE EASY
Infographics
Chris Lema
The Power of
STORY
Since we were kids!
We’ve been telling stories
You’re Yoda
In terms of the story…
I said it first….she said it louder
Nancy Duarte

nancy_duarte_the_secret_structure_of_great_talks.html
The Power of
Infographics
When you saw this…
Remember the Matrix?
saw her?
How many of you
AN INFOGRAPHIC
IS A VISUAL
DEPICTION OF
DATA, DESIGNED
TO TELL A STORY
THAT IS MORE
LIKELY TO BE READ
& REMEMBERED
My Definition
Visuals are processed 60,000x
faster than anything else in our

brain.
50% of our brain is “wired”
for visuals.
An infographic is 30x more likely
to be read than a text-based article.
By the Numbers
60k
50
30
How to Assemble
A Visual Story
What point are you trying to make?
Find the research to back you up!
Sketch out your concept!
Where to find
The Data
DataMarket.com NumberOf.net
Census.gov /publicdata/
SOURCE
Go to the
An Example
Making the
Case for
Wo rd P re s s
WORDPRESS
Everybody is using
COMPETITION
It’s killing the
PLUGINS
There are lots of

Already Made
Thankfully, the case was

You don’t need to be a designer
Infographic
Tools