Personal Branding: The Ultimate Path To Fame, Wealth And Success

PERSONAL BRANDING // The Ultimate Path to Fame, Wealth and Success
John O’Nolan // WDC2010
PERSONAL
BRANDING
A SEMI-EDUCATIONAL EXPERIENCE
EXAMINING THE ULTIMATE PATH TO
FAME, WEALTH AND SUCCESS
PERSONAL BRANDING // The Ultimate Path to Fame, Wealth and Success
John O’Nolan // WDC2010
JOHN O’NOLAN
twitter.com/johnonolan
RADIIATE
head of operations
WORDPRESS
deputy head of UI group
.com .com
CLIENTS: WRITING:
PROJECTS:
PERSONAL BRANDING // The Ultimate Path to Fame, Wealth and Success
John O’Nolan // WDC2010
PERSONAL BRANDING
A SEMI-EDUCATIONAL EXPERIENCE EXAMINING THE ULTIMATE PATH TO FAME, WEALTH AND SUCCESS
PERSONAL BRANDING // The Ultimate Path to Fame, Wealth and Success
John O’Nolan // WDC2010
AN AMBIGUOUS TITLE
A SLIGHTLY MISLEADING AND SOMEWHAT CHARMING SUBTITLE WHICH MAKES SOME BOLD CLAIMS
PERSONAL BRANDING // The Ultimate Path to Fame, Wealth and Success
John O’Nolan // WDC2010
ELLIOT JAY STOCKS
JASON SANTA MARIA
PAUL BOAG

MARK BOULTON
CAMERON MOLL
ANDY BUDDJEFFREY ZELDMAN
ANDY CLARKE
RYAN CARSON
CHRIS SPOONER
JON HICKS
TIM VAN DAMME
PERSONAL BRANDING // The Ultimate Path to Fame, Wealth and Success
John O’Nolan // WDC2010
WEB CELEBS
(OH NOES!)
PERSONAL BRANDING // The Ultimate Path to Fame, Wealth and Success
John O’Nolan // WDC2010
1
STAGE 1: WHO ARE THESE PEOPLE?
When we’re new to the industry, we
don’t understand why these people are
well known.
PERSONAL BRANDING // The Ultimate Path to Fame, Wealth and Success
John O’Nolan // WDC2010
2
STAGE 2: OMG I LOVE THEM SO MUCH!
Once we discover who these people are,
we develop a tremendous respect for all
that they’ve accomplished.
PERSONAL BRANDING // The Ultimate Path to Fame, Wealth and Success
John O’Nolan // WDC2010
3
STAGE 3: OMG I LOVE THEM SO MUCH!

After a while, we fall out of love. We decide
that we know better and they are a bunch
of attention seeking idiots.
We use the five stages of grief to aid us.
HATE
PERSONAL BRANDING // The Ultimate Path to Fame, Wealth and Success
John O’Nolan // WDC2010
1. Denial
2. Anger
3. Bargaining
4. Depression
5. Acceptance
“These guys know nothing!”
“Why can’t they do something worthwhile?”
“I’m sure if I do something better,
people will like me much more.”
“It’s not as easy as I first anticipated.”
“Maybe they deserve some credit ”
PERSONAL BRANDING // The Ultimate Path to Fame, Wealth and Success
John O’Nolan // WDC2010
4
STAGE 4: TURNS OUT THEY’RE REAL PEOPLE
Once we’ve gotten past our frustration, we send
them an email and get a friendly response. It turns
out they’re real people after all.
PERSONAL BRANDING // The Ultimate Path to Fame, Wealth and Success
John O’Nolan // WDC2010
5
STAGE 5: ?
What happens next is up to you

PERSONAL BRANDING // The Ultimate Path to Fame, Wealth and Success
John O’Nolan // WDC2010
WHAT PERSONAL BRANDING
IS NOT
PERSONAL BRANDING // The Ultimate Path to Fame, Wealth and Success
John O’Nolan // WDC2010
PERSONAL BRANDING // The Ultimate Path to Fame, Wealth and Success
John O’Nolan // WDC2010
HAVING A BRAND PLAN
ORGANIZATIONAL STORYTELLING
CORPORATE SUB-BRANDS
SINGULAR IDENTITY
GROUP DYNAMICS
THE ROCKSTAR QUOTIENT
FAN COUNTS
GOOGLE GRADE
TWITTER FOLLOWERS
RETWEETS
PERSONAL BRANDING // The Ultimate Path to Fame, Wealth and Success
John O’Nolan // WDC2010
HAVING A BRAND PLAN
ORGANIZATIONAL STORYTELLING
CORPORATE SUB-BRANDS
SINGULAR IDENTITY
GROUP DYNAMICS
THE ROCKSTAR QUOTIENT
FAN COUNTS
GOOGLE GRADE
TWITTER FOLLOWERS
RETWEETS

FUCK THAT
PERSONAL BRANDING // The Ultimate Path to Fame, Wealth and Success
John O’Nolan // WDC2010
You don’t just sign up for a Twitter
account and then shit happens.”
“
GARY VAYNERCHUK
PERSONAL BRANDING // The Ultimate Path to Fame, Wealth and Success
John O’Nolan // WDC2010
SO HOW DO YOU
BRAND YOURSELF?
WHY WOULD YOU WANT TO?
PERSONAL BRANDING // The Ultimate Path to Fame, Wealth and Success
John O’Nolan // WDC2010
2 YEARS AGO: LEFT FULL-TIME EMPLOYMENT
Lyrical(Media
PERSONAL BRANDING // The Ultimate Path to Fame, Wealth and Success
John O’Nolan // WDC2010
A NATURAL DESIRE TO HELP
PERSONAL BRANDING // The Ultimate Path to Fame, Wealth and Success
John O’Nolan // WDC2010
We all die. The goal isn't to live forever,
the goal is to create something that will.”
“
CHUCK PALAHNIUK
PERSONAL BRANDING // The Ultimate Path to Fame, Wealth and Success
John O’Nolan // WDC2010
PERSONAL BRANDING // The Ultimate Path to Fame, Wealth and Success
John O’Nolan // WDC2010
BUILDING MOMENTUM

PERSONAL BRANDING // The Ultimate Path to Fame, Wealth and Success
John O’Nolan // WDC2010
PERSONAL BRANDING // The Ultimate Path to Fame, Wealth and Success
John O’Nolan // WDC2010
TIME FOR EXPANSION