English Language Tests-Intermediate level''''s archiveScience and marketing (2) pps

English Language Tests-Intermediate level's archive
Science and marketing (2)
1. Gitte Meyer of the Danish Centre for Bioethics explains
that the fundamental convention of science journalism is
that of science transmission; science journalists should not
concern themselves with questions of knowledge;
reflection on such questions should be strictly confined
within the scientific

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2. From this description, it is fairly easy to spot what is
similar between the convention and marketing: neither
allows for sceptical and critical questions to be

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3. The convention may be seen as an to an old,
unwritten contract between science and society.

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4. That is, the at the same time and pragmatic
agreement that science was a valuable part of society by
not being part of society: science was agreed to be,

somehow, situated outside society.

diabolical
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5. Residing in a remote spot, supposed to be above moral
disagreement and conflicts of , science was
expected to produce 'pure' knowledge, and this knowledge
everybody could rely upon — exactly because it was
understood to be disconnected from society.

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6. of information had, however, to be established in
order for the rest of society to share in the pure light of
science; scientific results, thus, had to be transmitted, by
scientists themselves, or by journalists.

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7. In the early 18th century, science was energetically
promoted amongst the public: in London's houses,
lecturers offered demonstrations with globes, orreries and
other instruments displaying the marvels of the clockwork
universe, while performing chemical, magnetic, and

electrical experiments.

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8. In the spring of 1713, Newton's protg William Whiston
was holding on mathematics and science at both
Douglas's in St. Martin's Lane and at the Marine near the
Royal Exchange.

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9. In the journal 'The Spectator', Joseph Addison and
Richard Steele in 1711 foresaw with delight those times
"when Knowledge, instead of being up in Books,
and kept in Libraries and retirement, is thus obtruded upon
the Publick; when it is canvassed in every Assembly, and
exposed upon every Table."

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10. So the convention and the practice of science
transmission has quite a long history; it has been
motivated by aims of 'pure' enlightenment and of
spreading the of the scientific worldview, but

probably it has always been a mixed-purpose enterprise.

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