Business English Lesson – Advanced Level''''s archiveConsumer Behaviour pdf

Business English Lesson – Advanced Level's archive
Consumer Behaviour
1. Dr. Lars Perner explains that as well as the study of
how products are purchased, consumer behavior also
involves their use and , since many environmental
problems result from the latter.

disposal
disturbance
perusal
reuse
2. Consumer behavior involves services and ideas as well
as products.

durable
malleable
marketable
tangible
3. Product use is often of great interest to the marketer,
because this may influence how a product is best or
how we can encourage increased consumption.

inventoried
manufactured
positioned
stationed
4. For example, by understanding that consumers are
more to food advertising when they are hungry, we
learn to schedule snack advertisements late in the
afternoon.

attendant
attractive
receptive
related
5. The impact of consumer behavior on society is also of
relevance; for example, aggressive marketing of high fat
foods may have serious for the national health.

affectations
aftereffects
repercussions
retributions
6. Since new products are usually initially adopted by a
few consumers and only spread later and gradually to the
rest of the population, companies that introduce new
products must be well financed so that they can stay
until their products become a commercial success.

aboard
abreast
afloat
aloft
7. It is important to please initial customers, since they will
in turn influence many customers' brand choices.

consecutive
consequent
subsequent
subservient
8. Common sense suggests that if you buy a 64-ounce

bottle of laundry detergent, you should pay less per ounce
than if you bought two 32-ounce bottles; in practice,
however, you often pay a size by buying the larger
quantity.

discount
increase
percentile
premium
9. Consumer surveys, as any kind of research, are
vulnerable to : the wording of a question can
influence the outcome a great deal.

ambiguity
bias
bigotry
weighting
10. measures are occasionally used to examine
consumer response; for example, advertisers may want to
measure a consumer's level of arousal during various
parts of an advertisement.

Paramedical
Physiological
Psychiatric
Psychotic