Business English Lesson – Advanced Level''''s archivePortfolio-focused Management docx

Business English Lesson – Advanced Level's archive
Portfolio-focused Management
1. Portfolio management has traditionally been
about getting new products to market and prioritizing
budgets for R&D.

all
clear
into
set
2. Improving efficiency and effectiveness in those areas is
one of the key benefits of a systematic approach to
portfolio management and explains why, in R&D-heavy
industries, portfolio management is considered a critical
management function in its own

case
right
style
way
3. Portfolio management can be the vital bridge between
strategy and operations and the key method which
cross-functional and cross-departmental coordination and
strategic alignment can be achieved.

by
for
from
on
4. In order to handle the complexity of the functions
performed and through the pressures of growth and

of scale, companies have become completely organized
around specific functions like Finance, R&D, Supply chain,
Manufacturing, etc.

economics
economies
measures
mensurations
5. Budgets, target setting and the employees themselves
have all become departmentalized by functional area, and
this leaves top management with the task of ensuring that
the sum of all those functions actually value for the
shareholders.

assesses
conveys
creates
instills
6. The basic principle is that the market value of a
company is driven by the expected future net income from
sales of products and services and the that top
management's primary goal is to optimize the value of a
company.

assent
assessment
assumption
assurance
7. It seems obvious that any strategic targets one might
have set for maximization of the value of a company have

to be translated to a product portfolio and through that into
net future revenue

bonds
funds
pools
streams
8. The simple fact that strategy turns into revenue only
through having the right products in the marketplace at the
right time and at the right price should put your current and
future product portfolio in the middle of your whole
company's focus.

dab
down
square
squat
9. However, transparency into the complete portfolio, the
currently commercially marketed one as well as the
planned products, is often lacking due to geographic
fragmentation and inconsistencies between information
systems the data about these products.

caching
capturing
digitalizing
digitizing
10. The different functions that are very product
(R&D, Sales/Marketing, Supply Chain), tend to use
different definitions and tools when it comes to product-

related planning.

aligned
centric
conscious
friendly