Tăng cường truyền thông - Tekes kinh phí cho các phương tiện truyền thông giải pháp dự án pptx

Software and digital media, Mari Isbom
MyNet
SNS hype or money spinner? Restaurant bank, 9.11.2007
Mari Isbom, www.tekes.fi/media
Enhanced Media – Tekes funding
for media solutions projects
Software and digital media, Mari Isbom
MyNet
Web 2.0 Deals Up 14% in First Half of 2007

More than USD 465 million in Web 2.0 companies from VC


Most of the U.S. focused on "Enterprise 2.0” area-
companies that use Web 2.0 technologies such as
mashups and online collaboration to improve traditional
business functions

Among the largest Web 2.0 deals of the first half was the
USD 30 million first round for enterprise software provider
n2N Commerce.”
Software and digital media, Mari Isbom
MyNet
Mobile social networking

The growth in mobile social networking is relatively
small but significant, especially with younger users.

JupiterResearch: 28 percent of teens surveyed are
interested in MySpace on their cell phone and it is an
increasingly popular channel for communication –

both for broadcasting and info sharing

MySpace, Facebook and Google are mobile, but
Software and digital media, Mari Isbom
MyNet
Who’s there?
Software and digital media, Mari Isbom
MyNet
Web 2.0 mobile
…only 2 companies from Finland?
Software and digital media, Mari Isbom
MyNet
Value chain
CIM Creative Industries Management Ltd
Sisältötuotannon liiketoimintamallit, LTT
CREATE > DISTRIBUTE - Is this valid anymore?
a
d
v
e
r
t
i
s
i
n
g
o
p
e

r
a
t
o
r
s
d
e
v
i
c
e

m
a
n
u
f
a
c
t
u
r
e
r
s
c
o
m
m

u
n
i
t
i
e
s
,

p
l
a
t
f
o
r
m
s
o
t
h
e
r
N
e
w

e
n
t

r
a
n
t
s
:
CREATES IDEA
HOLDS IPRs
TECHNOLOGY
DRIVEN IDEAS
DEVELOPES
COPYRIGHTS
PACKAGES IPRs
PROGRAMMING
CONTENT
DISTRIBUTES
COPYRIGHTS
MARKETS / BRANDS
IPRs
DISTRIBUTION
PLATFORMS
TICKETS
MAGAZINES
BOOKS, CD, VIDEO,
DVD, RADIO, TV
NET, WAP/3G
CONTENT
CREATOR
CONTENT
PRODUCER

CONTENT
DISTRIBUTOR
CONSUMER
Software and digital media, Mari Isbom
MyNet
SNS Ecosystem – Collaborative Partnerships
Create/Edit > Share > Discover > Distribute > EXPERIENCE VALUE
WISP
Mobile Carrier
Community Provider
(SNS site)
Consumer
Consumer
Publishers
Wireline BB
Carrier
Wireless BB
Carrier
Muni WiFi & Hotspots
ISP
Cable
Studios &
Labels
Content
Aggregators
Media
Print Media
Application
Providers
Advertising

Enablers
Developers
Games
Publishers
Search
Technology
Enablers
Device Vendors
Other SNS
Sites
Other SNS sites
Advertising
Agencies
Transaction
Enablers
Device Vendors
Brands &
Advertisers
Content
Publishers
Tool &
Platform
Providers
Micro
Community
Distribution
Channels
Access
Brands
You

Software and digital media, Mari Isbom
MyNet
Software and digital media, Mari Isbom
MyNet
Not only pro’s

We’ll lose all control

Hierarchy anarchy

Why would someone it? changes

Did not work last time, why…

It cannot be free?

Is it safe?
Still:

News Corp offers $5 billion for the Dow Jones, including the Wall
Street Journal (finalized July 2007).

Google buys Doubleclick for $3.1 billion and YouTube for $1.6
billion.

Joost signs deal with Viacom to distribute TV shows online.

ABC, CBS, NBC and FOX provide full length shows online.
Software and digital media, Mari Isbom
MyNet

Enhanced media
2007-2008

Program to Finnish media companies

To improve the competitiveness of the media industry

Finnish media will be more international and online

New innovative products and services and media concepts

Focus on the most promising business opportunities

www.tekes.fi/media
Software and digital media, Mari Isbom
MyNet
Enhanced media
2007-2008
Web 2.0
Mobile
seminar
SNS Hype
or money
spinner
Collaboration 2.0
Webinar
27.8.
9.11.
2-4.10.
5.11.

25.10.
MyNet

Started with Web 2.0 market study Jan 2007

Industry involved

Activities

seminars

other events for partnering and information sharing

Funding for projects
Software and digital media, Mari Isbom
MyNet

Call is now open for company projects:
1. Feasibility studies

internationalization, business strategy, partnering,
market studies

business plan
2. Piloting, proof of concepts, new

commercial products and services

business innovations and models


9.11.2007-31.1.2008

Fill in the application at: www.tekes.fi
Enhanced media
2007-2008
Software and digital media, Mari Isbom
MyNet
www.tekes.fi/media

Thank you!