English for personal assistants - part 19 pps

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90 Giving presentations with impact
Clever Industries Inc.
The Meaning of Banking
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A bank [bæŋk] is a business which provides financial services for profit. Traditional banking
services include receiving deposits of money, lending money and processing transactions.
Some banks (called Banks of issue) issue banknotes as legal tender. Many banks offer
ancillary financial services to make additional profit; for example: selling insurance products,
investment products or stock broking.
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Currently in most jurisdictions the business of banking is regulated and banks require
permission to trade. Authorization to trade is granted by bank regulatory authorities and
provide rights to conduct the most fundamental banking services such as accepting deposits
and making loans. There are also financial institutions that provide banking services without
meeting the legal definition of a bank (see banking institutions).
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Banks have a long history, and have influenced economies and politics for centuries.
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Traditionally, a bank generates profits from transaction fees on financial services and from the
interest it charges for lending. In recent history, with historically low interest rates limiting
banks’ ability to earn money by lending deposited funds, much of a bank’s income is provided
by overdraft fees and riskier investments.
᭤ The name
bank
derives from the Italian word
banco, desk,
used during the Renaissance by
Florentines bankers, who used to make their transactions above a desk covered by a green
tablecloth.

Top Ten Soft Skills
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Flexibility
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Independence
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Resilience
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Ability to work in teams
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Self-asurance
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Willingness to learn
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Competent appearance
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Ability do deal with conflicts
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Openness
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Loyalty
Slide 3
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Task 2
a) How could the slides be improved?
b) Present the same information so it is easier to read.
Here is a list of best-practice points to remember when you’re creating and using
slides.
Using slides 91
Clever Industries Inc.

Growth in Interest
Poverty rates
In region A poverty stands at 11%
Here, in region B poverty is 22%
Region C has 8%
Region D is the highest with 43%
63.7%
64.4%
65.5%
55.7%
59.5%
60.0%
62.5%
53.4%2003
2004
2005
2006
2007
2008
2009
20010
Dos
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make the point size at least 18
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try to limit the number of words you put on a slide to a maximum of 12 – 20 if you
can
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use only one main idea per slide
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have a compelling action title
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avoid talking while you’re changing slides
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don’t turn your back to the audience
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don’t simply read what is on your slide – your audience is literate
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Task 3
What are the don’ts of using slides?
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Action titles of slides
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Task 4
Write a simple, clear, and unambiguous title for slides dealing with these contexts.
1. People who are aged between 21 – 35 are finding it increasingly difficult to get on
the property ladder as house prices have shot up and they are having to find larger
and larger deposits which is often very hard for them as they usually don’t earn
very much.
2. A recent survey in the UK demonstrated unequivocally that females in the
workplace are generally remunerated to a lower degree than their male
counterparts.
3. In the past, secretaries were expected to be at the beck and call of their bosses and
did everything from buying their wives flowers to taking their suits to the
drycleaners; nowadays, however, a secretary can be a project manager, a team
leader, a mentor to juniors, as well as the right hand of her boss.

92 Giving presentations with impact
Ordering a presentation
When giving a presentation, it’s tempting to follow a chronological approach starting
with e.g., the task, how you approached it, the conclusions you came to, and then your
recommendations. Very often it’s best to begin with the recommendations arrived at
and then spend the rest of the time telling your audience why you think that this is the
best answer – especially if you are under a time constraint.
Have a look at this letter from a girl to her ‘best’ friend.
Source: Adapted from Gene Zelazny: “Say it with Presentations”
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Task 5
Rewrite the letter above in slide format from the bottom-up – putting the conclusion
first, followed by the reasons. You will need to shorten the sentences too.
Structuring a presentation
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Task 6
Underline and number the phrases which match stages1–6inthefollowing
introduction to a presentation.
1. Duration
2. Introducing topic
3. Questions
4. Outlining main points
5. Introducing self
6. Greetings
Ordering a presentation 93
Dear Anna
Do you remember last Saturday when I went to the cinema with my boyfriend and
you happened to be there so you came and sat with us. My boyfriend told me that
when I was in the ladies, you kissed him.
Also when you came to lunch with my family on Sunday and my mother cooked a

roast dinner, you said that it was the worst Sunday lunch you had ever eaten.
Yesterday when we met in the park as I was walking my dog, he brushed against
your leg, and you kicked him and said you would set your Alsatian on him.
Well for all these reasons I really hate you and I don’t want to be your friend any
more.
Michaela
Good morning ladies and gentlemen. First of all, I’d like to introduce myself. I’m from
Company XYZ and my name’s Helga Braun. As you may know, I’m responsible for
organizing this Office Congress and I’d like to thank you for giving me the opportunity
to talk to you about the two-day program. I’m going to divide my presentation into
three main sections: the plenary sessions, the workshops, and the special lectures given
by keynote speakers. I plan to speak for about 10 minutes and will be happy to take any
questions at the end.
Here are some other expressions you can use to move through and end a presentation.
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Starting your first point
OK. So let’s begin with my first point.
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Finishing a point
So, to summarize my (first) point
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Moving on to a new point
I’d like to move on to my next point.
This brings me to my next point
᭤ Referring back
I’d like to return (for a moment) to
᭤ Handling (unwanted) interruptions
Can I come back to that later?
Good question. In fact, I’m going to answer that in my next point. OK?
᭤ Referring to visuals

I’d like to draw your attention to
As you can see in this slide
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Inviting questions prior to your closing remarks
If you have any questions, I’ll be happy to answer them.
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Summarizing
Finally, let’s review the main points again.
So, just to summarize
Firstly, we looked at
Secondly, I showed you
Finally, I analyzed
In the Question and Answer session we discussed
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Concluding
In conclusion
I’d like to finish by saying
Thank you again for giving me this opportunity to
94 Giving presentations with impact