How to create an internet marketing strategy pptx

Karen McNulty
Siêu thị điện máy Việt Long - www.vietlongplaza.com.vn
www.marketingpicture.co.uk
Can you afford not to
integrate internet
marketing into your
2010 marketing plan?
www.marketingpicture.co.uk

When I took office, only high energy physicists had ever heard of
what is called the Worldwide Web Now even my cat has its own
page.
Bill Clinton
www.marketingpicture.co.uk
What is Internet
What is Internet
Marketing?
Marketing?
Siêu thị điện máy Việt Long - www.vietlongplaza.com.vn
www.marketingpicture.co.uk

Using your website as a marketing tool

Distributing news and press releases online

Social Networking (blogs, and social networks (like Facebook,
MySpace), YouTube, forums and Wikis)

Online advertising (pay per click, banner advertising, affiliate
marketing)


Email marketing

Viral marketing

Search Engine Optimisation
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Why should you be doing
Why should you be doing
it?
it?
www.marketingpicture.co.uk

It’s more measurable than many traditional marketing methods

Your customers are there already

It’s very cost effective

It’s here to stay

Your business may not survive without it…
www.marketingpicture.co.uk

My customers don’t use social networks, we sell to other
businesses

The internet is for young people, they aren’t our customers

We haven’t got time


It’s a flash in the pan
Not convinced?
Not convinced?
www.marketingpicture.co.uk

Two-thirds of the world’s Internet population visit social
networking or blogging sites, accounting for almost 10% of all
internet time.
Nielson Report March 2009
www.marketingpicture.co.uk
www.marketingpicture.co.uk
www.marketingpicture.co.uk
18.3 million
households in the UK
(70 per cent) had
Internet access in
2009.
This is an increase of
just under 2 million
households (11 per
cent) over the last
year and 4 million
households (28 per
cent) since 2006.
www.marketingpicture.co.uk

In 2000 there were 360,985,492
internet users worldwide

In 2009, there were 1,733,993,741


52% of Europe’s population is online
and 72% of North America
www.marketingpicture.co.uk
Just young people?
Just young people?

Facebook has more than 175 million users
(Its fastest growing demographic is people
over 30)

LinkedIn more than 30 million members

Twitter more than 7 million users (1.8
million in the UK)

YouTube and Google Video more than 3
billion visitors per month in the UK

Wikipedia more than 9 million visitors per
month
www.marketingpicture.co.uk
Internet Marketing in
Internet Marketing in
Practice
Practice
www.marketingpicture.co.uk

Business to Consumer
Innocent Drinks

Innocent Drinks
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Website
Website
www.marketingpicture.co.uk
Faceboo
Faceboo
k
k
www.marketingpicture.co.uk
YouTube
YouTube
www.marketingpicture.co.uk
Email
Email
Newsletter
Newsletter
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Wikipedia
Wikipedia
www.marketingpicture.co.uk

Business to Business
Dell Computers
Dell Computers
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Website
Website
www.marketingpicture.co.uk
Facebook

Facebook
www.marketingpicture.co.uk
Twitter
Twitter