Lead generation PDF and study guide

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By Shawn Johnson - Copyright © 2014 Success Driven Mastermind – Connect with me on Facebook

Lead Generation PDF – Study Guide & Success Training Resources
[click the link below to discover my shortcut 3 step system to build your business]
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Everyone knows leads are the life line of any business. If you are not generating
leads, you are not making any money. And if you are not making any money,
instead of running a profitable business you will be running a non-profitable
business.
So what can YOU do today to start generating leads in your business on a
consistent basis? There are a few components needed in order to start capturing
leads and sending them to your offers. The first thing you will need is a capture
page.
A capture page or some call it a squeeze page or landing page is simply a webpage
used to capture someone’s information in return of giving them something in
return. Whether it’s a free report, free video, free training etc. Most capture pages
at least capture a person email address to the minimum. Some request more

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By Shawn Johnson - Copyright © 2014 Success Driven Mastermind – Connect with me on Facebook

information such as name, email, and phone number. Below is an example of a

simple capture page. You will notice it is offering marketing information in
exchange of you providing your email address.

Some companies provide ready to go capture pages for you use to promote your
business products or services. When you start getting a little more advance there
are companies you can use to create your own capture pages so you can stand out
from the rest of the pack. I will provide a few resources at the end of this report
for you to check out.
So now that we have the capture page out of the way, the next piece of the puzzle
is to have an auto responder. An auto-responder is basically a service that stores
and communicates to your leads that you generate. Let me put it this way, an
auto responder communicates with your leads automatically via email at the
frequency you chose.

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By Shawn Johnson - Copyright © 2014 Success Driven Mastermind – Connect with me on Facebook


You also can set it up where it only sends out emails when you send out an email.
However you use it is up to you but it’s a must have if you are looking to make
any real money online.
Reason being is because every lead you generate will not buy on the first
exposure but may by after being exposed to your offer at least 7-10 times. This is
why having an auto responder is important.
Not only does an auto-responder helps you communicate and build rapport with
your leads. It also gives you a better chance to make multiple sales to those exact
same leads over time because they like you and trust you.
So now that you understand the importance of using a capture page and an auto-
responder for generating leads and communicating with them, let’s talk about

getting traffic!


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By Shawn Johnson - Copyright © 2014 Success Driven Mastermind – Connect with me on Facebook

There are several ways to get traffic to your capture page, so you can start
generating leads for your business.
KNOWING HOW TO GENERATE LEADS AND USE A CAPTURE PAGE
AND AUTO-REPONDER CORRECTLY IS ONE OF THE MOST
IMPORTANT ASPECTS OF ANY BUSINESS. USING THEM
CORRECTLY WITH THE RIGHT OFFER, YOU CAN LITERALLY
WRITE YOUR OWN PAYCHECK.
The link below will give you even more training on how you can start generating
10-20 leads and 2 sales a day in your business:
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So when it comes to generating traffic, there are free and paid strategies you can
use. Below I will list a few free and paid platforms you can use to start sharing
your capture page to generate leads. Let’s begin!

Free Marketing Strategies & Platforms
Facebook: This is an awesome platform to share your information. Facebook is
the #3 most visited website in the world so you know it gets traffic. That same
traffic you can funnel to your offers once you learn the dynamics of marketing on
Facebook.
Twitter: This is a platform where you can use no more than 142 characters when
posting a message. However it still is the 9
th
most visited website in the world. It’s

definitely an art to marketing on Twitter, but when done the right way, you can
start generating 10-20 leads a day on auto pilot.
Instagram: This is a hot new platform that gets tones of traffic via mobile
phone. You can visit it via the internet but most marketers are using it on their
mobile phones to connect with like-minded professionals as well as generate
leads and make sales in their business. Recently Beyoncé used Instagram to
release her album and it broke sales records on iTunes. So it’s safe to say that it’s
an awesome platform to use to generate leads and build your business. However
it’s a right way to do it so you can experience top notch results.

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By Shawn Johnson - Copyright © 2014 Success Driven Mastermind – Connect with me on Facebook

Blogging: This is one of my favorite platforms to use to generate leads and build
my business online. Blogging not only helps you build your business by sharing
information about your products and services, but it separates you from all the
other reps in your company who may not be blogging at all. Blogging helps you
reach potential customers as well as potential team members who are actively
searching for your information. Personally I have been using this platform along
with a simple 3 step formula to successfully build a five figure business online.
[Click the link below to discover the 3 step formula you can use in your business]
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Video Marketing: There are multiple free video platforms you can use to
generate leads and build your business online. You have YouTube, and Vimeo

which are 2 of the mostly used by marketers. Marketing via video is great because
it helps the viewer get more in touch with you and your information. Also the
more people watch your videos (if you are sharing quality information) the better

chance that they take an interest in what you are selling because now they start to
trust you because they feel that they know you.
Outside of blogging this is like my second best platform to use when marketing. A
strong message along with a strong call to action can result in BIG results when
using video marketing in your business.
[click the link below to learn how using video and a blog can boost your business]
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Article Marketing: Article marketing is another great way to generate leads for
your business. It’s basically valuable content a reader can use that you post or
submit on a blog, press release site or an article directory. Done the correct way,
it can be found on the search engines like Google by people looking up that
specific information. This can be done by using seo, or keyword research which is
another entire training in itself.

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By Shawn Johnson - Copyright © 2014 Success Driven Mastermind – Connect with me on Facebook

In short, article marketing can pay off big time generating you timeless leads
upon leads from content you did only one time. I call this the residual lead affect
because an article you did 5 years ago can still pull leads if the information is
relevant. One of my favorite places to post an article or content is my blog
or
ezinearticles.com .
Other places you can post articles or press releases are prweb.com ,
goarticles.com to name a few. There are many more you can find just by doing a
search on the web.
Ok now let me share a few paid strategies and platforms you can use to build your
business. I will not go into detail, but I will list some of the same strategies and

platforms I use when doing paid advertising.

Paid Marketing Strategies and Platforms

Facebook Ads: Facebook is a very good place to market when it comes to doing
paid ads. You can either do ppc (pay per click), sponsored ads which can include
marketing a post or your personal Facebook fanpage.
Solo ads: Doing a solo ad is the fastest way to get traffic, leads and sales on
complete auto-pilot. In a nutshell, a solo ad is basically you paying someone to
email your offer to their list of subscribers. Even though it’s not guaranteed you
will get any sales, I find it one of the fastest and most effective ways to generate
leads as fast as yesterday!
Banner Ads: Banner ads are another good way to market your home base
business. You can market banner ads wherever someone is selling banner ad
space. This could be on a blog (yours or someone else’s), a banner site or a
company website to name a few places. All you need is a banner and a website
you like to direct your traffic to once they click the banner. To get better results
use a capture page or squeeze page. A banner ad can cost anywhere from $25 -
$10,000 and beyond. It all depends on your marketing budget.

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By Shawn Johnson - Copyright © 2014 Success Driven Mastermind – Connect with me on Facebook

Classified Ads: Classified is a good place to market as well. It’ simple to do and
takes up little time to set up. Some of the popular places to put classified ads have
been Craig list and Back page and a lot of marketers use then regularly. They are
usually a few lines of texted followed by a link that you want your prospect to
click on to get more information, which in returns sends them to your capture
page. Over all placing classifieds is not hard, you just have to know your target

market and write the ad targeting them only. This will yield you better
conversions which in the long run can leads to higher sales.

What you should do now!
So I just gave you an overview of some free and paid marketing strategies and
platforms you can use to build your business. The key thing to do right now is to
take massive action. Start using what I have shared with you TODAY.
[click the link below to discover how I automate my leads flow and biz sales]
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BONUS
Because I truly want you to SUCCEED, I am also providing you with a few
bonuses to help you on your journey towards financial freedom. At the end of the
day outside of generating leads and making sales, its 3 things you truly need in
order to have success in the homes base business industry.
You need:
1. Marketing Education – No matter what business you are in you
need marketing education. If you are looking to build your business
empire online you need to know how to MARKET. If you miss this
and you do not invest in your marketing education you will get stuck
and eventually fail.


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By Shawn Johnson - Copyright © 2014 Success Driven Mastermind – Connect with me on Facebook

2. High Converting Sales Process – If you are looking to generate
leads and turn those leads into sales (sometimes automated sales)
then you need a high converting sales process. I personally use the
Empower Network Viral Blogging System which allows you to build a

relationship with your audience without picking up the phone, doing
3 way calls and chasing friends and family to get them in your
business.

3. A Mentor – If you are looking to cut your learning curve and get to
success fast, having a live mentor who can help you is the key. I have
been doing very well online the last 2 years as well as some of my
friends and people on my team. I don’t say that to impress you but I
say it to press upon you that having a mentor by your side to cut your
learning curve will put you 12 months ahead of your competition.
Take action right now: Click here to pre-qualify for mentoring!


Now that you understand what it takes to be successful outside of generating
leads and making sales, here are some of the resources I use to build my business
online.
Success Training Resources

Lead Capture/Squeeze Page Software
Leadpages
- Leads capture page/squeeze page software. Point and click, easy to
use and set up. Set yourself apart from reps using the same company capture
page system. (Highly recommended)
Auto-Responder Service
Used to store your leads and gives you the ability to follow up with your leads via
email automated follow ups, or broadcast. I listed 2 of the most popular and most
reliable one’s for you to choose from. (A must have)
• Aweber

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By Shawn Johnson - Copyright © 2014 Success Driven Mastermind – Connect with me on Facebook

• GVO
Viral Blogging System
Empower Network
– Already done for you blog that requires no set up. Point and
click that saves you tones of time and frustration that usually comes with setting
up a blog. Also comes with 8 core commitment training videos to help you get to
$10,000 in your home base business. Also comes with higher level marketing
education – Viral blogging academy, Inner circle, 15k per month formula, The
Costa Rica, The Master’s Retreat Course and more…(Highly recommended)
Mailbox Relationship Builder
Sendoutcards
– I use this service to build relationships with my team and my
customers. An easy to use services that allows me to connect with people on a
more personal basis using greeting cards that are sent directly to their home
address. This separates you from all the noise online give you a more personal
touch. (Perfect for businesses that have auto-ship customers)
Plug and Profit System
Plug and Profit System
- Done for you free system designed to help you make
multiple streams of income to fuel your primary business. This is a newbies
DREAM! Ready to go – no set up required. I personally use this, which sends me
5 checks each month. (Suggested)
Now since I should you some of the resources and tools I use in my business now
let me give you access to some FREE mindset and personal development training
that will help your prosper in your business. I was always told that you should
work more on yourself than your business because when you do everything will

fall into place.
With that said here are some of my favorite Success Training Videos for personal
development and mindset personal growth:
Jim Rohn
Avoid excuses and focus on solutions
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By Shawn Johnson - Copyright © 2014 Success Driven Mastermind – Connect with me on Facebook

Do successful people do
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Take risk
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Anybody can
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Walk away from the 97%
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Bob Proctor
Paradigm – Video 1
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Goals – Video 2
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The Terror Barrier
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The Funded Proposal
What is a funded proposal? If you are spending money in your marketing to
generate leads, what happens if those leads say no to your opportunity? On the flip side,

wouldn’t it be awesome if you still could profit even if a prospect says no? Indeed it
would. So in one sentence let me share with you how a funded proposal can help you
build your business.
A funded proposal is a marketing plan that you can use to sell an inexpensive information
product to your target market. The course magnetic sponsoring
goes into a little more

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By Shawn Johnson - Copyright © 2014 Success Driven Mastermind – Connect with me on Facebook

detail about this and breaks it done from A-Z. It’s like the bible of the funded proposal.
Below I have created a diagram showing you how using a funded proposal in your
marketing can help you build your business.

The System
Set Up Your Marketing Funnel

Generate Traffic

Convert Traffic into Leads

Enroll People into a Funded Proposal


Sponsor Distributors Into Your Primary Company
So now that you understand a funded proposal, either set up your own or use
what I use which is the Empower Network Viral Blogging System.
[click here to discover how Empower Network is the Ultimate funded proposal]
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By Shawn Johnson - Copyright © 2014 Success Driven Mastermind – Connect with me on Facebook


I hope you found this information of value. I truly want you to grow your
business and have success. If you study this PDF and take action on the
information I have shared I can promise you that your business will look different
in the next 90 days.
If you have any questions feel free to email me at
support[at]shawnjohnsoninc.com. You can also take advantage of my FREE 30
minute coaching valued at ($67). Just click here and fill out my survey
.
I look forward to seeing you on the beaches,
Shawn Johnson – (804) 577-8662

PS. I have also attached a 10K per month blueprint you can follow daily to
explode your business. Enjoy :-)






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By Shawn Johnson - Copyright © 2014 Success Driven Mastermind – Connect with me on Facebook

10K Per Month Blueprint

Know your purpose – Have Clarity of your vision and why you are doing your business.
Create a saying you say to yourself every day when you wake up – to remind yourself
why you are doing what you are doing.

Get All In – Make sure you are upgraded to the highest level inside of your particular
business. This allows you to make the maximum amount of money in your compensation
plan.

Blog Daily – If you want to build a presence online and if you want to have a platform
that allows you to be the guru you need a blog. Blogging daily allows you to not only
beat your competition but it also allows you to be the expert in sharing your knowledge
about your products, services and vision. It also serves as a personal ATM machine if you
follow the training here
.

Market Daily – If you want to have a constant flow of leads as well as make 2 sales a
day in your business, you have to market daily. Whether you are doing Facebook ads,
YouTube videos or Solo ads you need some type of consistent marketing every day. If
you want some learn some real deal Holyfield marketing that will sure to bring you in an
avalanche of leads and maybe sales check out the Internet Traffic Formula which is a
product inside of Empower Network. Just join Empower Network here
to get access to it.

New Member Coaching – A new member coaching is designed to help you set up a
game plan for your new team member so they can be successful. You use this time to see
where they are at and where they want to go. As their sponsor it is your job to point them
in the right direction.
Read Daily
– This is the key to growth in your life as well as your business. They

say Leaders are Readers! Reading not only expand your knowledge but it is also
enhances your personal development and allows you to be more articulate in your
speaking as well as marketing.



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By Shawn Johnson - Copyright © 2014 Success Driven Mastermind – Connect with me on Facebook

Get On Your Company Calls - Attending your company conference calls are important.
It keeps you motivated and connected to what is going on in your company. It also gives
you content you can share with the market place through your marketing.
Attend events – everyone should attend their company’s events. This not only gives your
business LIFE, but it also allows you to connect with people just like you as well as
people you may be connected to on social media.
Events are powerful and have been known to explode your income as well. My mentor
once told me, get 100 people to an event and you will be a 6 figure earner. So if you want
to leverage events to sky rocket your success attend and bring as many of your team
members as you can.