Chiến lược phát triển kinh doanh và mô hình phát triển kinh doanh



[CÔNG TY CP GIA MINH]


















BUSINESS DEVELOPMENT PLAN BY HQ.MINH
2010



Gia Minh JSC  Efforts for 1,000 Projects by 2015 | 1

Mc lc
1.0. Tóm lược
1.1. Mục tiêu
2.0. Phân tích cơ bản
2.1. Nhận định thị trường Khu vực Hà Nội
2.2. Xu thế Nội thất Công sở hiện nay
2.3. Phân tích S.W.O.T – Gia Minh
3.0. Chiến lược Kinh doanh
3.1. Phương án tiếp thị đề xuất
3.2. Công cụ triển khai
3.3. Công tác Nghiên cứu Thị trường
3.4. Các Vấn đề Tài chính & Doanh thu
4.0. Mô hình – Cơ chế hoạt động Phòng Phát triển Kinh doanh
4.1. Cơ chế hoạt động
4.2. Mô tả Công việc các Thành viên Phòng PTKD
5.0. Sơ yếu lý lịch Hà Quang Minh










BUSINESS DEVELOPMENT PLAN BY HQ.MINH
2010

Gia Minh JSC  Efforts for 1,000 Projects by 2015 | 2



1.0.

       
thông tin có  
 
hin huin c
C    


- Gia Minh 
Gia Minh)
- 
b
 .
- 

-  (?)
- 
- 

- , và
ng P
-  Minh t 

www.giaminh.com)
- 
-  www.giaminh.com)         


 



BUSINESS DEVELOPMENT PLAN BY HQ.MINH
2010



Gia Minh JSC  Efforts for 1,000 Projects by 2015 | 3



1.1.
- 
   

- i nh xxx %. ( ?!)
- 
.

Qua







Gia Minh
Vvy, mun to vng chc

 c tính sáng to và tính tp trung cao vào các hng mc
ct lõi. Và  thc hin
  cn b ra
 c T- :
u tra th ng ca các nhà nghiên cu y ti gn 90% th ph ni
tht ti Vit Nam là các sn phm nhp ngoi mà ch yu là t Trung Quc, hàng Trung Quc s
m th phn cao bi giá c hp lý, mu mã rng và phong phú.
Cung theo 





 

BUSINESS DEVELOPMENT PLAN BY HQ.MINH
2010



Gia Minh JSC  Efforts for 1,000 Projects by 2015 | 4


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2
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


 







Thông tin trên

   
)
2.2
:Vào khong nhu ca th k 21, xu th 
phòng mi Vit Nam bt ngun t s xut hin các công ty phn mm,
công ty qung cáo, thit k c ngoài. Các nhà qun tr cho rng vi mt không khí làm vic
quá nghiêm túc, nhân viên s thiu sc sáng to.
, 






àm

Cùng vi thi gian, s i trong không gian ni thi sn phm công ngh cao
i li so hiu qu s n trong công vic cho nhân viên
trong tng làm vic khác nhau.

BUSINESS DEVELOPMENT PLAN BY HQ.MINH
2010



Gia Minh JSC  Efforts for 1,000 Projects by 2015 | 5



2.3 ca Gia Minh
- 


 cao.
P.HCM 





- 

. (ngun H c và website)

Gia Minh  rõ nét,


 m n hình thành.
-
 thc hin
chic và các k hoch
-

..cùng vi nó là s xut hin ca rt nhiu nhà phân phi ni tht mi hình thành ti Hà
ni  
Minh.


BUSINESS DEVELOPMENT PLAN BY HQ.MINH
2010



Gia Minh JSC  Efforts for 1,000 Projects by 2015 | 6



www.giaminh.com)
 
 
 
 
 
 

 

Gia Minh.






 cao
.

  ( in English)

kinh doanh và sn xut sn phm ni tht, chuyên cung cp các dch
v trn gói v ni tht  www.giaminh.com ),
      
 




slogan -


BUSINESS DEVELOPMENT PLAN BY HQ.MINH
2010

Gia Minh JSC  Efforts for 1,000 Projects by 2015 | 7




-


 s hu và


[ Creative: Having the power to create; exerting the act of creation (theo: Oxford Dictionary)]

3.1.

 trong Marketing.







thông qua nghiên cu th ng nhm  thc
Gia Minh.

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