The Basics of Business Models

Christian Nielsen; Morten Lund (Eds.)
The Basics of Business Models
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2

Christian Nielsen and Morten Lund (Eds.)
The Basics of Business Models
Download free eBooks at bookboon.com
3

The Basics of Business Models
1
st
edition
© 2013 Christian Nielsen, Morten Lund (Eds.) &
BookBoon.com
ISBN 978-87-403-0525-8
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The Basics of Business Models
4
Contents
Contents
Author Bio’s 7
1 An Introduction to Business Models 8
1.1 Overview of the book 10
1.2 Networking, innovating and globalizing 10
1.3 Value conguration 11
1.4 Driving out the business model 19
1.5 Archetypes of business models: looking for patterns 19

Sum-up questions for chapter 1 20
2 A Brief History of the Business Model Concept 21
Sum-up questions for chapter 2 27
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The Basics of Business Models
5
Contents
3 Moving Towards Maturity in Business Model Denitions 28
3.1 Business model typologies 30
3.2 Business model characteristics 41
3.3 Towards business model building blocks 53
Sum-up questions for chapter 3 54
4 Frameworks for Understanding and Describing Business Models 55
4.1 Service-prot chain 55

4.2 e strategic systems auditing framework 57
4.3 Strategy maps 62
4.4 Intellectual capital statements 68
4.5 Chesbroughs open business model framework 71
4.6 Business model canvas 73
Sum-up questions for chapter 4 74
5 Communicating and Reporting on the Business Model 75
5.1 e demand and supply of value-creation information 77
5.2 e business model and business reporting 80
5.3 Good advice on communicating business models 82
Sum-up questions for chapter 5 84
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