An Introduction to Business and Business Planning

Dr. Jay A. Dewhurst
An Introduction to Business and
Business Planning
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2

Dr. Jay A. Dewhurst
An Introduction to Business and
Business Planning
Introducing Business through the Development of a
Business Plan
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3

An Introduction to Business and Business Planning
1
st
edition
© 2014 Dr. Jay A. Dewhurst &
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ISBN 978-87-403-0758-0
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An Introduction to Business
and Business Planning
4
Contents
Contents
Note to Instructors 10
Foreword 11

Acknowledgments 12
Introduction 13
1 An Introduction to Business 14
1.1 Introductory Concepts in Business 14
1.2 What is a business? 15
1.3 Entrepreneurship 17
1.4 Macro and Micro Economics 17
1.5 Accounting and Financial Management 18
1.6 Marketing 19
1.7 Human Resource Management 19
1.8 e Legal Environment in Business 19
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An Introduction to Business
and Business Planning

5
Contents
1.9 Banking and Securities 23
1.10 Business Information Systems 23
1.11 Global Business Environment 24
2 he Business Plan 28
2.1 Determine the Potential for Prots 28
2.2 Determine Market Viability 29
2.3 Getting Financing 32
3 he Concept 37
3.1 Knowledge to Action 40
3.2 Building Leadership Skills 43
4 Marketing 44
4.1 Product 45
4.2 Price 46
4.3 Place 46
4.4 Promotion 48
360°
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