NHỮNG CHUYỂN ĐỔI MANG TÍNH CHIẾN LƯỢC TỪ PHƯƠNG PHÁP MARKETING TRUYỀN THỐNG SANG MARKETING HƯỚNG ĐẾN KHÁCH HÀNG

NHỮNG CHUYỂN ĐỔI MANG TÍNH CHIẾN LƯỢC TỪ
PHƯƠNG PHÁP MARKETING TRUYỀN THỐNG
SANG MARKETING HƯỚNG ĐẾN KHÁCH HÀNG
LÊ HỒNG SƠN
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




ABSTRACT
This writing focuses on evaluating and comparing the differences between traditional
Marketing and customer-oriented Marketing, through which introducing the ways an
enterprise needs to do for the improvement of its marketing method in a current
competitive market.


i





v.v.






ng.

tiêu.












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


              






             
             








v.v.









      




      . N       Trong
marketing hiện đại, song song với việc thiết kế một hỗn hợp marketing tốt nhất để bán
được hàng, ngày càng có xu hướng chú trọng hơn đến việc thiết kế hệ thống các mối
quan hệ khách hàng tốt nhất để giành lấy và giữ khách hàng"
Th                


thoả mãn tốt nhất các
nhu cầu của khách hàng" và "duy trì tối đa lòng trung thành của khách hàng".

i là
            




- win.





n là:
 


 Giám sát và theo dõi thông tin. Theo dõi t

 


      
.
.

         





-
.


 
    


 
-win opp
              
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      
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
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
         
 marketi
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
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


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v
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
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
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        


. 
 


   

.


mark          


TÀI LIỆU THAM KHẢO

1. Gerald Albaum, Jesper Strandskov, Edwin Duerr (1998), International marketing
and export management. Harlow, England: Addison-Wesley Longman.
2. Philip Cateora John M. Hess John Graham (1999), International Marketing. NY:
McGraw-Hill Education.
3. Philip Kotler, Dipak C. Jan, Suvit Maesincee (2007), Marketing Moves. MA:
Harvard Business School Press.
4. Russell S. Winer (2008), Marketing Management, second edition. International
Edition.