The Business Strategy period 2011-2020 of Binh Dinh Minerals Joint-Stock Company (BIMICO)

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GLOBAL ADVANCED MASTER OF
BUSINESS ADMINISTRATION







SUBJECT: The Business Strategy period 2011-2020 of Binh Dinh
Minerals Joint-Stock Company (BIMICO)


Class : GaMBA01.C0609
Implementer : Group 3
Group members : NGUYEN MANH HUY
DO MAI LONG
HUYNH TRUC PHUONG
NGO VAN TONG
DOAN DANH TUAN
LE THI HANH XUAN

HCMC – 7/2011






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ACKNOWLEDGEMENTS
We guarantee honorably that this is the work of our own group. References,

citations have been fully listed in the "References".
We sincerely thank Global Advanced Master of Business Administration -
University of Griggs, Binh Dinh Minerals Joint-Stock Company (BIMICO) and
engineers in the Company:
 Do Thanh Thao - Technical Manager, Mine Manager
 Dao Le Dung - Deputy Manager of Technology Dept., Head of Quality
Control Dept.
 Nguyen Cong Thanh - Manager of Mechanical Workshop
 To Van Dung - Manager of Exploitation Workshop
 Nguyen Xuan Vinh - Deputy Manager of Processing Workshop
Who have dedicated help us complete this Capstone Project Report.


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TABLE OF CONTENTS
Acknowledgements 2
Table of Contents 3
List of Acronyms and Abbreviations 5
List of Tables 6
List of Pictures and Appendixes 7
INTRODUCTION
1. The reason to choose the topic 8
2. The research objectives 8
3. The object and scope of research 9
4. The research methodology 9
5. The structure of Capstone Project Report 9
CHAPTER 1: LITERATURE REVIEW
1.1. The fundamental concepts about the strategic management 10
1.1.1. The concept of strategic management 10
1.1.2. Strategic planning process and implementation 10
1.1.3. The basic methods and tools for strategic planning 11
1.2. Actual situation of production and export Titan of Vietnam 19
1.3. The need of business strategy planning for BIMICO 20
CHAPTER 2: INTERNAL/EXTERNAL ENVIRONMENT ANALYSIS
2.1. Overview of Binh Dinh Minerals Joint-Stock Company 21
2.1.1. The formation of BIMICO 21
2.1.2. Organizational structure 22
2.1.3. Business scopes 23
2.1.4. Business and production results period 2006 – 2010 23
2.2. Internal analysis of Binh Dinh Minerals Joint-Stock Company 25
2.2.1. Administration 25
2.2.2. Marketing activities 26

2.2.3. Personnel operations 28
2.2.4. Financial activities 29
2.2.5. Productional activities 31


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2.2.6. The Internal Factors Evaluation matrix (IFE) 33
2.3. Analysis of the environmental factors that effect on the activities
of Binh Dinh Minerals Company 34
2.3.1. The macro environment 34
2.3.2. The External Factors Evaluation matrix (EFE) 37
2.3.3. The micro environment 39

CHAPTER 3: RECOMMENDING BUSINESS STRATEGY
3.1. The objectives formulation of BIMICO to 2020 49
3.1.1. Basis of target formulation 49
3.1.2. The objectives of the business-production operations
of BIMICO period 2011 – 2020 50
3.2. The strategy formulation 53
3.2.1. Analysis SWOT matrix to suggest strategies 53
3.2.2. Analysis the proposed strategies 55
3.3. Solutions for strategic implementation 59
3.3.1. Human resource solutions 59
3.3.2. Organizational solutions 60
3.3.3. Informational solutions 62
3.3.4. Solutions for Research-Development 62
3.3.5. Operational solutions 63
3.3.6. Financial-accounting solutions 65
3.3.7. Solutions for Marketing 65
3.3.8. Solutions on the environment 67
3.4. Recommendations 72
3.4.1. To the Government 72
3.4.2. To the Company 73
CONCLUSION 75
REFERENCES 77
APPENDIXES 79
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