DISCUSSION
GROUP 6
TOPIC 3:
The importance of marketing and
avertising in business and what are
the best advertising tools and
techniques in attracting the viewers
The importance of marketing
The importance of avertising
The best advertising tools
the best advertising techniques
The importance of marketing in business
Marketing helps companies flexibly on business, grasp opportunities, customer’s demand,
which seek to satisfy that demand, winning the competition, gaining profits and achieve
their goals.
The importance of marketing in business
To support effectively for trade, consume products, solve difficult risks, identify business
opportunities => helping company to give the most effective business solutions.
Firstly, Marketing
plays a central role
in convey of
information customer
into products / new services
and then locate these products on the market.
The importance of marketing in business
Besides, Marketing has function to connect all companies’ activities with the market.
Thereby, ensuring all business activities of company toward market, take market - the needs
and wants of the customer to do the most stable place for all business decisions.
The importance of marketing in business
The importance of marketing in business
The importance of avertising in business
The importance of avertising in business
The importance of avertising in business
Supports the sales, reduce distribution costs.
Provice the knowledge about the best products for customers
Customers trust on their quality assured products and assured use product.
Stimulates demand for products, increasing and protecting market share
The importance of avertising in business
The best advertising tools in attracting the viewers
Television
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The best advertising tools…
Internet
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The best advertising tools in attracting the viewers
Newspaper Advertising.
Today, advertising in newspapers has been used for many businesses and is one of the
most effective medium to communicate with the audience.
Need to know some
print advertising
techniques :
eye-catching images,
colors attract …
The best advertising tools in attracting the viewers
Public billboards.
Public billboards are design eye-catching, unique and smart. They are placed in locations
where people can easily see it.
The best advertising tools…
Mail Advertising.
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The best advertising techniques in attracting
Eye-catching:
People overwhelmed
with ads around. So why
does he have to look at your ads?
=> The image graphics or language create attention for them. This is effective advertising
techniques with eye-catching images and different from other ads.
The best advertising techniques
To set o benets of the product:
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The best advertising techniques
To prove by the fact
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The best advertising techniques
Seductive
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The best advertising techniques
Entice with love
if ask any professional advertisers who works long years - he will tell you that not any more
effective understanding of human emotions.
A sweet words of a child on television, or the poor will benefit from the product This will
no doubt be effective .
The best advertising techniques
Trust me
In order to create credibility for the product, to make people believe in the quality of the
product, one of the advertising techniques can most effectively be applied for employees to
become brand ambassador .
Thank For Your Listen