Thảo luận tiếng anh 1 3

Topic: stages in developing and launching the products and suggest
some solutions to make your products away your customer's wants

A. Developing and launching products process
1. Developing product process
Step 1: Identify / looking for ideas
New product ideas have to come from somewhere.
The ideas can appear in internal business as from managers and
employees, specially salesman. Some other important ideas are found
out from competitors, customers, distributors and suppliers or market
research.
Small businesses should actively exploit internal ideas because they are
easy to impact, and company can save cost and time. Besides, these
ideas are more feasible and realistic.
Step 2: Choosing ideas
Not all new ideas proposed can convert into products, so businesses
need to choose possible ideas. Basically, the chosen idea is compatible
with business resources. The bold ideas will require more time and effort
to research and fulfill. Good idea will support for the business plan such
as the target customers, satisfy with new demands, exploit distribution
channels more efficiently, reduce unnecessary costs, or take advantage
of the available resources without losing money.
Step 3: Checking and developing ideas
After choosing the best ideas, businesses can establish a group. This
group should have many members to get more evaluate and criticisms
for the idea. They think and analyze ideas from variable aspects,
marketing, human resources, capital, time, and the react of stakeholders.
Through this analysis and evaluate process, the idea will be
considered in many aspects. The most important thing is to make the
idea clearly, specifically and limit unnecessary tests or avoid mistakes.
Thus, after this step, the idea will be full of factors as its main feature,

method of design, value and identify the role, significance and target
when developing this product.

Step 4: Marketing Strategy
The marketing strategy involves evaluation of market size, product
demand, growth potential, profit estimate in first few years.
To increase the success of new products on the market, businesses
should make marketing plan. The analysis main factors affect the
business environment, the ability of business in term of personnel,
finance, facilities and equipment. At the same time, this draft plan
need to be forecasted revenue, profit and market shared during the short-
term and long-term.
We should develop marketing plan for two reasons: Firstly, to avoid
developing new products at the less potential market or limiting to waste
time. Secondly, to develop oriented design, style, features, or essential
characteristics of the product according to the customer's requirements.
Step 5: Analysis ability to production and consumption
Businesses evaluated on profit targets, the benefits of the product offers.
Besides, it evaluates more detailed about object customers of the
product, forecasting market and the impact of this new product with the
existence products.
However, accurate evaluation market is difficult. Small businesses must
adjust continuously, test to draw experience.
Step 6: Product design
Marketers interested in:
• Technical parameters product.
• Shape, color and cost product.
• Product packaging . They interested in 3 main functions:
protection, communication, aesthetic.
• non-physical factors associated with the product and packaging:

product name, product labels, product logos, trademarks.
Step 7: Testing product on the market
Testing product means selling the product within a specific area.
To be more careful, business can test the market in small market areas. It
evaluates factors which relate to marketing functions, including price,
distribution channels, market, advertising messages and product
positions.
Marketing mix strategy can be monitored and if needed modified before
national launch.
Step 8: Product Commercialization
If the test marketing stage has been successful, the product will be
launched national.
Commercialization is the introduction products on the market. Business
will have to determine market deployment, how to deploy and the
relevant operational departments such as sales, advertising, accounting,
customer caring, or delivery.
In summary, the development new product is not an independent work;
it involves the strategy, policy, infrastructure, resources business.
Development new products must be adhered and supported consistency
with the entire operation of the business.
It’s is necessary to consider and evaluate the ideas and products in many
ways, in which the needs of the market should be respected. If creativity
and innovation are lack of methods or have no exact purpose, it will only
cause damage.
To be successful in developing new products, business need to stimulate
creative capacity of human resources, improve the sensitivity and the
ability to seize opportunities business, as a key factor for the
successfully launched a new product, especially the role-oriented and
promote leadership.
2. Launching the product to the market stage

Step 1: Study your competition.
You have to start by taking a serious look at your competitors. Make a
list of the businesses that offer products or services similar to the one
you plan to launch. Even if you think your new product or service is
entirely unique and without existing competition, it's important to put
yourself in your prospective customers' shoes and imagine what they
might buy in lieu of what you plan to offer. Once you decide whom your
competitors will be, review their marketing materials, including their
ads, brochures and websites. Evaluate how your new product or service
will stand up against what's already being offered, in what ways you'll
excel, and which companies or their offerings pose the greatest threats to
your success.
Step 2 : Target the ideal customer.
To successfully launch your new product or service
with minimum financial outlay, it's essential to focus exclusively on the
prospects you believe are most likely to purchase from you. These may
be customers who are currently buying something similar and will
appreciate the additional features your new product or service provides.
Your best prospects have a perceived need for what you offer, can afford
to buy it and have demonstrated a willingness to do so probably by
purchasing from your competition. Bear in mind, it's always easier to fill
a need than to create one.
Step 3: Define your marketing strategy and tactics.
Next, choose your sales and marketing channels. Will you market
online, via catalog or through dealers? Generally, multichannel
marketers achieve the greatest success because customers who can shop
when and however they like tend to spend more and shop more often.
Suppose your strategy is to market a low-cost workout device to people
who can't afford gym memberships or high-priced home equipment. You
might choose traditional direct marketing plus online sales as your

primary channels, and employ tactics including direct-response TV spots
and online ads and e-mail solicitations that link to your website.

Step 4: Roll out your campaign.
Public relation often plays a vital role in the launch of a product or
service. You can use media relations tactics to place articles and win
interviews, get coverage by allowing key press to review your product,
hold a launch event, or use grass-roots marketing to build buzz. But no
matter what publicity route you choose, first make sure your product or
service is completely ready and available for purchase in order to
maximize returns from the coverage you receive. And your other
marketing efforts should follow closely on the heels of your press roll
out. Monitor the results from all media, and in the first weeks and
months, be prepared to adjust your campaign to take advantage of what's
working best.
B. some solutions to make your products away your
customer's wants
Customers always want to use all kinds of products with high quality,
reputable business products.
Firstly, high quality is not the highest product price, it is the most
suitable product to the customers. We always continually improve its
products to meeting the needs of consumers. In the same product, we
can make a range of product features. Every feature of product meets the
different needs. We also create new products to meet the increasing
demand of customers. We also have pricing and distribution policy
consistent.
Secondly, in the economy, if the only quality of products sold customers
to satisfy the needs, it is not enough. We often sell the benefits of
products and services, not sell its inherent characteristics.
Starting from the help of your employees has an interest and the best

care about our customers.
1. Guide training employees how to answer the phone with a smile on
your face. The experts confirmed that sensitive customers can "hear"
a smile of employees through their voice.
2. Please hire employees who are enthusiasm.
3. Require employees to speak clearly and slowly enough to capture
customer information, especially when they phone. Nothing makes a
heel customer go away faster than staff's impatience, voice and face
sullen and indifferent attitude.
4. Make sure that your employees have knowledge of the products
and services your company offers. As such, they can provide
satisfactory answers to customer questions.
5. Always create conditions for the staff satisfies a maximum of
customer needs. Ensure that employees waitress sure that they offer
the right alternative solutions to fit customer satisfaction.
So, customers care, friendly services and high quality goods will be
decisive factors to your success in business. These things will help you
raise consume of customers. Above all, the better the services are, the
more benefit you will get.