Amp your MySpace page Essential tools for giving your profile an extreme makeover

É Create a great-looking MySpace page
Add movies, music, podcasts, and more
0 Spread the word about yourself,
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YEN
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SENTIAL TOOLS FOR GIVING
UR PROFILE AN EXTREME MAKEOVER
Eric Butow & Michael Bellomo
Amp Your
MySpace Page
Essential Tools for Giving Your
Profile an Extreme Makeover
Eric Butow
Michael Bellomo
Me
Graw
l i M
New York Ch kjL-o San Franusto
London Madrid M v\K.'C u> Milan V u Delhi
San Juan Seoul Singapore S\dnej Ii'nmi!'
The M c G ra w -H ill Companies
C atalogin g-in -P ublication D ata is on file w ith the L ib ra ry o f Con gress
M cGraw-Hill hooks are available at special quantity discounts to use as prem ium s and sales
prom otions, or for use in corporate training programs. For more inform ation, please w rite to the
Director of Special Sales. P rofessional Publishing. M cGraw-H ill. Two Penn Plaza. N ew York.
NY 10121-2298. O r contact your local bookstore.
Amp Your M ySpa ce Page: Essential Tools for Giving Your Profile an Extrem e M akeover
Copyright © 2008 bv The M cGraw-Hill Companies. All rights reserved. Printed in the United
States of America. Except as perm itted under the Copyright Act of 1976. no part o f this

publication may be reproduced or distributed in any form or by any means, or stored in a database
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reproduced for publication.
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IS B N : 9 7 8 -0 -0 7 -14 90 72 -6
M H ID : 0 -0 7 -1 4 9 0 7 2 -8
Sponsoring E ditor
Roger Ste w art
E dito rial Supe rvis or
Patty Mon
P ro je c t M an a g er
Vasundhara Sawhney.
Internation al Typesetting
and Composition
Acqu is itio n s C oordin ator
Carly S tapleton
T e chnic a l Editor
Jo el Elad
Copy E ditor
M a rgaret Berson
P roo freade r
Laura Bowman
In d e x e r
WordCo Indexing Services
Productio n S u perv isor
Jean Bodeaux
Com po sition
In tern ationa l Typesetting
and C omposition

Illu s tration
Internationa l Typ esettmc
and Compositio n
Art D irector, C over
Je ff Weeks
Cover D esig n er
Pattie Lee
ln t.T ni.m oii has been obtained in N k d r.tw - llil l 1 r. Mil tv li w J I- he iv lu b lc H .'vu -w r. hc.JU'v I'l I tv p— ot I,
M kvh .iiiK.il o r i.'i h> our '.'Uivev \ k < ir.itt H ill, i'l Oihorv M cC ir.iw -H ill JiH> IV««[ -juaramco ihc .UVUMỌ .uk\|ii.K> .'I co m plc u
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This book is dedicated to my sister and brother-in-law. Lisa and Jay
Scalzo, who have faced dow n trem endous challenges during the past
year. They arc an inspiration.
— Eric Butow
This book is dedicated to Florence Presnell, for her warm th and
graciousness. M ay the sun alw ays rise over your roof and the snow
never block the driveway.
— Michael Bellomo
A b out the A utho rs
E ric B u to w is th e C E O o f B u tow C o m m u n icatio n s G ro u p (B C G ), a te c h n ic a l w rilinn
and w eb d esig n firm b a s e d in R osev ille, C alifornia. Eric has auth o re d o r co au th o red
ten bo o k s sin ce 2 0 00 , th e la te st b eing S p e c ial E d itin g U sing M ic roso ft W indows \ i.sta
and U ser In terfa ce D e s ign fo r M ere M o rta ls. Eric is a lso an on lin e c o u rse d e v e lop e r
and instru c to r fo r E d 2 G o. V irtu a l T rainin g C om p an y , an d C a lifo rn ia Sta te U n iv e r s ity
S acram e n to. W h e n Eric isn ’t busy w ritin g , te ac h in g , o r ru n n in g his ow n b usin ess,
y o u 'll find h im read in g , hang in g o ut w ith friend s (u s u ally at th e n e a re st S ta rbuc k s o r
b o ok s tore), o r enjoy in g the com p an y o f h is fam ily at h is p aren ts' hom e in th e S ierra
footh ills o r the fam ily v in e y ard in no rth ern C alifo rn ia .
M ic h a e l B ello m u h o ld s a J D and a n M B A and h a s w o rk e d as an e-com m erce co n su lta n t
in the S ilicon V alley d o tcom b o o m tim e s, a thin k -tan k resea rcher, c o rpo rate c o un s el, and

aerospace risk m a n ager. He has w ritten 17 boo k s in v a rio u s n o n fic tio n fie ld s, in c lu d in s
te ch n ology, b u siness o p e ra tion s , and “ m ass m ark et” scie n ce. M ich a e l lives in L o s
A n geles, C alifornia. His w eek e n d s a re sp lit b e tw e en s u rfin g the frin g e s o f the W orld
W ide W eb, h iking th e w ild s o f G riffith P a rk, an d f ind in g the b e st T ha i lu n ch in the c it\
fo r u n d e r $8.
Contents
CHAPTER 1
CHAPTER 2
CHAPTER 3
Acknowledgments xi
Introduction xii
Customizing Your M y S p a c e Pages
Th e B asics of updatin g Your P rofile
3
Change Name Information 9
Chanue Basic Information 10
Change Basic Lifestyle Information 11
Add School Information 12
Add Company Information 15
Add Networking Preferences Information 17
FAQs
.
19
Using HT M L to Enhance Your Page 25
Adding HTML
Apply Color to a Word or to the Entire Pane
Apply Boldface and Italics

Adding CSS
What Happens If

Using CSS to C hange Your Pro file
What Is CSS?
Change Your Default Font Type. Size, and Color

Change Your Module Titles and Headings 38
Change Module Title Text 39
Change Module Headin'! Text
40
Chance Section Title Text 40
Change the Text for Links and Interests 41
Chance the Interests Text 4]
Chanue Links Text 41
Match I he MySpace Links to Your Profile Look 42
Add a Banner on Top 43
£ £ 8 - ~ 'ể '-C tó
vi Amp Your MySpace Page
Redesign Your C ontact Table
44
Add Borders and Lines 4™
Create a Consistent Look with Your Tables and Sections -W
FAQs
.

.
50
CHAPTER 4 Im ages and Photos 53
Add a Transparent Background Im age 54
Change Your Profile Name to an Im age

55
Change Your Extended N etw ork to an Image

57
Add Lots o f Photos to Your Profile 58
Edit Your P hotos 60
Arrange Your P hotos
61
Create Slide Shows o f Your Photos 62
Use Third-Party Sites to Host Even More Pictures 64
FAQs 65
CHAPTER 5 A n im a te Your Profile w ith Flash and M o re! 67
Start Sim ple: Scrolling M arquees 68
Insert Anim ated GIFs into Your Profile 70
Add Flush M ovies and G raphics to Your Profile

71
How M uch Is Too Much? 72
FAQs 73
PART II
__________
Expanding Your M yS p ac e Presence
_____________________________________
CHAPTER 6 M a k e Your Pro file M u ltim e d ia Ready! 77
Add Audio Files to Your Profile 78
Add Songs to Your Profile 79
Upload Video C lips to Your Profile to Share 82
Configure Your Profile for Autom atic Audio Playback K7
FAQs
.

.

.
H9
CHAPTER 7 Finding Third -Party T em plates and Plug-In s 91
What Are Profile Editors? 92
Some of the More Popular Editors 92
MySpace Toolbox 9?
K i I lerk i vv i. Net V?
Easy My Space ^
Swap Portfolios and Share Item s
Flash Photo Portfolio Sites
Flash Slide Show M aker
Slidcm ll w
Check Out M ySpace Favorites 11,0
Contents
CHAPTER 8 Blo gging 103
Learn by Subscribing to Other Blogs 104
Customize and Format Your Bloa 107
Lay Out Your Blog

' 109
Page Header n o
Side Module 111
Blog Post Settings 113
Comments 115
Background Settings 116
Your Own Additional St\ le Sheet

117
The Last Thing to Do 119
Add Blog Posts 119
Add Podcasts and Video to Your Blog 124
Add a Podcast 124
Add Video to Your Bloc
125
Allow Comments to Your Bios 127
Link to Other Blogs 128
Evaluate and Join the Riiihl Bloc Groups 131
FAQs
.

.

'

.
134
CHAPTER 9 Nin e M ore W a ys to Upd ate Your P ro file
137
Hide Certain Sections from Public View 138
Control MySpace Instant Messaỉỉins 140
Control Access to Comments 141
Control Access to Invites 142
Block Friend Requests 143
Block a User 144
Block an Underage User 144
Block a User Entirely 145
Tell Others Your Groups of Interest 147

creale an Away Message 14X
Set Up MySpace Alerts for Your Cell Phone 149
PART III M akin g Your M y S p ace P resence Extreme!
CHAPTER 10 G row ing Your C ircle of Friends 155
Find Your Friends on My Space 156
Browsing MySpace 156
Searching for a specific My space User 15^
Searchirm Based on Networking Affiliation

](•>()
Send a My Space Invitation to Your Friends

162
Throiiiih MvSpace I(i2
Through Your E-mail System

165
v iii Amp Your MySpace Page
Send O ut B ulletins to Your Friends 1
Update and M aintain Your M ySpace Address Book

1M
Connect to Your F riend s' Friends on M ySpace 1 ~-
FAQs
.

.
I "3
CHAPTER 11 Contributin g to the M y S p ace Community 175
Evaluate the Groups on MySpace I ~6

Join a MySpace G roup I T9
Get Bulletins from Your MySpace G roup 181
Create Your O w n M ySpace Group 182
M ake A nnouncem ents to Your Group 186
Create M ySpace Events 187
Add the Event to Your C alendar 187
Post the Event 189
Add Events to Your Calendar 192
Blog Your Event 193
FAQs 195
CHAPTER 12 U n le ash Your Inner A rtist 197
Why Is M ySpace Your Ideal Audience Site? 198
Create a Film maker Profile on M ySpace 199
Edit Your F ilm m aker Profile on M ySpace 206
W hat If Y ou're Really, R eally Just Starting Out?

207
CHAPTER 13 D e velo ping an O nline F o llo w ing
209
Prem iere New Content Exclusively on M ySpace 210
Involve Y ourself in the Community 2 11
Use M ySpace G roups Start Your O wn! 214
Start Your O wn Blog 218
Sending Bulletins 222
Posting Events 22?
Use Pictures to Tell Event Stories 226
CHAPTER 14 Using M yS p a c e C lass ified A d v ertis in g and M ore

231
Use M ySpace C lassifieds -32

Post a New Ad -3 5
Job H unting and Netw orking '9
Access Job Listings 'V
Netw ork Online
Forty-N ine More Places for Social N etw orking 2-2
CHAPTER 15 M a rk e tin g Your M us ic on M y S p a c e 245
Why Is M ySpace Your Ideal Music Stage?

Creating a Band Profile - -
Contents ỉ
CHAPTER 16 W ork ing the N et fo r Your M usic Group 255
Expanding Your Band's Information 256
Basic Information 256
Band Listing info
257
Managing Songs 258
Band Details 260
Listing Your Upcoming Shows 260
Putting It All Together 262
A Couple of Success Stories on MvSpace 263
PART IV A ppe ndix es
APPENDIX A H T M L Commands from A to z 269
The Structure of HTML Commands 270
Defining Parameters Inside the <BODY> Tags 271
Some Basic HTML Formatting 272
An Alphabetical Listing of the Most Useful Tags 273
Additional HTML References 276
APPENDIX B Color and Style T ables 277
Color Table 278
Table of Styles 283

Text and Fonts 283
Colors and Backgrounds 283
Dimensions, Paddinc, Margins, and Borders

284
Positioning and Display 285
Lists
.

.
285
Tables 286
Generated Content 286
Paged Media 286
Miscellaneous 286
Index
.

287
Acknowledgments
No book is successful w ithout the help o f strong editors, and I was fortunate to have
the team o f Roger Stewart, Carly Stapleton, and Joel Elad to work with. I'd also like
to thank Karen W ells for letting me use her M vSpace profile as an example. I would
also thank my cat, Mew sette, for letting me use her picture for the book, but w hen 1
mentioned this to her she simply looked up at me and meowed in her "serve me now,
tofu head” tone of voice. Unfortunately, M ewsette passed away during production o f this
book at the ripe old age o f 19, but she left this world on her terms.
— Eric Butow
I'd like to acknowledge Roger Stewart and Carly Stapleton for making the book

mellifluous. Joel Elad for ensuring that it's salubrious, and Michael Call and the band
members o f Drop 8 for kicking butt onstage and letting me hold them up as a shining
exam ple o f how to “am p up” your M ySpaee page.
— Michael Bellomo
Introduction
T h is bo o k is th e on ly reso u rce y o u ’ll n eed fo r u s ing an d ge tting the m o s t ou t o f
M ySp a ce. T h e b o o k is div id ed into three p a rts.
P art I, “C usto m izin g Y o u r M yS p a ce F as e s ,” starts w ith th e ba s ics o f c rea tin g y o u r
M y S p ace p r o file an d th en ed itin g it u sin g H T M L an d css, a d d ing im ag e s an d pho tos,
an d a n im a tin g y o u r p rofile w ith F lash a n d o th e r a n im atio n to ols. Ev e n if y o u 'r e b ran d
new to M y S p ace yo u c a n get y o u r p rofile u p an d ru n n in g q uic k ly.
P art II, “ E x p a n d in g Y o u r M y S p a ce P re sen ce .” te lls yo u ho w to po lish y o u r pro file
throu g h the use o f third -pa rty te m p la tes a n d p lug -in s ( o f w h ich there are m a n y ), creating
y o u r o w n b log , an d u s ing m a ny o th e r w ays to u p d a te y o u r p ro file .
Part III, “M ak ing Y our M y S p a c e P rese n c e E xtrem e!,” sho w s you h ow y o u can
esta b lis h y o u rse lf in the M vSp ace c o m m u n ity an d c re a te an o n lin e follo w in g . In this
section y o u ’ll also le arn h o w to u n le ash yo u r inn e r artist an d m arket y o u r m u sic on
M ySpace.
T h e A p p e nd ix es se c tio n co n tains h e lp ful re fere n ce s to H T M L c o m m a n d s an d co lo r
and sty le tab les .
x ii
Part I
Customizing Your
MySpace Pages
Chapter 1
The Basics of Updating
Your Profile
I
Amp Your MySpace Page

I
f y o u ’re b ran d new to M yS p a ce, you need to s tart by s ia n in s up
for an acco u n t. T h is is e a sy: Ju st go to h ttp ://w w w .rn > sp a c e.c o m
in y o u r bro w se r and then clic k th e Sig n U p link at the u p p e r rie h t-
ha n d c o m er o f th e b lu e M y S p a c e bar at the top o f the p a g e. T he
sign u p proc e s s is o n o ne page that ask s you to fill o u t so m e b asic
in form ation , as s h ow n in F igure 1-1.
T h e fir s t bo x is th e E m ail A ddress box. You m ay w a n t to co n s id e r
ad d in g a d iffe ren t e-m ail ad d ress than you already use. M y S p a c e is
a free an d o p e n s o cia l n etw o rking site and som etim e s y o u w ill get
u n w ante d in fo rm ation , in v itation s, or o ther m e s sa g es from M y S p a c e
tha t you m ay n o t w ant o th e rs to see o r tha t w ill in terfere w ith y o u r
o th e r w ork.
H a vin g a sep a r a te f r e e e -m a il a d d r e ss th a t yo u can g e t fr o m p o r ta l H eh
sites like Yahoo a n d G o o g le w ill k eep a ll y o u r M y S p a ce m a il se pa rate
so y o u ca n vie w it o n lin e th ro u gh the p or ta l site later.
T h e rest o f the s ig n u p p roce s s g o es qu ickly . A fter you type y ou r
in form ation into th e b o x e s and s e le ct th e ap pro p ria te o p tio n s from
(he lists, c lick th e Sig n U p b utto n . Y ou 'll see th e V erify A cco u n t p age
Videos
W hy Join My Spa ce?
» C re ate a C ustom Profile
» Uploa d Pictures
» Send Mail and IM s
» W rite B logs &
Com m ents
» It s FREE!
F ig u r e 1-1 Th e sig n u p page
CHAPTER 1: The Basics of U pdating Your Profile
where you read a graphic and then type the letters represented in

the graphic. A fter you type the letters, click the Create Account
button. Then you’ll have the opportunity to upload photos and invite
friends to your space. You’ll also receive a “Welcome to MySpace”
message in your e-mailbox, so you can click the link in the message
to confirm your MySpace account.
After you create your profile you’re presented with a hom e page,
as shown in Figure 1-2.
The inform ation in the hom e page gives you the ability to make
changes to your profile, or settings, add and edit photos and videos,
and more. If you scroll down the home page you'll see in the My
Friend Space section that you automatically have one friend: Tom.
Tom is Tom Anderson, the president and cofounder o f M ySpace.
If you w ant to delete Tom and add other friends, you'll learn how
to do that in Chapter 10. For now, the first order of business is to
update your profile so everyone knows w hat you w ant them to know
about you.
The first step in updating your profile is to update information
about you including your interests, your background, and who you
would like to meet.
1 1
B O B
I L.«Lo n:
Ranin," score
My So
ace Exclusive
1

—

- ^ 1

FIGURE 1-2 The standard profile page
Amp Your MySpace Page
S ta rt u p d a tin g y o u r p rofile by clic k ing the E d it P ro file link next
to y ou r p ictu re in th e H ello box. (T he title o f this b o x in F is u r e I -2 is
"H e llo, A m p 'd M y S p ac e !” ) T h e P rofile E d it-In terests & P erso n a lil)
page w ith in the P e rson a l ta b ap p ears, as sh o w n in F igu re I -3.
B elo w th e P rofile Edit - In tere s ts & Perso nality h ea d e r at the to p
o f the p a g e is th e P rofile Edit m enu, w hich is a h o rizo ntal list o f lin k s
lo o th e r s e c tio n s o f y o u r p rofile . T he In te rests & Pe rso n ality p a s e
ap p ea rs first by d e fault.
T h e In terest & P e rso na lity pa g e is the p lace w here you ca n tell
o th e r M y S p a e e frien ds and m em bers all ab o u t y o u . W h e n o th e r
M yS p a ce u sers view y o u r p ro file, ihe fo llo w ing in fo rm ation th a t you
pu t in this pa g e is w hat th e y ’ll see:
■ H e a d lin e , w hic h g iv e s p e o ple a s ense o f w hat y o u 're all
abou t. T he h ea d lin e w ill a p p ea r in q u o tes to the rig h t o f yo u r
p h o to w hen p e o p le v ie w yo u r p rofile. If y ou d o n 't w ant a
h e a d lin e, d o n ’t ty p e an yth in g in th is box.
■ A bou t M e. w h ich te lls peo p le all ab o u t you. You can be as
inform ativ e as you w ant in th is section.
HTML/DHTML 01
CSS in any tex-
field Javascnpi
I Savg All Changes I I Preview Profile
F i g u r e 1 - 3 T h e Pro file E d it - In te re s ts & P ers o n a lity pag e
CHAP TER 1: The Basics o f Updating Your Profile
■ I'd Like to M eet, which tells people w ho you would like to
meet (or not meet) on M ySpace. You can be as specific or
as general as you want. For example, you may want to meet
other people who share your musical interests. W ho you want

to meet says a lot about you.
■ Interests, which are your personal interests. Other MySpace
users who have the sam e interests may look you up and make
a connection so they can share with you.
■ Music. You can specify different genres o f music you like
or be even more specific with the bands and/or artists you
prefer, as well as songs and albums you prefer and why.
■ Movies. See any good movies lately? Do you have any films
that you feel are the best ever? Tell people what films get
your thumbs up in this section.
■ Television show s or series you like (w hether you have DVDs
of those television shows or not is not required).
■ Books you 'v e read recently or are on your all-tim e best seller
list
■ H eroes, w ho are people you really look up to and are super in
you r eyes.
As you type inform ation into each text box, you can click the
Preview Section button to view how your text will appear in that
section. As an example, show n in Figure 1-4, we are previewing the
Headline section w ith the headline “ Hello, w orld!"
This preview is how your text will look to other MxSpace users. I f you
have any styles that apply to yo ur entire page, fo r example if all yo ur text
appears in blue, then the preview won 7 show yo ur text in blue.
Click the Return to Edit Interests & Personality button to return
to the Profile Edit pace. If you w ant to preview how the entire profile
will look after you type text into one of the boxes on the pase. click
the Preview Profile button. The profile preview appears, as shown in
Figure 1-5. Click the Return to Edit Interests & Personality button to
return to the Profile Edit - Interests & Personality pace.
Amp Your MySpace Page

Save All Changes I [ Return 10 Edit Iniefesis & Personality ]
Am p'd MySpace
United States
Fig u r e 1 -4 The headline section preview page
Amp'd MySpace
United States
A m p 'd M y S pace is in y o ur e x te nd e d n e tw o rk
Amp'd MySpace's Latest Bloq Entry 'Subscribe lo this Blog^
'View All Blog Entries]
Add to Group
<i* ;■
; Status: Single
' Zodiac Sign: Sdgittari
Ị Children; I don't V.3
Amp d HySpace ha< 1 friends.
F ig u r e 1 -5 T h e pro file p re v ie w pag e
CHAPTER 1: The Basics of Updating Your Profile
As with previewing a section, the profile w on't look this way if
you have styles that apply to the entire profile. If you want to see your
profile as il really looks, click the View My Profile link to the right of
the Profile Edit - Interests & Personality title at the top of the page.
D on't feel com pelled to answ er all this information right away
if you don’t want to. You can take your tim e figurine out what
you want to say. and if you d o n 't like what y o u 'v e added you can
always change it. If you want other M ySpace users to find you, be
sure to give them easily identifiable keywords to let them know you
have the sam e interests they do. For example, if you like the Star
Trek television series, be sure to type the words S tar T rek in the
Television box.
When you're finished editing your interests and personality

information, click the Save All C hanges button at the bottom of
the page. M ySpace saves your information and displays "Profile
Updated" at the top o f the page.
HANGE NAME INFORMATION
You can change your system name as well as the nam e you want
other MySpace users to see by clicking the N ame link. The Name
page appears, as shown in Figure 1 -6.
Sa.e Change^ I
Fig u r e 1-6 The N am e page
Amp Your MySpace Page
T h is page d isp lay s y ou r u sern am e and instant m essaffinc I INI I
nam e, w hich is y o ur unique usern a m e lhai ca n no t be c h a n c ed You
can ch a ng e th e dis p la y n am e th at is sh o w n to all o ther M s S pa c e u sers,
and y o u r firs t nam e and last nam e. W hen you finish ty p in g ch a n c es
in th e te x t b ox e s, c lick the S ave C ha n g es button. M ySp a c e s a \c v y o u r
in form a tio n a n d d isp la y s " P ro file U pdated" at the to p o f the pac e .
B a ck in th e days w he n I u sed b u lletin board sy ste m s, or BB S s,
m ost p eop le (inclu d in g m e) u sed a "han d le " lhat w as a p seu d o n y m that
kept p eop le an o ny m ou s. You can d o th e sam e w ith y o u r d isp la) nam e,
by leav in g y o u r first and last n am e field s blank, and keep y o u rself
an o n y m o u s becau se n o o the r M ySp a c e u s e r w ill see yo u r real nam e.
H ow ever, be certain that you d o n 't g iv e out clu es as to y ou r identity.
For exam ple, if you tell people w h ere you live or info rm atio n ab o u t
y o u r fam ily and friends, y o u 'r e go ing to be d is c o ve red soon e r o r later.
CHANGE BASIC INFORMATION
You can ch an g e b asic info rm atio n a b o u t y o u rs e lf, such as y o u r
lo c ation and p h ysic al c h a rac te ristics, by click in g th e B a sic Info link.
T h e B a sic In form ation p ag e ap p e a rs, as s h ow n in F igure 1-7.
F ig u r e 1 -7 T h e Basic In form a tio n pag e
CHAPTER 1: The Basics of Updating Your Profile

The only inform ation in this page that appears is your gender, birth
date, and zip code, which you added when you created your profile.
You can add more specific information such as your ethnicity, body
type, and height. You can also tell people the reason(s) why you're
on MySpace so other users who are on M ySpace for the same reason
(for example, for dating) can find you more easily. You don't have
to add this information if you don't feel it’s necessary or don't feel
comfortable letting others know this specific information about you.
W hen you finish making changes in the page, click the Save
Changes button. M ySpace saves your inform ation and displays
“Profile Updated" at the top of the page.
CHANGE BASIC LIFESTYLE
INFORMATION
If you w ant to change information about your basic lifestyle, click
the Background and Lifestyle link. T he Background and Lifestyle
page appears, as shown in Figure 1-8.
Fig u r e 1-8 The Background and Lifestyle page